The Merge of HR with Marketing
32 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Amandeep Kaur
Scoop.it!

The "Personal Brand" Myth - Lifehacker

The "Personal Brand" Myth - Lifehacker | The Merge of HR with Marketing | Scoop.it
The "Personal Brand" Myth
Lifehacker
In other words, creating personas of yourself that are geared toward a specific audience or potential employer.
more...
No comment yet.
Rescooped by Amandeep Kaur from Story and Narrative
Scoop.it!

An Origin Story and an Employer Branding Story: Excerpts from an Interview with Steam Whistle’s Greg Taylor

An Origin Story and an Employer Branding Story: Excerpts from an Interview with Steam Whistle’s Greg Taylor | The Merge of HR with Marketing | Scoop.it

"As I’ve written about elsewhere, your Origin Story helps people understand who you are and why you do what you do. Having a clear and compelling Origin Story is important whether you are a solopreneur or business owner interested in differentiating yourself and building your brand.

 

If you are an employer wanting to become a Talent Magnet, communicating a fascinating and inspiring Origin Story plays a central role in your Employer Branding strategy."


Via Gregg Morris
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

When Recruitment and Marketing Collide: The Power of Employer Branding

What makes your company an incredible place to work? How do you showcase your special essence to candidates and employees? Three talent acquisition leaders s...
more...
No comment yet.
Rescooped by Amandeep Kaur from Employer Branding
Scoop.it!

Trends that impact talent attraction and employer branding - Universum

Trends that impact talent attraction and employer branding - Universum | The Merge of HR with Marketing | Scoop.it
Universum has identified four macro-trends that are affecting the talent management and employer branding industry based on interactions with employers and our global student research. 1.

Via Peter Wilkinson www.peter.uk.com
more...
Peter Wilkinson www.peter.uk.com's curator insight, September 18, 2013 2:56 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls

Rescooped by Amandeep Kaur from Employer Branding
Scoop.it!

Leadership branding: How to attract and retain talent in the long-term future | Business intelligence for recruitment and resourcing professionals

Leadership branding: How to attract and retain talent in the long-term future | Business intelligence for recruitment and resourcing professionals | The Merge of HR with Marketing | Scoop.it
#Leadership biggest factor to attracting, recruiting and retaining best people http://t.co/gEi36CyET0 via@RecruiterMag #recruitment

Via Peter Wilkinson www.peter.uk.com
more...
Peter Wilkinson www.peter.uk.com's curator insight, October 4, 2013 4:04 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Amandeep Kaur
Scoop.it!

Keeping it Real. Recruitment Marketing Takes a More Personal Approach

"We're seeing more personalized innovation and automation in sourcing and recruiting tools," said Maren Hogan (@marenhogan), Marketing Consultant with Red Br...
more...
No comment yet.
Rescooped by Amandeep Kaur from Employer branding
Scoop.it!

Facebook Shared Albums Tell an Employee’s Story

Facebook Shared Albums Tell an Employee’s Story | The Merge of HR with Marketing | Scoop.it

Last week Facebook rolled out another new and very cool feature called "Shared Albums""


Via Daniel Sonesson
more...
Daniel Sonesson's curator insight, October 3, 2013 2:30 AM

Photo posts gain 39% more interaction. No wonder Facebook want to encourage a more social behavior regarding content share. Interesting!

Rescooped by Amandeep Kaur from Chief People Officers
Scoop.it!

Employer Branding 101: You can do WHAT on Glassdoor and Indeed? HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs

Employer Branding 101: You can do WHAT on Glassdoor and Indeed? HR, Recruiting, Social Media Policies, Human Resources, HR Technology Blogging4Jobs | The Merge of HR with Marketing | Scoop.it
Take your brand to the next level. Glassdoor and Indeed offer several ways to help recruiters, hr professionals, and marketers with employer branding.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

How Lack of Candidate Engagement Can Affect Employer Branding

How Lack of Candidate Engagement Can Affect Employer Branding | The Merge of HR with Marketing | Scoop.it
We talk a lot about candidate engagement and how important it is to connect with each candidate that siphons through your pipeline. But what happens when we don't? What kinds of consequences will our actual employer ...
more...
No comment yet.
Rescooped by Amandeep Kaur from Talent Communities
Scoop.it!

Why Developing a Talent Community on Social Networks Will Find Your Next Hire | Social Talent

Why Developing a Talent Community on Social Networks Will Find Your Next Hire | Social Talent | The Merge of HR with Marketing | Scoop.it
Matt Charney gives us some really insightful statistics on the power of talent communities when hiring, pipelining talent, and employer branding efforts on the candidate experience.

Via Herve Peitrequin
more...
Herve Peitrequin's curator insight, February 18, 2013 4:50 AM

Immediately we can solve many of our Candidate wants and our Recruitment woes by developing a talent community on a social network, like Facebook, Google+ or LinkedIn (or all three).We can notify applicants of new roles becoming available before they’re advertised elsewhereWe can post quick videos about jobs at our company to the social network that deal with taking a tour around our location, day in the life of an employee, FAQ’s answered by the CEO or head recruiter, and give advice for competing for jobs at our companyWe can respond publicly to questions in the community around job descriptions, qualifications needed for roles, career development and salary expectationsWe can ask for referrals from those in our talent network and existing employees for vacant roles.

Scooped by Amandeep Kaur
Scoop.it!

