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Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert

Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purchases since 1999.


Digest...


Let’s start with a couple things you need to know before vendors can give you any pricing information:

-- >  How many contacts are in your CRM, email marketing, and/or contact database? Many MA vendors provide pricing based on this number.

-- >  How many emails do you send per month? This is another common way for MA vendors to price their products.

-- >  Price per user : Let’s say you have 3 people on your marketing team, but only one of them handles most of your email campaigns, so all you need is one login, right? Wrong! Consider whether your Sales team, Customer Service team, other members of your Marketing team, or your IT department will need (or want) access to the system.

-- >  CRM Integration : Many MA solutions integrate with popular CRMs like Salesforce, SugarCRM and Microsoft Dynamics. If yours does not, you will have to consider the cost.

-- >  Start-up Fees: Sometimes MA vendors offer (require) a start up service that can cost $5,000 or more. Most vendors don’t charge for this, but some do, and since that cost can be substantial, it’s always better to ask and not be surprised.

-- >  Training : Some MA vendors train new customers online, some will come to your office, and others offer live classes that you travel to attend.

-- >  Add-ons: These items are often sold separately and you can decide if you need them, based on your current business processes. Examples include: social media monitoring and posting, SEO/paid search tracking, email deliverability testing, SPAM checkers, a dedicated IP address, custom landing page URLs, and file hosting. Note that some of these features may come included depending on which package level you choose (i.e. they’d only be add-ons to the lower-priced packages).

 

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iNeoMarketing's insight:

Pricing schemas for marketing automation are really no different than any other application, marketing or not. There are tiers, there are add-ons, there's training, and so forth. Just dig deep before the contract is brought for your review.

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Jinna Zhang's curator insight, May 24, 1:36 PM

This article introduces a  pricing model for marketing automation. Cost of marketing automation is important in every business but should not be the only factor.

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The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
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The Top 2014 Predictive Analytics Resources, and the Top 11 MarTech Articles Curated Monday, 9/29/14

The Top 2014 Predictive Analytics Resources, and the Top 11 MarTech Articles Curated Monday, 9/29/14 | The Marketing Technology Alert | Scoop.it

 Throughout 2014, Predictive Analytics has gained a head of steam, and with the forthcoming SFDC Analytics Cloud and IBM’s Watson available for the masses, predictive will explode.

 

To help with the understanding of Predictive Analytics (and Predictive Scoring), I’ve collected the best resources to help you understand predictive and how it could be applied to your marketing strategy:

 

>> 13 Insanely Useful Predictive Analytics Resources - Radius

>> A Predictive Analytics Primer - HBR

>> How predictive analytics for B2B sales and marketing can offer huge returns - Econsultancy

>> Predictive analytics: The future of Business Intelligence - InformationWeek

>> Predictive B2B Marketing Cheat Sheet - Radius

>> Six Steps to Predictive Marketing Prowess - Gartner

>> [FREE] The Evolution of Lead Scoring Ebook | Lattice Engines

>> Understanding Predictive Analytics- Infographic - Position²

>> What is Predictive Analytics - Position²

>> Why The Time is Ripe for Predictive Marketing | Lattice Engines

 

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Updating Gartner's Marketing Tech Spend - Marketing Technology Blog http://sco.lt/93QQk5 

>> Everything You Need to Know About Top-of-Funnel Content in Under 500 Words - Kapost Content Marketeer http://sco.lt/5YzI3t 

>> Ello Is a Wake-Up Call for Social Media Marketing - HBR http://sco.lt/6Kftuj 

>> Over $21.8 billion of funding for marketing technology - Chief Marketing Technologist http://sco.lt/8KR0cr 

>> INFOGRAPHIC: The Twitter Trends of Today’s Marketing Automation User - RingLead http://sco.lt/5d6TRp 

>> 4 Tools and Tips That Will Help You Be a More Analytical Marketer - Search Engine Watch http://sco.lt/8a7LYv 

>> [FREE] Multi-Channel Nurturing: Textbook Strategies and Proven Results from the Pros - Bizo http://sco.lt/51qccr 

>> New IDC Study Finds that Tech Marketing Budgets Will Rebound in 2014 with Average Increase of 3.5% for the Larg... http://sco.lt/7qXbvN 

>> Technology Integration A Key Problem for Marketers - Marketing Charts http://sco.lt/5Q6U2D 

>> How Social Media Automation Can Work For Your Business - #infographic - Digital Information World http://sco.lt/7mLTer 

>> The Blueprint of an Optimal Blog Design - QuickSprout http://sco.lt/5lANIP 

 

See ALL Top Curated Marketing Technology Articles here.

