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How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.


Digest...


-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

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iNeoMarketing's insight:

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

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The Marketing Automation Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
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How to Brand Your Curated Content, and the Top 9 Marketing Technology Articles Curated Thursday, 7/31/14

How to Brand Your Curated Content, and the Top 9 Marketing Technology Articles Curated Thursday, 7/31/14 | The Marketing Technology Alert | Scoop.it

We’ve reasoned that it is perfectly acceptable and validated to move ahead and brand your curated content. So how do you go about actually applying your branding guidelines to your collective?

 

It comes down to a make-or-buy decision, where you are trading off functionality for branding freedom…or so you would think.

 

Obviously, the DIY route provides you with significant branding control, whether it’s your web site, your blog, or whatever other digital property you use to promote your entity. That’s straightforward. However, you are stuck with a significant amount of manual labor when curating content vs. the use of a Content Curation Platform (CCP). A CCP provides you with a multitude of built-in tools to identify and curate content, promote your efforts via outbound tactics, e.g., email, newsletters, social, etc., measure your results, and cross-pollinate with other curators.

 

On the other hand, all that functionality with your run-of-the-mill CCP often comes with branding limitations, where you’re stuck with few options that allow you to quasi-adhere to your branding guidelines. It’s as if the two worlds cannot be met: your digital properties with its common look ‘n feel and your CCP with its functionality.

 

Your objective is to have the best of both worlds.

 

And it’s for that reason why I continually recommend Scoop.it to our clients as it provides a strong CCP as well as extensive integration capabilities with your existing digital properties so that your curated content is presented within your branding guidelines. For example, your curated content residing within Scoop.it can be embedded directly into your web site, your WP-based web site or blog, as well as other content management systems via its API. That is significant, as you can now utilize the API to bring your Scoop.it content directly into your marketing automation platform, e.g., Eloqua, Pardot, Marketo, HubSpot, etc.

 

So using Scoop.it permits you to funnel your curated content directly into your branded digital properties. Should you not choose to go down this route, you can always use Scoop.it’s existing features to create your Scoop.it account so that it matches your branding guidelines.

 

So you shouldn’t be in a position where you may be angst-ridden over branding curated content: it’s fully justifiable and acceptable. And you shouldn’t be limited by your CCP when attempting to visually brand your content, as Scoop.it delivers that branding flexibility to you. Go ahead and brand away.

 

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat http://sco.lt/93TLcX

-- > 7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider http://sco.lt/6PQ1aL

-- > 9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog http://sco.lt/5G9sn3

-- > Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy http://sco.lt/78KDlx

-- > Infographic: How to make sure your emails get opened - The Hub http://sco.lt/8Tv5Zx

-- > Nurturing the Sales Funnel Using Social Media | Visual.ly http://sco.lt/9FtIYr

-- > What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation - HubSpot http://sco.lt/8n5HuL

-- > What Makes a Good Headline [Infographic] - B2B Infographic http://sco.lt/7S7k5x

-- > Are Marketing and IT Execs United or Divided? [Infographic] - Profs http://sco.lt/4nUOeX

 

See ALL Top Curated Marketing Technology Articles here.

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LinkedIn launches Sales Navigator, a tool for connecting buyers with salespeople - VentureBeat

LinkedIn launches Sales Navigator, a tool for connecting buyers with salespeople - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


LinkedIn announced today the launch of a new service that could help salespeople find buyers and buyers find salespeople.

 

“Sales Navigator is compatible with CRM [customer-relationship management] systems like SFDC [Salesforce.com] so that it’s easy to integrate information from LinkedIn into their system,” a LinkedIn spokesperson wrote in an email to VentureBeat. “We’re partnering closely with SFDC and see Sales Navigator a complementary product.”

 

The standalone Sales Navigator builds on the previous version, which was embedded inside the usual LinkedIn site. Now it has a standalone login.

 

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iNeoMarketing's insight:

LinkedIn: rapidly becoming the go-to application for B2B marketing (yes: application).

