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10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - Top Rank

10 Real Time Content Discovery Tools for Curation, Engagement and Sharing - Top Rank | The Marketing Technology Alert | Scoop.it

Summary...


Here’s a growing list of real time content discovery tools and content recommendation platforms that you might find useful whether you’re an independent consultant or a marketing leader at a Fortune 500 company:

Buffer

Realtime by Bitly

HootSuite Suggested

Sulia

Spike

inPowered

Prismatic

bottlenose

Sailthru

Visual Revenue

 

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iNeoMarketing's insight:

This is NOT your normal list of content discovery tools. Click-through to the article to read summaries of each tool. Excellent compendium.

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Stop Throwing Marketing Over the Transom, and the Top 11 Marketing Technology Articles Curated Wednesday, 9/17/14

Stop Throwing Marketing Over the Transom, and the Top 11 Marketing Technology Articles Curated Wednesday, 9/17/14 | The Marketing Technology Alert | Scoop.it

Here’s what you don’t want to immediately forward to Sales:

-A newly-received inquiry

-Fresh off the press content

-New additions to the database

-Needs uncovered from social monitoring

 

We’re better than that.

 

There’s enough marketing technology today that allows the marketer to vet anything that comes into the organization so that it meets an agreed-upon standard established between Marketing and Sales.

 

Now Sales may say: give us everything. And Marketing may agree to that (and may want to revisit as their Attribution efforts are scraping the bottom). But Sales’ job is to sell, not prospect. Those stages to the funnel are so different prospect to prospect that Sales needs to focus on closing those opportunities at the end of the funnel.

 

Use the technology as a means to bring opportunities into the organization and not just marketing-discovered stuff. Stop throwing stuff over the transom.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Look At How IBM Is Trying To Pull The Rug Out From http://Salesforce.com  - Business Insider http://sco.lt/58swuf

>> IPO-Bound HubSpot Adds CRM for Midsize Companies - Re/code http://sco.lt/7wXKmf

>> Accelerate Digital, Don't Try and Control It - Forrester http://sco.lt/7Ki0eX 

>> Four New Marketing Technology Offerings - VentureBeat http://sco.lt/73OTib 

>> 19 Excellent Guides to SEO Link Building http://sco.lt/6ujzIf

>> 23 of the Best Social Media Articles and Marketing Resources - Buffer http://sco.lt/6ZueZ7

>> B2B Email Newsletter Advertising: Benchmarks and Trends - Profs http://sco.lt/67slTF

>> The Content Cycle - Do More with Less [Infographic] - B2B Infographic http://sco.lt/5AqCPp

>> The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs http://sco.lt/897RT7

>> #SocialMedia Sizing Cheat Sheet For Facebook, Twitter, Vine, Snapchat, Tumblr & More - Digital Information World http://sco.lt/8mNJLd

>> 7 Skills All Digital Marketers Need to Succeed (Infographic) - Socially Stacked http://sco.lt/5G5mK1

 

 

See ALL Top Curated Marketing Technology Articles here.

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IPO-Bound HubSpot Adds CRM for Midsize Companies - Re/code

IPO-Bound HubSpot Adds CRM for Midsize Companies - Re/code | The Marketing Technology Alert | Scoop.it

Digest...


HubSpot, the IPO-bound company that makes marketing software that runs in the cloud, expanded into two new lines of business today.

 

Today it added two new product lines — one is a customer-relationship management (CRM) application, and the other it calls a sales acceleration application.

 

HubSpot is going after companies that Salesforce and other CRM vendors tend to overlook. He called it the “mid-market,” or companies with 20 to 2,000 employees. A CRM add-on has been HubSpot’s most-requested addition from its 12000 customers. As for the sales acceleration part, HubSpot has changed the name of an existing tool called Signals, which debuted last year, to Sidekick. The basic point of Sidekick is to let you know when a potential sales lead is “engaging,” which is a fancy of way of saying checking out your stuff.

 

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iNeoMarketing's insight:

More tail wagging dog activities. It makes perfect sense to provide additional functionality to its client base as a pure-response to basic client research/client demands. How this will impact its relationship with SFDC is another matter. Is HubSpot at Dreamforce next month?

