The Marketing Director
2 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Corey Donovan
Scoop.it!

4 Key Ecommerce Metrics that Determine Success

4 Key Ecommerce Metrics that Determine Success | The Marketing Director | Scoop.it
Corey Donovan's insight:

Bottom line profit is my favorite metric, but measuring beyond that ultimate goal is essential to getting there.  Also, realizing that in certain niches and types of deals that breaking even in trade for ongoing revenue via LTV is essential for buy-in and campaign momentum in various situations.

 

more...
No comment yet.
Scooped by Corey Donovan
Scoop.it!

Is Social Selling in Need of Sales Enablement? - Marketing Interactions

Is Social Selling in Need of Sales Enablement? - Marketing Interactions | The Marketing Director | Scoop.it
In my last post I wrote about some of the ways Marketers could benefit from LinkedIn in relation to the report Jill Konrath and I released recently, Cracking the LinkedIn Sales Code.
Corey Donovan's insight:

Bridging the gap between sales and marketing has always been a business enabler, but in 2013, it's essential.  From preparing sales-ready leads via nurturing to coaxing existing clients into new products and now enabling sales via social, constantly reaching across the aisle is required.

 

more...
No comment yet.
Scooped by Corey Donovan
Scoop.it!

TEST: 5 things IT buyers MUST ask before buying used IT hardware

TEST: 5 things IT buyers MUST ask before buying used IT hardware | The Marketing Director | Scoop.it

This is a test, this is only a test

Corey Donovan's insight:

This is a test

more...
No comment yet.
Scooped by Corey Donovan
Scoop.it!

SlideShare, How to Market Your Business With This Growing Platform | Social Media Examiner

SlideShare, How to Market Your Business With This Growing Platform | Social Media Examiner | The Marketing Director | Scoop.it
Social media marketing podcast 36, in this episode Todd Wheatland shares how SlideShare can be used to generate more exposure and leads for your business.
Corey Donovan's insight:

Much like whitepaper marketing delivered in the 2000s, sharing slide decks can generate quality leads and targeted awareness.  Rather than building out an internal system, utilize the marketing-friendly features intelligently baked into Slideshare along with their hungry B2B audience.  Worth the small premium fee.

 

Michael Stelner's excellent podcast interview draws out some great approaches and tips.

 

more...
No comment yet.