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6 Major Google Changes Reveal the Future of SEO - Search Engine Watch | #TheMarketingAutomationAlert

6 Major Google Changes Reveal the Future of SEO - Search Engine Watch | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.


Digest...


Let’s take a few steps back and understand the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.

1. '(Not Provided)'

Google made the move to make all organic searches secure starting September 23. This means we've lost the ability to get keyword data for users arriving to our websites from Google search.

Losing Google keyword data is sad for a number of reasons. This impacts publishers in many ways, including losing a valuable tool for understanding what the intent of customers that come to their site, for conversion optimization, and much more.

2. No PageRank Update Since February

Historically, Google has updated the PageRank numbers shown in the Google Toolbar every 3 months ago or so, but those numbers haven't been updated since February. This means 8 months have gone by, or two updates have been skipped.

3. Hummingbird

There are a few elements to Google's Hummingbird algorithm, announced in time for Google's official birthday, but like Caffeine before it, this is really a major platform change. Google has built a capability to understand conversational search queries much better than before. The impact of this algorithm is likely to be quite substantial over the next 2 or so years. Net-net, they have drastically reduced access to the raw data, and are rolling out technology that changes the way it all works at the same time!

4. Google+

While it seemed to get off to a slow start initially, many argue that it has developed a lot of momentum, and is growing rapidly. The data on Google+'s market share is pretty hard to parse, but there are some clear impacts on search, such as the display of personalized results.

5. Authorship

We won't delve into the specifics of how Author Rank might work now, but you can read "Want to Rank in Google? Build Your Author Rank Now" for my thoughts on ways they could look at that.

That said, in the future you can imagine that Google could use this as a ranking signal for queries where more comprehensive articles are likely to be a good response. Bottom line: your personal authority matters.

6. In-Depth Articles

The Google announcement included a statement that "up to 10% of users' daily information needs involve learning about a broad topic." That is a pretty big number, and I think over time that this feature will become a pretty big deal. Effectively, this is an entirely new type of way to rank in the SERPs.

 

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iNeoMarketing's insight:

These changes all indicate what is happening with SEO: the abandonment of those technical adjustments in lieu of qualitative improvements to content...CONTENT. At the end of the day, content drives SERP.

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Are Agencies the Future of Marketing Automation? | The Point

Are Agencies the Future of Marketing Automation? | The Point | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

During the early 90's, LANs and WANs exploded, as did powerful servers with distributed computing driven by 386/486/Pentium PCs. At first, IT Departments went about things on their own, but it became too much to handle...way too much. As a result, two types of service providers emerged: one that strictly provided consultants to fill specific needs (on-site or off-site), and another that provided managed services.


History will be repeating itself. Watch this space.

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How Agencies Buy Marketing Technology - ClickZ

How Agencies Buy Marketing Technology - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

And this is why you need to work with a MarTech Agency....like iNeoMarketing! Yeah, you saw that coming...

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Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.

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Where is the ROI in content marketing? - Smart Insights

Where is the ROI in content marketing? - Smart Insights | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.

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SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Unless you have your own professional SEO(s) on staff, please don't think you can assign this to a non-SEO person and get good results. Not going to happen. Never has.

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11 Must-Try Lead Nurturing Campaigns - Pardot

11 Must-Try Lead Nurturing Campaigns - Pardot | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Not sure if it's "must try," as you'll never get anything else done besides this, and many prospects will be a part of a few of these. Regardless, a nice list of ideas.

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Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

An excellent argument as to why SEO is a critical component to the content creation process. And it points to the continued importance of the Integrated MarTech Department.

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Email Marketers Are the New Keymasters of Digital Experience - ClickZ

Email Marketers Are the New Keymasters of Digital Experience - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's absolutely true, especially in the B2B world: the email address is the only identifier that opens the door for so many different lines of communication, beyond the email piece.

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Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Top 13 MarTech Articles Curated Tuesday, 3/3/15

The Top 13 MarTech Articles Curated Tuesday, 3/3/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

>> MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

>> B2B Marketing: Where Are the Dollars Going? - eMarketer

>> 11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

>> Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

>> iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

>> 5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

>> How To Build An Email List - Internet Marketing Ninjas

>> Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

>> 5 Marketing Disciplines Where Tools Can Help - Relevance

>> Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

>> Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

>> 5 Steps to Getting More Engagement with Your Visual Content [Infographic] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist

For every marketing tech firm consolidated, 1.5 are born - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The wonderful VC cycle is starting to move, where the entrepreneur is funded, grows the company, sells to the bigger fish, then goes on to create more companies. Latest example? Social media. Now starting to happen in MarTech.

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MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials

MarTech -- Moving Past CMO-CIO Alignment - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Proving yet again history repeats itself. The 90's analogy is so apt, and carries across many other facets of this fast moving trend including service providers.

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B2B Marketing: Where Are the Dollars Going? - eMarketer

B2B Marketing: Where Are the Dollars Going? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More excerpts from the ITSMA report. Note that 42% of budget goes towards people with 15% goes towards content development, yet some continue to argue the importance of ROI from content marketing. How often do you hear the same fervent argument re: people ROI? 

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11 Tactics to Get More Click-Throughs from Social Media - QuickSprout

11 Tactics to Get More Click-Throughs from Social Media - QuickSprout | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Never heard of #5 before, and flies in the face of logic. Definitely going to try it. Please click through for details on each.

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Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn

Learn a New Way to Nurture Leads—in Just Five Minutes - LinkedIn | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's a quick 5 minutes to show you how LI can nurture leads. Could accompany current nurturing efforts, but not replace them. Behind a reg form.

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iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing

iNeoMarketing Now Bundles Software with MarTech Services for Single Monthly Price - iNeoMarketing | The Marketing Technology Alert | Scoop.it
iNeoMarketing's insight:

It's a unique approach: bringing both together into one monthly price so that there is greater control over costs. Go here to see more:

http://www.ineomarketing.com/#services 

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5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer

5 Reasons Marketers Must Start Curating Content Today - Chiefmarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

The greatest reason is number 3: your constituents will value your effort to corral content and bring it back to them for their study. As a result, it cuts down on your content creation burden.

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How To Build An Email List - Internet Marketing Ninjas

How To Build An Email List - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

More List Building 101 hints. Again, there are a shipload of great ideas here:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog

Email Marketing: Top 5 most effective list growth tactics | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Even more powerful? Having slide-overs, pop-ups, headlines to capture email addresses. Go here for a ton of ideas:

http://www.scoop.it/t/the-marketing-automation-report/?tag=list+building 

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5 Marketing Disciplines Where Tools Can Help - Relevance

5 Marketing Disciplines Where Tools Can Help - Relevance | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

As usual, if tools are listed, I'll bring it to you. First time I haven't seen HootSuite.

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Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes

Conferences That Will Keep You Ahead Of Marketing Trends This Year - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Click through for details on each. 

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Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy

Marketing Budgets 2015: digital investment continues to grow [infographic] - Econsultancy | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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