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B2B Retargeting: How Lumension achieved an 865% lift in homepage views - Sherpa

B2B Retargeting: How Lumension achieved an 865% lift in homepage views - Sherpa | The Marketing Technology Alert | Scoop.it

Digest...


The team discovered its branded search heavily correlated with Lumension's awareness investment. They also realized Lumension's website traffic increased during periods of increased awareness spending, resulting in a higher trial conversion off the site for demand generation.

 

The team made it crystal clear they didn't want to instill retargeting with a "let's just have ads and follow people" plan.

"I wanted to get more of a framework of how would we use retargeting to try to maximize the benefit we knew that our hard and traditional awareness spend was giving us," Ed Brice, Lumension's Senior Vice President of Worldwide Marketing said.

 

Lumension built a retargeting strategy on five key pillars:

  1. Instant nurturing
  2. Lead retargeting
  3. Influencers
  4. Behavioral intent lookalikes
  5. Integrated online and offline event marketing and retargeting

 

"We actually were able to generate more leads with fewer resources," Brice said.

Despite cutting its budget by 30% (and subsequently, awareness spend), Lumension leveraged retargeting to increase total advertising impressions (leads) 81% and lift homepage views 865%. Lumension's total website traffic increased 10% while its unique visitor traffic and page views both experienced an 8% lift.

 

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iNeoMarketing's insight:

Hands down the best case study I've read on retargeting. This summary does not do the case study justice, and I strongly urge that you click through to review the full article. An instant classic.

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LinkedIn: How to spark more engagement with your followers - White.net

LinkedIn: How to spark more engagement with your followers - White.net | The Marketing Technology Alert | Scoop.it

Digest...


Why use a LinkedIn Company page?

• LinkedIn is now responsible for a whopping 64% of all visits from social media channels to corporate websites. In contrast, Facebook accounts for around 17% of such visits, while Twitter is a mere 14%.

• There are 148 million different industries represented on company pages

• There are now over 3 million LinkedIn company pages

 

So how can we use LinkedIn to engage with our followers?

#1 – Post More

#2 – Be More Visual

#3 – Show & Tell with online video

#4 – Showcase Pages: Showcase pages are relatively new and are definitely an exciting addition to this social platform. These pages let you customise your messages and engage different audience segments based on their product interest.

#5 – Engagement

#6 – Add the follow button (see above graphic)

 

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iNeoMarketing's insight:

It starts with a company page.

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Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat

Salesforce launches 'Journey Builder' to visualize & manage all your customers, everywhere - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


Salesforce ExactTarget Marketing Cloud (try saying that three times fast) has launched a new visual “Journey Builder” that promises to enable marketers to understand, define, and create coherent, unified customer experiences across Web, social, email, apps, advertising, sales, and service.

 

That’s a big promise. And it’s available today.

 

Salesforce plans to deliver on this promise by providing essentially a drag-and-drop graphical user interface for customer interactions, across all your media and channels. Salesforce calls it a “canvas,” which marketers can use to map customer journeys across apps and social and email, building flows and stages through which they hope to bring prospects and existing customers.

 

Journey Builder is available today, but the new features won’t be available until about November/October of this year.

 

Pricing will start at $5,000/month for a subscription, with the dollars rising as you send more messages to customers via the system.

 

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iNeoMarketing's insight:

Absolutely needed! I don't know how often I find myself flowcharting OUTSIDE the MAP to create what is needed. But $5K/month puts it only into the hands of the Enterprise, which is a damn shame for the SMB marketplace where it is needed the most.

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9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog

9 Content Marketing Tools You Should be Using but Aren’t - Inbound Marketing Blog | The Marketing Technology Alert | Scoop.it

Digest...


Feedly Sites like Feedly aggregate blog content in an RSS feed so that you can stay up-to-date on the topics that matter to you (and to your customers) to know which hot topics you should be posting about.

 

The Tweeted Times This Twitter app compiles news in your Twitter stream and ranks it by popularity among your friends.

 

List.ly This online tool helps organizations curate, crowdsource, and engage readers through a live list embedded directly into blog posts.