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Everything You Need to Know About Top-of-Funnel Content in Under 500 Words - Kapost Content Marketeer

Everything You Need to Know About Top-of-Funnel Content in Under 500 Words - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Digest...


What Are Marketers’ Goals at the Top of the Funnel?

There are two main goals at this stage:

>> Drive brand awareness

>> Generate leads

 

What Are the Key Elements of Top-of-Funnel Content?

Because it’s meant to attract a larger audience interested in high-level topics associated with your brand, top-of-funnel content is both attention-grabbing, easily consumable, and useful to your buyers. Top-of-funnel content tends to be:

>> Engaging

>> Buyer-centric

>> Snackable

>> Visual

 

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iNeoMarketing's insight:

And it is additionally parsed by persona. Now that those individual components and multiply it by 3 (TOFU, MOFU, BOFU), and you've got a ton of work to get done.

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Over $21.8 billion of funding for marketing technology - Chief Marketing Technologist

Over $21.8 billion of funding for marketing technology - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

There’s been over $21.8 billion in tracked fundings for marketing tech companies — which includes all of the categories on my landscape except for companies at the bottom of the graphic in “Infrastructure” and the “Internet.” (After all, those two categories are not specific to marketing. But if you were to add them in, the total funding more than doubles to $49.1 billion — thanks to Facebook, Google, Twitter, etc.)

The breakdown across the main categories of the landscape:

-- >  Marketing Experiences: $11.84 billion
-- >  Marketing Operations: $5.84 billion
-- >  Marketing Backbone Platforms: $2.60 billion
-- >  Marketing Middleware: $1.53 billion


For comparison purposes, here are the other two categories — and even though they aren’t pure marketing technology, they do also contribute to the space:

-- >  Infrastructure: $3.21 billion
Internet: $24.83 billion — remember, this includes Google, Facebook, Twitter, LinkedIn


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iNeoMarketing's insight:

As if you needed further proof of the importance of this category...

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Melissa Bailey's curator insight, Today, 5:57 AM

CMOs are spending, having a technology strategy underneath this is key to maximise these investments

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4 Tools and Tips That Will Help You Be a More Analytical Marketer - Search Engine Watch

4 Tools and Tips That Will Help You Be a More Analytical Marketer - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


Marketing Automation Software

There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. One of the most valuable, low-hanging fruit data collection strategies you can implement with marketing automation is creating lists and campaigns based on user behavior.

 

Moz’s On-Page Grader

SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a daily basis. We’ve all been there, and Moz’s On-Page Grader was created to help you analyze your keyword strategy for particular pages on your website.

 

Visual Website Optimizer

No test is too small. A/B and multivariate tests can have a serious impact on a website’s performance. Visual Website Optimizer is a testing tool that requires minimal coding skills and can give you powerful data to help you make decisions, like what you should have on your homepage

 

Litmus Email Previews

If you’ve ever sent HTML emails, you’ve probably experienced headache-inducing rendering issues across different email clients. Litmus is a tool that will completely change your perspective on the email campaign testing process. Instead of enlisting the help of everyone you know, including that one person who still uses AOL, this tool will preview your message across more than 30 email clients.

 

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iNeoMarketing's insight:

VWO is available for $49/month, ditto Litmus. Litmus is indispensable. 

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New IDC Study Finds that Tech Marketing Budgets Will Rebound in 2014 with Average Increase of 3.5% for the Largest IT Vendors

New IDC Study Finds that Tech Marketing Budgets Will Rebound in 2014 with Average Increase of 3.5% for the Largest IT Vendors | The Marketing Technology Alert | Scoop.it
The 12th Annual Tech Marketing Benchmark Study from the International Data Corporation (IDC) CMO Advisory Service finds that marketing budgets among the 101 technology companies surveyed will increase by an average of 3.5% in 2014. Those same companies expect a revenue increase of 3.7% for the same period. Despite this momentum, the CMO role remains very fluid as marketing organizations attempt to reinvent their capabilities and effectiveness in a new era of marketing. In a related study, IDC finds that 51% of tech CMO's have been in their position for fewer than two years.

