The Millennial Re...
Follow
Find
393 views | +0 today
The Millennial Report
Reporting, Analyzing, and Commenting on the Next Generation Consumer
Curated by RedPrairie
Your new post is loading...
Your new post is loading...
Scooped by RedPrairie
Scoop.it!

The Cheapest Generation

The Cheapest Generation | The Millennial Report | Scoop.it

In 2010, adults between the ages of 21 and 34 bought just 27 percent of all new vehicles sold in America, down from the peak of 38 percent in 1985. Miles driven are down, too. Even the proportion of teenagers with a license fell, by 28 percent, between 1998 and 2008.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Millennials Speak Out: New eBook

Millennials Speak Out: New eBook | The Millennial Report | Scoop.it

Millennials, also known as Gen Y, represent a generation of digitally adept multi-taskers and bold adventurists that put great emphasis on meaningful work, balanced lifestyles and practical results.

 

Download The Millennial Report today to learn what they want from retailers and brands, and perhaps most importantly, how they want it delivered to them.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Millennials: Five Strategies for Capturing their Attention, Respect, and Business [Infographic]

Millennials: Five Strategies for Capturing their Attention, Respect, and Business  [Infographic] | The Millennial Report | Scoop.it
more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

RedPrairie Webcast: Maximizing Millennials in a Modern World

RedPrairie Webcast: Maximizing Millennials in a Modern World | The Millennial Report | Scoop.it

The Millennials, or Gen Y, are 80-90 million strong, and a force to contend with in the modern world.

 

Register now for a new webinar disucssing the interesting - and often surprising - findings from a recent Millennial Focus Group panel sonsored by RedPrairie.

 

Tuesday, August 28

11:00 am EDT

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Facelift For Fatz to Appeal to Millennials

Facelift For Fatz to Appeal to Millennials | The Millennial Report | Scoop.it

“The mountain lodge has gone,” says Stephen Loftis, vice president of Cafe Enterprises. “If you were to drive by you’d notice this is a newer Fatz. It’s hipper, more on trend, resonating with that Millennial audience.”

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice

Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice | The Millennial Report | Scoop.it

Millennials expert Jason Dorsey shows you how this socially-dependent generation will change the way you do business...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

How Do Teens Communicate? [#Infographic]

How Do Teens Communicate? [#Infographic] | The Millennial Report | Scoop.it
more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Why "mo-cial" is key to engage this year's back-to-college shopper | Shop.org Blog

Why "mo-cial" is key to engage this year's back-to-college shopper | Shop.org Blog | The Millennial Report | Scoop.it

NRF's 2012 Back-to-College survey found these shoppers will look online more than ever before. The retailers with strong social and mobile strategies will resonate best with these savvy consumers...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Facebook ‘Likes’ Could Help You Pick Out a New Dress in Store - Without Your Phone

Facebook ‘Likes’ Could Help You Pick Out a New Dress in Store - Without Your Phone | The Millennial Report | Scoop.it

Fashion retailer C&A is starting a new initiative in Brazil called Fashion Like. On a built-in digital readout, C&A will display how many Facebook ‘likes’ a particular piece of clothing has, which could help shoppers make a buying decision.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Grocers Must Draw Millennial Shoppers

Grocers Must Draw Millennial Shoppers | The Millennial Report | Scoop.it

The “Trouble in Aisle 5” research indicates Millennials are 18% less likely to shop at traditional grocers and given their willingness to explore alternate channels grocers need to make changes to attract them.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Are Retailers Reaching Millennial Shoppers? | Independent Retailer

Are Retailers Reaching Millennial Shoppers? | Independent Retailer | The Millennial Report | Scoop.it

To reach Gen Y, the time has come to make a marketing move and get personal with individual customers...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

The Millennial Report: Maximizing Millennials in a Modern World

80 Million Millennials are about to become a shopping tour-de-force.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Club Applebee's?

Club Applebee's? | The Millennial Report | Scoop.it

For the past few years, Applebee’s has quietly been experimenting with a late-night bar and club scene at restaurants around the country. Some, such as the one Pirrone visited in St. Charles, offer karaoke and trivia nights. Others have fashioned themselves into nightclubs where patrons can gobble spinach and artichoke dip under the Day-Glo beauty of black lights...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Five trends brick-and-mortar retailers need to know to reach the 'new kid' in town | Chain Store Age

Five trends brick-and-mortar retailers need to know to reach the 'new kid' in town | Chain Store Age | The Millennial Report | Scoop.it

The “new kid” in town is that new and emerging customer taking us all by storm and forever changing our retail landscape – the millennial shopper. They are armed with an arsenal of information to assist them in making buying decisions and are exceptionally diverse in how and where they shop and how they spend their money...

more...
No comment yet.
Rescooped by RedPrairie from RedPrairie is Commerce in Motion
Scoop.it!

e-Mail Still Rules When marketing to Millennials in the Digital Age

e-Mail Still Rules When marketing to Millennials in the Digital Age | The Millennial Report | Scoop.it

Sixty-six percent of teens ages 15 to 17 prefer email compared with 4% on Facebook when it comes to permission-based marketing. The same age group also admits to making a purchase after seeing a message about the product on Facebook.

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Three Reasons Fancy Fits Millennials More Than Pinterest Does

Three Reasons Fancy Fits Millennials More Than Pinterest Does | The Millennial Report | Scoop.it

While Pinterest continues its blazing trajectory, a similar site has been watching, learning, and growing in the shadows. The difference is luxury products paired with the buy button...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Whole Foods Hits it Off with Millennials

Whole Foods Hits it Off with Millennials | The Millennial Report | Scoop.it

RetailWire Discussion: Despite high price concerns often cited in purchasing behavior for the demographic, Whole Foods Market last week said the company is gaining market share against other supermarkets partly because it is reaching Millennials...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Why Millennials Don't Want To Buy Stuff

Why Millennials Don't Want To Buy Stuff | The Millennial Report | Scoop.it

The concept of shopping has shifted from owning stuff to buying into new ideas...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

'Getting' Millennials: How Shopping Patterns Are Shifting

'Getting' Millennials: How Shopping Patterns Are Shifting | The Millennial Report | Scoop.it

Low shopper sentiment among millennials presents a challenge for marketers. But this generation is the future of the CPG industry and, as their wealth grows, so will their potential to support CPG industry growth...

more...
No comment yet.
Scooped by RedPrairie
Scoop.it!

Maximizing Millennials: The Who, How, and Why of Managing Gen Y

Maximizing Millennials: The Who, How, and Why of Managing Gen Y | The Millennial Report | Scoop.it
more...
No comment yet.