 

Canva Websites like Canva allow you to produce your own graphics using a supply of templates and images sourced for free. With a step-by-step tutorial and an intuitive platform, just about anyone on your team can create visual images that convey the desired message to your audience.

 

SlideShare

 

ThingLink The fun site enables you to upload and image and add icons from ThingLink’s library to create your own custom interactive image, video or message.

 

HootSuite

 

MailChimp

 

Click to Tweet Using services like Click to Tweet make it easy to provide bite-sized bits of content from your larger posts that readers can immediately post on their own Twitter account with just one click. Because you can customize the tweet, you can include a link back to your site or your Twitter handle to gain additional followers and shares.

 

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iNeoMarketing's insight:

My guess is that you're using at least half of these...I hope.

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Infographic: How to make sure your emails get opened - The Hub

Infographic: How to make sure your emails get opened - The Hub | The Marketing Technology Alert | Scoop.it

 

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What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation - HubSpot

 

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iNeoMarketing's insight:

A great primer for newbies and experts alike. Bookmark this for future reference.

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Are Marketing and IT Execs United or Divided? [Infographic] - Profs

Are Marketing and IT Execs United or Divided? [Infographic] - Profs | The Marketing Technology Alert | Scoop.it
General Management - Chief marketing officers (CMOs) and chief information officers (CIOs) say they are working more collaboratively than in the past, according to a recent report from Accenture.


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iNeoMarketing's insight:

Did they really have a choice?

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How RelateIQ Generates Leads with Sponsored Tweets - Radius

How RelateIQ Generates Leads with Sponsored Tweets - Radius | The Marketing Technology Alert | Scoop.it

Digest...


Organic maintenance of RelateIQ’s Twitter account ensures brand awareness and positive brand perception, but to influence revenue in a measurable way, RelateIQ enlists paid Twitter advertising.

 

Through Twitter’s advertising platform, RelateIQ runs sponsored tweets that invite prospects to sign up for trials. The platform allows brands to promote tweets to an audience of relevant titles.

 

After a few months experimenting with Twitter’s paid platform, RelateIQ has determined the right post frequency, content, and target audience to drive leads through Twitter:

-- >  Promote a high volume of tweets. With the way Twitter’s algorithm works, the audience to which your tweets are served contracts without new material to serve.  So, having many promoted tweets maximizes your chance of continuing to reach your audience.

-- >  Never promote the same tweet twice. Twitter’s algorithm rewards customers who mix up the copy on promoted tweets.

-- >  Attach campaign-specific UTM codes (or tweet-specific, if you have the time and resources) to all your promoted tweets so you can track which messages generate the most traffic.

-- >  Add conversion tracking codes to the thank you pages you serve prospects after they fill out forms that originated on Twitter.

-- >  Monitor your results using Twitter’s interface and your own analytics and continuously refine your copy, content and audience.

 

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iNeoMarketing's insight:

Not that hard, and very effective. And the ability to test is apparent. Just surprised they didn't deploy Lead Gen Cards.

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LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company

LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company | The Marketing Technology Alert | Scoop.it

Excerpt...


The revamped profile--available on iOS, Android, and the mobile web Tuesday--focuses on streamlining the at-a-glance view of people's profiles, while giving users the option to delve more deeply. The company decided to roll out the feature on mobile first because 43% of its users access the network from smartphones and tablets, and it expects that figure to hit 50% later this year.

 

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iNeoMarketing's insight:

FWIW.

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idweaver's curator insight, July 30, 5:36 AM

Linked In modifie l'aperçu des profils d'utilisateurs pour les adapter à la  visualisation sur mobile.

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Why Loyalty? The Importance of Loyalty Programs for B2B Organizations - Market Bridge

Why Loyalty? The Importance of Loyalty Programs for B2B Organizations - Market Bridge | The Marketing Technology Alert | Scoop.it

Digest...


