Online video picked up speed in 2013 and will continue to gain significant momentum in 2014. A simple Google search taps into a pile of data that underscores the importance of video in marketing collateral.
-- > 73% of B2B marketers say they will focus on video as a content marketing solution in 2014. In an industry saturated with whitepapers and e-books, the rise of online videos has come as a relief for B2B marketers, providing them with a new and exciting platform to market their products and services.
-- > Choose HTML5 over Flash. Here’s why:
* HTML5 videos run 58% faster than Flash on Linux and MacOS X
* Adobe Flash is not touch screen compatible and doesn’t play on most mobile devices
* HTML5 nails ease-of-use with more interactive platforms
-- > Optimizing and uploading videos on sites such as YouTube and Vimeo, and embedding them on your website, boosts your search rank standing.
-- > Some of the popular video distribution websites include:
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