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The MARKETING VILLAGE™ – your world, our village©
The MARKETING VILLAGE™ – your world, our village©
Community Capacity Building – Marketing Mix Management
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Beyond Things: The Internet of Everything Takes Connections to the Power of Four

Beyond Things: The Internet of Everything Takes Connections to the Power of Four | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
Over the last year, I (and many of my colleagues) have spent a lot of time talking about the Internet of Everything (IoE) and how it’s transforming our world. I thought, however, it would be good to

Via Peter Vander Auwera
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The fact is, the Internet of Things is just one of four dimensions — people, process, data, andthings — we talk about in the Internet of Everything. If we take a closer look at each of these dimensions, and how they work together, we’ll begin to see the transformative value of IoE.

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Some Obvious Things About Internet Reputation Systems

Some Obvious Things About Internet Reputation Systems | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
Debates around the “sharing economy” have been driven by personal stories and broad claims. This is a fairly dense step-by-step look at the internet reputation systems on which the sharing economy ...

Via Peter Vander Auwera
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Some Obvious Things About Internet Reputation Systems

 

The claim is that inter­net rep­u­ta­tion sys­tems solve two prob­lems. One is coor­di­na­tion (can I find some­one who has what I want, or wants what I have?) and the other is trust (can you trust the per­son on the other side of the exchange to keep their end of the bar­gain?).1 Shar­ing econ­omy advo­cates claim, and I will return to this at the end of the essay, that it is both nec­es­sary and suf­fi­cient to solve these prob­lems to unlock a large new econ­omy of resource sharing.

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Peter Vander Auwera's curator insight, October 5, 2013 4:42 AM

Fantastic post by Whimsley

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[Branding & colours]: The Color of Success! Bleu - but what more is behind the colour! #marketingVILLAGE

[Branding & colours]: The Color of Success! Bleu - but what more is behind the colour!  #marketingVILLAGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
Whether its tech titans like Twitter and Facebook, or giants of 20th Century Commerce like Ford and Sears, blue is the anchor for their brands. It is a powerful tool that various industries use to micro-target their message to consumers.

 

In fact, worldwide, from Europe to Africa, and Asia to the Americas – the color blue has different meanings. This great infographic breaks down that and other surprising facts and stats. A fun and fascinating read.

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Social Media Branding Mistakes Women Business Leaders Should Avoid

Social Media Branding Mistakes Women Business Leaders Should Avoid | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
Tweet (Avoid these social media mistakes http://t.co/OXIPPKdN...)...
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26 Tips for Integrating Social Media Activities | Social Media Examiner

26 Tips for Integrating Social Media Activities  | Social Media Examiner | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
How to create an integrated social media campaign and integrate the different components of social media to achieve optimal benefits.
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[Social Media]: More than 344 Social Networks on 1 page! #marketingVILLAGE

[Social Media]: More than 344 Social Networks on 1 page!  #marketingVILLAGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Social Media]: More than 344 Social Networks on 1 page! #marketingVILLAGE

 

Do we really need that many? not really but the overview helps at least to be selective to your needs!

 

Social network analysis views social relationships in terms of network theory consisting of nodes and ties. Nodes are the individual actors within the networks, and ties are the relationships between the actors. The resulting graph-based structures are often very complex.

 

There can be many kinds of ties between the nodes. Research in a number of academic fields has shown that social networks operate on many levels, from families up to the level of nations, and play a critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.

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[Social Media]: Explicit and/or Virtual Networking & interactive collaboration! #mVILLAGE

[Social Media]: Explicit and/or Virtual Networking & interactive collaboration! #mVILLAGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

We’d Rather Engage In Person Than Through Twitter And Facebook, Says Study [INFOGRAPHIC] - AllTwitter

While social media has rapidly integrated itself into our everyday personal and professional lives, with a quarter of us belonging to at least two social networks, it appears that, for the moment at least, we still prefer engaging with friends, family and colleagues face-to-face than we do online.

Seven out of ten respondents to a recent study said that conversations with both individuals (72 percent) and small groups (70 percent) are richer when they occur in person than online, and two-thirds (67 percent) said that they do not use social media for any business or professional purposes.