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Four New Marketing Technology Offerings - VentureBeat

Four New Marketing Technology Offerings - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


-- >  Predictive marketing software provider Kenshoo announced today that it had bought Adquant, a SaaS-centric software maker that powers social media campaigns on Facebook, Twitter, and Instagram, among others. Adquant works closely with mobile app and game developers. Terms of the deal were not publicly disclosed. http://venturebeat.com/2014/09/16/marketing-software-maker-kenshoo-makes-a-move-and-buys-saas-provider-adquant/

 

-- >  Here comes a new omnichannel marketing automation platform from Singapore-based global digital communications agency Interakt. Called Resulticks, the platform is a rebuilt-from-the-ground version of an earlier, email-sending tool from the agency, and it’s now available from Interakt’s San Francisco-based subsidiary. the combination of big data handling, marketing automation, and enterprise reporting made Resulticks the equivalent of “three platforms in one.” http://venturebeat.com/2014/09/16/interakt-launches-three-in-one-marketing-platform/

 

-- >  Tibco — best known for its infrastructure and business-intelligence software — is announcing its Engage software as a service, designed to motivate consumers with real-time and predictive personalization.

Built on the company’s “Fast Data” platform, and using its loyalty management and workplace-oriented social media tools, Engage is Tibco’s response to chief marketing officers’ (CMOs) new budgetary powers — and to the opportunity that lies between physical and virtual stores. http://venturebeat.com/2014/09/08/infrastructure-provider-tibco-makes-a-bigger-bet-on-marketing/

 

-- >  Despite the cliché, France-based startup Doz wants to be “the Uber of marketing campaigns.” And it has nabbed $1.5 million to help reach that goal, the company is announcing today. Doz’s on-demand platform lets a website owner remotely engage an organic marketing campaign, using crowdsourced marketers who are paid per task. “Like Uber, [where you don't select your cab driver] “you don’t select your marketer” on Doz, co-founder Anji Ismail told VentureBeat. http://venturebeat.com/2014/09/15/french-startup-lands-1-5m-for-its-marketing-as-a-service/

 

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iNeoMarketing's insight:
  1. The Kenshoo announcement was interesting as it isn't a predictive engine that is being acquired. Tail wags dog.
  2. Tibco strictly B2C, but noteworthy as it needs to protect its domain.
  3. I don't know what to think about Doz: the Uber of Marketing Campaigns? Sort of an Elance Plus.
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23 of the Best Social Media Articles and Marketing Resources - Buffer

23 of the Best Social Media Articles and Marketing Resources - Buffer | The Marketing Technology Alert | Scoop.it
A collection of all the best social media articles and content marketing resources.

 

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iNeoMarketing's insight:

It wouldn't be right to replicate the complete list here, so please click through for details. Some are very helpful.

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The Content Cycle - Do More with Less [Infographic] - B2B Infographic

The Content Cycle - Do More with Less [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it

 

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#SocialMedia Sizing Cheat Sheet For Facebook, Twitter, Vine, Snapchat, Tumblr & More - Digital Information World

#SocialMedia Sizing Cheat Sheet For Facebook, Twitter, Vine, Snapchat, Tumblr & More - Digital Information World | The Marketing Technology Alert | Scoop.it

 

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ESP v. MAP Quick Hint, and the Top 9 Marketing Technology Articles Curated Tuesday, 9/16/14

ESP v. MAP Quick Hint, and the Top 9 Marketing Technology Articles Curated Tuesday, 9/16/14 | The Marketing Technology Alert | Scoop.it

A quick note about Email Service Providers (ESPs) vs. Marketing Automation Platforms (MAPs)…

 

If you’re currently using an ESP for your email efforts, you may want to consider switching over to a MAP if your volume warrants.

 

ESPs are either a payment per sent piece or a flat fee per month. MAPs are usually priced based on the size of your database. If you run multiple campaigns per month from your ESP, there may be a cost benefit to you to switch over to a MAP.

 

However, even if you ESP costs are less than a MAP, you’ll want to take a hard look at the switch. That cost delta is what you will pay for all the additional features that come with a MAP: triggered emails, lead nurturing, landing pages, forms, tracking, scoring, etc., etc.

