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The Marketing Tech Playground.
Cutting-Edge Marketing Trends, Best Practices, Marketing Technology News, and More.
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7 Marketing Tips from March Madness 2013

7 Marketing Tips from March Madness 2013 | The Marketing Tech Playground. | Scoop.it
The excitement is building for March Madness 2013! Often regarded as one of the year's best examples of pure athleticism and competition, the annual NCAA basketball tournament, is full of drama, hard work, strategy and goals.
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Why My Grandma Knows the Term “Cloud Computing”

Why My Grandma Knows the Term “Cloud Computing” | The Marketing Tech Playground. | Scoop.it
How do you know when a company is ready to upgrade to a forward-thinking and well-adopted technology? It's simple – when it’s gone from being an industry buzzword to something that even grandparents know about.
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10 Hot Tech Startups For November

10 Hot Tech Startups For November | The Marketing Tech Playground. | Scoop.it
In 10 Hot Tech Startups For November, cloud-based startups play a prominent role.
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Gold Advice re: the correct way to Content Market. I live by it

Gold Advice re: the correct way to Content Market. I live by it | The Marketing Tech Playground. | Scoop.it
Content marketing cannot be about making content for content's sake. Turn your content marketing upside down to focus first on customer behavior, and then on content.

Via Val Melamed
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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | The Marketing Tech Playground. | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marke...


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, digitalassetman
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Martin (Marty) Smith's comment, October 19, 2012 4:14 PM
Thanks Jeff. Great weekend. Marty
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B2B Inbound Marketing Really Does Involve Science | B2B Inbound Online

B2B Inbound Marketing Really Does Involve Science | B2B Inbound Online | The Marketing Tech Playground. | Scoop.it
B2B Inbound Marketing Really Does Involve Science http://t.co/jxm32Zf7 via @JennGHan...
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Web Ink Now: When crappy interruption marketing harms a brand

Web Ink Now: When crappy interruption marketing harms a brand | The Marketing Tech Playground. | Scoop.it
Just because you have my email addresses, it doesn't mean you should email me your marketing message. Just because you have my phone numbers, it doesn't mean you should call me with your sales pitch. Just because we're connected on...
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Video marketing goodness

Birmingham company Tomorrow People have done a great promotional video.
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The Secret Recipe for Truly Delicious Content Creation

The Secret Recipe for Truly Delicious Content Creation | The Marketing Tech Playground. | Scoop.it
Learn our secret recipe for creating delicious content that will leave business blog readers hungry for more.
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10 Questions Every New VP of Marketing Should Ask - Marketing Pilgrim

10 Questions Every New VP of Marketing Should Ask - Marketing Pilgrim | The Marketing Tech Playground. | Scoop.it
Marketing Pilgrim10 Questions Every New VP of Marketing Should AskMarketing PilgrimHere's a series of 10 critical questions you need to ask – a basic inbound marketing framework – to get you started on the right foot.
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How to Leverage Inbound Marketing to Show Your Passion ...

How to Leverage Inbound Marketing to Show Your Passion ... | The Marketing Tech Playground. | Scoop.it
be passionate like apple with your inbound marketing content Recently, I attended a day-long career conference at Lawrence University comprised of alumni, community members, and faculty. Like many college career events ...
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WebDAM Adds Taxonomy Builder, Hierarchical Support Features for Marketing Assets

WebDAM Adds Taxonomy Builder, Hierarchical Support Features for Marketing Assets | The Marketing Tech Playground. | Scoop.it
There are more new features in WebDAM. New enhancements in the digital asset management software, announced this week, are designed to increase consistency of use. .
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5 Marketing Tips Inspired by 2012 Olympians

5 Marketing Tips Inspired by 2012 Olympians | The Marketing Tech Playground. | Scoop.it
Just because the 2012 Summer Olympics are over, it doesn’t mean we can’t turn to our favorite Olympians for inspiration with marketing and brand management.
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WebDAM Partner Program

