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Long Weekend of Rest and Recovery

Long Weekend of Rest and Recovery | The Marketing Technology Alert | Scoop.it

To which I aspire. We'll see you Tuesday.

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Your Must-Read MarTech Digest™, for Thursday 5/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday 5/26/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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10 Account-Based Marketing Stats - Salesforce

10 Account-Based Marketing Stats - Salesforce | The Marketing Technology Alert | Scoop.it
Only 0.75 percent of leads generated become closed revenue (Forrester).

Generating high-quality leads is the number-one challenge for B2B marketers (IDG Enterprises).

More than 90 percent of B2B marketers acknowledge account-based marketing as either important or very important (SiriusDecisions).

B2B companies have begun utilizing targeted account strategies, as 86 percent of marketing and sales professionals stated (LeanData).

More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year (Terminus).
marketingIO's insight:

Please CT for the other 5.

 

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Tools, Technology Are Musts to Advance B2B Account-Based Marketing - eMarketer

Tools, Technology Are Musts to Advance B2B Account-Based Marketing - eMarketer | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

More stats from the ITSMA.

 

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Marketing Automation Software: Key Players and Acquisitions | Marketing Technology

Marketing Automation Software: Key Players and Acquisitions | Marketing Technology | The Marketing Technology Alert | Scoop.it
Marketing Automation Software: Key Players and Acquisitions by Douglas Karr on Marketing Technology
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How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters

How to Use Skyscraper Technique to Generate Massive Web Traffic - DubaiMonsters | The Marketing Technology Alert | Scoop.it
Skyscraper technique is simply a system for turning your high quality content into backlinks to your website.

You start following the skyscraper technique by first looking for popular topics and trends that have or are gaining customer attention. The topics must be relevant to the nature of your business. After you have found one, you need to organize it in a new way along with a value proposition for your user.

So now, if you are moved enough by the power skyscraper to re-direct traffic to your website, here is the list of steps that you need to go about:
marketingIO's insight:

Tread carefully...

 

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5,000 tech journalists and the perfect email template - KindOfABigDeal

5,000 tech journalists and the perfect email template - KindOfABigDeal | The Marketing Technology Alert | Scoop.it
Writers have deadlines, 100,000s of hungry readers and they need good relevant content. Find them, their emails and use the template below to contact them. Less thinking required.
marketingIO's insight:

Yeah: the whole magilla.

 

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SiriusDecisions Summit 2016 Highlights: Digital Advertising – B-to-B’s Shiny New Object? | SiriusDecisions

SiriusDecisions Summit 2016 Highlights: Digital Advertising – B-to-B’s Shiny New Object? | SiriusDecisions | The Marketing Technology Alert | Scoop.it
B-to-b marketers are most confident in the demand creation capabilities of:

  • Paid search. It’s not surprising that over 95 percent of respondents use Google, but close to 5 percent of respondents have also started using global search engines (e.g. Baidu, Naver, Yandex) to reach untapped markets. 
  • Display. Most b-to-b marketers are buying display ads directly, but more than 50 percent are also using ad networks. In fact, many larger organizations working with an agency partner are purchasing ads programmatically through ad exchanges or supply-side platforms.
  • Paid social. Facebook is king, with LinkedIn and Twitter in second and third place, but advertising on YouTube isn’t far behind. A growing number of marketers are also taking advantage of smaller, niche social spaces in an effort to reach customers wherever they are (e.g. Reddit).
marketingIO's insight:

Display ads? Whaaaaaaaat? Maybe as a part of retargeting.

 

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[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO

[FREE]: Experience Remarkable Planning Accuracy With New Growth Hacking Tool - marketingIO | The Marketing Technology Alert | Scoop.it

With the NEW Marketing Pipeline Modeler from marketingIO, you'll pinpoint your lead generation objectives with ease. Just input a few variables, and you'll have the starting point for your strategy:

 

  • You'll see how many inquiries you need each month and when you need to generate those inquiries.
  • You'll know the required size of your sales pipeline each month so that you can hit your revenue targets.
  • You can change any variable so that you can fine-tune your desired output.
marketingIO's insight:

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7 New Twitter Features You May Have Missed - HubSpot

7 New Twitter Features You May Have Missed - HubSpot | The Marketing Technology Alert | Scoop.it
1) The 140-Character Count Loophole

2) Accessible Images

3) The Connect Tab

4) 'Go Live' Button for Periscope

5) Native GIF Search

6) The Switch to Uncropped Photos

7) Increased Anti-harassment Features
marketingIO's insight:

Some features are being slow-rolled.