Just a little over one-third (37 percent) said that social media has improved the way that they communicate with people in their personal life, and less than one-quarter (23 percent) said that these channels have improved their business or professional relationships.

 

 

Follow the sharing @ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS! LI-group

What is your opinion? Do you establish a good balance between virtual and explicit connectivity and collaboration, or do you bend to one or the other end? Are you satisfied with the quality and how do you think you can improve your connectedness in either virtual, explicit or a combination?

Follow the sharing @ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS! LI-group

http://lnkd.in/RAbbFT

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Gen-M: the abandonment of “touch and feel” and the emergence of “see and hear” | Banking 4 Tomorrow

Gen-M: the abandonment of “touch and feel” and the emergence of “see and hear” | Banking 4 Tomorrow | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Marketing Mix & Generations]: Gen-M: the abandonment of “touch and feel” and the emergence of “see and hear”
- by BRETT KING

 

How advocacy and the generation of see-and-hear engagement is killing traditional advertising mechanisms and selling.

 

Baby Boomers and Gen-X have in common the need to experience life in all it’s glory. Whether that is born out of a sense of adventure, the need for tactile feedback or in the sense of face-to-face social connections, at the core of much of our buying behavior historically has been the need to ‘touch and feel’ a product before a purchase.

 

There’s a subtle shift in this behavior with Gen-Y and Gen-Z/Digital Natives (sometimes collectively called Generation-M or the ‘multi-tasking’ generation) that is critical to understand if you are going to engage this community successfully moving forward, and it emphasizes why the physical store is under increased threat.

 

Advocacy is built through seeing and hearing a brand.

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ECONOLOGICS – Incisive Knowledge Converged (CoP/Think-Tank @ FB) #ecoNVERGE

ECONOLOGICS – Incisive Knowledge Converged (CoP/Think-Tank @ FB) #ecoNVERGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

Announcing the birth of a new group on Facebook by ecoNVERGE®:

 

ECONOLOGICS - Incisive Knowledge Converged (CoP/Think-tank)

 

Feel free to stop by and join the circle of people who like to make a difference and are the drivers of change for a better environment, life and future for generations to come.

 

@ ECONOLOGICS - ecoNVERGE Interactive Community Building
www.facebook.com/groups/econologics/

 

@ ECONOLOGICS is the amalgamation of humane economics, human values and ecologically explored resources maintaining balance between earth, people and progress.

 

@ ECONOLOGICS is a CoP/Think-tank enabled by ecoNVERGE to share, brainstorm, exchange ideas and practice from around the globe, and explore opportunities for collaboration to establish both public and corporate sustainability. We welcome your suggestions.

Welcome!

 

@ ECONOLOGICS brings together people who like to make a difference in our socio-economic and socio-political society, bringing change to our global to glocal environment - from our smallest circle of family, friends, acquaintances to the professional circles and circles of influence we develop in this connected world.

 

Inspire one - 1x = X1 - motivate many! WE are Unlimited!

 

Inspired by an Econological Lattice Model & Germane Progressive Economics, ecoNVERGE® and its teams of collaborators realize INCISIVE Knowledge CONVERGENCE© through transformational changes in social values, resource needs & technological advances, in which people, their capacities & human values matter and are central to the approach.

 

Inspire, cultivate, assimilate, facilitate & engage dynamic capacity and sustainable growth!

 

Strengthening, connecting, mobilizing & inspiring people, resources & tools to enhance leadership, innovation, community values, voice and power for a sustainable balance in social & economic life.

 

This is an open group which we like to keep like that, so we trust on people to stick to rules of politeness and self-discipline, together with a big dose of empowerment and innovative ideas. No idea or thought is a bad one, but combined we may create a difference in our world and for the generations to come.

 

“Use your smile to change the world.
Don't let the world change your smile ツ
From Shareholder to Stakeholder Economics!
An econological responsible and sustainable look at life, environment and humanity.”
WE are Unlimited!
– Joris g. Claeys ~ ecoNVERGE® – Inspire • Harmony • Balance
www.facebook.com/ecoNVERGE/info

 

We change the way we LIVE! – We change the way of LIFE!
Assimilate sustainable growth! Join our CoPs / Think-Tanks.
Be part of the CHANGE! – PARTICIPATE your change!

