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CEOs look toward disruptive technology more than CMOs - Chief Marketing Technologist | #TheMarketingAutomationAlert

CEOs look toward disruptive technology more than CMOs - Chief Marketing Technologist | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
CEOs have come to recognize, more than ever, that disruptive technology poses the single biggest existential threat to the future of their businesses.


Key excerpt...


Much of the rest of IBM’s report examines specific technological changes and challenges, mostly revolving around the themes of better customer experiences served through digital and hybrid digital-physical channels. As IBM’s own CEO, Virginia Rometty, says in the introduction, “Today, digitally enfranchised and empowered customers lead the agenda for every CxO profession.”

 

For CMOs, I believe this presents a clear opportunity to step-up investment in customer experience technology. It isn’t just about how technology can implement more efficient or effective marketing. It’s looking at how technology — and the tech-savvy talent necessary to leverage it — can change the playing field more significantly. Companies should pursue innovative, technology-powered capabilities to continually achieve and renew McGrath’s transient competitive advantages.

 

The big takeaway from IBM’s report for me is that the CEO is more attune than ever to such opportunities. The CMO should rise to the occasion to champion that charge forward.

 

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iNeoMarketing's insight:

Brinker's article points to the notion that CMOs (and CIOs) look to market factors as a greater impact on the organization that technology vs. the CEOs view. But what caught my eye was the justification to spend resources on customer experience technologies, which is the first time I've noticed this outside of the industry analysts. It's important, but worthy only of investigation in 2014 for the less than monolithic organization.

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Marketing Measurement Depends on Organization & Process - Gartner

Marketing Measurement Depends on Organization & Process - Gartner | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Completely agree: get your ducks in a row before you go through your attribution process.

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What You Need to Know about the Changing B2B Buying Process - Kapost Content Marketing Blog

What You Need to Know about the Changing B2B Buying Process - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And the action item? Have the right persona-fied content available at every point. Bring them along their own process.

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A Guide to the B2B Internet of Things - Intel

A Guide to the B2B Internet of Things - Intel | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

So what's the difference between wireless networked devices and IOT within the B2B world? Errr, uhhhh...

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Video Metrics Every Marketer Should Be Watching - HBR

Video Metrics Every Marketer Should Be Watching - HBR | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Familiar territory. The key is linking the metrics into your overall dashboard so that you can measure contribution to overall ROMI.

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Innovation Excellence | Peter Thiel’s 4 Rules For Creating A Great Business

Innovation Excellence | Peter Thiel’s 4 Rules For Creating A Great Business | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

More than just rules: a Theorem. 

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Put the 'Person' in Personalization in Five Steps - Profs

Put the 'Person' in Personalization in Five Steps - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

The MAP that you have or that which you are researching should have these capabilities built in. And you shouldn't pay an arm and a leg.

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The Complete Guide to Boring Content for Insanely Exciting ROI - SEMrush Blog

The Complete Guide to Boring Content for Insanely Exciting ROI - SEMrush Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

I wouldn't call it a boring strategy, but an approach that allows for content that emerges over time on the 1st page SERP. Thus, optimizing your blog is a critical part of this approach.

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The 5 best Apple Watch apps for the enterprise (so far) - Venture Beat

The 5 best Apple Watch apps for the enterprise (so far) - Venture Beat | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Productivity apps. More ways to suck up my alone time. No thanks.

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Customer Experience Matrix: Bombora Feeds B2B Data to Everyone

Customer Experience Matrix: Bombora Feeds B2B Data to Everyone | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

FWIW...

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Content Marketing: Measuring results, tracking ROI and generating leads | MarketingSherpa Blog

Content Marketing: Measuring results, tracking ROI and generating leads | MarketingSherpa Blog | The Marketing Technology Alert | Scoop.it
Creator-level metrics

For a company blog, these KPIs include traffic metrics, such as page views and unique visitors; source metrics, such as inbound search results and referring sites; and sharing metrics, such as tweets.

 

Manager-level metrics

These KPIs include lead volume generated, lead quality, cost-per-lead and conversion rate.

 

Director-level metrics

At the highest level, content KPIs include revCreatienue, costs, ROI and customer lifetime value.


MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

This makes sense IF the creator and manager level metrics can be correlated to the Director level metrics.

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Is this the future of email design? | Litmus

Is this the future of email design? | Litmus | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

More email design ideas. Use Litmus to test your layout across all different devices.

