The Marketing Wall
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Tonia Wall from The MarTech Digest
Scoop.it!

Framing the Digital Marketing Problem - Gartner | #TheMarketingTechAlert

Framing the Digital Marketing Problem - Gartner | #TheMarketingTechAlert | The Marketing Wall | Scoop.it

Advanced/ Digest...

 

I map out approaches to answer two common questions squeaked out by anxious digital marketing execs: (1) Where do I start? and (2) How did I do?

 

To answer the first one, I focus on the two (yes, two) dimensions of brand positioning and purchase cycle. My research showed that the decision about which digital channels and formats to buy is actually rooted in the strategic position of your brand. A second dimension is the consumer’s purchase frequency, because it determines how much of your target is actively in market at any moment.

 

The second question – “How’d I do?” – relates to what used to be called measurement, back when digital marketing itself was a trailer park on the edge of town. Today it’s called analytics and everybody wants a piece. My research shows how a simple visual map of the consumer’s potential journey through your campaign, combined with a basic stimulus-response model, can really open the kimono on your campaign’s true value.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
more...
marketingIO's curator insight, January 27, 2014 7:52 AM

Again, B2C oriented but applicable to B2B. The interesting part of the framework is the answer to the second question, which uses analytics to map out the prospect's journey through the funnel. Logical.

Rescooped by Tonia Wall from Public Relations & Social Media Insight
Scoop.it!

Essential WordPress Plugins for Content Marketing | Content Hero

Essential WordPress Plugins for Content Marketing | Content Hero | The Marketing Wall | Scoop.it

Over the past two years my blogging needs have changed, though. I now require more than simply a publishing platform. I have realised that I now rely heavily on editorial calendars and plugins to automate certain aspects of content creation and marketing. Thankfully, WordPress is perfect for this.

 

After searching online for some new plugins, I have noticed a lack of decent articles which recommend content marketing plugins for WordPress. I found this strange for two reasons: 1) There are plenty of WordPress plugins out there for content marketing and 2) I’d have thought bloggers would like to share their favourite plugins....

 

So, if you’re a content marketer using WordPress, or if you’re a self-hosted blogger using WordPress, here’s a variety of essential WordPress plugins for content marketing....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, January 20, 2014 9:42 AM

Bloggers and content marketers take note. Here are 18 essential WordPress plugins for content marketing to help you plan, schedule, optimise and market your content in 2014.

Rescooped by Tonia Wall from The MarTech Digest
Scoop.it!

Strategic planning for digital marketing - Smart Insights | #TheMarketingTechAlert

Strategic planning for digital marketing - Smart Insights | #TheMarketingTechAlert | The Marketing Wall | Scoop.it

Intermediate/ Excerpt...

 

Longer-term planning enables consistent strategies and resource allocation to be followed in line with company product launches and campaigns and anticipated changes in the marketplace. In digital marketing we recommend a similar strategic approach. Although digital media change rapidly, the long-term transformation needed for effective digital marketing means that you won’t be able to transform the organisation in 3, 6 or even 12 months.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, January 23, 2014 8:58 PM

The marketing technology landscape has structure (see Scott Brinker's Landscape), even though the players morph/change/merge. Given that, you can plan your roadmaps with confidence IF YOU STAY ATOP OF TRENDS. Easy way to accomplish this: READ THE MARKETING TECHNOLOGY ALERT DAILY!

darrelsmith's curator insight, January 24, 2014 11:02 AM

We are on a retreat this afternoon so this seemed important!

darrelsmith's curator insight, January 24, 2014 11:47 AM

this is awesome! 

Scooped by Tonia Wall
Scoop.it!

Are You Using Your B2B Marketing Personas Effectively?

Are You Using Your B2B Marketing Personas Effectively? | The Marketing Wall | Scoop.it
Is your company using customer avatars or marketing personas effectively? The idea of persona-driven marketing appeals to practitioners for a wide variety.
more...
No comment yet.
Rescooped by Tonia Wall from MarketingHits
Scoop.it!

Study: Brands Simply Aren't Replying on Twitter

Study: Brands Simply Aren't Replying on Twitter | The Marketing Wall | Scoop.it

If you manage a brand’s Twitter account, chances are you’re not interacting as much as you could be.

 

Simply Measured took a look at 98 of the top global brands on Twitter and found some eye-opening information.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Tonia Wall from The MarTech Digest
Scoop.it!

10 Marketing Tasks You Should Be Delegating - Duct Tape Marketing | #TheMarketingTechAlert

10 Marketing Tasks You Should Be Delegating - Duct Tape Marketing | #TheMarketingTechAlert | The Marketing Wall | Scoop.it
There are some things that only you can do, but there are also many marketing tasks you can delegate to an assistant.

 

Basic/ Condensed...

 

Here are 10 Marketing Tasks You Should Be Delegating

1.     Blog Management

2.     Social Media

3.     Event Coordination

4.     Prospecting

5.     Market Research

6.     Follow Up Calls

7.     Newsletters

8.     Send Thank You Notes

9.     Email List Management

10.    Networking

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via marketingIO
more...
marketingIO's curator insight, January 27, 2014 6:57 AM

A GREAT assistant can do all of this, but I tend to think #10 is tough other than digital networking.