 

ecoNVERGE®
Inspire ● Harmony ● Balance
| Inspire one - 1x = X1 - motivate many! WE are Unlimited!
| Interactive Community Building & Econological Lattice Building
| INCISIVE Knowledge Converged© – Ecologically Inspired, Sustainable Disseminated.

 

Global reach – glocal resolutions

 

www.facebook.com/groups/econologics/

 

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Interview with @xinchung CEO #TrustCloud, claim your trustworthy data today and use it anywhere

Interview with @xinchung CEO #TrustCloud, claim your trustworthy data today and use it anywhere | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
#mvillage [Reputation Economy]: Interview with @xinchung CEO #TrustCloud - Why should I use TrustCloud over other “similar” networks, what makes it different?

 - Interview by Berrie Pelser

 

TrustCloud is a big fan of “Data to the People” It’s true that Trust data is not perfect– Trust means different things to different people (context), so it can’t be easily boxed. We do our best ot create a useful, intuitive, and fair system for online citizens to own the success they’ve earned online, and use it anywhere

 

Some excerpts:

 

Why should I use TrustCloud over other “similar” networks, what makes it different?

 

TrustCloud is different from other networks because we address the problem of trust in peer marketplaces using a 3 layer approach: Verification, Behavior, Transaction. We focus on trust attributes that are help in making a p2p deciscion. Klout measures influence; endorsements by topic, Connect.me measures expertise by topic, Zerply measures wide, legit.com, getscaffold.com : still waiting for their products!

 

TrustCloud has ongoing research with Stanford University Sociology Department regarding the user of “transitive reputation/trustworthiness” that degrees of referrals give. We also have inhouse trust expert from Harvard, Mr. Charlie Greene www.trustedadvisor.com who has 3 books and extensive knowledge on trust formula and metrics in business.

 

TrustCloud is a founding member of Connect.me’s Trust Respect Network. We will be working with other companies in the Verification and Trust space to develop interoperable models of trust for an emerging federated identity ecosystem.

 

 

Discussion can be followed on LI-group @ ecoNVERGE - Join us and share your views. http://lnkd.in/Fn89Eh ;
 

Share your views and experiences on the topic of online Reputation. How important is reputation to you and how do you value to know about trust and comfort in online activities with friends, acquaintances, business prospects, ...? How do you perceive improvements can be made?
What forms of Trust engagement measurement do you use?

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Trust and the Sharing Economy: A New Business Model | Trusted Advisor

Trust and the Sharing Economy: A New Business Model | Trusted Advisor | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Trust & Reputation Economy](whitepaper): Trust and the Sharing Economy: A New Business Model #mVILLAGE - Trust Beyond the Sharing Economy

Success built in the Sharing Economy will probably form the foundation of broader applications of Trust data. The winner here-now has a much greater chance at longer-term success as well.

The Sharing Economy is itself a play in a much grander fundamental shift. It is a shift from an infrastructure that protects people from each other, to an infrastructure that helps people trust each other. Getting the fundamentals of trust right will make it easier to navigate a series of reinforcing positive economic waves.

Airbnb and asset rental companies are, in many ways, still working off the paradigm of scale economies, the low-hanging economic fruit of our time.

Trust metrics will offer even greater economic value down the road, when massive economic gains can be reaped by applying them to things like:
- Improving actuarial science for auto insurance companies
- Improving management control systems for corporate organizations
- Changing parole policies for sentencing guidelines in the prison system
- Altering bonding requirements for positions of responsibility
- Lowering default rates on credit cards and mortgage lending

The model:
T = (Credibility) + (Reliability) + (Intimacy)
(Self-Orientation)
Where:
T = Trustworthiness
C = Credibility: truthfulness, competence, credentials, transparency
R = Reliability: dependability, track record, integrity, predictability
I = Intimacy: others feel secure sharing information, empathetic, discreet
S = Self-Orientation: focus of attention (self vs. others), selfishness, self-absorption, self-preoccupation