 

I’m suggesting you take a look at the cost difference between the two so that you can understand what you will pay for all those feature advantages.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> When Building Your Marketing Stack, Think Lego – Not Jenga | Bizo http://sco.lt/8VP0NN 

>> Creating B2B Video to Support the Buyer’s Journey - Chief Marketer http://sco.lt/5XOXJ3 

>> B2B Lead Blog » The Most Important B2B Marketing Metrics for CEOs http://sco.lt/5VkWA5 

>> 2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges - Marketing Technology Blog http://sco.lt/7mhBOD 

>> B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights http://sco.lt/6mFQm1 

>> How To Perform Competitive Analysis For An SEO Campaign - Forbes http://sco.lt/5epxNB 

>> One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic - QuickSprout http://sco.lt/5LO9uj 

>> Technology Marketing Blog: Social Buying: The Importance of Trusted Networks during the B2B Purchase Process - IDC http://sco.lt/7JjGyX

>> The Four Social Programs Every Marketer Must Study | Forrester Webinar http://sco.lt/9G5C7t 

 

See ALL Top Curated Marketing Technology Articles here.

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Creating B2B Video to Support the Buyer’s Journey - Chief Marketer

Creating B2B Video to Support the Buyer’s Journey - Chief Marketer | The Marketing Technology Alert | Scoop.it

Excerpt...


Create several targeted videos aligned to the buyer’s journey.

 

What kind of videos would be made if, instead of starting out “Hey, we need a product video,” marketers thought “Hey, buyers need information”? We know that buyers in the awareness and consideration phases of the journey like summarized content. So, short (30-60 sec) videos make sense. And to accommodate the different interests and levels of engagement of buying team members, you need multiple short videos.

 

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iNeoMarketing's insight:

Parse and post so that you're where your buyers are. IMPORTANT: make sure your titles are descriptive.

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Wolfgang A. Marko's curator insight, September 16, 3:29 AM

...interesting.

 

Izabela Voisset's curator insight, September 16, 4:57 AM

it's interesting 

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2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges - Marketing Technology Blog

2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges - Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges by Douglas Karr on Marketing Technology Blog


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iNeoMarketing's insight:

The infographic is a solid summary of the findings, but if you want the study, you'll need to go to http://www.omobono.com/insights/.

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The Top Google Search Rank Factors in 2014 - Profs

The Top Google Search Rank Factors in 2014 - Profs | The Marketing Technology Alert | Scoop.it

 

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iNeoMarketing's insight:

Thus the continued importance of G+. Wish LinkedIn was in there somewhere.

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One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic - QuickSprout

One Insanely Actionable Content Marketing Strategy That Will Generate You 74% More Search Traffic - QuickSprout | The Marketing Technology Alert | Scoop.it

Digest...


In this post, I will teach you, step by step, how to identify keywords your competition is ranking for and how to create content that will outrank them. This approach is so effective that by leveraging it on Quick Sprout over the last 12 months, I’ve been able to increase my search traffic from 160,773 visitors to 280,428 visitors a month.

 

It isn’t very difficult to outrank your competition and generate more search traffic than they do. All you have to do is follow the steps above, using SEMrush and the CSV file you export.

 

Once you do that, make sure you focus on writing and promoting high quality content. It works so well that by following my own advice, I have been able to increase Quick Sprout’s search traffic by 74%.

 

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iNeoMarketing's insight:

You need to click through and review this approach: really brilliant stuff and easy to implement.

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The Four Social Programs Every Marketer Must Study | Forrester Webinar

The Four Social Programs Every Marketer Must Study | Forrester Webinar | The Marketing Technology Alert | Scoop.it

In this Webinar, social expert Nate Elliott will discuss key topics such as:

>> Which social programs create the reach, depth, and relationships needed to move your audience through the customer life cycle.

>> The steps you must take to build a successful social program.

>> How to prioritize and plan social programs that fit into your audience’s established social behaviors.

 

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iNeoMarketing's insight:

It's a free webinar from Forrester for clients and non-clients alike.

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Why Processes Fail in B2B Organizations - Kapost Content Marketeer

Why Processes Fail in B2B Organizations - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Digest...


1. No Roadmap for Change

Many organizations look to implement a process, but fail to plan for the change. Therefore the new process is rolled out in an ad hoc fashion and the uptake is minimal at best.

 

2. Unrealistic Expectations

I talk to many marketers who say their endeavors to implement new processes in their organizations was put to a halt by executives. Some of this responsibility lies with those executives, but a good portion also sits at the feet of those in marketing who didn’t set the proper expectations.

