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Marketing technology: So many tools, so little time (and money) - FierceCIO | #TheMarketingAutomationAlert

Marketing technology: So many tools, so little time (and money) - FierceCIO | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
 Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified. 


Excerpt...


Pressure creates tension, and tension (managed poorly) can create drama, and the media and analysts love drama. Which is why we are treated to a steady flow of articles and reports and presentations about how marketing and IT are at war, and CMOs will take over the IT budget, and so on.

 

If it's a fight, both sides lose. I've said it before and plan to keep repeating it as long as the opposite point-of-view keeps bubbling up. The CIO does not succeed if the CMO fails, and vice versa. Ian Cox dissected this topic very clearly on The CIO Leader blog this week, as Peter Kretzman has also done on his CTO/CIO Perspectives blog.

 

Their overriding points and mine are the same, though they articulate it better. Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified. Together, you need to evaluate a ton of tools, find the best ones that most likely match your business goals, run pilot projects, capture and scrutinize results, work the winners into business processes, integrate with existing systems where necessary, rinse and repeat. Really fast.

 

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iNeoMarketing's insight:

The two functions, if they're not already, must collaborate. But I differ with the author regarding if the CMO fails then the CIO fails: should the CMO fail, the CIO takes over the technology and drives the bus. Thus the reason for the CMO to be data-driven and steeped in the tech world.

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How to Improve Your Email Marketing With Social Media | Social Media Examiner

How to Improve Your Email Marketing With Social Media | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

One of the best articles I've seen covering the integration of social into your outbound email efforts. Step by step directions are given, and it includes FB as well as miscellaneous social tactics.

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5 Brain hacks for more powerful copy - Biznology

5 Brain hacks for more powerful copy - Biznology | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Five basics from which copy should never veer. 

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Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Clearly this has a place with Account Management teams. An excellent new addition to their line.

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Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperiments Blog

Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Solid rules surrounding the development of a value prop. Smart.

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Marketing and IT Execs Collaborating More [Infographic] - Profs

Marketing and IT Execs Collaborating More [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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The Top 9 MarTech Articles Curated Monday, 3/30/15

Today’s curated articles collected for your quick review:

>> ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

>> 9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

>> Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

>> 5 Stages of Grief in Embracing Digital Marketing - Gartner

>> Solving the Most Common A/B Testing Problems – Unbounce

>> 25 Best Free Blogger Templates 2015 - Developers Feed

>> B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials

>> How to Boost Your Revenue Through Upselling and Cross Selling

>> The Only 10 Slides You Need in a Pitch [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some of which you're familiar, some not. Click through for a description and link. And not all are free.

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malek's curator insight, March 30, 7:55 AM

The starting point is always GOOD CONTENT

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Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Very cool. Click through for something larger than an eye chart.

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5 Stages of Grief in Embracing Digital Marketing - Gartner

5 Stages of Grief in Embracing Digital Marketing - Gartner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Late 80's/ Early 90's: "These PCs will never make inroads in our company. With our mainframes and terminals, our employees have everything they need."


Same. Damn. Thing.

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Solving the Most Common A/B Testing Problems – Unbounce

Solving the Most Common A/B Testing Problems – Unbounce | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

A very thoughtful article, and the snippet above just touches on highlights, More value in the detail.

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25 Best Free Blogger Templates 2015 - Developers Feed

25 Best Free Blogger Templates 2015 - Developers Feed | The Marketing Technology Alert | Scoop.it
Today we’d like to showcase best free blogger templates 2015 useful for creating blog website. This frees blogger templates are well designed and easy to use.


Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

You'll want to click through to see all the templates, and some of them are damn good. If you were thinking about a change, now's the time.

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B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials

B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

There is a whole host of things to cover during the adoption of B2B eCommerce, and they all need to be addressed BEFORE setting up that infrastructure.

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How to Boost Your Revenue Through Upselling and Cross Selling

How to Boost Your Revenue Through Upselling and Cross Selling | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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Benoit Kreins's curator insight, March 29, 3:44 PM

TIPS : Nice diagram and interesting NINJA techniques 

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The Only 10 Slides You Need in a Pitch [Infographic] - Profs

The Only 10 Slides You Need in a Pitch [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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The Top 15 MarTech Articles Curated Friday, 3/27/15

Today’s curated articles collected for your quick review:

>> The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

>> ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

>> Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com

>> Best Social Advertising Platforms: Spring 2015 - G2

>> Twitter Debuts Periscope - Various Sources

>> Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

>> 5 Retargeting and Remarketing Tips for Beginners - SumAll

>> Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

>> 2015 Form Conversion Report · Formstack

>> [FREE GUIDE] The Sophisticated Marketers Crash Course in Full Funnel Marketing - LinkedIn

>> State of B2B Marketing Data Deemed Questionable - Marketing Charts

>> How to Calculate Social Media ROI: A Delightfully Short Guide - Buffer

>> SEO Checklist: 15 Steps to Optimize Your Website - Profs

>> 7 Data-Backed Tips for Sending Better Emails [Infographic] - Socially Stacked

>> State of Search Marketing 2015 - Smart Insights

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

The Forrester Wave: CRM Suites For Large Organizations, Q1 2015 | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

No surprises here. For Forrester subscribers, the reports can be found here:  https://www.forrester.com/The+Forrester+Wave+CRM+Suites+For+Large+Organizations+Q1+2015/quickscan/-/E-RES119104 

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ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And Social not too far away from the bottom. Mystery: how email marketing and lead generation be ranked so high while MA is in the middle of the pack.

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Nikke Blout's curator insight, March 27, 9:39 AM

You know it's the right move, but be prepared for the challenge of justifying the budget spend! #mobile #mobilemarketing #videomarketing

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Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com

Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

BP #2: not as easy as that. There's a fundamental decision that needs to take place before applying this BP: best of breed or platform.

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Best Social Advertising Platforms: Spring 2015 - G2

Best Social Advertising Platforms: Spring 2015 - G2 | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Fully expect LI to shift over to the right in short order. Twitter right where you would expect them to be.

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Twitter Debuts Periscope - Various Sources

Twitter Debuts Periscope - Various Sources | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

This is exciting stuff for the B2B Marketing world. Just test thoroughly before building your governance around usage.

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Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

Staying ahead of the competition: Best practice for benchmarking online - Fourth Source | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Generally speaking, these BPs are applicable to almost anything. Regardless, be cautious about the tool selection.

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5 Retargeting and Remarketing Tips for Beginners - SumAll

5 Retargeting and Remarketing Tips for Beginners - SumAll | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

FYI: Twitter is managed differently than Google.

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Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Often overlooked but needs to be part of the landscape of choices. I'm hesitant about the SMB end of the market. 

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Riordan Kelly's curator insight, March 29, 4:37 AM

Software as a Service is a current trend that looks set to become more and more common. The de rigueur model of delivering software and hosting it locally has given way to a far more flexible licensing solution that is centrally based.

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2015 Form Conversion Report · Formstack

2015 Form Conversion Report · Formstack | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

There's a free report available as well: https://www.formstack.com/report/form-conversion-2015 

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