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4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy

4 Parts of a Must-Click Call to Action | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The MarTech Digest | Scoop.it

Digest...


1. Use first person.

Did you know that changing the pronoun in your CTA could drastically improve conversions? In one case, changing from “start your free 30-day trial period” to “start my free 30-day trial period” increased conversions by 90%!

 

2. Keep it simple, but specific.

Use language that reflects what your customer is going to receive when they click. Put yourself in their shoes: What’s the next step in the sales process? Do they want to see prices? Sign up for a newsletter? Share with friends?


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3. Add social proof.

Social proof helps to convince a potential customer that people like them are buying—and loving—your product. It can take several different forms – Product reviews help customers make decisions. Logos of companies that have used or featured your product give credibility. Testimonials with photos are often used to attract like-minded buyers.

 

4. Don’t assume you know how your customers will act.

Sometimes our customers do wacky things. That is why A/B testing is so critical. 

marketingIO's insight:

If you want an immediate boost, follow #1. Start there, enjoy the uplift, and move to the others.

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Sales Renewal's curator insight, October 29, 2014 7:02 AM

Is it time to assess your Calls to Action? Here are four things to consider:

  1. use the first person;
  2. keep it simple - and specific;
  3. add "social proof" - testimonials, for example;
  4. A/B test wherever possible - don't assume you know how visitors will act.


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Your Must-Read MarTech Digest™, for Friday, 6/23/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 6/23/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

marketingIO's insight:

Your Must-Read MarTech Digest™, for Friday, 6/23/17 #MarTech #DigitalMarketing

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Sales Operations is a Force Multiplier | SiriusDecisions

Sales Operations is a Force Multiplier | SiriusDecisions | The MarTech Digest | Scoop.it
  • Sales operations is a force multiplier for improving sales productivity
  • For optimal performance, sales operations leaders must assess, develop and enhance competencies in seven core areas
  • Sales operations is the critical link between the development and the execution of the sales and go-to-market strategy
marketingIO's insight:

Far more important detail when you CT.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs

10 Things You Can Do With an Explainer Video (And Why You Should Do Them) - MarketingProfs | The MarTech Digest | Scoop.it
Marketers know that videos are effective, but how can you best use them? For 10 ideas on how to use explainer videos throughout the marketing funnel (and otherwise), see this infographic.
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Systems Integrators Are Delivering What Vendors Still Can't - eMarketer

eMarketer: Companies’ marketing technology stacks are constantly growing. Why is this problematic?

Tony Branda: Each piece of marketing technology—be it a marketing automation tool, an experience cloud or a CRM [customer relationship management] solution—has its own data model attached to it. Every step in the cross-device journey requires data handshakes between different systems. For example, in the past, we had a number of point solutions for mobile marketing, but we didn’t have a marketing database where we brought them all together. We didn’t have one version of the truth.
marketingIO's insight:

A case study from Axciom, but very common.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO

Is Content Curation Good for SEO? 11 Examples That Prove So! - Cognitive SEO | The MarTech Digest | Scoop.it
Does content curation impact SEO? Learn from these awesome examples of content curation and make ensure that your content curation efforts will pay off.
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere | Marketing Insider Group

How sales and marketing can capture 67% more opportunities instead of just leads that go nowhere

  • Focus on relevance across all levels using an account based sales and marketing approach
  • Engage in marketing for sales alignment:
  • Focus on breaking down the potential customer’s status quo
  • Don’t optimize content for social media engagement
  • Focus on lead validation and qualification
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Facebook Ads and Metrics: New Research for Marketers : Social Media Examiner

Facebook Ads and Metrics: New Research for Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
Wondering if Facebook is still a relevant platform for marketing? Learn where marketers are focusing their attention and how to take advantage Facebook ads.
marketingIO's insight:

You'll want to click through for the full report and details.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The Definitive WordPress Cheat Sheet - Social Media Explorer

The Definitive WordPress Cheat Sheet - Social Media Explorer | The MarTech Digest | Scoop.it
WordPress is arguably the most popular blogging platform on the planet. As pervasive as it is, however, it also comes with a level of complexity that can stymie all but the most savvy blog technicians among us.

But have no fear! Help is here for the rest of us mere mortals who can’t tell the difference between an index file and an index finger. Just point the latter to the definitive WordPress cheat sheet below and you’ll be coding and blogging like a WordPress Pro in no time!
marketingIO's insight:

And definitive it is.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series

TwentyThree Integrates with HubSpot to Bring Video and Marketing Automation Together - Martech Series | The MarTech Digest | Scoop.it
TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The new partnership would seamlessly bring video and marketing automation together.

marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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How to Use Hashtags to Increase Your Online Presence - CrazyEgg

How to Use Hashtags to Increase Your Online Presence - CrazyEgg | The MarTech Digest | Scoop.it
I have one simple tip for making hashtag usage more elegant: Use hashtags in sentences. Don’t just append them to the end of a tweet or other social media update.
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Your Must-Read MarTech Digest™, for Wednesday, 6/21/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 6/21/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

marketingIO's insight:

Your Must-Read MarTech Digest™, for Wednesday, 6/21/17 #MarTech #DigitalMarketing http://sco.lt/...