Benefits of a Customer Loyalty Program for Your Customer

-- >  Grow Enthusiasm and Excitement

-- >  Create Loyal Brand Advocates

-- >  Refer a Friend or Colleague

Benefits of a Customer Loyalty Program for Your Business

-- >  Improve your Marketing and Sales Effectiveness:

One of the benefits of implementing a customer loyalty program is the increased visibility you’ll get into your customers’ preferences and business drivers. Customers who feel appreciated and supported are more likely to complete surveys, participate in panel discussions or serve as a reference – all of which can help your business grow.

-- >  Advance your Customer Insights

-- >  Boost your Financial Planning

You’ll be able to be able to improve retention rates. Customers who are engaged and active are more likely to remain your customers, and the reason they stay with your business? These customers have gained value from your organization outside of your product or service. They feel valued and have developed a valuable relationship with your business.

-- >  Increase your Competitive Edge

 

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iNeoMarketing's insight:

Customer retention is the important point, as is upselling. But look beyond pure Loyalty programs and consider a combined loyalty/gamification program.

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Ecommerce Research Chart: Overall conversion rates

Ecommerce Research Chart: Overall conversion rates | The Marketing Technology Alert | Scoop.it

"My conversion rate is 'X%.' Is that good or bad? What is the conversion rate at other companies? What is the industry standard?"These are common questions many marketers ask – and for good reason. We all want to benchmark performance.So in this MarketingSherpa Chart of the Week, we'll take a look at overall rates.


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iNeoMarketing's insight:

B2C. B2B? Give it time.

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Study: Marketing automation lacks experienced users, demands more resources - VentureBeat

Study: Marketing automation lacks experienced users, demands more resources - VentureBeat | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

That serious talent gap exists, and will continue to exist for years to come.

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How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days

How I Raised My Klout Score From Less Than 18 to More Than 43 in Less Than 90 Days | The Marketing Technology Alert | Scoop.it

Digest...


A Klout score takes into account your activity over the previous 90 days over several social platforms. Klout does not directly take into account the size of your network; it pays more attention to the activity/engagement between you and others.

 

Klout's recently released it’s important content marketing features. Per Klout: "Klout helps you create and share content that your audience will love. It suggests relevant articles your network hasn’t seen yet, and offers scheduling tools that help you start the right conversation at the right time. You can then use your Klout Score to track the impact of this content: it goes up whenever you share content that resonates with your audience."

 

1. I began with just a single social media profile

2. I started by engaging with corporate accounts; they're easier to get a response from

3. I provide feedback (including complaints) to brands

4. I engaged with corporate posts in which an author/contributor is mentioned

5. I moved on to interacting with influential individuals

6. I used humor to interact with brands and individuals

7. I linked my LinkedIn profile to my Klout profile

8. I added my dormant Facebook account

 

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iNeoMarketing's insight:

That's a nice plan, and a plan that I think we can all follow.

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How to Create a Social Media Friendly Landing Page - Search Engine Watch

How to Create a Social Media Friendly Landing Page - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


At the very least, consider creating a social media friendly landing page that presents one simple decision.

-- >  Keep the copy consistent with the voice your fans find in the social media wilds.

-- >  Keep visuals clean and in character with your social media aesthetic.

-- >  Don't ask for anything other than the conversion you need.

-- >  Save the Like, +1, Pin It, and other social media buttons for the confirmation page.

-- >  The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate.

-- >  Minimizing copy and creating more visual calls to action may resonate better with Pinterest, YouTube, and Instagram audiences.

-- >  Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence.

 

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iNeoMarketing's insight:

Out of everything here, the thought of saving the Like, +1, etc. for the post conversion page makes perfect sense. You need to keep the focus on the form and not create any friction.

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Why Marketing Automation Is Driving a Bigger Role for the CMO - ClickZ

Why Marketing Automation Is Driving a Bigger Role for the CMO - ClickZ | The Marketing Technology Alert | Scoop.it

Excerpt...


What's driving the CMO's newfound cache? It all comes down to technology. "Over the past five years we've seen the advent of sophisticated tools for marketing automation, demand generation tools, and audience segmentation," Steve Herrera, director with SEBA International's Go-to-Market executive search practice says. "As a result, we have a tremendous amount of information available that allows us to track the movements of the consumer, and it's all measurable. The technology has led to the expansion of the scope of the CMO role."

