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Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert

Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purchases since 1999.


Digest...


Let’s start with a couple things you need to know before vendors can give you any pricing information:

-- >  How many contacts are in your CRM, email marketing, and/or contact database? Many MA vendors provide pricing based on this number.

-- >  How many emails do you send per month? This is another common way for MA vendors to price their products.

-- >  Price per user : Let’s say you have 3 people on your marketing team, but only one of them handles most of your email campaigns, so all you need is one login, right? Wrong! Consider whether your Sales team, Customer Service team, other members of your Marketing team, or your IT department will need (or want) access to the system.

-- >  CRM Integration : Many MA solutions integrate with popular CRMs like Salesforce, SugarCRM and Microsoft Dynamics. If yours does not, you will have to consider the cost.

-- >  Start-up Fees: Sometimes MA vendors offer (require) a start up service that can cost $5,000 or more. Most vendors don’t charge for this, but some do, and since that cost can be substantial, it’s always better to ask and not be surprised.

-- >  Training : Some MA vendors train new customers online, some will come to your office, and others offer live classes that you travel to attend.

-- >  Add-ons: These items are often sold separately and you can decide if you need them, based on your current business processes. Examples include: social media monitoring and posting, SEO/paid search tracking, email deliverability testing, SPAM checkers, a dedicated IP address, custom landing page URLs, and file hosting. Note that some of these features may come included depending on which package level you choose (i.e. they’d only be add-ons to the lower-priced packages).

 

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marketingIO's insight:

Pricing schemas for marketing automation are really no different than any other application, marketing or not. There are tiers, there are add-ons, there's training, and so forth. Just dig deep before the contract is brought for your review.

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Jinna Zhang's curator insight, May 24, 2014 4:36 PM

This article introduces a  pricing model for marketing automation. Cost of marketing automation is important in every business but should not be the only factor.

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Your Must-Read MarTech Digest™, for Friday 5/6/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday 5/6/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

 

See ALL Top Curated Marketing Technology Articles here.

marketingIO: Marketing Automation in 30 Days™. See our solutions.

marketingIO's insight:

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.  #MarTech #DigitalMarketing

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Common Barriers to Marketing Automation Success - Pardot

Common Barriers to Marketing Automation Success - Pardot | The Marketing Technology Alert | Scoop.it
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CT for ways to overcome.

 

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5 Ways Your B2B Marketing Automation is Failing - Oracle

5 Ways Your B2B Marketing Automation is Failing - Oracle | The Marketing Technology Alert | Scoop.it
1. Lacking Strategy to Generate and Nurture Leads

2. Failing to Set Goals for Data Acquisition

3. Not Keeping Score

4. Sailing Without a Crew

Before you launch your marketing automation system, ensure you have people in place who can create the content to fuel it.

5. Neglecting to Measure Success
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The Metrics B2B Marketers Want to Tie Content to Revenue - Marketing Charts

The Metrics B2B Marketers Want to Tie Content to Revenue - Marketing Charts | The Marketing Technology Alert | Scoop.it
Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content marketers, Seismic and MarketingProfs find that 64% of respondents feel that measuring their team’s influence on revenue is very or somewhat important. The study outlines the different metrics respondents would like to see to tie revenue to content.
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Google Slides makes it easier to talk back to presenters - TechWorld

Google Slides makes it easier to talk back to presenters - TechWorld | The Marketing Technology Alert | Scoop.it

"Slides Q&A will let audiences send text questions through the Web when listening to a presentation using Google's software. As a presenter is talking, she can see the questions and respond to them, without waiting for someone to speak into a microphone.

In addition to submitting questions, audience members can also vote on which ones they want to see answered. That means presenters facing a mountain of queries can filter by the most liked and tackle an audience's burning questions.  

Presenters won't have to worry about making sure that a microphone is set up for audience Q&A, and can instead focus on walking in, giving their presentation, and taking feedback from the audience. "

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10 Free Online Marketing Tools Every Small Business Owner Needs

10 Free Online Marketing Tools Every Small Business Owner Needs | The Marketing Technology Alert | Scoop.it
1. Answer The Public

We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. 

2. Open Site Explorer

One of the quickest wins in every SEO campaign is to copy and paste your competitor's URL into OSE and find all the sites that are linking to them but not linking to you.

3. Screaming Frog

This tool is terrific for finding broken links, auditing your redirects, finding pages that are missing meta data, and finding duplicate content at a URL level.

4. Siteliner

Siteliner is a dream come true for quick and dirty duplicate content analysis. 

5. Portent's Title Generator

With the simple press of a button, this free tool gives you title ideas that range from serious to downright hilarious. 