WebDAM Partner Program | The Marketing Tech Playground. | Scoop.it
Digital Asset Management, Image Library, Digital Asset Management Software, Online DAM
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The Battle Between Cloud & On-Premise: 5 Things to Consider

The Battle Between Cloud & On-Premise: 5 Things to Consider | The Marketing Tech Playground. | Scoop.it
Each day, I speak to dozens of IT & Marketing professionals who share their preferences, strategies, and opinions around cloud solutions vs on-premise solutions.
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The Impact of Twitter on Journalism (video)

The world of journalism has changed in the internet era. Newsrooms are significantly smaller now than they were 10 years ago, and news is no longer a once-a-day product, but instead a constant flow of information. The rise of Twitter brought concerns within the industry - would this overwhelming source of direct raw information put professional reporters out of business? Journalists are now faced with the challenge of adapting their roles in this digital era, finding new ways to add value to content, and helping to ensure that the internet is changing our worldview for the better.


Via Brian Yanish - MarketingHits.com, digitalassetman
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The Image Language: An Interactive Visual Experiment

The Image Language: An Interactive Visual Experiment | The Marketing Tech Playground. | Scoop.it

This is an interactive visual experiment, created to explore the possibilities of two things: words and images. Using the most popular online search engine we are able to write with images. Every word we search online is represented by the first image that Google Image shows, turning them into a new language.


Via Andrea Zeitz, digitalassetman
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Measuring Your Brand Equity : Branding Strategy Insider

Measuring Your Brand Equity : Branding Strategy Insider | The Marketing Tech Playground. | Scoop.it
Brand equity measurement is a core discipline of The Blake Project.

Via digitalassetman
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How to sell marketing automation to your boss (part 1 of 3 ...

How to sell marketing automation to your boss (part 1 of 3 ... | The Marketing Tech Playground. | Scoop.it
Recently, Act-On Software sponsored an online, interactive discussion titled, “How to sell marketing automation to your boss.” Facilitated by the Funnelholic, Craig Rosenberg, the roundtable featured myself, Carlos Hidalgo ...
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How Much Time Should You Spend On Inbound Marketing & Social Media?

How Much Time Should You Spend On Inbound Marketing & Social Media? | The Marketing Tech Playground. | Scoop.it
Leads generated by Inbound Marketing and Social Media are greatly impacted by time spent and an organization's commitment. (How Much Time Should You Spend On Inbound Marketing & Social Media?
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Content Marketing The #1 Driver Of Leads For B2B Marketers - exploreB2B

Content Marketing The #1 Driver Of Leads For B2B Marketers - exploreB2B | The Marketing Tech Playground. | Scoop.it
Content Marketing The #1 Driver Of Leads For B2B Marketers - exploreB2B (RT @brandingchannel: Content Marketing The #1 Driver Of Leads For #B2B Marketers http://t.co/zc4krXhh via #inbound #branding...
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WordPress for Content Marketing: Promotion, Promotion, Promotion ...

WordPress for Content Marketing: Promotion, Promotion, Promotion ... | The Marketing Tech Playground. | Scoop.it
How to Launch and Optimize your WordPress Blog for Content Marketing Overview Installation, Hosting and Structure Plugins and Content.
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The Future of Marketing Automation - Social Media Today - 3Forward

The Future of Marketing Automation - Social Media Today - 3Forward | The Marketing Tech Playground. | Scoop.it
Marketers will transfer the data collected out of the various silos to approach the question: did this effort drive revenue for my business?
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The Anatomy of Tomorrow's Inbound Marketing Strategy Today ...

The Anatomy of Tomorrow's Inbound Marketing Strategy Today ... | The Marketing Tech Playground. | Scoop.it
There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing....
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WebDAM Adds Taxonomy Builder, Hierarchical Support Features

WebDAM Adds Taxonomy Builder, Hierarchical Support Features | The Marketing Tech Playground. | Scoop.it
There are more new features in WebDAM. New enhancements in the digital asset management software, announced this week, are designed to increase consistency of use. .
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