 

In other words, the tools that are now available to the marketing organization allow them to get super close to the consumer, and keep their thumbs on the pulse of the market. They can measure the smallest of changes in sentiment, and assess when consumer behavior indicates a need for new products or features. The earlier these signals are detected, the quicker the product roadmap can be updated to meet customer demand. No wonder the CMO's input is in hot demand; marketing can quickly detect and articulate what the consumer wants, and provide ample data to prove it.

 

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iNeoMarketing's insight:

First, it's not just marketing automation, but social media management, analytics, etc. Second, the core of all of this is getting closer with the customer...which has been a marketing tenet since the dawn of humanity.

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7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider

7 Skills To Look For When Hiring A Content Marketing Strategist | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

Digest...


-- >  Digital Strategy: Experience and ideally management of the resources responsible for the publication of a brand’s content through social channels. More than just a community manager, you need someone who understands the channels your audience is using, knows the nuances and context for each, and knows how to maximize your company resources to drive impact across digital channels.

 

-- >  Project management: Editors are project managers with a deep understanding of what your brand should be saying and how it should be saying it.

 

-- >  Analytics: Content marketing requires a deep knowledge of common analytic tools (Google Analytics, Omniture, etc.) and optimization approaches (A/B testing, multivariate tools).

 

-- >  Business Acumen: You need your content marketing leader to have the ability to translate what you are doing, why you are doing it and to be able to present the business value of content marketing to business people.

 

-- >  Content Strategy: Your content marketing strategist has to understand how to make magic with limited resources!

 

-- >  Inbound marketing mindset: Maybe I should have made this number 1. But inbound marketing and content marketing are a mindset. You need someone with demonstrated proficiency in earning audience attention through classic inbound techniques (search, social). This includes a solid understanding of SEO and the way to create content that attracts attention.

 

-- >  Social Proof: I required every one on my team to contribute to our content marketing efforts. You don’t need to be a great writer or have a huge social following. But I was looking for people interested in learning how to create consistent content and grow their personal brands through content and social. So look to see if they understand how to use content on social personally themselves (Twitter following, publishes regularly on a blog, active on Facebook or Instagram, etc). Or, if they are not active, gain an understanding of what brands or people they want to emulate if they were active.

 

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iNeoMarketing's insight:

Fodder as you create your job description.

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Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy

Which B2B ecommerce sites are getting it right? Here's 15 of the best... - Econsultancy | The Marketing Technology Alert | Scoop.it

Digest...


Some are listed because they offer a great all round experience, others because they do a particular thing very well (navigation, copywriting, and so on). 

Blake envelopes

MSC Direct

gallery stock

Sprint

Alibaba

Grainger

Massey Ferguson

Screwfix

Quill

RS Components

Firerock

Amazon supply

Square

Fastenel

Overdrive

 

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iNeoMarketing's insight:

Look: this is just Econsultancy's opinion, but it's a good start should you need to do some prototyping.

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Nurturing the Sales Funnel Using Social Media | Visual.ly

Nurturing the Sales Funnel Using Social Media | Visual.ly | The Marketing Technology Alert | Scoop.it

 

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What Makes a Good Headline [Infographic] - B2B Infographic

What Makes a Good Headline [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it

 

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iNeoMarketing's insight:

Via QuickSprout. Worth repeating this infographic, as no other factor is as important as the headline (think of David Oglivy's quote).

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Providing All the Answers, and the Top 10 Marketing Technology Articles Curated Wednesday, 7/30/14

Providing All the Answers, and the Top 10 Marketing Technology Articles Curated Wednesday, 7/30/14 | The Marketing Technology Alert | Scoop.it

Positioned as a service, curated content is absolutely brand-able. And that’s one reason why it is acceptable to brand other published works.

 

But there’s another reason: it’s recognition that others have insight into solving problems beyond the single source myopic company blog.

