The Medium is the Message
177 views | +0 today
Follow
The Medium is the Message
Anything and everything about media
Curated by Edwin Stepp
Your new post is loading...
Your new post is loading...
Scooped by Edwin Stepp
Scoop.it!

Despite Pandora & Spotify, total U.S. music sales grew in 2012

Despite Pandora & Spotify, total U.S. music sales grew in 2012 | The Medium is the Message | Scoop.it
U.S. music sales grew 3.1 percent in 2012 to set a new record for the music industry, according to year-end report compiled by Nielsen and Billboard.
Edwin Stepp's insight:

Vinyl record sales were up 17.7 percent in 2012 in the U.S. @vinylmaniafilm

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Nike's Twitter ad campaign banned

Nike's Twitter ad campaign banned | The Medium is the Message | Scoop.it
The UK's advertising watchdog issues its first Twitter-related ban after posts by Wayne Rooney and Jack Wilshere.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

TV Networks, Media Companies Swoop In To Apply For ‘Top-Level Domains’ - TVNewser

TV Networks, Media Companies Swoop In To Apply For ‘Top-Level Domains’ - TVNewser | The Medium is the Message | Scoop.it
TV Networks, Media Companies Swoop In To Apply For ‘Top-Level Domains’...
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Sweden ridding itself of "most boring country" image by handing its Nat'l Twitter account over to a "troll."

Sweden ridding itself of "most boring country" image by handing its Nat'l Twitter account over to a "troll." | The Medium is the Message | Scoop.it

We know that Hollywood celebrities have used shock value for years to get attention from the media. But will it work for respectable countries and their tourism efforts? Sweden has been conducting a radical experiment in free speech. Since December, it has been handing the @Sweden Twitter account over to a “normal” Swedish citizen to tweet as they like. But one of their "Tweeders" may have crossed the lines.

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Russian Hackers Attack Live Streaming Video Sites

Russian Hackers Attack Live Streaming Video Sites | The Medium is the Message | Scoop.it
After the attack on uStream, an online video company in the United States, the company's leaders launched a Russian-language version of the site.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Anthony Zuiker's new series "Cybergeddon" will launch on Yahoo.

Anthony Zuiker's new series "Cybergeddon" will launch on Yahoo. | The Medium is the Message | Scoop.it

Anthony Zuiker currently discussing his new series "Cybergeddon" at Variety's Entertainment and Technology Summit and why he is launching it first online at Yahoo. "Can you imagine getting 50 million screens all at once for your project and getting instant feedback on the first nine minutes?" The series will debut this Fall.

more...
Edwin Stepp's comment, April 30, 2012 5:46 PM
According to Zuiker, launching in digital can give the content creator more leverage when it's time to bring it to the big screens.
Scooped by Edwin Stepp
Scoop.it!

MediaPost Publications Barry Diller Tells Senate: Online Video Same As Trad TV 04/25/2012

Barry Diller Tells Senate: Online Video Same As Trad TV - 04/25/2012...
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Liveblog: AMC Networks’ Josh Sapan on pay TV challenges in the cord-cutting age

Liveblog: AMC Networks’ Josh Sapan on pay TV challenges in the cord-cutting age | The Medium is the Message | Scoop.it

How is the network behind Mad Men, Breaking Bad and The Walking Dead responding to digital disruption?

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Many Magazines Racing to Capitalize on Pinterest | MediaWorks - Advertising Age

Many Magazines Racing to Capitalize on Pinterest | MediaWorks - Advertising Age | The Medium is the Message | Scoop.it
Magazines including Elle, Lucky and Cosmopolitan Latina are trying to make the most of Pinterest. But Vogue and some others are absent.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Excuse Me, Monteith's, There's a Twig in My Cider | Creativity Pick of the Day - Advertising Age

Excuse Me, Monteith's, There's a Twig in My Cider | Creativity Pick of the Day - Advertising Age | The Medium is the Message | Scoop.it
In a stunt for the ages, Colenso BBDO put a few twigs inside bottles of cider, and when the customer complaints started pouring in, sat back and waited.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

TV Network Execs Take on Digital Video at 4A's | Special: 4A's Conference - Advertising Age

TV Network Execs Take on Digital Video at 4A's | Special: 4A's Conference - Advertising Age | The Medium is the Message | Scoop.it

"This is not about social TV, growth of hardware, consumer-generated video. It's not about cord-cutting or privacy or smart TVs." Instead, the topic was perhaps more basic, and perhaps more important: the transformation of TV into digital video and the questions of content strategy that involves.

