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Tips, techniques and shortcuts for the brand journalist
Curated by
Rusty Cawley, APR
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Scooped by Rusty Cawley, APR onto Brand-Journalist.com on Scoop.It |
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As a content marketer, you’re likely seeking reputable research reports and white papers to inform several of your processes, such as: Planning your upcoming strategies Validating the directions you’re taking Making the business case for content in...
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CMI video on Vimeo Have a sneaking suspicion that you’re missing out on a world of video opportunity? You may be right.
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How is content marketing technology different than other marketing solutions? Does anyone really need yet another segmented view of marketing software solutions?
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Brand journalism stories cover your brand, competitors and niche—and include no marketing materials or messages. (What is brand journalism?
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The web and our digital devices offer new ways to interact with information — but much of our online content still follows the ages-old format of newspaper articles.
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I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse.
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Why do we follow brands? What’s the point? They’re not our friends. We’re not going to make plans with them on a Friday night or invite them to our birthday parties (though some we would if we could).
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Content marketing is more than a consumer marketing trend.
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What does it mean to “optimize” your presentations? Keywords in your speech? Including your Twitter handle on all slides? Repurposing the slide content through Slideshare, Flickr, Visual.ly and on blogs?
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Sandra Fathi, president of Affect, discusses the three most common PR measurement mistakes—and how to avoid them.
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One of the best parts of being active on the global speaking circuit a chance to learn from marketers working in a wide variety of businesses. Yesterday I delivered a keynote speech at the Oticon Marketing Boot Camp.
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I’ll start this post off with my point: Dismissing search is ignoring demand from buyers & the media.
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Speed and mobility are transforming the industry landscape. Here’s how, along with guidelines for keeping pace.
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Is Twitter the right place for your social media investment? Whether you have time or ad dollars to spend, this is a question that marketers are visiting and revisiting as the demand for social media performance increases.
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How A Brand Journalist Can Help Perfect Your Brand's Content Marketing Strategy Business 2 Community According to marketing strategist David Meerman Scott, the term brand journalism is nothing new.
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Mission statements. They sound inherently business babbley, don't they? But even if you think they're a little ... silly ...
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Although there's been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it? Get excited ... ... Tweet Performance Analytics! Oh, you'd already read the title?
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The headlines read… Content marketing usurps SEO… Content marketing has killed SEO… Content marketing overtakes SEO… The word “versus” often appears between these two purported rivals. Shoot me now.
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There are plenty of good brands, smart business owners, and savvy marketers that are both risk-averse and successful. They follow trends, do their research, and identify good opportunities to capitalize on.
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Getting the news into 'brand newsrooms' The Media Online So brands need to master a concept that's as central to journalism as it is to swapping stories with your neighbor: news value. News value is tangible and well understood by news people.
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As a content marketing strategist, I work with companies and organizations to identify their unique brand story and show them how to use content to distinguish themselves, engage customers, and change behavior.
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Great designers don’t get that way by accident. It takes years of focus and countless hours of practice in order for a designer to establish both a highly polished eye and an expert level of tactical skill.
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One of the stumbling blocks of branded content has always been discoverability. Brands put on their creative caps to think up inventive, informative, spectacular content, only to find that it’s going unseen by their target audience.
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I'm going to tell you a little story, but before I do, a warning: It ain't pretty. It's a perfectly fine Thursday afternoon.
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Want to stand out from all the others who jump into the fray as 'subject experts'? Follow these guidelines.
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