Brand-Journalist....
Follow
Find
3.0K views | +0 today
Scooped by Rusty Cawley, APR
onto Brand-Journalist.com on Scoop.It
Scoop.it!

The Ultimate Guide to Measuring Your Pinterest Marketing Success

This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account.
more...
No comment yet.
Brand-Journalist.com on Scoop.It
Tips, techniques and shortcuts for the brand journalist and other content marketers
Your new post is loading...
Scooped by Rusty Cawley, APR
Scoop.it!

Five Tips for Special Event Photography

Five Tips for Special Event Photography | Brand-Journalist.com on Scoop.It | Scoop.it
Often times shooting special events is not the most glamorous gig in photography, but when a client calls you up looking for a photographer to shoot an event, you take the job. Sometime’s you end up somewhere great like the trading floor of the...
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Infographic: Why visual content is better than text

Infographic: Why visual content is better than text | Brand-Journalist.com on Scoop.It | Scoop.it
Did you know that it's 50 times easier to get a video to rank on the first page of Google than other content types? Here's why visuals are an important part of any content strategy.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

The Hashtag Test: Best and Worst Practices for Social Media Marketers

The Hashtag Test: Best and Worst Practices for Social Media Marketers | Brand-Journalist.com on Scoop.It | Scoop.it
Hashtags are wonderful social media marketing tools. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Can You Really Build a Blog Written by Employees?

Can You Really Build a Blog Written by Employees? | Brand-Journalist.com on Scoop.It | Scoop.it
Let’s be honest, asking your employees to blog is probably a non-starter. Instead, get them to contribute blog ideas. The writing part can be delegated or outsourced.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

7 Ways to Identify Long Tail Keywords on Google AdWords by @Rocco_Zebra_Adv

7 Ways to Identify Long Tail Keywords on Google AdWords by @Rocco_Zebra_Adv | Brand-Journalist.com on Scoop.It | Scoop.it
PPC advertisers are constantly looking for long tail keywords because they are more likely to generate quality clicks at a lower CPC than more general and extremely competitive keywords.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

7 Things Probably Wrong with Your LinkedIn Company Page

7 Things Probably Wrong with Your LinkedIn Company Page | Brand-Journalist.com on Scoop.It | Scoop.it
Are You Making One of These Common Mistakes? LinkedIn isn’t just for college students and aspiring professionals anymore. As a business, it’s a good idea to cultivate a successful LinkedIn page.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

7 Characteristics of a Solid Infographic

7 Characteristics of a Solid Infographic | Brand-Journalist.com on Scoop.It | Scoop.it
Is Your Infographic Worth Its Salt? As you may already know, utilizing the internet to connect with your current and potential customers is vital to your success.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Make a Name for Yourself: 11 Personal Branding Power Tips

Make a Name for Yourself: 11 Personal Branding Power Tips | Brand-Journalist.com on Scoop.It | Scoop.it
You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

AP says 'over' is an acceptable substitute for 'more than'

AP says 'over' is an acceptable substitute for 'more than' | Brand-Journalist.com on Scoop.It | Scoop.it
A big portion of Twitter's community of grammarians is vocally dissatisfied with the change.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Embracing the Power of Short Video

Todd Henderson of iMediaConnection writes how extremely short videos, like those found on Vine, Instagram and Snapchat, have become a legitimate advertising channel. He writes, "The short-form video isn't just a gimmick.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It? | Brand-Journalist.com on Scoop.It | Scoop.it
Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

How to Grow Your Instagram Account in Five Steps by @esornoso

How to Grow Your Instagram Account in Five Steps by @esornoso | Brand-Journalist.com on Scoop.It | Scoop.it
Instagram is big business in 2014, and not just for the photo-sharing social network or its parent company, Facebook. Many companies and self-employed professionals are taking advantage of the nearly 200 million active users on the platform.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

How to Create Exquisite Subheads

Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

5 Tips for Brands to Get the Most Out of Twitter's Latest Update

As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

An Increased ROI of 4,300%? It’s True and Possible with Email Marketing

An Increased ROI of 4,300%? It’s True and Possible with Email Marketing | Brand-Journalist.com on Scoop.It | Scoop.it
Being entrenched in the world of organic search and social media can make even the most well-rounded search […] Author information Jason Corrigan Jason Corrigan is the Director of SEO at Cardinal Web Solutions in Norcross, GA who oversees the...
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

You Need to See the Hottest Words in Viral Headlines

You Need to See the Hottest Words in Viral Headlines | Brand-Journalist.com on Scoop.It | Scoop.it
It doesn’t matter how great your content is; if readers don’t get past the headline they’ll never know. Ripenn recently collated 2,616 headlines from four popular sites that excel at writing highly-clickable headlines.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Study: ‘Expert’ content still the most influential

Study: ‘Expert’ content still the most influential | Brand-Journalist.com on Scoop.It | Scoop.it
Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

The 21 Different Personalities of Brilliant Copywriters

The 21 Different Personalities of Brilliant Copywriters | Brand-Journalist.com on Scoop.It | Scoop.it
Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

How to Optimize Your Business Linkedin Page in 8 Easy Steps by @albertcostill

How to Optimize Your Business Linkedin Page in 8 Easy Steps by @albertcostill | Brand-Journalist.com on Scoop.It | Scoop.it
Not that long ago, we shared 11 Simple Ways to Propel Your LinkedIn Profile into ‘All-Star’ Status. We noticed several visitors asked if those tips could also be used for a company page on LinkedIn.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Instagram: How Top Brands Drive Business Success

Instagram: How Top Brands Drive Business Success | Brand-Journalist.com on Scoop.It | Scoop.it
Though it’s not yet one of the “major” players in social media, Instagram has produced significant success for many brands using it to reinforce brand identity, leverage marketing assets and drive business results.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Finding Potential Content Publishers: A 3-Step Outreach Process

Finding Potential Content Publishers: A 3-Step Outreach Process | Brand-Journalist.com on Scoop.It | Scoop.it
Content marketing has become a popular method to promote a website or a blog.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

8 Things B2B Social Media Marketers Are Doing Wrong

8 Things B2B Social Media Marketers Are Doing Wrong | Brand-Journalist.com on Scoop.It | Scoop.it
Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

How to Use Ideas, Messages, and Themes to Build Your Content Strategy

How to Use Ideas, Messages, and Themes to Build Your Content Strategy | Brand-Journalist.com on Scoop.It | Scoop.it
A content marketing plan can be daunting to put together. It is a lot of work, involves hours of research, takes input (at least it should) from various areas of your organization, and requires some deep thinking.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

Has Google Hummingbird Killed SEO As We Know It?

Has Google Hummingbird Killed SEO As We Know It? | Brand-Journalist.com on Scoop.It | Scoop.it
Because Hummingbird rewards relevant content (and links), it will enhance both the searching and reading experience. Past techniques such as keyword density checkers and link builders were frustrating to searchers, readers, and web content writers.
more...
No comment yet.
Scooped by Rusty Cawley, APR
Scoop.it!

5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage

5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage | Brand-Journalist.com on Scoop.It | Scoop.it
Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank.
more...
No comment yet.