Two-thirds of the companies surveyed by IDC will increase their marketing budgets in 2014 while only 20% of the companies will decrease their marketing budgets with the remainder indicating no change in budget levels. Notably, companies with a high percentage of 3rd Platform products (cloud, social, mobile and Big Data and analytics) will receive marketing budget increases upwards of five times that of the average tech company, increasing their budgets 10-20% year over year.


 

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iNeoMarketing's insight:

So a couple of points: (1) this is a survey of tech companies, and although they are ahead of the curve re: marketing technology usage, it is a limited sample; (2) the tenure of CMOs in tech companies may be limited as a result of the outburst of start-ups.

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How Social Media Automation Can Work For Your Business - #infographic - Digital Information World

How Social Media Automation Can Work For Your Business - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it

 

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Marketing App Love/Hate, and the Top 14 Marketing Technology Articles Curated Friday, 9/26/14

Marketing App Love/Hate, and the Top 14 Marketing Technology Articles Curated Friday, 9/26/14 | The Marketing Technology Alert | Scoop.it

We all love apps. The focus, the simplicity, the specialized function.

 

And with the advent of marketing automation marketplaces, now singular-focused marketing apps are integrated directly into the mothership, akin to SFDC’s AppExchange. No longer are they standalone apps, but a part of the ecosystem. The mothership-to-app exchange is clean.

 

But what’s missing? App-to-app exchange.

 

Now you may say that the apps communicate through the mothership, and in some cases that’s true. But not all communications are exchanged between apps, which leaves the B2B marketer without this: one, complete operating environment. Are there solutions that can bring it all together? Yes. Is it clean and easy? No. Does it require ongoing maintenance and management? Yes.

 

What’s the alternative? An all-encompassing solution. Feasible? Given the velocity of changes in marketing technology, I don’t see it.

 

So I suppose we just have to deal with it.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Digital marketing tech can be a competitive advantage, but only if done right - Econsultancy http://sco.lt/60C37p 

>> 3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly - Marketing Land http://sco.lt/5FMmlF 

>> Ad Retargeting 101 - Marketing Action Blog - Act-On http://sco.lt/63KBeb 

>> Oracle Marketing Cloud partners with Box to help marketers collaborate on content - The Hub http://sco.lt/6Xq48X 

>> How to Find Your Prospect’s Email Address Using Free Tools | Datanyze Blog http://sco.lt/9LUAxV 

>> Tech marketing budgets will grow 3.5% in 2014 - FierceCMO http://sco.lt/7GBtD7 

>> Five Deadly Email Platform Migration Mistakes to Avoid - Profs http://sco.lt/6J0Waf 

>> Hootsuite grabs $60M, buys social telephony startup Zeetl, & preps new ad tools http://sco.lt/8oYhs1 

>> Predictive lead scoring is gaining ground with smaller companies (report) - VentureBeat http://sco.lt/6Cq1Yn 

>> [New Webinar] The Sophisticated Marketer's Guide to LinkedIn with Jason Miller - LinkedIn http://sco.lt/6uByd7 

>> Top Takeaways From Ad Age CMO Strategy Summit - Ad Age http://sco.lt/4mctqD 

>> Infographic: 29 Tips to Improve B2B Email Campaign Performance – The Point http://sco.lt/5Gn3Sb 

>> Double Your Slideshare Views in Just 5 Minutes A Day - #infographic - Digital Information World http://sco.lt/93g7az 

>> Marketers! How many of these 7 important skills do you possess? [infographic] - Marketing Pilgrim http://sco.lt/6rQfA1 

 

See ALL Top Curated Marketing Technology Articles here.

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3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly - Marketing Land

3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly - Marketing Land | The Marketing Technology Alert | Scoop.it

Digest...