To make the equation more accessible to retail audiences, I suggest restating the equation as four positively-stated variables, with less psychological jargon.
Credibility + Reliability + Familiarity + Sociability

Between these four concepts, nearly all common forms of ‘trustworthiness’ are covered.
How will people come to willingly give up information about their own personal behaviors? There are three possible answers:
- Financial
- Status
- Gamification

- by Charles H. Green - co-author of The Trusted Advisor and The Trusted Advisor Fieldbook, author of Trust-based Selling, and founder of Trusted Advisor Associates.

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The Social Economy: Unlocking Value and Productivity Through Social Technologies

The Social Economy: Unlocking Value and Productivity Through Social Technologies | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
The Social Economy: Unlocking Value and Productivity Through Social Technologies
- McKinsey Global Institute (MGI).
- Summarized for you by John Twohig

 

This report shows what a tremendous advantages social technologies can bring to businesses:

Product Development
- Co-Create Products
- Derive Customer Insights

 

Operations and Distribution
- Leverage social to forecast and monitor
- Use social to distribute business processes

 

Sales and Marketing
- Derive customer insights
- Use social technologies for marketing, communication and interaction
- Generate and foster sales leads
- Social commerce

 

Customer service
- Provide customer care via social platforms
- Enterprise wide levers, social as organisational technology
- Use social technology to improve intra-or-inter organisational collaboration and communication
- Use social technology to match talent to tasks

 

Reading that list you would wonder how the hell companies are dithering, the whole business cycle can now be effectively carried out via social technologies across all sectors of enterprise, both inside and outside the organisations.

 

The following are examples of social collaboration for business:

 

Cost reduction
- Working from home
- Social platform-based resource center for business critical

 

documents and knowledge sharing
- Sharing document with clients in the development stage of a project, saving turnaround time

Eliminate emails

Forecasting Market Demands

...

 

Conclusion
Businesses large and small can benefit from the disruptive influence of social technology. This report leaves you in no doubt about that. The savings to business across the four sectors MGI have covered in this report is put at between $900 Billion and $1.3 Trillion per year if the Social Business Model (SBM) is adopted. It is the ROI of online and as the Burberry CEO Angela Ahrendts said some time ago, if you don’t have an SBM you will not have a business in five years.

 

This post is only skimming the report, there are also examples of how social is saving lives, helping people stay safe in Hurricanes. I will cover that in more detail at a later date. Can CEO’s and the C-Suite in general continue to ignore the Social Platforms and the Social Business Model? On the evidence of this report I don’t believe so, come join the most disruptive technology in the worlds history, sure mistakes will be made, but isn’t that part of the fun?



Join us on LI-group @ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS 
http://lnkd.in/Uj3ajC ;


We would love to read some real life business stories you can present in deploying a social media strategy.
Share your thoughts, experiences and suggestions. Thanks.

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How to write a community plan (not social strategy) for your business

How to write a community plan (not social strategy) for your business | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Community Management]: ONLINE COMMUNITY PLAN

If you plan on building an online community you must have a plan. This is not a strategy, but a community plan. The list below will help you develop your plan and improve the growth and experience of your community.

You can use this plan for your social communities, blogging, email marketing, and just about anywhere else online.We recommend that you create one online community plan and then segment each category with their own responsibilities.

Include the following elements into the development of your community plan;

1. Who runs the community
2. Build community persona
3. Early targets
4. Why should they join?
5. Retaining new members
6. Community happenings
7. How will you grow the community?
8. Platform selection
9. Content creation
10. Value. How are you measuring the value of the community for you as the founder and for the members?

Your community plan must be very detailed and specific if you want it to work. Think of this as a small business plan which is totally different than writing an online strategy. Having a community plan in place prior to launch will make managing the community a lot easier and help with growth as new members will see the value in joining.

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the future belongs to the misfits

the future belongs to the misfits | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
I wrote the following for self-proclaimed 'corporate misfit' Srinivas Rao's new book The Art of Being Unmistakable: A Collection of Essays About Making a Dent in the Universe, released today. Chec...

