As a content marketer, you’re likely seeking reputable research reports and white papers to inform several of your processes, such as: Planning your upcoming strategies Validating the directions you’re taking Making the business case for content in...
I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse.
What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual.ly and on blogs?
One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses. Yesterday I delivered a keynote speech at the Oticon Marketing Boot Camp.
Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.
Although there's been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited ... ... Tweet Performance Analytics! Oh, you'd already read the title?
There are plenty of good brands, smart business owners, and savvy marketers that are both risk-averse and successful. They follow trends, do their research, and identify good opportunities to capitalize on.
Getting the news into 'brand newsrooms' The Media Online So brands need to master a concept that's as central to journalism as it is to swapping stories with your neighbor: news value. News value is tangible and well understood by news people.
As a content marketing strategist, I work with companies and organizations to identify their unique brand story and show them how to use content to distinguish themselves, engage customers, and change behavior.
Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill.
One of the stumbling blocks of branded content has always been discoverability. Brands put on their creative caps to think up inventive, informative, spectacular content, only to find that it’s going unseen by their target audience.