1. Attributed ROI Is Not True (Incremental) ROI

For most businesses, there exists a customer base that was built up over time and feeds a good portion of recurring revenue. In addition, there is existing brand equity that influences customer decisions. There are also various offline marketing efforts that are untrackable. The digital marketing touchpoints that led directly to an individual sale only contribute an incremental impact on top of all of these.

 

2. Attribution Does Not Account For Offline To Online Effects

When looking at the relative impact of digital channels but not taking offline media into account, determining the influence of offline marketing on digital channels becomes an issue.

 

3. Attribution Does Not Account For Influence Of External Factors

Similarly to numbers one and two above, most types of attribution models do not account for other external factors that influence sales and marketing effectiveness, such as pricing, promotions, seasonality, economy, and more. These may seem like peripheral issues, but the amount of influence they have over attribution results can be quite significant.

 

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iNeoMarketing's insight:

Attribution is hard, especially when compensation and careers are on the line. Yet it's a must have given the amount of investment in marketing technology.


It's gonna get ugly.

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Oracle Marketing Cloud partners with Box to help marketers collaborate on content - The Hub

Oracle Marketing Cloud partners with Box to help marketers collaborate on content - The Hub | The Marketing Technology Alert | Scoop.it

Digest...


The marketing cloud meets the storage cloud as Oracle's Eloqua now offers a new integration with file storage and collaboration platform Box.

 

The new integration will enable marketing teams to store, edit and collaborate on their marketing content before sending it out through Eloqua's B2B marketing automation platform.

 

Marketing teams can use Box to store documents they have created in content producing applications such as Microsoft Word. Multiple team members can access and view the document in a single place, with the ability to annotate changes, write comments and keep track of versions. Once the document is finalized, it can be directly converted to HTML through Box and then placed directly into Eloqua, ready to be deployed in a marketing message such as an email.

 

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iNeoMarketing's insight:

You wonder why this wasn't done earlier. Certainly makes life easier.

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Tech marketing budgets will grow 3.5% in 2014 - FierceCMO

Tech marketing budgets will grow 3.5% in 2014 - FierceCMO | The Marketing Technology Alert | Scoop.it
Tech marketing budgets are rebounding in 2014 after years of slow growth, according a report released by International Data Corporation. Tech marketers' budgets will rise on average 3.5 percent this year, while marketing revenue will increase 3.7 percent.

"For the first time in eight years, IDC is seeing that marketing budgets are increasing at about the same rate as revenues. This is positive news for tech marketers and also a clear indication that the C-suite is ready to put additional marketing investment up against more promising business prospects," said Sam Melnick, senior research analyst at IDC CMO Advisory Service, in a statement. "However, both the CMO and CEO must understand that momentum is being driven by success in 3rd Platform solution areas. To continue this growth, executives must continue to invest to be competitive in these high-upside segments."


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iNeoMarketing's insight:

It's an investment in the future, with the expectation of greater returns later on with greater competitiveness. The parallels with the investments in IT 35 years ago are uncanny.

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Hootsuite grabs $60M, buys social telephony startup Zeetl, & preps new ad tools

Hootsuite grabs $60M, buys social telephony startup Zeetl, & preps new ad tools | The Marketing Technology Alert | Scoop.it

Digest...


The folks at Hootsuite continue to be busy. Today, the social media management provider announced $60 million in new financing, the acquisition of a social telephony company, and the addition of voice to its platform — plus the CEO is teasing more advertising tools.

 

The acquired company is Zeetl, which provides social voice technology to support customer service and social selling.


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iNeoMarketing's insight:

So it's the inclusion of telephony into social customer service and social selling. The next thing you know, someone will include email.

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[New Webinar] The Sophisticated Marketer's Guide to LinkedIn with Jason Miller - LinkedIn

[New Webinar] The Sophisticated Marketer's Guide to LinkedIn with Jason Miller - LinkedIn | The Marketing Technology Alert | Scoop.it
The Sophisticated Marketer's Guide to LinkedIn is a one-stop shop for everything a marketer needs to know about getting the most value from LinkedIn for themselves and their company. It's not an instruction manual, but more of a strategic guide full of interviews and tips from marketing thought leaders combined with expert insights from the LinkedIn Marketing Solutions team.