 

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In time for summer, Informatica opens its Marketing Data Lake - Marketing Land

In time for summer, Informatica opens its Marketing Data Lake - Marketing Land | The Marketing Technology Alert | Scoop.it
The data management provider has announced its new Marketing Data Lake, which it describes as the first such repository specifically for the needs of marketers.

As Informatica explains in a recent e-book on the subject, a data lake is “a data repository that lets you store and process all your data, from multiple sources, in its native format without having to pre-structure it.”

It complements data warehouses, the company notes, in that generates data schemas “on read,” or when the data is exported and used, instead of “schema-on-write” when it goes into the repository, as with warehouses. A schema is a blueprint for data organization.
marketingIO's insight:

Bringing Big Data closer to the masses?

 

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Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com

Salesforce brings cross-channel service a step closer with new 'Snap-ins' - CIO.com | The Marketing Technology Alert | Scoop.it

You can't always bring customers to your best customer-service tools, but now you can bring those tools to them thanks to a new addition announced Wednesday for Salesforce's Service Cloud.

Dubbed Service Cloud Lightning Snap-ins, the new offering allows organizations of any size to take key support features from Salesforce's Service Cloud and "drop" them into their websites or mobile apps. Case-management and live-chat capabilities can now be added to mobile and Web apps, for example, and a tap-to-call feature is available for Android and iOS.

A new module enabling two-way video chat, meanwhile, allows customers and agents to see each other. A customer could also use a smartphone's front-facing camera to show the agent the problem at hand.

marketingIO's insight:

Another step closer to an app-driven MarTech world. Watch this space.

 

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Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities - Demand Gen Report

Demandbase Acquires Spiderbook To Enhance Account Identification And Targeting Capabilities - Demand Gen Report | The Marketing Technology Alert | Scoop.it
Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states Demandbase plans to make the Spiderbook solution available by June.

The acquisition expands Demandbase’s offerings, enabling B2B marketers to identify, target and engage key accounts. Spiderbook is designed to identify buying intent within new accounts, highlighting opportunities for ABM practitioners to engage relevant stakeholders within the account to move them further along in their buying journey.
marketingIO's insight:

Pre. Dict. Ive.

 

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Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday 5/25/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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How to Improve Your Lead Nurturing Program - Kapost

How to Improve Your Lead Nurturing Program - Kapost | The Marketing Technology Alert | Scoop.it
  • Look for Non-Traditional Engagement Drivers
  • Send Fewer Emails
  • Prioritize Learning Above Selling
marketingIO's insight:

Focus on the third bullet.

 

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2016 Social Media Marketing Industry Report - Social Media Examiner

2016 Social Media Marketing Industry Report - Social Media Examiner | The Marketing Technology Alert | Scoop.it
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How to Pick a Marketing Attribution Model – TrackMaven

How to Pick a Marketing Attribution Model – TrackMaven | The Marketing Technology Alert | Scoop.it
There are a few different ways to create an attribution model. When setting yours up, look for:

  • Simplicity: Attribution should be something you can explain to your boss. If you don’t understand the rules, you may end up making decisions based on questionable data.
  • Responsiveness: Remember, lead behavior can change! But you want to be focused on running campaigns, not babysitting an attribution engine. Therein lies the benefit of a statistical model that’s constantly optimizing for changes in lead behavior and campaign impact. When you’re starting out with marketing attribution, look at individual leads and gut-check the attribution from the model.
marketingIO's insight:

Without a Vulcan mind meld embedded with every click, it's impossible. Our recommendation: go back and model past wins, identify and assign points to important pivots, and apply the scoring moving forward.

 

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5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land

5 brilliant headline hacks for crazy high organic click-through rates - Search Engine Land | The Marketing Technology Alert | Scoop.it
What is the most important ranking factor? Ask 1,000 SEOs and you’ll get a wide variety of answers.

Getting links and creating great content would definitely be two of the more popular answers, and for good reason. After all, that’s what Google says are the two most important ranking factors.

