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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | The Maven of Media Shop Talk | Scoop.it

Sometimes trying to get people to share your content feels like pulling teeth.

 

If you’re finding that your content isn’t being shared, these are most likely the reasons why:

 

1. You only talk about yourself

Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.

To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. The Golden Rule prevails here: talk about others as much as you would like them to talk about you.

 

2. You pick topics that aren’t timely

In the age of the 24/7 news cycle, the pressure is always on to write timely content.

People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”

Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.

 

3. Your headlines aren’t catchy

You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.

See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content

 

4. You write huge blocks of text

Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.

Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.

 

5. You don’t make it easy to share

Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them.

 

Ginny Soskey -- http://bit.ly/LLCwWX

Source: http://bit.ly/NdQNfl


Via maxOz, Julie Shatswell
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How to Measure PR and Social Media Results | Spin Sucks

How to Measure PR and Social Media Results | Spin Sucks | The Maven of Media Shop Talk | Scoop.it
PR pros typically say they went into the industry because they're not good with the numbers. But the web no longer allows us that luxury. It's time to measure.
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Facebook And Yahoo Just Declared War On Twitter

Facebook And Yahoo Just Declared War On Twitter | The Maven of Media Shop Talk | Scoop.it

Boom!... Forget that little patent contretemps between Facebook and Yahoo. Water under the bridge. Now the companies can turn their attention to the real threat: Twitter.
Read more: http://www.businessinsider.com/facebook-yahoo-twitter-live-event-coverage-2012-7#ixzz2096GJSHf

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20+ Beautiful Camera-Themed iPhone Cases

20+ Beautiful Camera-Themed iPhone Cases | The Maven of Media Shop Talk | Scoop.it
If your iPhone is your go-to camera, why not make it official with these clever cases?
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Small businesses use social media to grow

Small businesses use social media to grow | The Maven of Media Shop Talk | Scoop.it
Social media can help a growing business boost brand awareness, improve customer relations, garner market research and bolster sales.
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Social Media Campaigns Don't Match When Consumers Are Online | Spin Sucks

Social Media Campaigns Don't Match When Consumers Are Online | Spin Sucks | The Maven of Media Shop Talk | Scoop.it
A common question in the social media world is, What time of day - and how much - should I post? A new study answers that, according to 20 popular brands.
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Will being big on Twitter get you a job?

Will being big on Twitter get you a job? | The Maven of Media Shop Talk | Scoop.it
What's the best way to impress employers - having tons of Twitter followers, or a flashy CV? Go for the CV every time, says Lucy Kellaway of the Financial Times.
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Why Your Business Should Be on Pinterest | Nowspeed Click to Customer Solution Blog

Why Your Business Should Be on Pinterest | Nowspeed Click to Customer Solution Blog | The Maven of Media Shop Talk | Scoop.it

Pinterest — the fastest growing social media site — is quickly becoming a key component of smart businesses’ social media strategies. According to Experian Hitwise, Pinterest is currently the third largest social network in the United States, right on the heels of Facebook and Twitter, and surpassing LinkedIn.

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The real way to build a social network - Fortune Tech

The real way to build a social network - Fortune Tech | The Maven of Media Shop Talk | Scoop.it

Many people are turned off by the topic of networking. They think it's slimy, inauthentic. Picture the consummate networker: a high-energy fast talker who collects as many business cards as he can and attends mixers sporting slicked-back hair. Or the overambitious college kid who frantically e-mails alumni, schmoozes with the board of trustees, and adds anyone he's ever met as an online friend. Such people are drunk on networking Kool-Aid -- and are looking at a potentially nasty hangover.

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Instagram down in mass power outage

Instagram down in mass power outage | The Maven of Media Shop Talk | Scoop.it

Breakfasts everywhere went undocumented on social media Saturday morning because photo-sharing site Instagram is still down after a line of powerful storms caused mass power outages across the Midwest and Atlantic Seaboard on Friday night.