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What CMOs Need to Know About Sales & Marketing Ops - Chiefmarketer

As smart CMOs figure out they need a new way to organize, some new terms that describe new organizational structures have been born. Consider these:

  • Smarketing and SMOPS – This evolutionary function combines sales ops and marketing ops, thereby creating a true line of sight to the entire customer journey that enables almost real-time response and shared insights.
  • Revenue Operations or Rev Ops – Another transformational role, this function looks at all revenue points and sets up the operations to support revenue attainment across the entire customer life cycle. Rev Ops tends to include every part of the company that touches the customer from customer service to sales to marketing – any touchpoint that can help create revenue.
  • Customer Ops – This is an expanded view of the more traditional customer operations job that provides a holistic and connected view of the entire customer life cycle.
marketingIO's insight:

In the age of measurables and ROI, move with caution when increasing your G&A.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire

5 Lessons We’ve Learned Along the Way Implementing Marketing Automation - CMSwire | The MarTech Digest | Scoop.it
5 Lessons We’ve Learned Along the Way
1. Marketing automation is demanding
2. Choose an appropriate marketing automation platform
3. Be sure to plan for multiple users
4. Get ready for IT’s diminished role
If this is your first major venture into the SaaS world, be prepared for how it will change your view of enterprise software. There is a revolution going on in who buys enterprise software (the business, not IT), how it is likely to be paid for (by the drink, not by the gallon), and how it is sold (by application and process experts, not technology experts). We experienced this firsthand as we rolled out our HubSpot implementation, essentially without IT involvement.

5. Stay open to reassessing your legacy systems
marketingIO's insight:

Bear in mind that IT SHOULD BE involved!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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The precarious predicament of point solutions - MarketingTechNews

The precarious predicament of point solutions - MarketingTechNews | The MarTech Digest | Scoop.it
Many are wasting time jerry-rigging their own marketing stacks from disparate point solutions that ultimately result in increased costs and unnecessary friction. Marketers should instead ask themselves: what is the total cost of ownership of this stack?

The pursuit of best-in-breed will not be worthwhile if the difference in KPIs is marginal and the percentage of non-working pounds – often hidden from view – increases.

Workflows are complex enough, and this approach will only complicate processes further.
marketingIO's insight:

It all depends on your requirements. If you can get what you need from a platform, great. If not, integrate away. It's doable with a little help from Ryzz.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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4 little-known factors influencing your ROI - CIO.com

4 little-known factors influencing your ROI - CIO.com | The MarTech Digest | Scoop.it
There should be no clutter involved whatsoever. At the end of the day, clear-cut messaging and compelling CTAs are what drives your ROI.

1. Simplicity of your messaging

2. Granular view of spending and income

3. Creating a unique community

4. Content aligned with buyer’s journey
marketingIO's insight:

KISS

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle

Are CMOs The New Owner Of The Data And Technology Around Which Companies Should Organize? - Oracle | The MarTech Digest | Scoop.it
As the role of CMO has evolved from being a pure brand ambassador to a central growth driver of the business, modern CMOs have become intensely data-driven. We must demonstrate we can be predictable revenue drivers with highly optimized spend. In order to do this, we must architect our marketing technology around critical data flows and not just capabilities. We must create data-driven cultures by designing workflows around these data flows.

To effectively act on these imperatives, the martech industry had to rapidly advance to catch up with the needs of the sophisticated modern CMO. Innovation in predictive analytics is now being driven by the new marketing imperative to not only demonstrate business impact but to continuously optimize it.
marketingIO's insight:

Amen.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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KickFire Launches Account Watchlist To Optimize ABM Strategies - Demand Gen Report

KickFire Launches Account Watchlist To Optimize ABM Strategies - Demand Gen Report | The MarTech Digest | Scoop.it
KickFire, a B2B sales automation and IP address intelligence solution, has announced the launch of Account Watchlist within its LIVE Leads platform. The new feature is designed to allow B2B marketers to optimize their account-based marketing (ABM) strategies using firmographic data and IP address intelligence.

Additional Account Watchlist features enable marketers to:

Actively monitor, segment and prioritize target accounts;
Identify when accounts show active demand and real-time buying intent;
Receive instant alerts and automated reports for target accounts showing a lift in engagement;
Engage with target accounts early in their buying cycle;
Communicate directly with decision makers within the Demand Unit; and
Leverage KickFire’s firmographic data, including industry, revenue and employee size, to match new accounts to an Ideal Customer Profile (ICP).
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Sprout Social launches Twitter bot builder - VentureBeat

Sprout Social launches Twitter bot builder - VentureBeat | The MarTech Digest | Scoop.it
In the latest move to bring more bots to Twitter Direct Messages, Sprout Social today announced the launch of its Bot Builder platform. Bot Builder is geared toward helping social media, customer service, and engagement teams create their own Twitter bots for conversations in Direct Messages.