6. Google Keyword Planner

7. Moz Local: Check Listing

8. Keyword.io

9. Facebook Audience Insights

Facebook Audience Insights is a terrific free tool for doing market and content research. By toggling through the options, you can view specific demographic information about your audience and even learn a few new things.

10. Pablo by Buffer

With Buffer's free social media tool, you have access to over 600,000 images (or you can upload your own image) and all the tools necessary to be a social image pro. 
marketingIO's insight:

Mostly SEO oriented, and a solid list. Links and screenshots when you CT.

 

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Tech Marketers Embrace Marketing Tech - eMarketer

Tech Marketers Embrace Marketing Tech - eMarketer | The Marketing Technology Alert | Scoop.it
When LinkedIn surveyed marketing professionals around the world about their experience with marketing tech adoption, they split the results depending on whether the marketer studied worked in the tech sector, or in any other business. In general, marketers in the tech sector were more likely to be further along in their adoption of marketing technology.
marketingIO's insight:

No doubt.

 

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How To Cut Down on Lousy Website Leads - Marketing Blog for Conversion Rate Optimization Experts | PageWiz

How To Cut Down on Lousy Website Leads - Marketing Blog for Conversion Rate Optimization Experts | PageWiz | The Marketing Technology Alert | Scoop.it
Make it crystal clear on your website’s homepage, contact page, “about” page(s) and product/service pages which niche you serve. 
Make it crystal clear what geographic markets you serve. 
Don’t get carried away with your sales pitch on the home page and product/service pages. 
Use drop-down menus on inquiry forms to guide prospects in submitting informative, accurate and qualified inquiries — as well as filtering out bad ones. 
Test inquiry forms systematically. 
Implement a system of lead validation.
Add or enhance website case studies, so prospects again can identify whether they fit with your business. 
Add appropriate credibility elements to your website.
Cover niche products and services with dedicated website pages. 
Take steps to eliminate spam inquiries. 
marketingIO's insight:

CT for details.

 

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6 Powerful Tools for Marketers - Social Listening Academy

6 Powerful Tools for Marketers - Social Listening Academy | The Marketing Technology Alert | Scoop.it
GetSocial

GetSocial is a content performance analytics platform to support, promote, and amplify your content.

LiveChat

When it comes to communication with your clients, nothing is more effective than being close to them. LiveChat, a customer service software, lets you be there for your customers, right when they need you. They save time, you earn trust (a win-win for everyone, really).

Positionly

It doesn’t really matter what level of SEO knowledge you’re at today. Positionly caters for the needs of both beginners and SEO geeks – it is a refreshingly simple and user-friendly SEO analytical tool. 

Survicate

Survicate will help you get feedback from your visitors in no time. Launch smart feedback widgets on your website to ask questions and collect answers. 

Growbots

Growbots is a tool for automatic lead generation and email drip campaigns integrated with CRM. It’s super simple: all you need to do is set up a profile of your customers and schedule an email campaign. Growbots will suggest customers who fit your enterprise best, as well as generate leads which your sales team will love. Growbots also gives you a database of 200 million decision-makers. The possibilities seem to be endless.

ContentMarketer.io Connector & Notifier

The Connector works with your emails – you can plan and send individual emails via your Google account, use individual templates, schedule & track emails, and and set up automated follow up messages. With the Notifier, you can automatically notify everyone you mentioned without having to do it manually.
marketingIO's insight:

CT for details, links and screenshots.

 

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How to Lower Your Customer Acquisition Cost - The Good

How to Lower Your Customer Acquisition Cost - The Good | The Marketing Technology Alert | Scoop.it
Increase your conversion rate optimization (CRO)

If you do one thing to lower your customer acquisition costs and improve ROI, make it conversion rate optimization. It’s most always the best place to begin.

Get more organic traffic to your website

Write better copy

Stronger, more persuasive copy can be the catalyst for improved conversion rates, higher average sales, more frequent sales, better reviews, more referrals… the list goes on and on.
marketingIO's insight:

Three foundational items. Part of the bible.

 

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Introducing Multiple Scoring Categories - Pardot

Introducing Multiple Scoring Categories - Pardot | The Marketing Technology Alert | Scoop.it
With Pardot, you’ve always had the ability to track prospect engagement with your brand by assigning points to every action a prospect might take and tracking overall engagement as a prospect score. But companies with multiple products or business units need the ability to track not just engagement with their brand, but engagement with each of their products or business units. With the introduction of Multiple Scoring Categories, marketers now have deep insights into what prospects are interested in so they can nurture them more effectively, pass them to the right rep at the right time, and identify the cross-sell and upsell opportunities that are most likely to convert.