Join Jason Miller, Senior Manager, Content & Social, for this exclusive webinar where you will learn:

Why LinkedIn is a necessary part of your business' integrated marketing strategy.
How to tap into LinkedIn's powerful marketing solutions including Company Pages and Company Updates, and gain value immediately.
How to expand the reach of your content marketing strategies by using LinkedIn to share relevant, targeted content to the world's professionals.


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iNeoMarketing's insight:

An updated version of an earlier webinar. This one takes place:

• Tuesday, September 30th
• 11:00am PST | 2:00pm EST
• 60 Minutes

Click through to register.

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Infographic: 29 Tips to Improve B2B Email Campaign Performance – The Point

Infographic: 29 Tips to Improve B2B Email Campaign Performance – The Point | The Marketing Technology Alert | Scoop.it

 

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Updating Gartner's Marketing Tech Spend - Marketing Technology Blog

Updating Gartner's Marketing Tech Spend - Marketing Technology Blog | The Marketing Technology Alert | Scoop.it

Excerpt...


At the MarTech Conference, Laura McClellan, senior analyst at Gartner Group, updated her prediction that CMOs would spend more on technology then CIOs by 2017.

 

Laura declared we have already reached this milestone, three years early. Scott emphasized marketing technology is where the big opportunities are. The money to fund technology investments is coming from a variety of sources: cost savings in improved operational efficiency thanks to better automation and analytics, shifts from media budgets, shift in IT spending priorities, and net new marketing budget authorized by the CEO to create new customers and revenue.

 

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iNeoMarketing's insight:

And that, ladies and gentlemen, is mind-boggling.

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Ello Is a Wake-Up Call for Social Media Marketing - HBR

Ello Is a Wake-Up Call for Social Media Marketing - HBR | The Marketing Technology Alert | Scoop.it

We have a long way to go before Ello and its ilk pose a significant threat to established players like Facebook and Twitter — if they ever get there. But companies still need to pay attention to the growing public discomfort with advertiser dominance and algorithm-driven user experiences. As Internet users are growing uncomfortable with the now-established model of “you get free social networking, we get your data and eyeballs,” businesses need to do more than tinker with their social media strategies: they need to rethink their core approach to social media itself.

That means stepping back from the relentless quest for followers, clicks, and mentions, and instead thinking about why brands got involved in social media in the first place. In its early days, the promise of the social web lay in the ability of companies to have direct and ongoing relationships with their customers — to become more responsive, more accountable and more attuned to the things their customers really cared about. Instead, companies have found a world in which their old intermediaries (broadcasters, publishers, journalists) have simply been replaced by a new set of intermediaries (social networks, bloggers).


 

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iNeoMarketing's insight:

"Companies have found a world in which their old intermediaries (broadcasters, publishers, journalists) have simply been replaced by a new set of intermediaries (social networks, bloggers)." Incredibly true: the names of the roles have changed, but it's still the same process.

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Julianna Cerchio's curator insight, Today, 12:32 PM

This article is interesting because it relates to a lot that we are learning in class.The new social media platform called Ello is bringing light to the way advertisers use social media. It also explains how social media users are becoming aware and turned off by the way advertisers are using social media, and how they need to become more aware that their adds aren't working and rethinking their presence on social media platforms altogether.

Ben Alexander Hopkins's curator insight, Today, 3:55 PM

COMMUNICATION 4:

This article highlights a concern that may affect marketers in upcoming years. With privacy breaches becoming more of a conscious worry in the minds of consumers, social networks such as the up and coming ello, are troublesome for marketing strategies, as they don't allow organisations to access the interests of users to best market towards them. Marketers may soon need to be thinking of alternate ways of marketing through social media, as networks such as Facebook slowly become oversaturated with marketing.

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INFOGRAPHIC: The Twitter Trends of Today’s Marketing Automation User - RingLead

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[FREE] Multi-Channel Nurturing: Textbook Strategies and Proven Results from the Pros - Bizo

[FREE] Multi-Channel Nurturing: Textbook Strategies and Proven Results from the Pros - Bizo | The Marketing Technology Alert | Scoop.it

Download the white paper to learn how the pros use multi-channel nurturing to:

-- >  Nurture anonymous website visitors and known contacts with display and social ads

-- >  Increase audience engagement and generate leads

-- >  Re-engage known contacts who are not responding to email

-- >  Reach precise business audiences at scale, and prepare them to buy

 

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iNeoMarketing's insight:

I'd call it Lead Nurturing basics. If it's a relatively new concept for someone you know, pass along.