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A List of 29 Free Digital Marketing Tools | Marketing Technology Blog

A List of 29 Free Digital Marketing Tools | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
A List of 29 Free Digital Marketing Tools by Douglas Karr on Marketing Technology
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68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands - CMI

68 SEO Content Tools, Trends, and Tips for B2B and B2C Brands - CMI | The Marketing Technology Alert | Scoop.it
You won’t find a do-everything-for-me software product, but you can make excellent progress by continually asking these questions:

Am I confident that my team and I understand SEO?
Do we have the time to shape SEO strategies and put them into motion with content marketing?
Are we using the right third-party SEO tools and resources to support our efforts?
How do our business objectives relate to SEO and content marketing?
How can I best measure our ROI?


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Too many tools to list here, but it's a comprehensive list. It'll will take you a while to review the article and all the links, so I suggest you bookmark this for future reference.

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durjoy shaha's curator insight, April 26, 3:42 PM

Every huge search engine listings which includes Google and yahoo, Bing and Yahoo have essential web advertising, at which internet sites besides other subject matter which includes video and localized listing can be presented and even regarded in accordance with everything that that search engine optimisation accepts a good number of related to owners. Fee isn’t taking part, because is by using payed off hunt commercials.

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New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents

New Infographic: The 6 Skills Marketing Managers Need to Become CMO - Inbound Marketing Agents | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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Infographic: responsive design for multiple devices - The Hub

Infographic: responsive design for multiple devices - The Hub | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic] - HubSpot

How to Create Engaging Powerpoint Presentations From Start to Finish [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter And Instagram - #infographic

#SocialMedia Marketing: How To Use Hashtags On Facebook, Twitter And Instagram - #infographic | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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Social Selling in 2015 - A Look into the Next 12 Months [Infographic] - B2B Infographics

Social Selling in 2015 - A Look into the Next 12 Months [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] - Profs

Marketers, Here's How to Answer the 'What Have You Done for Me Lately?' Question [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling - Funnelholic

The Ultimate Visual Guide to Optimize Your LinkedIn Profile For Social Selling - Funnelholic | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Friday, 4/24/15

Your Must-Read Marketing Technology Summaries, Curated Friday, 4/24/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Marketing’s next act - Enterprise Irregulars: http://sco.lt/6jZ477

>> 3 Marketing Automation Strategies you can implement today - Smart Insights: http://sco.lt/83JXZh

>> The Future Of Marketing Automation – TechCrunch: http://sco.lt/7CwY4n

>> How Leads are Generated through Marketing Automation | Marketing Tech Blog: http://sco.lt/5Tvm2T

>> [FREE WHITE PAPER] How to Tame the Digital Marketing Beast | Tealium: http://sco.lt/971gBd

>> iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price: http://sco.lt/6x5z8L

>> 9 Psychology-Backed Content Marketing Hacks To Expand Your Reach – TrackMaven: http://sco.lt/7ifDrV

>> Enterprise B2B marketers struggle to gauge effectiveness, ROI of content marketing – FierceCMO: http://sco.lt/7DiwgT

>> How Can Marketers Improve Landing Page Optimization? – eMarketer: http://sco.lt/9EcRur

>> The Top 14 Skills In The Red Hot Market For Marketing Jobs - Inbound.org: http://sco.lt/8Ayi5R

>> How B2B Tech Companies Market Products – Profs: http://sco.lt/8ATubp

>> Sprinklr: a unified view of the customer - The Hub: http://sco.lt/84nw0X

>> Principles for Effective Blog Design (Infographic) - Bluewire Media: http://sco.lt/7tsNV3                        

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Marketing’s next act - Enterprise Irregulars

Marketing’s next act - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

So after the product is created and the positioning, personas and messaging are set in stone, the content engine gets revved-up. The MA schemes are set, and personalized campaigns are generated the a predictive overlay (Amazon machine learning) and a continual fresh supply of contact data match with dynamic content. MQLs are met and delivered to a marketing-run inside outreach department. Online demos and conferencing take place, bringing the client further down the path to purchase.


Is this the point where you bring in a salesperson?

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3 Marketing Automation Strategies you can implement today - Smart Insights

3 Marketing Automation Strategies you can implement today - Smart Insights | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

FWIW: I start with the notion that drip is for the internal DB, and nurturing is for people driven in via inbound efforts.

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The Future Of Marketing Automation - TechCrunch

The Future Of Marketing Automation - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Completely agree with the notion of Predictive-First. If we can get to a point where we're in an Amazon-like state, our B2B marketing efforts will be so damn efficient. Then add to that a continually fresh source of data, and you're in a state of pure optimization.

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How Leads are Generated through Marketing Automation | Marketing Tech Blog

How Leads are Generated through Marketing Automation | Marketing Tech Blog | The Marketing Technology Alert | Scoop.it
How Leads are Generated through Marketing Automation by Douglas Karr on Marketing Technology
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Scott Borhauer's curator insight, April 24, 12:46 AM

Great Infographic.

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