Searching for Deeper Meaning in Sentiment Analysis at #SAS12CMSWireBy Marisa Peacock (@marisacp51) May 8, 2012 Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from...
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How to evaluate the effectiveness of social media
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Bill Paarlberg
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Scooped by Bill Paarlberg onto the measurement of social media |
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Lots of people are terrible photographers who take ugly pictures of their loved ones.
Bill Paarlberg's insight:
Now we will all be instantly photoshopped to supermodel perfection. Delete the scoop?
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Top social media books of 2012, including social business books as well as social media marketing books from Dave Kerpen, Rohit Bhargava, Guy Kawasaki & more. Delete the scoop?
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Social State is an up-to-date book packed with thoughts, stats and stories about the rapidly changing social media landscape at the beginning of 2013. (Social State: thoughts, stats, stories on the state of social media in 2013! Delete the scoop?
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Mark: Infographics are becoming very commonplace now. They're a great way to distill a butt load of data into a [usually] simple and easy to understand graphic. Social Media Today gives us a great how-to-get-started overview.
Bonus! Here's a link to a well curated Pinterest Board on Infographics: http://bit.ly/zdrnGO
Thanks for the heads up Valentina Miceli! Via Mark Strozier Delete the scoop?
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Can you identify which social media metrics are most correlated with actual bottom line performance for your company? Analytics tools and data abound on the web today, accessible to big companies and freelancers alike, but the technology alone may not be as important as the analyst interpreting the numbers or the strategy for prioritizing them. Huge budgets are devoted to delivering and acting on certain metrics, when many less easily measurable factors also help determine the future of a company. Strategies and initiatives justifying the ROI of social media implementation assume that certain metrics meet set goals. But are those metrics the right ones? Join us as we ask our panel: Which metrics are likely to send social media managers on a wild goose chase? Via Beth Kanter Delete the scoop?
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by Katie Delahaye Paine Social media measurement standards are now being developed. If you are currently measuring social media, then the now-in-development social media measurement standards will change how you do it. Delete the scoop?
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The good people at Awareness, Inc. have provided a handy infographic with 5 types of social measures to include in your analytics regimen. These measures represent a framework for checking the impact of your social efforts ... Delete the scoop?
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ForbesHow Social Media Icon Chris Brogan Would Run Your Virtual TeamForbesConsider that some social media pros have been in the game of building virtual connection since the blogosphere was fringe territory. Delete the scoop?
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These changes, while encouraging brands to invest more in social media ads, are at the same time frustrating measurement efforts around the true ROI of this advertising. In today's multichannel marketing environment, it can ... Delete the scoop?
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Last in a five-part series. In 1997, Scott Cherkin was the tenth employee and first salesperson hired by theglobe.com. Cherkin, now an executive vice president with Complex Media, remembers the company's initial public ... Delete the scoop?
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Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaigns (For Brands, Social Media Shows Returns but Measurement Hurdles Remain - eMarketer http://t.co/DpSY90Pl... Delete the scoop?
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At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann. Delete the scoop?
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The State of Social Media 2012 – infographic social media employ mobile and web-based technologies (RT @Beyond_Bridges: The State of Social Media 2012 - infographic http://t.co/u4dNdhwW via @BerriePelser)... Delete the scoop?
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Mark: This sorta reminds me of cross between Walmart Bingo and the Urban Dictionary.. This could make for a great workday drinking game.
Aces in their Places [exp.]
Acluistic [adj.]
Thanks for the heads up Jerry Lynn! Via Mark Strozier Delete the scoop?
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Numbers. You want them. I want them. We all want them. But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat. Via Beth Kanter Delete the scoop?
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Measuring the Networked Nonprofit: Using Data to Change the World [Beth Kanter, Katie Delahaye Paine] on Amazon.com. Via Beth Kanter Delete the scoop?
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The newsletter of public relations measurement and social media measurement that helps readers evaluate the effectiveness of their communications. Delete the scoop?
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Trying to determine the right KPIs for your marketing objectives? It's your lucky day. Social Media Today has just put out a very comprehensive and informative infographic that summarizes social analytics for marketing and ... Delete the scoop?
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Social media can directly contribute to your bottom line in two ways: conversions and organic search rankings. Learn how to track and measure these two metrics. Delete the scoop?
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Searching for Deeper Meaning in Sentiment Analysis at #SAS12CMSWireBy Marisa Peacock (@marisacp51) May 8, 2012 Today, several market analysts, community managers, academics and statisticians interested in gleaning as much insight as they can from...
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Many companies have latched onto social media marketing as a panacea without a plan or defined outcome. No wonder it's not working! Delete the scoop?
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But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. Delete the scoop?
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