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Tips, techniques and shortcuts for the brand journalist
Curated by
Rusty Cawley, APR
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Scooped by Rusty Cawley, APR onto Brand-Journalist.com on Scoop.It |
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The new platform offers a 'terminal for journalists', including a free service which helps journalists search digital content and collect posts in 'notebooks' (Is Spunge another Citizenside?
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As content marketing staffs adopts the best elements of newsrooms, they should beware the more toxic aspects as well.
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Here is what Oregon found by going 100 percent digital.
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comScore reports that in April 2013 there were over 20 billion search queries and of the 13 billion+ handled by Google, 16% of daily searches have never been seen before.
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Brand Journalism has been named as a trend to watch in 2013. Ines Nadal, Head of Trends at Ipsos MORI, looks at what exactly Brand Journalism is and how brands can benefit from it.
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Brand journalism as marketing tool | #hcmktg http://t.co/9yBqOg89nk
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I have huge confidence in the future of curation. That’s because we have so much information coming at us in this digital era. The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators.
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If you're drinking the inbound marketing Kool-Aid and regularly publishing content online, there's a good chance you may have experienced content theft at one point or another.
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The most important factor in determining whether your brand journalism efforts will fly or flop is the strength of your team. To create great, innovative content that resonates with your brand's audience, you need the best team available.
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Accuracy is fundamental to journalism, but it’s a challenge to verify information when it flows at digital warp speed from so many sources.
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Meet The Mad Video, which offers a simple, free way to add clickable links and information to any video on YouTube.
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Building Advocate’s health enews: Part one (How to make the business case for brand journalism http://t.co/OZCBUess77)
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YouTube has expanded its live-streaming capabilities to any channel with more than 1000 subscribers.
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Earlier this week, Flickr rolled out the most significant changes to their service since purchased by Yahoo back in 2005.
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There’s an opportunity for increased brand awareness with this social platform. (Folio: Why Your Brand Should Consider LinkedIn: There’s an opportunity for increased brand...
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A Guest contribution by Hailey Bartholomew from You Can’t Be Serious. 1. Do Something Who are you photographing? If you don’t know them well, find out what they love to do and where they relax the most.
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The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum … They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.
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At the Streaming Media East conference, a YouTube exec offers tips on building an audience with the world’s largest online video site.
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(1) Get the facts (2) Share the story (3) Be Interesting. Some thoughts on brands as 'journalists' || http://t.co/e9fJnLGBl5
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Treating your content like a product There’s a big difference between creating branded content and building a content brand. Branded content is egocentric brand marketing.
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This morning I wrote about how some newsrooms use Tumblr, but getting to know the site can take awhile. So here’s a quick guide to using Tumblr, with Poynter’s Tumblr page as a reference.
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As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e.
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I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you're just looking for a compelling piece of data to plug into a presentation or support a point you're making in your writing.
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You know content is important. You know you want to create it. To use it. To drive engagement with it. But, how do you choose which content to create, and then how do you know if you are doing the right things with it?
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