Can you identify which social media metrics are most correlated with actual bottom line performance for your company? Analytics tools and data abound on the web today, accessible to big companies and freelancers alike, but the technology alone may not be as important as the analyst interpreting the numbers or the strategy for prioritizing them. Huge budgets are devoted to delivering and acting on certain metrics, when many less easily measurable factors also help determine the future of a company. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones? Join us as we ask our panel:
Which metrics are likely to send social media managers on a wild goose chase?
What should companies be measuring in a long-term strategy?
Which metrics become important when dealing with “triple bottom line” evaluations?
Do social platforms differ in which metrics are most significant?
Via Beth Kanter