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Marketing technology: So many tools, so little time (and money) - FierceCIO | #TheMarketingAutomationAlert

Marketing technology: So many tools, so little time (and money) - FierceCIO | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
 Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified. 


Excerpt...


Pressure creates tension, and tension (managed poorly) can create drama, and the media and analysts love drama. Which is why we are treated to a steady flow of articles and reports and presentations about how marketing and IT are at war, and CMOs will take over the IT budget, and so on.

 

If it's a fight, both sides lose. I've said it before and plan to keep repeating it as long as the opposite point-of-view keeps bubbling up. The CIO does not succeed if the CMO fails, and vice versa. Ian Cox dissected this topic very clearly on The CIO Leader blog this week, as Peter Kretzman has also done on his CTO/CIO Perspectives blog.

 

Their overriding points and mine are the same, though they articulate it better. Collaboration is the only way forward. If the pressure on marketing is intensified, then the IT/marketing collaboration should logically be intensified. Together, you need to evaluate a ton of tools, find the best ones that most likely match your business goals, run pilot projects, capture and scrutinize results, work the winners into business processes, integrate with existing systems where necessary, rinse and repeat. Really fast.

 

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marketingIO's insight:

The two functions, if they're not already, must collaborate. But I differ with the author regarding if the CMO fails then the CIO fails: should the CMO fail, the CIO takes over the technology and drives the bus. Thus the reason for the CMO to be data-driven and steeped in the tech world.

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Off for a Few Days...

Off for a Few Days... | The Marketing Technology Alert | Scoop.it

Labor Day weekend is upon us, so we'll be napping for a few days. Anyway, it's been a slow MarTech content time, so it's a good time to take time off. If anything urgent pops-up, we'll get a scoop out the door. Otherwise, we'll see you next Tuesday.

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Your Must-Read Marketing Tech Digest for Tuesday, 9/1/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Avoid these 10 Marketing Automation Rookie Mistakes - Oracle

Avoid these 10 Marketing Automation Rookie Mistakes - Oracle | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

If you're in the market for a marketing automation solution, bookmark this.

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What the LinkedIn SlideShare Enhancements Mean for Marketers - LinkedIn

What the LinkedIn SlideShare Enhancements Mean for Marketers - LinkedIn | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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The Secret to Running Smarter Retargeting Campaigns - Dynamic Yield

The Secret to Running Smarter Retargeting Campaigns - Dynamic Yield | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

Details to each when you click through.

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Personality Matters: How one company doubled its ROI by customizing ads based on personality | MarketingExperiments Blog

Personality Matters: How one company doubled its ROI by customizing ads based on personality | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

So what's your persona? Of course, this is all moot with robust personalization.

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CMOs Continue to Report Low Usage of Marketing Analytics - Marketing Charts

CMOs Continue to Report Low Usage of Marketing Analytics - Marketing Charts | The Marketing Technology Alert | Scoop.it
Just 31% of projects use available or requested marketing analytics, well within the 29-37% range seen over the past 3-and-a-half years, according to US CMOs responding to the latest edition of The CMO Survey. B2C product companies appear to be leading the pack in usage of marketing analytics, however, at twice the rate of their B2B product counterparts (45.6% vs. 22.8%). B2B product companies also give the highest rating to marketing analytics’ contributions to their firms’ performance.


Overall, marketing analytics are most apt to be used for customer acquisition, customer retention, social media and segmentation, per the report."


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Infographic: Squeeze the most juice out of your marketing campaigns - B2B News Network

Infographic: Squeeze the most juice out of your marketing campaigns - B2B News Network | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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INFOGRAPHIC: The 2015 Essential Social Media Ad Size Cheat Sheet - Social Media Delivered

INFOGRAPHIC: The 2015 Essential Social Media Ad Size Cheat Sheet - Social Media Delivered | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Tech Digest for Monday, 8/31/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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5 Best Practices for B2B E-Commerce Adoption - Salesforce

5 Best Practices for B2B E-Commerce Adoption - Salesforce | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

Smart insight on managing the sales team's transition to include E-Commerce.

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Research Highlight: Making Marketing Dashboards Meaningful – ITSMA

Research Highlight: Making Marketing Dashboards Meaningful – ITSMA | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

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How Marketing Funnels Work - Kissmetrics

How Marketing Funnels Work - Kissmetrics | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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The Digital Commerce Opportunity: Time for B2Bs to Get Audacious | Capgemini

It’s time for B2Bs to get audacious and enter the fray. To do that, it’s especially important for B2Bs to think in terms of firm-wide digital transformation, that encompasses customer experience along with organizational change and technology, closely coupled with innovation. Indeed, we’re seeing a trend towards investment in innovation centers to drive digital transformation, which is an encouraging step. And at the heart of technology-driven innovation are platforms that allow for flexibility, customization, speed, scale and low risk.
   
