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Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert

Who Else Wants to Know What Marketing Automation Software Costs? - Capterra | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purchases since 1999.


Digest...


Let’s start with a couple things you need to know before vendors can give you any pricing information:

-- >  How many contacts are in your CRM, email marketing, and/or contact database? Many MA vendors provide pricing based on this number.

-- >  How many emails do you send per month? This is another common way for MA vendors to price their products.

-- >  Price per user : Let’s say you have 3 people on your marketing team, but only one of them handles most of your email campaigns, so all you need is one login, right? Wrong! Consider whether your Sales team, Customer Service team, other members of your Marketing team, or your IT department will need (or want) access to the system.

-- >  CRM Integration : Many MA solutions integrate with popular CRMs like Salesforce, SugarCRM and Microsoft Dynamics. If yours does not, you will have to consider the cost.

-- >  Start-up Fees: Sometimes MA vendors offer (require) a start up service that can cost $5,000 or more. Most vendors don’t charge for this, but some do, and since that cost can be substantial, it’s always better to ask and not be surprised.

-- >  Training : Some MA vendors train new customers online, some will come to your office, and others offer live classes that you travel to attend.

-- >  Add-ons: These items are often sold separately and you can decide if you need them, based on your current business processes. Examples include: social media monitoring and posting, SEO/paid search tracking, email deliverability testing, SPAM checkers, a dedicated IP address, custom landing page URLs, and file hosting. Note that some of these features may come included depending on which package level you choose (i.e. they’d only be add-ons to the lower-priced packages).

 

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marketingIO's insight:

Pricing schemas for marketing automation are really no different than any other application, marketing or not. There are tiers, there are add-ons, there's training, and so forth. Just dig deep before the contract is brought for your review.

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Jinna Zhang's curator insight, May 24, 2014 4:36 PM

This article introduces a  pricing model for marketing automation. Cost of marketing automation is important in every business but should not be the only factor.

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Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Understanding the Customer Technology Stack 2.0 - Prof

Understanding the Customer Technology Stack 2.0 - Prof | The MarTech Digest | Scoop.it
Six broad categories have emerged over the last decade in response to specific needs.

  • The broadest category in the customer technology stack is Customer Relationship Management (CRM). 
  • Customer Communication solutions simplify conversations between vendors and customers, and make it easier to communicate. 
  • Customer Satisfaction solutions enable companies to get answers to specific questions. 
  • Customer Experience solutions are a more focused variant of the previous category. They take the pulse of customers and objectively capture their experience with a product or service. They are typically embedded within the product and emphasize simplicity and ease of use over detail.
  • Customer Loyalty solutions make it easier for companies to reward their customers for specific actions that they perform. 
  • The newest category on the block, Customer Success, has significant new investments and has been featured in Mary Meeker's 2015 Internet Trends Report as one of the disruptive new enterprise technologies to watch. 
marketingIO's insight:

I buy into this far more than just CX, as these tools come with built-in analytics. I just don't know how to reconcile with the marketing stack.

 

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B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group

B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group | The MarTech Digest | Scoop.it
In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA.

In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your content promotion campaigns.
marketingIO's insight:

Please CT for the complete rundown by channel.

 

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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts | The MarTech Digest | Scoop.it
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The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs

The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs | The MarTech Digest | Scoop.it

To begin the process of describing how you create Value, it's important to keep the following definitions in mind. It also helps to think of them as expectations that customers have of your company.

1. Response

  • A focused dialogue with customers: understanding how you contribute to their success
  • Identifying and meeting customers' changing needs

 

2. Service

  • Accessibility: an open and reassuring organization
  • Clear information on products, services, processes, and project status

 

3. Time

  • Dependable lead times
  • Consistent delivery format

 

4. Quality

  • Consistent products, services, and processes
  • Meets the brief or specifications: achieves the customer's goal

 

5. Price

  • Clear
  • Structured
  • Rational
  • Competitive
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LinkedIn acquires sales presentation app maker PointDrive - VentureBeat

LinkedIn acquires sales presentation app maker PointDrive - VentureBeat | The MarTech Digest | Scoop.it
LinkedIn today announced that it has acquired PointDrive, a provider of sales presentation tools, as part of efforts to empower more salespeople across its professional social network. Financial terms of the deal were not disclosed, but most of the PointDrive team will be joining LinkedIn’s engineering, product, and sales teams.

LinkedIn will be integrating PointDrive’s technology into its Sales Solutions portfolio, which has been slowly updated over the past year in an effort to show the effectiveness of the professional social network.  The goal is to strengthen LinkedIn’s offering around social selling, which has been defined as leveraging social media to engage with buyers, with the aim of landing a sale. It’s the new version of “cold calling.” 
marketingIO's insight:

Surprised this wasn't put on ice after the MS acquisition.