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Pinterest vs. Facebook…On Twitter [Infographic] - SocialTimes

Pinterest vs. Facebook…On Twitter [Infographic] - SocialTimes | The Maven of Media Shop Talk | Scoop.it
Twitter users are more engaged with Pinterest than Facebook, according to data visualization community Visual.ly.
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Olympic Social Media Guidelines Muzzle Athletes

Media outlets are billing the upcoming London Summer Olympic Games as "the first social media Olympics." That means athletes and coaches will be posting, tweeting, Facebooking and generally bringing fans closer to the action more than ever before.
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Sorry, Marketers, You're Doing Twitter Wrong [REPORT]

Sorry, Marketers, You're Doing Twitter Wrong [REPORT] | The Maven of Media Shop Talk | Scoop.it
Most marketers are tweeting too much on the wrong days, not using hashtags enough and almost never do the one thing that will dramatically boost their retweets -- ask for them -- according to a new s...
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Why The New York Times eschews formal social media guidelines | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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SocialBro Helps Manage Twitter Overload

SocialBro Helps Manage Twitter Overload | The Maven of Media Shop Talk | Scoop.it
SocialBro is a Twitter analytics tool that shows detailed information about users you follow. It's particularly handy for journalists.
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Five golden rules for creating social video content

Five golden rules for creating social video content | The Maven of Media Shop Talk | Scoop.it
Online video is an important tool for marketers as it offers a great opportunity for building consumer engagement and developing a brand image.
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Where the World's Tweets Come From, Visualized

Where the World's Tweets Come From, Visualized | The Maven of Media Shop Talk | Scoop.it
If you've ever wondered where all the world's tweets come from, wonder no more. This visualization, put together by researchers at the Oxford Internet Institute, shows the origins of the entire globe's tweets.
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6 Posts That Build Engagement on Facebook

6 Posts That Build Engagement on Facebook | The Maven of Media Shop Talk | Scoop.it
Here are six ways to create the right type of engagement via Facebook posts for your brand.
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At least 8 in 10 Online Users Engage in Social Media Globally: Forrester

At least 8 in 10 Online Users Engage in Social Media Globally: Forrester | The Maven of Media Shop Talk | Scoop.it
Social Media - Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
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Facebook's e-mail debacle: One 'bug' fix, but rollback impossible

Facebook's e-mail debacle: One 'bug' fix, but rollback impossible | The Maven of Media Shop Talk | Scoop.it
commentary So the problems users were up in arms about over the weekend weren't, in fact, user error. What a shock. Read this blog post by Violet Blue on Internet & Media.
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2012 Internet Trends — Kleiner Perkins Caufield Byers

2012 Internet Trends — Kleiner Perkins Caufield Byers | The Maven of Media Shop Talk | Scoop.it

This report talks about today’s Internet growth and provides an in-depth look for the following new trends: 1) review of Internet stats and notes that Internet growth remains robust and rapid mobile adoption is still in early stages; 2) run through a number of examples of business models that are being re-imagined and re-invented thanks to mobile and social; 3) highlight mixed economic trends and 4) observe that while there’s a lot to be excited about in technology, there are things to be worried about regarding America’s financial situation.

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It isn’t Facebook’s fault that so many social ad campaigns fail

It isn’t Facebook’s fault that so many social ad campaigns fail | The Maven of Media Shop Talk | Scoop.it
Last month, Brian Solis pulled together a list of strategic investment priorities for Facebook to invest in post-IPO.
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Social Media Strategy: Top 20 ReTweeted Words & Phrases on Twitter

Social Media Strategy: Top 20 ReTweeted Words & Phrases on Twitter | The Maven of Media Shop Talk | Scoop.it
How to get more ReTweets on Twitter by using the Top 20 Most ReTweeted Words and Phrases to boost your social media strategy.
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3 User-Generated Campaigns That Got it Right

3 User-Generated Campaigns That Got it Right | The Maven of Media Shop Talk | Scoop.it
Companies are looking for new ways to break through the marketing clutter. One tactic is building a campaign around user-generated content.
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