For B2B enterprises, the digital commerce opportunity far outweighs the corresponding challenge right now. According to Gartner[2], B2Bs that successfully consumerize their digital commerce site could by 2018 see market share gains and boosted revenues by as much as 25%. With the right platform and partner in place, the possibilities for B2Bs are immense—and firmly within reach. 


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

Testify! At the very least, a skunk works project should be considered for FY16.

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Wishpond goes “free forever” to shake up marketing automation - Venture Beat

Wishpond goes “free forever” to shake up marketing automation - Venture Beat | The Marketing Technology Alert | Scoop.it
Wishpond has announced a new pricing model that is designed to shake up the MAP industry — a “free forever” plan designed for small businesses. The Vancouver-based company, which was founded in 2009, launched its MAP in 2012, and has since attracted over 5,000 users.

Under Wishpond’s free plan, businesses can create an unlimited number of landing pages, website popups, newsletters and automation campaigns. The plan enables businesses to generate up to 200 leads, after which they can sign up for one of Wishpond’s paid plans, which start at $69 per month — still a far cry from the four-figure asking prices touted by other vendors.


Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering - Venture Beat

LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering - Venture Beat | The Marketing Technology Alert | Scoop.it
LinkedIn has acquired the predictive sales and marketing firm Fliptop in an effort to boost development of its own Sales Solutions offering. The professional social networking company says that the integration of the teams and technology will take several months. Financial terms have not been disclosed.

David Thacker, LinkedIn’s vice president of product, wrote in a post that Fliptop’s expertise will help it “accelerate our Sales Solutions product roadmap and make Sales Navigator even more effective.” Sales Solutions is the company’s business-to-business arm, and its main product is Sales Navigator, which assists in social selling. By integrating Fliptop’s predictive analytics into the product, customers should be able to better target individuals.


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Predictive now a part of LinkedIn, ostensibly to identify similar contacts or companies where there will be success? So which CRM/MAP will LinkedIn buy? 

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A snapshot of martech use on websites shows it's most popular among B2B - Marketing Dive

A snapshot of martech use on websites shows it's most popular among B2B - Marketing Dive | The Marketing Technology Alert | Scoop.it

"

  • Datanyze crawled through some 40 million websites in search of martech tags or code.
  • The research found martech usage up across six categories: marketing automation, email marketing, analytics, tag management, ecommerce and web personalization.
  • IDC predicts martech spending in 2015 will reach $22.6 billion and will grow to $32.3 billion by 2018.

Marketing technology is a growing software space with IDC expecting 2015 spending to reach over $22 billion and almost doubling by 2018. To find out just how ubiquitous martech is, Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech. The results of this research found martech use up across six categories: marketing automation was up 4%, email marketing 3%, analytics 5%, tag management saw the largest growth at 9%, ecommerce 2%, and web personalization was up 7%."


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

A few years ago, $17 billion was the projection. Unreal growth.

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CMOs to Invest More in Brand Experience with Content Marketing - ClickZ

CMOs to Invest More in Brand Experience with Content Marketing - ClickZ | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score - HubSpot

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score - HubSpot | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

Basics. 

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X Marks the Spot: Competency Maps Lead to Marketing Skills Treasure: SiriusDecisions

X Marks the Spot: Competency Maps Lead to Marketing Skills Treasure: SiriusDecisions | The Marketing Technology Alert | Scoop.it

"Organizations will always need to both hire new employees and train the ones they have. But the questions of “what should our marketers know?” and “what should we train them on?” remain valid.

This is where competency mapping comes into play.

In order to effectively train employees, marketing leadership must first “chart the path” and identify the core competencies (defined as the knowledge, skills, process and/or tools) necessary for success. It’s important to consider competencies that are specific to each marketing function (e.g. product marketing, field marketing or marketing operations) as well as the organization as a whole. Marketing leaders need to decide up front what competencies are critical for their organization ­– and this decision should be driven by their specific business needs, not based on the trendy marketing skills of the moment."


This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Tech Digest for Friday, 8/28/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Marketing analytics’ biggest challenge is … marketers - Venture Beat

Marketing analytics’ biggest challenge is … marketers - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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10 LinkedIn Tools for Your Small Business - Official Bluehost Blog

10 LinkedIn Tools for Your Small Business - Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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What are the benefits of Marketing-as-a-Service? - G2M Solutions

What are the benefits of Marketing-as-a-Service? - G2M Solutions | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Testify! FLASH: History repeats itself.

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Smac's curator insight, August 31, 2:17 AM

This is admirable information of Marketing as a service  G2M solutions. A firm named as acsg corp that provide SMAC solutions and resolves various pain points . For more visit: www.acsgcorporate.com/smac.html

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Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions

Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Just don't bust the budget.

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