Via Peter Vander Auwera
knowledgEnabler's insight:

Are we listening!

To turn your work – and perhaps life itself – into art, in a way that is unique to you and relevant to others.
~ Justine Musk 

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Peter Vander Auwera's curator insight, October 9, 2013 1:27 AM

Very much Corporate Rebels United ;-)

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The Brands Of The Future Will Help You Consume Less

The Brands Of The Future Will Help You Consume Less | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
Right now companies get by by pushing more and more stuff we don't need. But with data and personalization they might earn our loyalty and dollars by...

Via Marco Torregrossa and the Euro Freelancers Team
knowledgEnabler's insight:

Instead of trying to blindly increase penetration and frequency, future brands will help consumers understand how much they consume, and what this means for their health, wealth and happiness.

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Marco Torregrossa and the Euro Freelancers Team's curator insight, September 26, 2013 5:58 PM

Instead of trying to blindly increase penetration and frequency, future brands will help consumers understand how much they consume, and what this means for their health, wealth and happiness.

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43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]

43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC] | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
I was amazed when I saw this infographic from VerticalResponse via Pilgrim Marketing.
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Adopting A Cautious Approach to Social Media

Adopting A Cautious Approach to Social Media | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
To mark National Adoption Week, David Clensy looks at how the spread of online social media has complicated the lives of adoptive parentsIT is probably a heated conversation going on in almost every...
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Canadian trucking firms missing out on social media opportunities #PORTexpertise #mVILLAGE

Canadian trucking firms missing out on social media opportunities #PORTexpertise #mVILLAGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

Social media should not replace traditional marketing methods, but rather complement the Marketing Mix.

 

Dan Goodwill, president of Dan Goodwill & Associates, said that of the global population of seven billion people, a billion of them now have Facebook accounts. More than 85% of logistics professionals are on Facebook, 22% on Twitter and 19% on LinkedIn, Goodwill pointed out. Motor carriers that don’t have a social media presence are missing out on opportunities to connect with prospective hires, clients and business partners, he added.

 

Lee Palmer, president of Palmer Marketing, agreed that Canadian transport companies are not keeping pace with their American counterparts in this emerging world. Palmer’s firm looked at the social media activity of the top 100 fleets in the US and Canada and found while the American carriers were well represented, most of the Canadian ones were not.

 

"In Canada, the small guys have turned to (social media) marketing more so than the big guys,” Palmer said. “The smaller companies have been quicker to react to the new media…some really big players in Canada just aren’t participating.”

Palmer said social media should not replace traditional marketing methods, but rather complement them

 

.“There’s no room for one-night stands in social media,” he quipped. “The worst thing you can do is engage and stop, or engage poorly.”

He also cautioned delegates to avoid chest-pounding, and to provide meaningful content on a regular basis.


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[Social Media Strategy]: How Social Media Consultants Dupe Their Corporate Clients! #marketingVILLAGE

[Social Media Strategy]: How Social Media Consultants Dupe Their Corporate Clients! #marketingVILLAGE | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Social Media Strategy]: How Social Media Consultants Dupe Their Corporate Clients! #marketingVILLAGE

Tell Me Something I Don’t Know!


What could happen to companies that don’t have a social media strategy: They risk going bankrupt!

 

Why a Company Should Fire Its Social Media Consultant:

There are, in fact, several reasons why a company should fire its consultant ASAP, but only one of them matters: The strategy won’t work. Here’s why:

- It’s too basic
- It treats social media as another advertising platform
- It preaches to the converted
- It doesn’t consider that social media may not be right for every company

 

I remain skeptical of the return on investment in social media. It works for some companies naturally, and others have figured out how to make it work. But for many companies, using social media is a me-too corporate effort that yields little effect.

 

The first step for most small- and mid-sized companies is figuring out if there is anyone in-house with the expertise to handle social media, as those people have a better understanding than any consultant of how the business works.

 

Companies should take an all-or-nothing approach. If it isn't, most companies would be better off focusing on what they already do well.