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Technology Integration A Key Problem for Marketers - Marketing Charts

Technology Integration A Key Problem for Marketers - Marketing Charts | The Marketing Technology Alert | Scoop.it

The state of integration is poor right now,” declares a new study [download page] released by Signal based on a survey of 281 marketers primarily based in the US. Indeed, while respondents recognize a range of benefits to a fully integrated marketing stack, around half of respondents said their marketing data and technology are either managed separately (10%) or that only some tools are integrated (41%). Just 4% reported having a completely integrated stack.

 

Part of the problem can be traced to the sheer number of technologies being used. In a recent Forbes Insights and Sitecore survey of senior executives at large organizations, respondents averaged 36 different data-gathering systems and vendors for marketing efforts, with some using hundreds.

 

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iNeoMarketing's insight:

I addressed this last week in a blog post, and it's just going to continue. 

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The Blueprint of an Optimal Blog Design - QuickSprout

The Blueprint of an Optimal Blog Design - QuickSprout | The Marketing Technology Alert | Scoop.it

 

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Digital marketing tech can be a competitive advantage, but only if done right - Econsultancy

Digital marketing tech can be a competitive advantage, but only if done right - Econsultancy | The Marketing Technology Alert | Scoop.it

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Digital marketing technology can bring a competitive advantage, but only if companies have the necessary skills and culture to make the most of the opportunity it presents.

 

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iNeoMarketing's insight:

And it's no surprise that the Leaders have the people in place to capitalize on the marketing technology.

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Ad Retargeting 101 - Marketing Action Blog - Act-On

Ad Retargeting 101 - Marketing Action Blog - Act-On | The Marketing Technology Alert | Scoop.it
Watch out for some of these easy-to-make retargeting mistakes:

1. Displaying the wrong ad at the wrong time - Have you ever bought something from a company, and then got followed around by ads asking you to buy the same product? How annoying! Your customer will think you aren’t paying attention to them or that you misunderstand them. Instead of blaring a tone-deaf message, treat them nicely. Offer them accessories or enhancements to the product they just purchased.

2. Linking to the wrong landing pages - If you’re doing a retargeting campaign right, you have many different ads that link to very specific landing pages that in turn correspond to very specific stages in the buying cycle. Make sure they’re all linked correctly to avoid confusion and lost sales.

3. Using ads that are too similar - If you write basically the same old text with a slight change in the image, your ad viewers either get burned out or blind to your ad. There’s no reason for them to pay attention to basically the same old thing. Plus, you’re not going to learn much about what messaging and value proposition your customers like to respond to.

 

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iNeoMarketing's insight:

And it's very easy to make these mistakes without a process in place, and attention to the process details.

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How to Find Your Prospect’s Email Address Using Free Tools | Datanyze Blog

How to Find Your Prospect’s Email Address Using Free Tools | Datanyze Blog | The Marketing Technology Alert | Scoop.it

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To find user name structures, try using the ‘fill in the blank’ search operator. In this case, your search query will be *@domain.com, which will display all results that end with ‘@domain.com’. If you dig through the results a bit (yes, you may have to go to page 2 or even page 3…) you should stumble upon the email address of an employee at your prospect’s company, which will give you the user name structure for your prospect.

 

If you aren’t using Rapportive to verify email addresses, you’re not doing it right. Once you’ve found the domain and user name structure, it’s time to verify that your prospect’s email follows the same framework. In Gmail, compose a new message and type in your prospect’s inferred email address. If one or more of your prospect’s social networks pop up on the side panel, congrats! The email you entered is valid.

 

As mentioned in the above, using free tools to find emails is far from foolproof, and it’s likely that you’ll encounter a number of roadblocks along the way. The above steps will get you there some of the time, but if you’re searching for a faster and more accurate tool, we suggest you check Datanyze’s Email Finder

 

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iNeoMarketing's insight:

Rapportive is also available as an add-on to Firefox and Chrome.