 

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The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe

The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe | The MarTech Digest | Scoop.it
You have to strike first. If you can carve out a niche before everyone else, you’ll have a massive head start over every marketer. Here’s how you can do that right now BEFORE everyone else.

Step 1. Create a WhatsApp Account

Step 2. Filling Your WhatsApp Contact List

Step 3. Organize Your Contacts Into Groups

Step 4. Interacting With Your Audience
marketingIO's insight:

The perfect starting point. But should you start? It's time!

 

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Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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2016 Marketer's Confidence Index: Spending on the Rise - AMA

2016 Marketer's Confidence Index: Spending on the Rise - AMA | The MarTech Digest | Scoop.it

"Research validates that marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research.


The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval. A reading of 100 in the Index represents neutral.

The Index, which was released today by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth. "

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The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift

The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift | The MarTech Digest | Scoop.it
Learn how 1:1 messaging has evolved and discover why marketers should be paying more attention to today's messaging app ecosystem.
marketingIO's insight:

TREMENDOUS article. Please CT for the details.

 

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27 SaaS Products for the Marketing Department

After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses...

marketingIO's insight:

Please CT for the complete list.

 

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Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas

Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas | The MarTech Digest | Scoop.it
Bio Is Changed is a great free tool that monitors people you follow on Twitter and captures whenever they change their bio or profile picture. 

T.U.N.S (Twitter Unfollower Notification Service) is a web app monitoring your Twitter account unfollows and alerting you of each one via email.

Tweet Claims lets you monitor Twitter @usernames for when they become available. That’s a great idea for those who failed to claim their brand names on Twitter.

Zapie is a great premium tool that lets you combine two apps for increased productivity and new automation opportunities.
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Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer

Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer | The MarTech Digest | Scoop.it
With a new component called “BumbleBIZZ” (set for release in early fall) Bumble is aiming to make a transition from a Tinder-like dating app to a more all-encompassing social-networking platform.

This new feature matches individuals to others in similar professional circles. Like with Bumble’s dating feature, women must message first — and within 24 hours of being matched. CEO Whitney Wolfe says that this makes it “easier for women to set the tone in a potential business relationship.” Unlike Bumble’s business networking competitor, LinkedIn, where conversations and connections are more formal and professional, BumbleBIZZ hopes to engage potential cohorts in a more casual and immediate manner.

With merely a swipe, individuals who have the potential to influence and advance careers can be within reach. Whether the user is looking for help, an intern or a new coworker, BumbleBIZZ can connect them to others in the field. The algorithm behind this program takes into account the location, “industry, current job, education, and other relevant details” to match profiles of similar interests or professions to benefit both parties.
marketingIO's insight:

Honest to god, I don't know what to think about this...

 

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Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg

Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg | The MarTech Digest | Scoop.it
marketingIO's insight:

CT for details.

 

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Where Will Marketers Invest Next Year? - MarketingCharts

Where Will Marketers Invest Next Year? - MarketingCharts | The MarTech Digest | Scoop.it
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Understanding martech is critically important to marketing success - MarketingDive

Understanding martech is critically important to marketing success - MarketingDive | The MarTech Digest | Scoop.it
  • Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding martech is critically important to success.
  • 37% of U.S. marketers said they believes their greatest marketing challenge is "creating the most efficient marketing mix possible across channels to drive results."
  • One-third of global marketers said that poor visibility into metrics to determine if their marketing efforts are working, and if one channel is more valuable than other, is the greatest threat to their marketing success. 
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10 things you need to know about web fonts in email right now - CampaignMonitor

10 things you need to know about web fonts in email right now - CampaignMonitor | The MarTech Digest | Scoop.it
As with many things in email, web fonts aren’t 100% compatible across all email clients. Generally, the following email clients have good support for web fonts:

– iOS Mail
– Apple Mail
– Android (default mail client, not Gmail app)
– Outlook 2000
– Outlook.com app
– Thunderbird

If you do opt to use web fonts in your emails, it’s vital that you choose the right fallback font, should a subscriber use an email client that doesn’t support web fonts. Again, if you are using Campaign Monitor’s email builder, we take care of serving up a suitable fallback font for you. If you are coding, though, read the next section.

The vertical design of your email is incredibly important, and you don’t want it to fall apart when your second or third font choice is displayed. So you need to consider the x-height of the web font that you’ve chosen and choose a web safe font that has a similar x-height.
marketingIO's insight:

Just don't.

