Guide to the different prices and fees of marketing automation software. Capterra has been helping organizations make smarter software purchases since 1999.
Let’s start with a couple things you need to know before vendors can give you any pricing information:
-- > How many contacts are in your CRM, email marketing, and/or contact database? Many MA vendors provide pricing based on this number.
-- > How many emails do you send per month? This is another common way for MA vendors to price their products.
-- > Price per user : Let’s say you have 3 people on your marketing team, but only one of them handles most of your email campaigns, so all you need is one login, right? Wrong! Consider whether your Sales team, Customer Service team, other members of your Marketing team, or your IT department will need (or want) access to the system.
-- > CRM Integration : Many MA solutions integrate with popular CRMs like Salesforce, SugarCRM and Microsoft Dynamics. If yours does not, you will have to consider the cost.
-- > Start-up Fees: Sometimes MA vendors offer (require) a start up service that can cost $5,000 or more. Most vendors don’t charge for this, but some do, and since that cost can be substantial, it’s always better to ask and not be surprised.
-- > Training : Some MA vendors train new customers online, some will come to your office, and others offer live classes that you travel to attend.
-- > Add-ons: These items are often sold separately and you can decide if you need them, based on your current business processes. Examples include: social media monitoring and posting, SEO/paid search tracking, email deliverability testing, SPAM checkers, a dedicated IP address, custom landing page URLs, and file hosting. Note that some of these features may come included depending on which package level you choose (i.e. they’d only be add-ons to the lower-priced packages).
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