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Audio Archive: Which Metrics Matter in Social Media? | Social Media Today

Audio Archive: Which Metrics Matter in Social Media? | Social Media Today | the measurement of social media | Scoop.it

Can you identify which social media metrics are most correlated with actual bottom line performance for your company? Analytics tools and data abound on the web today, accessible to big companies and freelancers alike, but the technology alone may not be as important as the analyst interpreting the numbers or the strategy for prioritizing them. Huge budgets are devoted to delivering and acting on certain metrics, when many less easily measurable factors also help determine the future of a company. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones? Join us as we ask our panel:

Which metrics are likely to send social media managers on a wild goose chase?
What should companies be measuring in a long-term strategy?
Which metrics become important when dealing with “triple bottom line” evaluations?
Do social platforms differ in which metrics are most significant?


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the measurement of social media
How to evaluate the effectiveness of social media
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This New App Makes Your Wife Or Husband Look Gorgeous In Photos

This New App Makes Your Wife Or Husband Look Gorgeous In Photos | the measurement of social media | Scoop.it
Lots of people are terrible photographers who take ugly pictures of their loved ones.
Bill Paarlberg's insight:

Now we will all be instantly photoshopped to supermodel perfection.

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The 20 Best Social Media Books from 2012 to Read in 2013

The 20 Best Social Media Books from 2012 to Read in 2013 | the measurement of social media | Scoop.it
Top social media books of 2012, including social business books as well as social media marketing books from Dave Kerpen, Rohit Bhargava, Guy Kawasaki & more.
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Social State: Thoughts, Stats & Stories about the State of Social Media in 2013

Social State is an up-to-date book packed with thoughts, stats and stories about the rapidly changing social media landscape at the beginning of 2013. (Social State: thoughts, stats, stories on the state of social media in 2013!
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How to Make an Infographic in Five Steps | Social Media Today

How to Make an Infographic in Five Steps | Social Media Today | the measurement of social media | Scoop.it

Mark: Infographics are becoming very commonplace now. They're a great way to distill a butt load of data into a [usually] simple and easy to understand graphic.

Social Media Today gives us a great how-to-get-started overview.

 

Bonus! Here's a link to a well curated Pinterest Board on Infographics: http://bit.ly/zdrnGO

 

Thanks for the heads up Valentina Miceli!


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Audio Archive: Which Metrics Matter in Social Media? | Social Media Today

Audio Archive: Which Metrics Matter in Social Media? | Social Media Today | the measurement of social media | Scoop.it

Can you identify which social media metrics are most correlated with actual bottom line performance for your company? Analytics tools and data abound on the web today, accessible to big companies and freelancers alike, but the technology alone may not be as important as the analyst interpreting the numbers or the strategy for prioritizing them. Huge budgets are devoted to delivering and acting on certain metrics, when many less easily measurable factors also help determine the future of a company. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones? Join us as we ask our panel:

Which metrics are likely to send social media managers on a wild goose chase?
What should companies be measuring in a long-term strategy?
Which metrics become important when dealing with “triple bottom line” evaluations?
Do social platforms differ in which metrics are most significant?


Via Beth Kanter
more...
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7 Reasons You Definitely Want The New Social Media Measurement Standards - The Measurement Standard: Blog Edition

7 Reasons You Definitely Want The New Social Media Measurement Standards - The Measurement Standard: Blog Edition | the measurement of social media | Scoop.it
by Katie Delahaye Paine Social media measurement standards are now being developed. If you are currently measuring social media, then the now-in-development social media measurement standards will change how you do it.
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5 Social Measures Worth Tracking | Business 2 Community

5 Social Measures Worth Tracking | Business 2 Community | the measurement of social media | Scoop.it
The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts ...
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How Social Media Icon Chris Brogan Would Run Your Virtual Team - Forbes