Deloitte & Touche LLP | The Corporate and Talent Brands: Two Sides of the ... - Linex Legal (press release) (registration)

Deloitte & Touche LLP | The Corporate and Talent Brands: Two Sides of the ...
more...
No comment yet.
Rescooped by Amandeep Kaur from Employee value proposition
Scoop.it!

Great Value Online Profits: Employee Value Proposition Video ...

Great Value Online Profits: Wall Street Insider Discusses Gray Areas of the Market →. Great Value Online Profits: Employee Value Proposition Video – How to Attract and Retain the Best People. Posted on January 21, 2012 by greatvalue ...

Via Futurecurve
more...
No comment yet.
Rescooped by Amandeep Kaur from The Jazz of Innovation
Scoop.it!

How to Find Your Genius Zone

How to Find Your Genius Zone | The Merge of HR with Marketing | Scoop.it
The key to successful branding? Figure out where your passion and talent intersect.

Via Peter Verschuere
more...
No comment yet.
Rescooped by Amandeep Kaur from International Talent Acquisition Explorer
Scoop.it!

Aligning Employer Branding with Business Strategy

Aligning Employer Branding with Business Strategy | The Merge of HR with Marketing | Scoop.it

We all know the importance of employer branding in talent acquisition – it has become one of those buzzwords in the HR industry that everyone likes to talk about and most people like to claim they are doing right. But employment branding is so much more than just posting jobs on social media sites. Instead, the most successful companies recognize that employer branding is critical to not just finding talent, but ensuring that HR strategy is aligned with overall business strategy.


Via Alexander Crépin
more...
No comment yet.
Rescooped by Amandeep Kaur from Chief People Officers
Scoop.it!

Win the War for Talent with Employer Branding

Win the War for Talent with Employer Branding | The Merge of HR with Marketing | Scoop.it
Don't miss out on the opportunities to impress applicants with your Employer Branding.

Via Marylene Delbourg-Delphis
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

How to use recruitment marketing data to attract the best job candidates - PersonnelToday.com

How to use recruitment marketing data to attract the best job candidates - PersonnelToday.com | The Merge of HR with Marketing | Scoop.it
How to use recruitment marketing data to attract the best job candidates PersonnelToday.com Combine your internal data - applicant tracking system (ATS), HR informantion system (HRIS) and other systems as well as career site statistics - with data...
more...
No comment yet.
Rescooped by Amandeep Kaur from Employer Branding
Scoop.it!

The Employer Branding Advantage — Abacus Group Blog

The Employer Branding Advantage — Abacus Group Blog | The Merge of HR with Marketing | Scoop.it
Establish a market your unique, concise employer brand to attract better talent. http://t.co/GDIOgiYRsC #recruiting #hiring

Via Peter Wilkinson www.peter.uk.com
more...
Peter Wilkinson www.peter.uk.com's curator insight, October 3, 2013 6:36 AM

 

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Amandeep Kaur
Scoop.it!

LinkedIn Talent Brand Index

http://talent.linkedin.com/talentbrandindexLinkedIn Talent Brand Index helps companies measure and benchmark their talent brands. LinkedIn draws on data from...
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

Why Employer Branding must change Recruitment - Papirfly

Why Employer Branding must change Recruitment - Papirfly | The Merge of HR with Marketing | Scoop.it
This is not a Jerry McGuire style manifesto on the future of our industry, more just a few light hearted thoughts on Recruitment and Employer Branding (This could be the greatest gift your employer brand can bestow on potential talent.
more...
No comment yet.
Rescooped by Amandeep Kaur from Employer Branding
Scoop.it!

How to Build an Employer Brand - Monster's Recruitment Trends Blog -Sourcing Knowledge Base

How to Build an Employer Brand - Monster's Recruitment Trends Blog -Sourcing Knowledge Base | The Merge of HR with Marketing | Scoop.it
How to Build an Employer Brand (How to Build an Employer Brand http://t.co/aJaVXErYVK @monsterthinking #retention)

Via Peter Wilkinson www.peter.uk.com
more...
Peter Wilkinson www.peter.uk.com's curator insight, October 5, 2013 5:17 AM


Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Amandeep Kaur
Scoop.it!

The Top Three Current Trends in Employer Branding - Papirfly

The Top Three Current Trends in Employer Branding - Papirfly | The Merge of HR with Marketing | Scoop.it
Keeping ahead of the curve with Employer Brand technology and trends is a key battlefield to ensure on-going Employer Branding success (The war for talent is becoming increasingly sophisticated. Stay ahead to win.
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

Your Social Media Strategy for Internal Recruitment and HR – Things to Think About | Marketing Jobs

Your Social Media Strategy for Internal Recruitment and HR – Things to Think About | Marketing Jobs | The Merge of HR with Marketing | Scoop.it
An international social media consultant is able to help an HR department define what is and what is not useful in the social media landscape.
more...
No comment yet.
Scooped by Amandeep Kaur
Scoop.it!

Incorporate the brand experience into the recruitment process - Marketing

Incorporate the brand experience into the recruitment process - Marketing | The Merge of HR with Marketing | Scoop.it
Incorporate the brand experience into the recruitment process Marketing Denholm Associates, along with The Marketing Society in Scotland, has just launched an initiative to help companies improve their talent-attraction strategies by incorporating...
more...
No comment yet.