 

3. Not Involving Sales

It’s amazing how often marketers leave sales out of the various stages of process change. It stands to reason that changes in marketing will also certainly impact sales. It’s not good enough to simply train sales on the new approach to content, demand generation, distribution of content marketing, etc.—marketers must make sales part of the solution!

 

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iNeoMarketing's insight:

The expectations issue has EVERYTHING to do with the correct business case with ROI, and the subsequent attribution strategy.


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Look At How IBM Is Trying To Pull The Rug Out From Salesforce.com - Business Insider

Look At How IBM Is Trying To Pull The Rug Out From Salesforce.com - Business Insider | The Marketing Technology Alert | Scoop.it

DIgest...


IBM just launched a new cloud computing big data "analytics" tool that could be big competition for another new not-yet-announced Salesforce product that does the same thing.


Because today, IBM told the world that it, too, is offering the same kind of big data analytics cloud, and that its cloud is using IBM's world-class language processing technology called Watson. That means that you'll be able to ask (as in type, not speech) in normal language questions about your business, and Watson will understand what you mean and offer answers.


IBM will let business users import their business data from wherever they keep it like spreadsheets, documents stored in Google Docs or Box, databases like Oracle or Teradata, IBM's own older-generation analysis tool Cognos, or even ... Salesforce.com.

 

And on top of that, IBM will be releasing all this for free, at least at first. IBM said it will use the "freemium" business model, which generally means free to use in limited circumstances.

 

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iNeoMarketing's insight:

Well, now we know why SFDC leaked-by-design their forthcoming Analytics Cloud last week ahead of Dreamforce. But what's interesting is IBM's very non IBM-like market approach: import whatever data located wherever into a freemium model. Watson for the B2B SMB?

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Accelerate Digital, Don't Try and Control It - Forrester

Accelerate Digital, Don't Try and Control It - Forrester | The Marketing Technology Alert | Scoop.it

Digest...


Centres of excellence and shared service teams are nothing new. In the digital world, it’s a less well established approach, but one that is gaining momentum as an emerging set of best practices forms around how to organize and manage a global digital strategy.

 

When we look at effective digital shared service teams, we find that they operate across these four dimensions with a set of best practices:

-- >  Culture. Educate and inspire local teams to embrace digital and share best practices.

-- >  Organization. Provide specialist resources to reinforce local teams as they develop new digital capabilities.

-- >  Technology. Develop shared platforms and processes to accelerate digital adoption.

-- >  Metrics. Establish common metrics to measure the maturity and success of local teams.

 

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iNeoMarketing's insight:

There is absolutely a lesson here for the CMO as marketing technology continues to roll out organizationally.

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19 Excellent Guides to SEO Link Building

19 Excellent Guides to SEO Link Building | The Marketing Technology Alert | Scoop.it

Sampling...


>> The Low Hanging Fruit of Link Building by imFORZA Blog

>> Link Madness by SEOBook

>> How to Get Backlinks – The Ultimate Guide by Interwebs Institute

>> 12 Scalable Link-Building Tactics by The Moz Blog

>> 7 FREE Link Building Tools For Post-Penguin Success by WebMechanix

>> Link Building Without Magic by SEOCustomer

>> 10 Powerful White Hat Link Building Strategies by Blogging Wizard

>> Top 25 Free and Paid Link Building Tools for Serious Link Builders by Blogging Wizard

>> Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics by Search Engine Watch

 

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iNeoMarketing's insight:

I chose to scoop those that I thought very high value. But please click through for the rest as well as a description of each.


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B2B Email Newsletter Advertising: Benchmarks and Trends - Profs

B2B Email Newsletter Advertising: Benchmarks and Trends - Profs | The Marketing Technology Alert | Scoop.it

 

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The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs

The Driving Forces Behind 10 Years of Storytelling [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

http://www.marketingprofs.com/chirp/2014/26009/the-driving-forces-behind-10-years-of-storytelling-infographic



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7 Skills All Digital Marketers Need to Succeed (Infographic) - Socially Stacked

7 Skills All Digital Marketers Need to Succeed (Infographic) - Socially Stacked | The Marketing Technology Alert | Scoop.it

 

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When Building Your Marketing Stack, Think Lego – Not Jenga | Bizo

When Building Your Marketing Stack, Think Lego – Not Jenga | Bizo | The Marketing Technology Alert | Scoop.it

Excerpt...