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Siri Users Embrace TV Voice Recognition 03/28/2012

Siri Users Embrace TV Voice Recognition 03/28/2012 | The Medium is the Message | Scoop.it
The movement in the TV business to allow voice recognition to select shows and make other commands has a significant audience. A large percentage of Apple iPhone 4S users appreciate the Siri voice-recognition functionality and a notable chunk would like the opportunity to issue similar directives for their TVs, according to Parks Associates.

 

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Video: James Cameron Talks About His Voyage to the Ocean’s Floor - FishbowlLA

Video: James Cameron Talks About His Voyage to the Ocean’s Floor...
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

United Nations Releases ‘My Life as a Refugee’ App - AppNewser

United Nations Releases ‘My Life as a Refugee’ App - AppNewser | The Medium is the Message | Scoop.it

We’ve all read the stories about refugees from the ongoing wars in Africa and Asia, but have you ever wondered what it was like to live the experience? The UN wants you to do just that. They've released an app that allows users to understand the difficult decisions faced by war refugees.

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

New Documentary, "Fit to Print," addresses the plight of print newspapers and their journalists

New Documentary, "Fit to Print," addresses the plight of print newspapers and their journalists | The Medium is the Message | Scoop.it
Laid off journalists speak out about the death of newspapers in the upcoming documentary "Fit To Print."...
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Connected TV Users On Rise

Connected TV Users On Rise | The Medium is the Message | Scoop.it

Connected TV Users On Rise - 06/14/2012... 21% of users have connected to the Internet through traditional TVs, up 16% from last year.

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

As CNN's ratings sink lower and lower, CJR takes a look at the news network and slams its reporting

As CNN's ratings sink lower and lower, CJR takes a look at the news network and slams its reporting | The Medium is the Message | Scoop.it

In April, CNN recorded its lowest monthly ratings in more than 10 years. In May, it recorded its lowest monthly primetime ratings in more than 20 years. It’s now regularly eclipsed not only by Fox News (long the leader in cable news) but also by MSNBC. Last year, I suggested to an editor at CJR that it do a story titled, “Why Is CNN So Bad?” It never happened, but, prompted by the network’s recent shellacking, I decided to tune in after a long hiatus. It’s even worse than I remembered.

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Amazon unveils effort to develop original TV shows | Reuters

SAN FRANCISCO (Reuters) - Amazon.com Inc unveiled a new effort to develop original comedy and children's TV shows to distribute over the company's video streaming service.The move is part of a broader...
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Microsoft to Invest in Barnes & Noble's Nook

Microsoft to Invest in Barnes & Noble's Nook | The Medium is the Message | Scoop.it
Microsoft is investing at least $605 million in Barnes & Noble's Nook digital-book business, as the software giant pushes deeper into the e-books business and props up a rival to the iPad and Amazon's Kindle.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Study: Young Consumers Switch Media 27 Times An Hour | News - Advertising Age

Study: Young Consumers Switch Media 27 Times An Hour | News - Advertising Age | The Medium is the Message | Scoop.it
A world where consumers are so distracted by a media choices that they no longer notice commercials that support them is close at hand.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Don't sweat it if your friends list is small. You may still be having a greatly "amplified" effect.

From Ad Age: Procter & Gamble CMO Marc Pritchard recently talked about this friends-of-fans effect, stating, "Social media is not just about the number of fans or friends [your brand has] – it's the number of fans they have to create amplification." This amplification over a series of messages increases the effective reach and frequency of these impressions to – can you take a guess? - lighter buyers. http://bit.ly/HayY33

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

The Next Generation of Digital Signs Will Interact With You

The Next Generation of Digital Signs Will Interact With You | The Medium is the Message | Scoop.it
The signage industry is offering a whole new world of brand interactivity on the streets via digital technology, and it's just around the next corner.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Magazines' Digital Circulation More Than Doubles | MediaWorks - Advertising Age

Magazines' Digital Circulation More Than Doubles | MediaWorks - Advertising Age | The Medium is the Message | Scoop.it
Publishers' digital circulation more than doubled in the most recent reporting period. But digital is still only about 1% of the industry's total.
more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Shave for a dollar a month and learn why Every Brand Needs A Million-View Video 03/29/2012

The idea for this article was inspired by a little video with marginal production values about an obscure company that crossed my Twitter stream. It had 300 views when I started writing. By the time you read this, it will have more than 3 million views. I like to call this video Exhibit A (aka The Dollar Shave Club Launch Video).

more...
No comment yet.
Scooped by Edwin Stepp
Scoop.it!

Personalized TV Tune-In Video Ads Boost Interaction by 40% 03/28/2012

Personalized TV Tune-In Video Ads Boost Interaction by 40% 03/28/2012 | The Medium is the Message | Scoop.it
Personalized TV Tune-In Video Ads Boost Interaction by 40% - 03/28/2012...
more...
No comment yet.