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Rescooped by Phil Kleingeld from Public Relations & Social Media Insight
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How to Integrate Your Content Strategy & Social Media Campaigns | Marketing Technology Blog

How to Integrate Your Content Strategy & Social Media Campaigns | Marketing Technology Blog | The Memory Bank | Scoop.it

It’s the age of “content strategy” and “content marketing.” Wherever you turn, more and more often, that’s something you’ll hear. ... Engaging in a good content strategy for websites is hard enough; After all, it takes many resources to create content editorial for a simple blog. Why would anyone want to spend time (and probably money) for content to go onto social media? Aren’t we just going to share links and pictures? A large part of your social media campaign should indeed consist of sharing interesting and relevant content, posting statuses or tweets that help users, engaging readers/followers, etc. Content for this is predominantly “sourced,” but how and when you present it also matters. There’s a fair amount of strategy involved; and apart from mere strategy, there’s “content strategy” even for social media.


Via Jeff Domansky
Phil Kleingeld's insight:

Richt de 'content' van alle sociale media op de #KGB; Kopers, Gebruikers en Beïnvloeders. Zend niet altijd reclameboodschappen uit, maak verbreed en verdiep de kennis voor de genoemde doelgroepen. Zo werkt u aan een meetbare #ROI; Return on Influence.

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Jeff Domansky's curator insight, March 31, 2013 8:16 PM

Three elements matter the most for how well your social media campaigns perform: - Relevancy - Timing - Content Quality...

Phil Kleingeld's comment, April 1, 2013 8:42 AM
Velen maken nog de fout alleen #reclame uit te zenden. Inhoud, gericht op de interesses van klanten is belangrijker!
Mike Allton's curator insight, April 1, 2013 8:58 AM

"A large part of your social media campaign should indeed consist of sharing interesting and relevant content, posting statuses or tweets that help users, engaging readers/followers, etc." This article does a great job of providing some recommendations along those lines.

Rescooped by Phil Kleingeld from Designer's Resources
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7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts

7 Things Every Entrepreneur Should Consider When Setting Up Social Media Accounts | The Memory Bank | Scoop.it

Setting up a new business on social networks takes much more than filling in a form. Lots of the most important aspects are easily overlooked when creating a new business profile or page. Maintaining consistency across the web with your brand’s voice and visual elements is critical for brand recognition. You’ll also need to pay attention to who will run your accounts, and how they’ll do so.


Via Mark Strozier
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hot's comment, April 3, 2013 3:49 AM
http://sigithermawan12.blogspot.com/2013/04/penting-panas-perlu-dan-seruu.html
hot's comment, April 3, 2013 3:49 AM
http://sigithermawan12.blogspot.com/2013/04/penting-panas-perlu-dan-seruu.html
Monica S Mcfeeters's curator insight, April 15, 2013 3:35 PM

Planning before you settle on the attitude and design of your social media sites is wise. This article helps you think it through.

Rescooped by Phil Kleingeld from Public Relations & Social Media Insight
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Poptip Leverages Twitter’s Crowd Knowledge To Bring You Real-Time Poll Results | AllTwitter

Poptip Leverages Twitter’s Crowd Knowledge To Bring You Real-Time Poll Results | AllTwitter | The Memory Bank | Scoop.it
Poptip Leverages Twitter’s Crowd Knowledge To Bring You Real-Time Poll Results

 

Move over, statisticians. There’s a new polling service in town.

 

Poptip, a funky new app, lets you tweet any question and get quality results in real-time.

 

Here’s how it works....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 7, 2013 7:12 PM

An intriguing Twitter temperature check tool, but the usual validity questions will apply, such as sample size, demographics, identity, and other control factors.

Rescooped by Phil Kleingeld from Designer's Resources
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40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop

40 Entertaining Infographics Plus Some Tips On Creating Your Own Using Photoshop | The Memory Bank | Scoop.it
  

Infographics are popular. They help reduce complex coherences to simplified illustrations. Information gets visualized. The best infographics are self-explanatory, needing almost no text at all.

Via Mark Strozier
Phil Kleingeld's insight:

Het is verstandig eens goed te kijken welke betekenis en emoties er aan bepaalde kleuren verbonden zijn. Kijk daarna eens naar je blog, website en vraag je af of de kleurstelling niet moet worden aangepast.

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Jane Sleeth's comment, May 30, 2013 1:51 PM
Remember however that the use of icons and infographics needs to take into account principals of Universal Design so that people of all ability levels can "read", understand and use. JE Sleeth OPC Accessible Design consultants since 1991
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Cam's comment, May 30, 2013 9:34 PM
I disagree Jane. It would be great if everything were able to be accessible to everyone, but that is simply not the reality. We can't homogenise visual art into an accessible form, simply because some people can't see the fine details. That would be as wrong as never considering visually impaired persons, for example.
Rescooped by Phil Kleingeld from Public Relations & Social Media Insight
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6 Ways to Unleash Creativity in the Workplace | Hongkiat

6 Ways to Unleash Creativity in the Workplace | Hongkiat | The Memory Bank | Scoop.it

The demand for creativity from employees is rising in this age of rapid technological advancement....

 

Some of you may think that creativity is an inborn trait rather than something that can be learned and developed. This may be so, but without aconducive environment for creativity to be expressed, how can we expect to see ideas arising from creative employees? This is precisely what this article is about, to show you ways which you can adopt in the workplace to encourage employees to seek innovation in their work....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 21, 2013 3:29 PM

Thoughtful post on creativity in the workplace.

Jeremy Dahl's curator insight, March 11, 2013 12:40 PM

"Some of you may think that creativity is an inborn trait rather than something that can be learned and developed. This may be so, but without aconducive environment for creativity to be expressed, how can we expect to see ideas arising from creative employees?"

Rescooped by Phil Kleingeld from Public Relations & Social Media Insight
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The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter

The 10 Most Common Social Media Personality Types – Which One Are You? | AllTwitter | The Memory Bank | Scoop.it

Did you know that 36 percent of people surveyed in a recent poll admitted to posting TV or movie spoilers onto their favourite social media sites?

 

What if I told you that one in ten social networkers have been unfriended due to their prolific posting of political content, one in four Facebook users intentionally post status updates that are so vague that their friends are compelled to ask for more detail, and that almost a full quarter (24 percent) of young men admit to creeping on an ex’s social media profile at least once a month?....


Via Jeff Domansky
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COM SALUD's curator insight, February 8, 2013 8:23 AM

Sería interesante analizar el tipo de contenidos en salud en medios sociales. En un somero análisis podemos encontrar con empresas o incluso profesionales que sólo envían información comercial en Twitter o Facebook (y que pierden más seguidores que ganan a menos que estén muy interesados en sus promociones), con quienes mezclan intereses personales y profesionales, quienes se escoran claramente hacia una ideología, los que nunca interactúan, los creadores de contenido, los seguidores... ¿Quién se anima a una clasificación?

Simon Hamer's curator insight, February 8, 2013 9:17 AM

I'd guess I'm a connector and I've not even looked at the names

Sigrid de Kaste's curator insight, February 8, 2013 10:57 PM

Very interesting facts here...taking it with a BIG smile...!