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[Social Media & Customer Service](INFOgraphs): The Social Customer Service Conflict! #mVillage

[Social Media & Customer Service](INFOgraphs): The Social Customer Service Conflict! #mVillage | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

Businesses not Making the Pivot from Lip Service to Social Customer Service

As the impact of social spreads through organizations, questions arise about the role social ultimately plays in customer service and overall customer experiences. Brent Leary and Social Media Today have produced The Social Customer Engagement Index. It examines how companies are using social tools for customer service and, more importantly, how customers are responding.

At a high level, the Index uncovered that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren't putting their investments where their aspirations are. The challenge for change agents and internal champions is about moving businesses from lipservice to customer service.

Engagement Ideals vs. Market Reality

The study found that 71% of businesses claim to use social media for customer service and 87.5% have realized a positive impact. Looking at these numbers would almost be enough to convince executives that they’re on the right path. But as customers become increasingly connected, the investments that businesses make, or the lack there of, in social customer service, are not keeping up with customer expectations.

Businesses do believe that social media and customer service is becoming increasingly integrated. In 2012, 45% of businesses compared to 36% in 2011 are setting out to align resources.
However, almost 40% address social issues on an ad-hoc basis without the support of governance or a formal process. And, only 16% actually review social profiles before engagement.

Becoming a social business isn’t dependent on whether or not some of your team uses social networks for marketing, sales, or service here and there. A social business is a way of business. It’s a philosophy. As such, the move toward customer-centricity is takes more than good intentions. It takes a culture of customer-centricity rooted in vision, employee empowerment, social technology, company-wide integration, and supporting processes.

 

Today @ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS - LI-group for further shqring

How does your business environment adapt to and adopt a Social Media presence to engage customers and transforming marketing and customer service towards the expectations of the social media savvy market?

http://lnkd.in/KXp6Xf 

 

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Facebook Maps The World’s Friendships

Facebook Maps The World’s Friendships | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Social Media & World Connectedness]: Facebook World Map Reveals Unexpected Trends Between Friends! #mVILLAGE

 

What do all those friendships look like on an interactive map? Watch the video above to see the interactive map shared by Facebook Stories — a site dedicated to telling “thought-provoking stories” about the community.

 

The interactive map by Stamen Design shows each country’s closest friendships and possible reasons for the proximity. For example, Facebook users in Jordan have the most bonds with residents in the Palestinian Territories, Egypt, Israel, Saudi Arabia and the United Arab Emirates.

 

The map focuses on the historical, economic, linguistic and cultural binds that tie two countries together. The map can also be sorted by common languages spoken around the world.

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How To Use Social Media For Crisis Management - Business 2 Community

How To Use Social Media For Crisis Management - Business 2 Community | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

Business 2 CommunityHow To Use Social Media For Crisis ManagementBusiness 2 Community-News today – whether good or bad – breaks immediately and spreads instantly, due to the constant stream of information from social media.


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Getting to The Bottom Line of Social Influential

Getting to The Bottom Line of Social Influential | The MARKETING VILLAGE™ – your world, our village© | Scoop.it

[Social Media Marketing]: Getting to The Bottom Line of Social Influential
 

“Social Media is not social... people are.”
 

The Technology, innovation and social media award winners that grace conference stages and headlines annually since 1990 have been the companies at the heart of the technology boom, the Mashables, Twitters, Klouts, and Apple size companies who create gadgets, and apps; as well as those who rate and write about them. This has left the non-tech business world in a fog.
 

According to Marketing Professor and Social Media Strategist Themelis Cuiper, “Social Media is not social... people are.” Return on Investment (ROI) is not the key factor, but rather Return on Action (ROA) is what he teaches his students and clients to expect from their so-media strategy. Damon Ladd-Thomas of Georgia Commerce Club on the other hand says, “It’s all about commerce.” He and his wife Tatyana founded the “only social chamber in Georgia.” With over 4 million monthly page views, they work to help their members actualize returns on their so-media investments. Whether you agree with ROI or ROA, there are tangible benefits to so-media when done well.

 

In order to have a successful business, operations, human resource, or client management plan you must have an effective Social Media Strategy. The companies that have earned my loyalty are those that care enough to interact with their customers.