But there’s one other factor you can — and should be — focusing on. It’s something that could double your traffic. Yet so many people are overlooking it.

Your organic click-through rate.
marketingIO's insight:

There's way too much valuable guidance to summarize here: you really should CT to read.

 

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Boost B2B Sales with LinkedIn Social Selling - Marketo

Boost B2B Sales with LinkedIn Social Selling - Marketo | The Marketing Technology Alert | Scoop.it
1. Add Prospective Customers and Share Their Content with Your Network

2. Warm Introductions

3. Find the Right Leads with Sales Navigator

4. Build Your Account Contact List with “Export to CRM”

5. Measure Your Success with the Social Selling Index (SSI)
marketingIO's insight:

Just the tip of the iceberg...

 

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Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs

Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage - Profs | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

Yes Tech Buyers, but note the difference between the three age groups. MIA: the Blank Generation.

 

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13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg

13 Conversion Boosting WordPress Plugins You Should Be Using in 2016 - CrazyEgg | The Marketing Technology Alert | Scoop.it
1. Title Experiments
2. KingSumo Headlines
3. DuracellTomi’s Google Tag Manager Plugin
4. Social Warfare
5. WordPress Landing Pages
6. WordPress Leads
7. Coming Soon by Seed Prod
8. Imagify
9. Gravity Forms
10. InTrigger
11. Icegram
12. Nugget/Ingot
13. AB Press Optimizer
marketingIO's insight:

What a great list! Strongly encourage you to CT and get the details.

 

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WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land

WP Engine launches first page-level performance tool intended for WordPress sites - Marketing Land | The Marketing Technology Alert | Scoop.it
WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress.

Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes for pages and all content to load, determine if there are issues relating to site speed and make recommendations for improvements.

Via the dashboard, the user can see detailed speed tests, have access to historical reports on each page’s speed and receive recommendations about how to solve tech issues. The report includes cacheability, render start, visitor complete and render complete, as well as access to raw data and a breakdown of domains. The recommendations offer links to support materials in an online library.
marketingIO's insight:

Smart!

 

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Coming soon: express even more in 140 characters | Twitter Blogs

Coming soon: express even more in 140 characters | Twitter Blogs | The Marketing Technology Alert | Scoop.it

"

Here’s what will change:

  • Replies: When replying to a Tweet, @names will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group.
  • Media attachments: When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media will no longer count as characters within your Tweet. More room for words!
  • Retweet and Quote Tweet yourself: We’ll be enabling the Retweet button on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed.
  • Goodbye, .@: These changes will help simplify the rules around Tweets that start with a username. New Tweets that begin with a username will reach all your followers. (That means you’ll no longer have to use the ”.@” convention, which people currently use to broadcast Tweets broadly.) If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly."
marketingIO's insight:

FYI.

 

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5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream

5 BIG Changes Coming to AdWords: Everything You Need to Know | WordStream | The Marketing Technology Alert | Scoop.it
1. New Local Search Ads to Appear on Google Maps

2. Expanded Text Ads Get Double Headlines & More Characters

3. Better Measurement of Conversions

4. New Responsive Display Ads

5. Changes to Device Bidding
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The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines

The Next Generation Platform for Account-Based Everything is Here! | Lattice Engines | The Marketing Technology Alert | Scoop.it
While there are over a 100 new features in this release, there are two big themes we touch on:

THEME ONE: Enterprise-grade Predictive Analytics

We’ve re-architected our predictive analytics engine from the ground up to allow marketers to create account and contact models (using a self service interface) for different target markets (geographies, product lines, customer segments, etc.) in minutes. We truly believe that one size does not fit all when it comes to predictive modeling, so marketing (and sales operations) can create new models themselves within minutes without requiring any data science expertise.

THEME TWO: Real-time Actionability

What good is a score if you can’t put it to work? We believe that coordinated execution between marketing and sales is the hallmark of success in any B2B go-to-market program. Customers have been able to use scores with intent data to get better fidelity insights into who is in market. But now, marketing and sales can now use the score along with data from our Lattice Data Cloud (which tracks 150M+ companies, 250M+ contacts and 30,000+ signals per company) right within your marketing automation and CRM systems.
marketingIO's insight:

Lattice becoming the clear leader.

 

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