 

Look: we all realize that we don’t have all the answers, and that others (analysts, vendors, customers, competitors, journalists, etc.) are sources of information and guidance beyond your efforts at thought leadership. When you curate, you’re recognizing these other sources as beacons of knowledge so that your client or prospect sees the world from an unbiased source.

 

(BTW: you’re also removing dredge so that your recipients are receiving a clean stream of content. That’s not valuable?)

 

So if you’ve created an unbiased service of delivering knowledge around a specific topic to your constituents, you should be proud to provide a branding shell around it.

 

Look at it another way: there’s no reason to see branding of curated content as anything less than completely ethical. If done correctly, then it’s a benefit to your readers as well as a benefit to the contributors (through links back to the original source as well as authorship recognition).  And it allows you to be seen as a purveyor of topic-specific knowledge (not self-proclaimed, but attested and validated by your readers). It’s a triple win.

 

So with branding as an acceptable action for curated content, how do you go about actually applying your branding guidelines to your curated content? More on this tomorrow.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > How RelateIQ Generates Leads with Sponsored Tweets - Radius http://sco.lt/9BhyNN

-- > Why B2B companies shouldn't skip Video Marketing-Infographic | Position² http://sco.lt/4rT2SP

-- > LinkedIn Redesigns User Profiles To Foster Relationship Building - Fast Company http://sco.lt/8lWTcv

-- > The Sales Funnel Is An Unholy Grail - Forbes http://sco.lt/7N1Djl

-- > Why Loyalty? The Importance of Loyalty Programs for B2B Organizations - Market Bridge http://sco.lt/7TTawj

-- > Why B2B Sales Leads Don't Convert (and Who Is to Blame) - Profs http://sco.lt/90Tzaj

-- > Ecommerce Research Chart: Overall conversion rates http://sco.lt/6oEX9l

-- > Here are 3 ways for agencies to discover the latest marketing startups - The Hub http://sco.lt/5bIhrl

-- > Infographic: The essential checklist for getting your content read - The Hub http://sco.lt/7OV44X

-- > CMOs Face a Major Dilemma [Infographic] - Eloqua http://sco.lt/5hOo77

 

See ALL Top Curated Marketing Technology Articles here.

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Why B2B companies shouldn't skip Video Marketing-Infographic | Position²

Why B2B companies shouldn't skip Video Marketing-Infographic | Position² | The Marketing Technology Alert | Scoop.it

 

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APAC Digital's curator insight, July 29, 8:00 PM

Am I the only one who likes how infographics look but am rather tired of them? #marketing

PivotPointBrands's curator insight, July 30, 8:59 AM

Nice info graphic. This will be great to share with many technologists in Silicon Valley who don't believe B2B companies watch videos for business. And they'll tell you this as they are watching a video. (-:

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The Sales Funnel Is An Unholy Grail - Forbes

The Sales Funnel Is An Unholy Grail - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


It’s time we treat our our customers and prospects as the financial assets/instruments they really represent. Each has a probable outcome and risks that need to be accounted and managed for in the context of our target for a return on investment. And the right way to manage financial assets is through portfolio management frameworks.

 

Sales, finance, and marketing leaders are more ready than ever before to accept that a simplistic funnel doesn’t work. They need more comprehensive representation of their potential and existing revenue assets. Imagine a world where you get early warning signals about the risks in your pipeline (portfolio) so you reallocate and re-balance your resources (capital) to focus on the right deals (investments) to improve your chances of hitting your goals (your desired rate of return).

 

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iNeoMarketing's insight:

Funnels are our futile attempts to be proactive, i.e., be prepared to do X if at Stage A. I think this article points out the value of reactive, i.e., react to the moment using the tools at your disposal (right content at the right time). If true, then you have to have the tools ready to go at a moment's notice.

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Why B2B Sales Leads Don't Convert (and Who Is to Blame) - Profs

Why B2B Sales Leads Don't Convert (and Who Is to Blame) - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Cripes almighty: are things improving? With all the marketing technology available, you'd think that we were on the right path.

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Carolyn M Todd's curator insight, July 29, 2:28 PM

Do you know your numbers?  Sobering stats...