 

Share us your viewpoints and experiences.
What have been best practices in achieving a solid Social Media Strategy with a healthy ROI.

 

Thanks for sharing your change.
WE are Unlimited!

Follow the conversation and sharing of practices on our LI-group
@ ecoNVERGE – Econological SUSTAINABLE ValueChain SOLUTIONS

http://lnkd.in/Xrt2E2

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Trust and the Sharing Economy: A New Business Model | Trusted Advisor

Trust and the Sharing Economy: A New Business Model | Trusted Advisor | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
[Trust & Reputation Economy](whitepaper): Trust and the Sharing Economy: A New Business Model #mVILLAGE - Trust Beyond the Sharing Economy

Success built in the Sharing Economy will probably form the foundation of broader applications of Trust data. The winner here-now has a much greater chance at longer-term success as well.

The Sharing Economy is itself a play in a much grander fundamental shift. It is a shift from an infrastructure that protects people from each other, to an infrastructure that helps people trust each other. Getting the fundamentals of trust right will make it easier to navigate a series of reinforcing positive economic waves.

Airbnb and asset rental companies are, in many ways, still working off the paradigm of scale economies, the low-hanging economic fruit of our time.

Trust metrics will offer even greater economic value down the road, when massive economic gains can be reaped by applying them to things like:
- Improving actuarial science for auto insurance companies
- Improving management control systems for corporate organizations
- Changing parole policies for sentencing guidelines in the prison system
- Altering bonding requirements for positions of responsibility
- Lowering default rates on credit cards and mortgage lending

The model:
T = (Credibility) + (Reliability) + (Intimacy)
(Self-Orientation)
Where:
T = Trustworthiness
C = Credibility: truthfulness, competence, credentials, transparency
R = Reliability: dependability, track record, integrity, predictability
I = Intimacy: others feel secure sharing information, empathetic, discreet
S = Self-Orientation: focus of attention (self vs. others), selfishness, self-absorption, self-preoccupation

To make the equation more accessible to retail audiences, I suggest restating the equation as four positively-stated variables, with less psychological jargon.
Credibility + Reliability + Familiarity + Sociability

Between these four concepts, nearly all common forms of ‘trustworthiness’ are covered.
How will people come to willingly give up information about their own personal behaviors? There are three possible answers:
- Financial
- Status
- Gamification

- by Charles H. Green - co-author of The Trusted Advisor and The Trusted Advisor Fieldbook, author of Trust-based Selling, and founder of Trusted Advisor Associates.

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5 Signs Your Small Business Should Be on LinkedIn

5 Signs Your Small Business Should Be on LinkedIn | The MARKETING VILLAGE™ – your world, our village© | Scoop.it
@ marketingVILLAGE [SME's & Business Networking]: 5 Signs Your Small Business Should Be on LinkedIn

 

Whether you employ two people or a staff of 50, or even if you’re already on a couple of other social networks, take the following factors into account when creating an account on LinkedIn. Even if you and your small business only fit one of these scenarios, you’ll still be able to reap a lot of LinkedIn benefits.

 

Trust us, just give it a shot. We think it’ll be worth your hard-won time.

1. You Employ 1-50 People

2. You Have Something to Say

3. You’re Hiring

4. You Need Advice

5. You’re a Non-Profit

 

Your charity or service organization most definitely has a place within a professional network. In fact, non-profits may enjoy more benefits on LinkedIn than regular companies and, in fact, LinkedIn encourages it.

 

As a non-profit, you may choose to either create a LinkedIn company page, a group or both. Determine how invested you want to become in the platform, and then create your presence around your goals.

Company pages like charity: water’s are useful for general information, updates, events and job offerings surrounding an organization. But a LinkedIn group page can host richer discussion and engagement, though it requires moderation and management to guide the direction of the group. You may appoint more than one person for the job, but keep in mind that you’ll need to put in some work to make a group truly valuable for your non-profit’s supporters.

 

Whether for personal or business purposes, how do you use LinkedIn to build your professional network and skills? Share your experiences and tips in the comments.

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