The key to creating a long lasting and solid marketing stack is to think about each technology as a building block that effectively aligns and integrates with the other products you are using. Think about how any one technology will feed data into the other parts of your stack – and how integrated the products really are. How well does your marketing automation system work with your CRM system? Can your lead scoring approach get magically transported into your marketing automation system to trigger a display ad campaign along with an SMS campaign?

 

It is relatively easy today to buy marketing technology. What is not easy is making sure that the technology you are buying plays well with everything you already have in place. If it doesn’t, then move on. It is not worth the effort it will take to port information from one system to another or try to analyze the very different data that each software spits out.

 

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iNeoMarketing's insight:

Let's see...what's the word....oh yeah...PLAN!!

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Tallulah Adjani's curator insight, September 16, 9:47 PM

As todays digital marketing environment dominates the market, it is not about using the most sophisticated technology to manage the business and to promote the offerings, rather it is more about how well business aligns and integrates the marketing technology to be effective and efficient.

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B2B Lead Blog » The Most Important B2B Marketing Metrics for CEOs

B2B Lead Blog » The Most Important B2B Marketing Metrics for CEOs | The Marketing Technology Alert | Scoop.it

Digest...


We need to be able to answer the big picture questions, like the following:

-- >  What effect are our marketing investments having on sales productivity? On the pipeline? On revenue?

-- >  What can Marketing do to lower the combined expense-to-revenue ratio of sales and marketing activities?

-- >  How much am I putting in and what am I getting out? The difference between these two numbers is often expressed as a percentage.

-- >  How much revenue can be directly attributed to leads coming from Marketing (i.e., the lead generation program in a specific time period)?

-- >  What is the total cost of your lead generation program during a specific time period?

 

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iNeoMarketing's insight:

Think ROI for the whole program, not individual components.

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B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights

B2B Digital Marketing: The 3 digital techniques B2B marketers must excel in - Smart Insights | The Marketing Technology Alert | Scoop.it

Digest...


1. Winning with websites

Websites still matter. And guess what? They might actually count as a classic piece of content marketing. Think about it. Where do people go as a result of all your marketing communications? Where is the one place you have total control over message, first impression and access to engagement statistics?

 

2. Getting found and staying found

Having a search engine optimisation strategy for your business helps to provide a structured approach to identifying the words that your customer and prospects use to then position your products and services to meet their needs.

 

3. Targeted touch points with high impact email

Email marketing is so much more than the email. It is the seduction of a problem resolved, the usable and useful nature of the solution, the context in which it is offered and where it is housed. Consideration, too needs to be given to the power of putting the right content in front of the right people at the right time. Email is still the only direct way to access the people you want to interact with most.

 

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iNeoMarketing's insight:

The basics, but I think we're all beyond that by now.

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How To Perform Competitive Analysis For An SEO Campaign - Forbes

How To Perform Competitive Analysis For An SEO Campaign - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


Following is a 4-step process for performing your own competitive analysis for SEO. There are many different strategies and tools one could potentially use, so feel free to adapt this framework to best suit your needs.

 

1. Identify your keywords

 

2. Identify your competitors

It’s very likely, however, that you also have direct competitors who you know nothing about. This is where using competitive intelligence tools can help. SEMRush and Keyword Spy are great tools for determining which sites or pages are ranking for your chosen keywords.

 

3. Determine the authority of your competitors

A key aspect of competitive analysis will be determining how authoritative your competitors’ sites are. Without this information, you may find you have unrealistic expectations or aspirations for your own site. Some factors you’ll want to consider include the age of a domain, the number of unique linking root domains to the site, and the “Domain Authority” of the site, courtesy of Moz’s Open Site Explorer.

 

4. Compare your site and pages with those of your competitors’
Now that you have a good idea of who your competitors are and how difficult it will be to compete against them, it’s time to perform a detailed analysis of how your site compares to theirs. You’ll likely want to run this analysis at both the page and site-wide level.

My favorite tool for getting a detailed comparison of up to four sites is QuickSprout. Another is Internet Marketing Ninja’s Side-by-Side Comparison Tool, which will give you data like page size, number of links, and words on a page, keyword density, meta data and linking structure of the page.

 

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iNeoMarketing's insight:

It's not that hard, it's just that it takes time which is the reason why it doesn't get done regularly and properly. This four-stepper takes away the pain.

