1. Use first person.
Did you know that changing the pronoun in your CTA could drastically improve conversions? In one case, changing from “start your free 30-day trial period” to “start my free 30-day trial period” increased conversions by 90%!
2. Keep it simple, but specific.
Use language that reflects what your customer is going to receive when they click. Put yourself in their shoes: What’s the next step in the sales process? Do they want to see prices? Sign up for a newsletter? Share with friends?
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3. Add social proof.
Social proof helps to convince a potential customer that people like them are buying—and loving—your product. It can take several different forms – Product reviews help customers make decisions. Logos of companies that have used or featured your product give credibility. Testimonials with photos are often used to attract like-minded buyers.
4. Don’t assume you know how your customers will act.
Sometimes our customers do wacky things. That is why A/B testing is so critical.