I have huge confidence in the future of curation. That’s because we have so much information coming at us in this digital era. The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators.
The most important factor in determining whether your brand journalism efforts will fly or flop is the strength of your team. To create great, innovative content that resonates with your brand's audience, you need the best team available.
This piece at Forbes about Boston journalist Justin Rice is interesting for a few reasons: — It describes how Justin, a few years back, started an independent, no-revenue site called BPSsports that covered high school sports in the urban Boston...
A Guest contribution by Hailey Bartholomew from You Can’t Be Serious. 1. Do Something Who are you photographing? If you don’t know them well, find out what they love to do and where they relax the most.
The opening four notes to Beethoven’s Fifth Symphony are the most popular notes in Western music. Dun dun dun dum … They are stormy. Heroic. Disorienting. Short enough to be remembered. Portentous enough to be memorable.
As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e.
I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you're just looking for a compelling piece of data to plug into a presentation or support a point you're making in your writing.
You know content is important. You know you want to create it. To use it. To drive engagement with it. But, how do you choose which content to create, and then how do you know if you are doing the right things with it?
Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn't much data about what content performs best on these platforms.
Getting rid of the journalists and creating your own content can feel liberating, but may not always be the best option. Alex Blyth reports (Creating your own content can feel liberating, but may not always be the best option.