The Beatles said it best: “You say you want a revolution, well you know, we all want to change the world.” It looks like Generation-Y, now the largest group of people in America, is doing just that, at least in the food industry. According to a panel at Fortune’s Most Powerful Women summit, the top 25 food and drink companies in the U.S. have lost a combined $18 billion on the market over the past five years.[related]
The lines blurred between online and offline sales and the numbers have never been better. In fact, new mobile technologies are sending more people into stores looking for deals with the same discounts they would get online without the wait.
“Let’s stop talking about the Millennial Generation and start talking about the new, global psyche"Over the past four years we’ve been bombarded with Millennial talk.Chances are that your inbox, like mine, has been inundated with analyses, events, and seminars attempting to dissect the complexities of this much-discussed generation. But, truth be told, I suggest we stop using the term Millennial altogether.The label has been jumbled beyond recognition (we’ve heard that Millennials are entitled, distracted, narcissistic) and we are all missing the point: As the co-
Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.
With an average of 35,000 SKUs in its stores and close to 1 million online, Home Depot wants to make it easier for customers to find what they are looking for. IPhone users with the Home Depot app can tap on the hamburger menu and the camera function to take a picture of a tool or other home item and automatically be delivered results for similar items within the retailer’s inventory.
According to popular belief, all 20-somethings want a high-tech career. But as research conducted by the Great Place to Work Institute points out, sector has very little to do with where millennials dream of making a career.
Forrge founder Stacey Ferreira, Sols CEO Kegan Schouwenburg, and Lisnr founder Rodney Williams explain at the Inc. Women's Summit why Millennials don't use physical money, are averse to advertisements, and admire Elon Musk.
Mobile commerce continues to grow at a prolific rate and has become a top boardroom topic. Why? The sheer growth opportunity that mobile e-commerce has to offer. In fact, when it comes to customer touch points, mobile traffic is starting to exceed desktop traffic. This year alone, global sales on mobile devices are expected to grow to over $280 billion (from $150B in 2014.)Due to limitations in mobile web, many companies are seizing the opportunity by developing native mobile shopping apps. Companies across all industries are coming out with native shopping apps to create a more social a
For the first time in history, the global workplace will include five generations working side-by-side: Traditionalists, Baby Boomers, Generation X, Millennials, and Generation Z. With such a generationally diverse workforce, companies must adapt to engage all five at once, a seemingly Herculean task.In partnership with SAP, Oxford Economics recently conducted a survey across 27 countries, including more than 5,500 executives and employees in large organizations. Results indicate companies may have an easier time engaging those five generations than it appears. Why? Well, the results conclude
It’s when I’m running around at 6 in the morning trying to figure out why my iPad is in the fridge that it strikes me: have we made much progress, when it comes to marketing, in the last 50 years?Because although I do as much of the work around the house as my wife (or at least give me 60/40), you won’t find images of Millennial Dads like me in marketing campaigns. No, although it’s 2015 and Millennial Dads are more likely than any other generation to be involved in the everyday life of childcare, companies still focus solely on marketing to Moms.Don’t get me wro
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