How Social Media Icon Chris Brogan Would Run Your Virtual Team - Forbes | the measurement of social media | Scoop.it
ForbesHow Social Media Icon Chris Brogan Would Run Your Virtual TeamForbesConsider that some social media pros have been in the game of building virtual connection since the blogosphere was fringe territory.
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Chasing ROI in the New Social Media Space | Business 2 Community

Chasing ROI in the New Social Media Space | Business 2 Community | the measurement of social media | Scoop.it
These changes, while encouraging brands to invest more in social media ads, are at the same time frustrating measurement efforts around the true ROI of this advertising. In today's multichannel marketing environment, it can ...
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No, We're Not In A Social Media Bubble

No, We're Not In A Social Media Bubble | the measurement of social media | Scoop.it
Last in a five-part series. In 1997, Scott Cherkin was the tenth employee and first salesperson hired by theglobe.com. Cherkin, now an executive vice president with Complex Media, remembers the company's initial public ...
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For Brands, Social Media Shows Returns but Measurement Hurdles Remain

For Brands, Social Media Shows Returns but Measurement Hurdles Remain | the measurement of social media | Scoop.it
Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns (For Brands, Social Media Shows Returns but Measurement Hurdles Remain - eMarketer http://t.co/DpSY90Pl...
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PR Measurement: the pursuit of consistent and credible metrics

PR Measurement: the pursuit of consistent and credible metrics | the measurement of social media | Scoop.it
At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.
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The State of Social Media 2012 – infographic

The State of Social Media 2012 – infographic social media employ mobile and web-based technologies (RT @Beyond_Bridges: The State of Social Media 2012 - infographic http://t.co/u4dNdhwW via @BerriePelser)...
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The Ridiculous Business Jargon Dictionary

The Ridiculous Business Jargon Dictionary | the measurement of social media | Scoop.it

Mark: This sorta reminds me of cross between Walmart Bingo and the Urban Dictionary.. This could make for a great workday drinking game.

 

Aces in their Places [exp.]
When someone shouts this out, everyone runs to their station and leverages their core competency.

 

Acluistic [adj.]
The state of being completely 'without a clue.'

 

Thanks for the heads up Jerry Lynn!


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The 10 Most Misleading Social Media Metrics in the World

The 10 Most Misleading Social Media Metrics in the World | the measurement of social media | Scoop.it
Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

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Amazon.com: Measuring the Networked Nonprofit: Using Data to Change the World (9781118137604): Beth Kanter, Katie Delahaye Paine: Books

Measuring the Networked Nonprofit: Using Data to Change the World

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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. 


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The Measurement Standard: Blog Edition

The newsletter of public relations measurement and social media measurement that helps readers evaluate the effectiveness of their communications.
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Key Social Media Metrics for Marketing & Sales: Infographic from ...

Key Social Media Metrics for Marketing & Sales: Infographic from ... | the measurement of social media | Scoop.it
Trying to determine the right KPIs for your marketing objectives? It's your lucky day. Social Media Today has just put out a very comprehensive and informative infographic that summarizes social analytics for marketing and ...
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How to Measure Social Media: Conversions & Search Rankings

How to Measure Social Media: Conversions & Search Rankings | the measurement of social media | Scoop.it
Social media can directly contribute to your bottom line in two ways: conversions and organic search rankings. Learn how to track and measure these two metrics.
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Searching for Deeper Meaning in Sentiment Analysis at #SAS12 - CMSWire

Searching for Deeper Meaning in Sentiment Analysis at #SAS12CMSWireBy Marisa Peacock (@marisacp51) May 8, 2012 Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from...
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Why Your Social Media Marketing Isn't Working | Business 2 ...

Why Your Social Media Marketing Isn't Working | Business 2 ... | the measurement of social media | Scoop.it
Many companies have latched onto social media marketing as a panacea without a plan or defined outcome. No wonder it's not working!
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The 5 Easy Steps To Measure Your Social Media Campaigns

The 5 Easy Steps To Measure Your Social Media Campaigns | the measurement of social media | Scoop.it
But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve.
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