Like bot-maker platforms for other chat apps, Bot Builder on Sprout Social promises to help people with no coding or technical knowledge create functional bots within a matter of minutes.

Bot Builder access is only available to customers of Sprout Social Enterprise, a $249 a month plan.
marketingIO's insight:

Someday business will be conducted by humans.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Announcing Crunchbase for Salesforce - Crunchbase

We’re excited to announce that you can now access Crunchbase for Salesforce with Crunchbase Enterprise, giving you access to real-time company data right in your Salesforce.

Sales teams can now automatically contextualize prospects to prioritize their pipeline and identify key buy signals. Discover opportunities by customizing alerts regarding important milestones and growth signals of prospects.
marketingIO's insight:

Add a dash of AI and predictive, build a few bots, and kick your feet up....nah....

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Your Must-Read MarTech Digest™, for Tuesday, 6/20/17 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 6/20/17 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

marketingIO's insight:

Your Must-Read MarTech Digest™, for Tuesday, 6/20/17 #MarTech #DigitalMarketing http://sco.lt/...

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Considering AI for Business? Here Are 4 Fundamentals to Start - InformationWeek

Considering AI for Business? Here Are 4 Fundamentals to Start - InformationWeek | The MarTech Digest | Scoop.it
1. An innovation center: An innovation center acts as a specialty clinic, where all users can get their processes and an expert team that understands the technology and existing constraints.

2. A central governance environment

3. A data curation service

4. A holistic mindset: Ecosystems are inherently integrated, so those in charge of an AI system must keep a holistic mindset.
marketingIO's insight:

If you're considering doing this on your own...

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs

Nine Critical Issues to Consider Before You Buy Marketing Software - MarketingProfs | The MarTech Digest | Scoop.it
1. Determine the 'Why'

2. Advance what's working

3. Beware of 'walled gardens'

4. Keep it simple

5. Know the trends

6. Stay in your lane

7. Prioritize adoption

8. Understand the importance of ROI

9. Go for it: Avoid paralysis by analysis
marketingIO's insight:

10. See if what you need already exists in current software.

11. Look for free or inexpensive solutions that can easily be integrated using Zapier.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Machine Learning Is Helping Martech Lead the AI Revolution - AdAge

Machine Learning Is Helping Martech Lead the AI Revolution - AdAge | The MarTech Digest | Scoop.it
Advanced ML is just now beginning to be applied outside of academia, and our world of digital advertising and marketing is among the first professions to implement it. From more relevant ads, to personalized content, to e-commerce recommendations, to predicting customer churn, to new applications in things like fraud detection and risk protection, marketers are finally seeing the concrete benefits of harnessing ML.
marketingIO's insight:

ML is helping the federal government lead the AI revolution. Make no mistake!

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost

Google Analytics For CRO: 12 Reports To Find Leaks In Your Funnel - KlientBoost | The MarTech Digest | Scoop.it
Report #1: Conversions by Browser & OS
Report #2: Conversions by Mobile
Report #3: Site Speed Metrics by Browser & Browser Version
Report #4: Site Search Report
Report #5: Conversion by Acquisition Source
Report #6: Conversions and Traffic by Hour of the Day
Report #7: Landing Page Performance
Report #8: Behavioral Data by Content Post
Report #9: Sessions by Landing Page 
Report #10: Behavior by Event Tracking
Report #11: Goal Funnel Visualizations
Report #12: Horizontal Funnels
marketingIO's insight:

It's almost prepackaged for you! CT for the important details.

 

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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A Big Data Cheat Sheet: From Narrow AI to General AI - Stats and Bots

A Big Data Cheat Sheet: From Narrow AI to General AI - Stats and Bots | The MarTech Digest | Scoop.it
  • Narrow AI and Automation
    The majority of currently active Artificial Intelligence is actually Narrow AI. Narrow AI is usually software that is automating a traditionally human activity, and in most cases it outperforms humans in efficiency and endurance.
  • Artificial General Intelligence (AGI) and Machine Learning
    For Artificial Intelligence to have complex, nuanced conversations that can pass for human, it needs to be able to solve new problems on the spot. It needs to interpret accents it has never heard before, vocabulary through context, and create sentences it has never had to express before.
  • Conscious AI, AKA True AI
    To many people anything less than conscious AI is just very complex automation. Because of this controversy, those people might consider Conscious AI to be the only AI that should be called AI.
marketingIO's insight:

RYZZ: It’s a new approach to MarTech for B2B Marketers.

 

#MarTech #DigitalMarketing

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