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Technology Marketing Blog: Social Buying: The Importance of Trusted Networks during the B2B Purchase Process - IDC

Technology Marketing Blog: Social Buying: The Importance of Trusted Networks during the B2B Purchase Process - IDC | The Marketing Technology Alert | Scoop.it

Digest...


The study concluded that 75% of the B2B buyers studied and 84% of C-level/vice president executives use information from social media and interaction on social networks to make purchase decisions.

 

Social buying improves decision confidence.  The operative benefit in social buying is the ability to access trusted networks to increase confidence in high-stakes decision making.

 

Social media make accessing trusted networks easier. Buyers have long trusted their offline professional networks for this purpose. Online social networks improve access to trusted existing networks and open up networks that more easily extend beyond traditional boundaries. The bigger the buying decision, the more important social networks become.

 

B2B buyers use different types of social resources at different stages of the decision-journey. It's important not to lump all social media into one big stew of a category. "Social" is a media attribute that enables peer-to-peer audience participation. Some media are highly social and others not at all. 

 

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iNeoMarketing's insight:

Yet another proof point that the B2B buying process is a unique labyrinth where you can only be prepared to have the right content at the right time.


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This Month’s Top 10 Most Read MarTech Articles, and the Top 17 Marketing Technology Articles Curated Monday, 9/15/14

This Month’s Top 10 Most Read MarTech Articles, and the Top 17 Marketing Technology Articles Curated Monday, 9/15/14 | The Marketing Technology Alert | Scoop.it

Time for the Top 10. Here are the most read articles from over the past 30 days:

 

• Facebook, Google+, Twitter, etc. - Perfecting Your Social Media Profiles - #infographic

• Introducing the Content Marketing Team Matrix - Econsultancy

• Is Predictive the New New Thing in Marketing Technology? | Lattice Engines

• Advanced Twitter Marketing Techniques That Will Help Your Twitter Account Take Off - KISSmetrics

• LinkedIn Pulse: Why You Should be Using LinkedIn’s Blogging Platform - TechWyse

• Hubspot files for an IPO, but documents reveal a gloomy financial picture - The Hub

• Two Must-Have Twitter Apps for Managing Followers - Marketing Technology Blog

• 5 Major Reasons People Still Use Email [Infographic] - Socially Stacked

• 5 Steps to Better Marketing Operations Management - Smart Insights Digital Marketing Advice

• How To Use Instagram For Businesses [INFOGRAPHIC] - TechWyse

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Why Processes Fail in B2B Organizations - Kapost Content Marketeer http://sco.lt/7uLEdl 

>> Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey - Salesforce http://sco.lt/5LnzRh 

>> Here Comes the Content Marketing Shakeout | Convince and Convert: Social Media Strategy and Content Marketing S... http://sco.lt/6nMQz3 

>> 3 Reasons to Kill Influencer Marketing - HBR http://sco.lt/8ANZUP 

>> Why Influencer Marketing Works & 5 Tips on Doing It Right - Kapost Content Marketeer http://sco.lt/8nuDLt

>> Publicis Groupe to leverage Adobe Marketing Cloud - FierceCMO http://sco.lt/6Kq1Sb

>> Salesforce appears to be prepping a cloud-based analytics service - VentureBeat http://sco.lt/85PaiH

>> Inter-linking on Google+ - Forbes http://sco.lt/8tEC2b

>> Three Good Reasons Why Google Authorship Still Matters - Profs http://sco.lt/4iUoyn 

>> Google Penguin 3.0 Likely in 2014, Says John Mueller http://sco.lt/5Mwf0z

>> Free Report: State of Inbound 2014-2015 - HubSpot http://sco.lt/5ijNFR 

>> Infographic: Here's what a social CEO looks like - The Hub http://sco.lt/6Gw2QD

>> How Much Does Social Media Content Really Cost? - #infographic - Digital Information World http://sco.lt/6XxyE5

>> Why Is Twitter Monitoring Important? - #infographic - Digital Information World http://sco.lt/5BWJ1t

>> 5 Lesser-Known Social Media Platforms For Your Small Business - #infographic - Rapid Advance http://sco.lt/8FPx33 

>> A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC] - Inbound Marketing Agents http://sco.lt/70PQrx 

>> The 12-step Landing Page Rehab Program - Unbounce http://sco.lt/5pk7ZR 

 

 

See ALL Top Curated Marketing Technology Articles here.

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