Pardot’s new Multiple Scoring Categories feature allows you to track prospect engagement at the aggregate and individual product or business unit levels. Take for example Acme, a company that sells both Hammers and Mallets. When a prospect comes to the Acme website and downloads a white paper outlining the features of Acme’s new line of Hammers, an activity that is valued at 10 points in Acme’s scoring model, two things will happen. First, that prospect’s overall score will be raised by 10 points. Second, that prospect’s score for Hammers will go up by 10 points.
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Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip

Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip | The Marketing Technology Alert | Scoop.it
1. It starts with the subject line

2. Keep it short

3. Make one “ask”

Your ask should be extremely clear and singular. If you want a call, ask for the call, and don’t leave your prospect scrambling to answer a bunch of questions. They’ll end up answering none of them.

4. Leverage content

5. Be yourself
marketingIO's insight:

CT for the outstanding details.

 

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New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today

New Twitter Study Highlights 9 Ways to Improve Tweet Response - Social Media Today | The Marketing Technology Alert | Scoop.it
1. Convey Urgency

2. Percentages Beat Dollars

3. New Opportunities

4. Shorter is Better

5. Ask a Question

6. Offer a Prize

7. Calm Down on the Caps

8. Handle Your Business

9. Less is More with Hashtags
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The Start-to-Finish Guide to Optimizing Your WP Blog Posts - Moz

The Start-to-Finish Guide to Optimizing Your WP Blog Posts - Moz | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

CT for the full article here: https://moz.com/blog/optimizing-your-wordpress-blog-posts

 

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21 Off-page SEO Techniques You Can Use Right Now

21 Off-page SEO Techniques You Can Use Right Now | The Marketing Technology Alert | Scoop.it

"1. EXPAND LINK LISTS WITH SIMILAR CONTENT PROSPECTING TOOL

2. LEVERAGE CONTENT TEMPLATES WITH BUZZSUMO

3. LINK TO INFLUENCERS WITHIN CONTENT

4. BUILD HIGHLY-CONVERTING MICRO SITES

5. USE INTERVIEWS AS GUEST ENTRIES

6. COLLECT LINK PROSPECTS FROM LISTPEDIA

7. INCLUDE POST-PREVIEW AS ADDITIIONAL PROPOSITION TO CONTENT

8. IMPROVE RELEVANCE WITH BRAND KEYWORD INTEGRATION

9. GIFT GIVING TO BUILD RELATIONSHIPS

10. INVEST IN GETTING REFERENCES FROM Q&A SITES FROM REAL PEOPLE

11. TRACK MENTIONS FROM RELATED COINED TERMS

12. REVERSE IMAGE SEARCH FOR LINK PROSPECTING

13. COLLABORATE WITH INFLUENCERS/AUTHORS

14. FIND HIGHLY CONVERTING OUTREACH PROSPECTS IN MOMENT QUERIES

15. USE LONGER STRNGS FOR HIGHER CLICKS FROM LINKS

16. GET NEWSLETTER FEATURES

17. ADJUST REFERRAL COMMISSION RATE FOR AUTHORITY BLOGGERS

18. USING CLEARBIT FOR OUTREACH DETAILS (ALTERNATIVE TO RAPPORTIVE)

19. COMMENT-BASED LINK PROSPECTING

20. BUILD LOCAL NICHE PROFILES

21. STRONG BRAND MESSAGING"

marketingIO's insight:

A GREAT post. And each technique includes all the steps you need to accomplish. Pass to your SEO folk(s).

 

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A (Meta) Infographic about Infographics - Unbounce

A (Meta) Infographic about Infographics - Unbounce | The Marketing Technology Alert | Scoop.it
Infographics are easy to digest and even easier to share — which is why people love them. But if you're going to put effort into making one, you want to be sure you're getting more bang for your buck. What better way to learn about awesome infographics than with an awesome infographic?
marketingIO's insight:

A coffee table book about coffee tables...

 

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Your Must-Read MarTech Digest™, for Wednesday 5/4/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday 5/4/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

 

See ALL Top Curated Marketing Technology Articles here.

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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How Business Leaders View Digital Marketing - Profs

How Business Leaders View Digital Marketing - Profs | The Marketing Technology Alert | Scoop.it
marketingIO's insight:

Take a look at that last graphic: budget is #1 (no kidding!). CT for additional (or missing) information.