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Five Deadly Email Platform Migration Mistakes to Avoid - Profs

Five Deadly Email Platform Migration Mistakes to Avoid - Profs | The Marketing Technology Alert | Scoop.it

Digest...


To safely navigate your migration, we've compiled a list of five common blunders. By avoiding these five mistakes, marketers and tech teams will save hours of work and ensure a positive outcome.

 

Mistake 1: Switching Service Providers Before Optimizing Your Email List
Before you invest in a migration, ensure you've optimized your list by cleaning it thoroughly, removing bouncing addresses and reconfirming with your current contacts that they are still interested in receiving your messages.

 

Mistake 2: Not Scaling Your Staff Along With Your Platform

The bigger your list, the more complex a strategy needed to get the most from it, so it's important to hire an expert who can steer the ship to a more sophisticated platform after the migration.

To develop an expert email strategy, you need a professional to help with...

  • Boosting your open and click rates
  • Ensuring your newsletter is optimized
  • Sprucing up an old email list 

 

Mistake 3: Undoing a Good Sender Reputation

As an email sender, your reputation is paramount. You can damage it two ways during a migration:

  1. Failing to migrate data
  2. Sending too many emails too soon.

Before resuming your regular email schedule, or implementing a new one, you need to first build the reputation of your new IP address by gradually raising the amount of email sent every day.

If your domain name has a good reputation and you have a clean contact list—no more than a 3% bounce rate—your reputation should be restored and should begin improving within 7-40 days.

 

Mistake 4: Failing to Authenticate Sender Identity

To avoid that problem, email specialists developed two authentication methods to protect and verify sender identity: Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM). If those two methods are not established during migration, it's likely the ISPs will reject your email or relegate it to the spam folder.

 

Mistake 5: Assuming the Migration Is Finished

Be sure to track CAN-SPAM law and ISP regulation changes to ensure continued compliance.

Most important: listen to your customers. Review past campaign performance against current campaigns and monitor changes in recipient behavior.

 

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iNeoMarketing's insight:

A superb roadmap, and especially pertinent as many companies switch over from a 3rd party ESP to a MAP. More details when you click through.

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Predictive lead scoring is gaining ground with smaller companies (report) - VentureBeat

Predictive lead scoring is gaining ground with smaller companies (report) - VentureBeat | The Marketing Technology Alert | Scoop.it
The drive to qualify incoming leads so that marketing teams are seen to be producing high-quality prospects, and in order that salespeople have the best chance of closing those opportunities, is pushing smaller companies to invest in the latest lead scoring technology.

And according to a new report from research firm SiriusDecisions, 83 percent of predictive lead-scoring product users are companies with annual revenue of less than $250 million.

While smaller companies are using these sophisticated marketing technologies to gain a competitive advantage, the technology still has a long way to go; the report reveals that most companies are new to analysis-based lead scoring. Sixty-four percent have been using predictive lead scoring for less than a year.

 

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iNeoMarketing's insight:

Predictive Lead Scoring is a position owned by Lattice, and the customer data from this report came from Lattice and others, excluding the major 4 (Eloqua, Marketo, Pardot, HubSpot). So: FWIW.

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Top Takeaways From Ad Age CMO Strategy Summit - Ad Age

Top Takeaways From Ad Age CMO Strategy Summit - Ad Age | The Marketing Technology Alert | Scoop.it
Top takeaways from Ad Age's CMO Strategy Summit in San Francisco.


>> Harness data to create content your audience wants.

>> Target your messages to audience, not a specific medium.

>> Think twice before calling your agency a vendor.

>> A quick, transparent response is key in a PR crisis.

>> Lead rather than follow consumer trends.

>> Data puts marketing in charge.
The harnessing of data by marketing is putting that function in the driver seat. And the information about how customers engage before reaching out to sales is owned by marketing. This makes marketing much more powerful within organizations, with other departments looking to the CMO for guidance on how to interact with their prospects and customers. The new dynamic can lead to benefits across the company.

>> Tap the social media mines for gold.

>> Simple adjustments to a product's design can make it appealing in multiple markets.

 

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iNeoMarketing's insight:

Collect each and every reaction to your action, and build your data.

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