If you’re willing to test sponsored content (or native advertising) and sponsorships and other non-invasive forms of advertising, prove you can increase pageviews and the amount of time a visitor spends with your content and you can charge more.read...
You’ve worked so hard. You’ve written an incredibly helpful post. You know your audience will be delighted, as your tips are easy to implement and you’ve proven they work. You’ve tweaked and polished until you found the perfect headline.
If you’re using social media to push articles, press releases, or any other form of marketing, you need to pair those posts with images. Now more than ever, visual content can make or break your social marketing campaigns.
Hummingbird Takes Down Yet Another Ancient SEO Practice As a business blogger, you’re probably no stranger to guest blogging, whether you welcome them to your page or seek out other blogs on which to appear.
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don’t play out. Others take us by surprise. Sometimes those changes are overstated.
Newjacking is still a relatively new concept to PR and marketing utilizing social media. Coined by David Meerman Scott, newsjacking is the process of leveraging trending news to elevate brand messages.