 

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The Five Key Competencies for a Modern Tech Marketing Organization - IDC

1.   Content Marketing
2.   Sales & Channel Enablement
3.   Customer Intelligence & Analytics
Data is a must-have for understanding the buyer’s journey, unfortunately; that data is normally poor, or not parsed out effectively. To use data effectively, it is encouraged to build a marketing operations ambassador program, which allows non-marketing employees access to marketing data to leverage for decisions. 
4.   Integrated Digital & Social Engagement
5.   Loyalty & Advocacy
Many organizations live and breathe through a subscription economy, particularly when it comes to software. The challenge can be keeping customers happy as new competing solutions are constantly being launched. 
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The Ultimate Guide To Demand Generation - Business 2 Community

The Ultimate Guide To Demand Generation - Business 2 Community | The Marketing Technology Alert | Scoop.it
This post is going to look at how B2B marketers can create a comprehensive demand generation strategy. We’ll break down every phase of the demand generation funnel, with an emphasis on optimization and sales creation.

This means specific touch point tactics such as:

  • Lead scoring
  • Display re-targeting
  • Sponsored research
  • Partner webinars
marketingIO's insight:

Doesn't cover all the tactics, but some important ones.

 

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Solving the Mystery That Is Email Authentication | Campaign Monitor

Solving the Mystery That Is Email Authentication | Campaign Monitor | The Marketing Technology Alert | Scoop.it
You can help prevent email fraud, improve your email deliverability and help ensure continued delivery at receiving mailboxes. Email authentication is the key.

Email authentication isn’t just about security – it’s also about deliverability. By putting in place DKIM and SPF records and authenticating your emails, you can protect your brand and help your emails successfully reach the inbox.

In this post, we’ll help you understand how email authentication has become an integral part of the delivery process and take a closer look at what happens to an email once you press send.
marketingIO's insight:

And it serves as a lesson to pursue email authentication with your ESP or MA.

 

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Getting to the Inbox: A Marketer's Guide to Email Tech - Pardot

Getting to the Inbox: A Marketer's Guide to Email Tech - Pardot | The Marketing Technology Alert | Scoop.it
Who is an email really from? If an email client shows bob@company.com as the sender most people would accept that at face value, but anti-spam filters and email clients are doing much more than just looking at the “from” address of an email. A single email can be relayed through several systems and computers on its journey from sender to recipient. After passing through multiple hands, who really sent the message? Increasingly, anti-spam filters and email service providers (ESPs) care about tracking this trail of servers to make sure that emails only passed through trusted hands.
marketingIO's insight:

Not much detail, but a nice quick primer.

 

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Overcoming Lead Generation Problems To Grow Your Business - GetResponse Blog

Overcoming Lead Generation Problems To Grow Your Business - GetResponse Blog | The Marketing Technology Alert | Scoop.it
1. Having No Lead Management

2. Using One Lead Generation Method

3. Irregular and Unsystematic Follow up of Prospects

4. Using Outdated Technology

5. Letting One-Offs Go
marketingIO's insight:

CT for details.

 

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7 New Ways to Use Your Marketing Automation Platform - Act-On Marketing Blog

7 New Ways to Use Your Marketing Automation Platform - Act-On Marketing Blog | The Marketing Technology Alert | Scoop.it

"1. Influencer Relations + Press Release Attribution
2. Recruiting Top Talent
3. Brand Identity Management
4. Event Management
5. New Customer Onboarding
6. Customer Use Expansion + Retention
7. Upsell/Cross-Sell"

marketingIO's insight:

CT for details.

 

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Adobe acquires social engagement platform Livefyre - VentureBeat

Adobe acquires social engagement platform Livefyre - VentureBeat | The Marketing Technology Alert | Scoop.it
Livefyre has been acquired by Adobe, which was confirmed by Livefyre’s chief executive Jordan Kretchmer. Adobe plans to integrate the content curation and audience engagement service into its Experience Manager offering and also make it part of its Marketing Cloud. Financial terms of the deal were not immediately disclosed and it’s expected to close within the next few weeks.

A social media content platform, Livefyre enables brands to search Twitter, Instagram, and other networks for content talking about them, their products, or competitors. Perhaps best known as a commenting platform, it has branched out into producing various tools to give customers the flexibility to not only monitor, but engage and monetize the content being published.

Incorporating Livefyre’s technology into Adobe’s offering will give advertisers and publishers more abilities to produce personalized campaigns, including complete access to the Twitter conversation “firehose” — perhaps even to strengthen the Marketing Cloud’s social media marketing toolkit. The combination of the two companies could give brands the ability to manage both ends of the conversation spectrum, from monitoring to conversion and tracking.
marketingIO's insight:

More platform battle war news...

 

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