 

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Three Use Cases Illustrate the Power of Predictive Analytics In B2B Marketing - Forrester

  1. Prioritizing known prospects, leads, and accounts based on their likelihood to take action. Predictive scoring adds a scientific, mathematical dimension to conventional prioritization methods that rely on experimentation and iteration. This use case help sales and marketers identify productive accounts faster, spend less time on accounts less likely to convert, and initiate targeted cross-sell or upsell messaging to accounts that are likely to be responsive.
  2. Identifying and acquiring prospects with attributes similar to existing customers. In this use case, accounts that exhibit desired behavior (make a purchase, renew a contract, or purchase additional products and services) serve as the basis of an identification model. This approach helps sales and marketers find valuable prospects earlier in the sales cycle, uncover new markets, prioritize existing accounts for expansion, and power account-based marketing (ABM) initiatives by bringing to the surface accounts that resemble existing clients.
  3. Using uncovered attributes to personalize messaging. Traditionally, B2B marketers have been limited to personalizing by generic attributes and did so with such manual effort that it applied only to the most highly prioritized campaigns. Now, attributes used to feed predictive algorithms appended to account records support more intricate and automated segmentation. This use case help sales and marketers drive outbound communications with relevant messages, enable substantial conversations between sales and prospects, and inform content strategy more intelligently.
marketingIO's insight:

If you're curious about predictive, CT for more info. Important!

 

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Your Must-Read MarTech Digest™, for Monday, 7/25/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 7/25/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog

Rethink Marketing Automation – for the CASL-Compliant Marketer - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
CASL is a law that was passed to help cut down spam messages sent and received, but it does pose a certain challenge for marketers trying to get their message to prospects. In compliance with the new law, many Canadian marketers are being forced to rethink their digital marketing strategy.

Even with these new regulations, marketing automation remains a key tool for successful digital marketing. While many people think first of email marketing when they think about marketing automation, the reality is that email is just one small portion of its capabilities it has in store. Marketing automation functionality goes well beyond email, and can be leveraged throughout the entire customer lifecycle, from building brand awareness, to driving demand, to expanding customer relationships.
marketingIO's insight:

CT for the details, but bear in mind rule #1 regarding CASL: DOUBLE OPT-IN...documented!

 

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Email Marketing: 6 Types of Transactional Emails - Marketo

Email Marketing: 6 Types of Transactional Emails - Marketo | The MarTech Digest | Scoop.it

Here are a few best practices to consider as you’re developing your transactional email campaign:

  • Send it from a recognized ‘From’ address. 
  • Use a subject line that clearly summarizes the purpose of the email. 
  • Write copy that acknowledges and thanks the subscriber for their activity and conveys excellent customer service. 
  • Include a recognizable and clickable brand logo and incorporate your brand colors to boost brand recognition.
  • Use links that serve a specific purpose.
  • Be friendly, informative, and timely.

 

Here are six types of transactional emails you can send your subscribers based on their behavior:


1. Email Address Confirmation/Registration Emails
2. Password Resets
3. Order Confirmation Emails and Purchase Receipts
4. Feedback Emails
5. Reactivation Emails
6. Website/App Extension Emails

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Google launches imported call conversions | Search Engine Watch

Google launches imported call conversions | Search Engine Watch | The MarTech Digest | Scoop.it
Those using adding a phone number to their Google AdWords ads or running call-only campaigns have up until now been able to track conversions in a rudimentary fashion only.

Specifically, Google’s conversion tracking has enabled advertisers to track when AdWords ads result in calls of a minimum length.

But recognizing that this offers a limited view of conversions, Google has announced imported call conversions, a new feature that allows advertisers to import call data so that they can attribute detailed conversion data, such as revenue generated, back to the calls generated by their AdWords campaigns.
marketingIO's insight:

FYI.

 

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Do you have what it takes to be a martech genius?

Do you have what it takes to be a martech genius? | The MarTech Digest | Scoop.it
How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?  Put yourself to the test with the MarTech Challenge!

marketingIO's insight:

Perfect example of interactive content.

 

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Comparably lets you better understand industry-wide salaries - VentureBeat

Comparably lets you better understand industry-wide salaries - VentureBeat | The MarTech Digest | Scoop.it
Comparably has launched a new product aimed to give company leaders a market-wide idea about where compensation is going. With this latest offering, chief executives, management, and those in human resources can access Comparably’s full set of salary and equity data for free. Additionally, companies can claim their pages on Comparably to customize and receive analytics about how they’re viewed by employees.

Launched in March by Docstoc cofounder Jason Nazar, former Docstoc chief operating officer Mike Sheridan, Yammer cofounder George Ishii, and InvestedIn cofounder Yadid Ramot, Comparably aims to make work better. Nazar said the first way it’s going about that is to “provide transparency around compensation and culture.” While it started out by soliciting employees to anonymously submit their salaries and help them understand their equity, now it’s branching out to provide aggregate information to the business owners, shining a light on the real market value of their team and how both sides can move forward together.
marketingIO's insight:

Not just for CEOs...

 

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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] - Profs

Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic] - Profs | The MarTech Digest | Scoop.it
Web Sites - Marketers are increasingly turning to Web personalization to engage audiences on their websites. Are you? If not, check out these reasons to consider personalization.
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