This piece at Forbes about Boston journalist Justin Rice is interesting for a few reasons: — It describes how Justin, a few years back, started an independent, no-revenue site called BPSsports that covered high school sports in the urban Boston...
Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek, and before that I was a technology columnist at Forbes.
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before.
You know content is important. You know you want to create it. To use it. To drive engagement with it. But, how do you choose which content to create, and then how do you know if you are doing the right things with it?
Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
Getting rid of the journalists and creating your own content can feel liberating, but may not always be the best option. Alex Blyth reports (Creating your own content can feel liberating, but may not always be the best option.
Google rich snippets. What the heck are those? They're these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I'm going to tell you how to set them up in this post.