Scooped by Tonia Wall
Scoop.it!

Why Content is the Foundation of your Social Media Marketing

Why Content is the Foundation of your Social Media Marketing | The Marketing Wall | Scoop.it
Social media marketing requires content that is compelling and contagious. It requires content that begs to be shared. It requires content that is so liquid that it spreads globally and virally.
more...
No comment yet.
Scooped by Tonia Wall
Scoop.it!

4 Ways to Crowdsource Your Marketing Success - Huffington Post

4 Ways to Crowdsource Your Marketing Success - Huffington Post | The Marketing Wall | Scoop.it
4 Ways to Crowdsource Your Marketing Success
Huffington Post
Is it possible to use the crowd as easily, inexpensively and efficiently as the cloud for deploying marketing campaigns and tactics? The answer, according to a number of experts, is yes.
more...
No comment yet.
Rescooped by Tonia Wall from Content Marketing & Content Strategy
Scoop.it!

6 Ways to Develop a Content Marketing Mindset

6 Ways to Develop a Content Marketing Mindset | The Marketing Wall | Scoop.it
Discover how brands can begin to think like a publisher, and make content marketing a way of life.

Via Stefano Principato
more...
No comment yet.
Rescooped by Tonia Wall from The MarTech Digest
Scoop.it!

5 Google+ Features You Probably Aren’t Taking Advantage Of - Socialmouths | #TheMarketingTechAlert

5 Google+ Features You Probably Aren’t Taking Advantage Of - Socialmouths | #TheMarketingTechAlert | The Marketing Wall | Scoop.it

Intermediate/ Summarized...

 

1. Helper for Google+ extension for Chrome - If you’re already using Chrome as your Web browser, you’re one quick download away from a free extension that makes using Google+ a little easier.

2. Built-In Formatting Codes - Google+ allows you to change the style of text you post with various short codes you might not know about.

3. Google+ Ripples - When you want to see the responses to a Google+ post in a clear, visually focused way, try Google+ Ripples. Go to the top right-hand corner of your post, click the downward-facing arrow, and click the option to “View Ripples.”

4. Google Brand Page Audit - When you want some clear information about how well your Google+ page is performing, go to Steady Demand.

5. Turned-Off Google+ Emails

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via marketingIO
more...
marketingIO's curator insight, January 27, 2014 6:48 AM

A great post! You'll want to incorporate this as quickly as possible if Google+ is a part of your social media strategy (and it needs to be!). Bookmark this!

Scooped by Tonia Wall
Scoop.it!

CMO strategy session: The new discipline of 'social lead management' | ZDNet

CMO strategy session: The new discipline of 'social lead management' | ZDNet | The Marketing Wall | Scoop.it
The Chief Marketing Officer of LexisNexis describes how to achieve traditional marketing and demand generation objectives with social media.
more...
No comment yet.
Scooped by Tonia Wall
Scoop.it!

The Better Product Always Wins -- And Other Marketing Myths - AdAge.com

The Better Product Always Wins -- And Other Marketing Myths
AdAge.com
It's been my experience that most chief executives pay lip service to marketing and place their bets on innovation.
more...
No comment yet.
Rescooped by Tonia Wall from New Customer - Passenger Experience
Scoop.it!

5 digital marketing tips, trends and tactics

5 digital marketing tips, trends and tactics | The Marketing Wall | Scoop.it
Our roundup of noteworthy insights, tips, and digital marketing trends from last week’s news:

Via Eric_Determined / Eric Silverstein
more...
Eric_Determined / Eric Silverstein's curator insight, January 27, 2014 12:01 PM


1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media


All of the above represent key drivers that impact your customer experience. 


When you can create a personalized experience that delivers the right value, at the right time, businesses will naturally see positive results in return.


Share your thoughts on some of the trends listed?


Denise Barbezani's curator insight, January 28, 2014 11:27 AM

1. Mobile Marketing - Geo-conquesting

2. Marketing Analytics - Big Data

3. Travel Marketing - Personalization

4. Privacy Guidelines

5. Social Media

Share your thoughts.

Scooped by Tonia Wall
Scoop.it!

Optimize Content Marketing Strategy in 7 Steps - Business 2 Community

Optimize Content Marketing Strategy in 7 Steps - Business 2 Community | The Marketing Wall | Scoop.it
Optimize Content Marketing Strategy in 7 Steps
Business 2 Community
Unless you've been living under a rock for the last year, you know content marketing is the BIG thing in digital marketing today.
more...
No comment yet.
Rescooped by Tonia Wall from Digital-News on Scoop.it today
Scoop.it!

How to Distinguish the Journalist from the Content Marketing Writer

How to Distinguish the Journalist from the Content Marketing Writer | The Marketing Wall | Scoop.it
Not long ago, I wrote a post on what content marketing writers can learn from journalists.

Via Thomas Faltin
more...
No comment yet.