The Marketing Tec...
Follow
Find
216.4K views | +204 today

Receive "The Daily Marketing Technology Alert" Newsletter

Receive The Marketing Technology Alert newsletter each day. Sign up here. Your privacy is protected, and we will only email the newsletter to you.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.


Digest...


-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

iNeoMarketing's insight:

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

more...
No comment yet.
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog

ROI or Bust: Why Marketers Need to Show ROI in 2015 [Infographic] - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI

9 Free Analytic Tools to Measure Your Content Effectiveness - CMI | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some of which you're familiar, some not. Click through for a description and link. And not all are free.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum

Highly useful HTML5 Cheat sheet for Designers and Developers | Devzum | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Very cool. Click through for something larger than an eye chart.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

5 Stages of Grief in Embracing Digital Marketing - Gartner

5 Stages of Grief in Embracing Digital Marketing - Gartner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Late 80's/ Early 90's: "These PCs will never make inroads in our company. With our mainframes and terminals, our employees have everything they need."


Same. Damn. Thing.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Solving the Most Common A/B Testing Problems – Unbounce

Solving the Most Common A/B Testing Problems – Unbounce | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

A very thoughtful article, and the snippet above just touches on highlights, More value in the detail.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

25 Best Free Blogger Templates 2015 - Developers Feed

25 Best Free Blogger Templates 2015 - Developers Feed | The Marketing Technology Alert | Scoop.it
Today we’d like to showcase best free blogger templates 2015 useful for creating blog website. This frees blogger templates are well designed and easy to use.


Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

You'll want to click through to see all the templates, and some of them are damn good. If you were thinking about a change, now's the time.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials

B2B eCommerce Takes on B2C Marketing Best Practices - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

There is a whole host of things to cover during the adoption of B2B eCommerce, and they all need to be addressed BEFORE setting up that infrastructure.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to Boost Your Revenue Through Upselling and Cross Selling

How to Boost Your Revenue Through Upselling and Cross Selling | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

more...
Benoit Kreins's curator insight, March 29, 3:44 PM

TIPS : Nice diagram and interesting NINJA techniques 

Scooped by iNeoMarketing
Scoop.it!

The Only 10 Slides You Need in a Pitch [Infographic] - Profs

The Only 10 Slides You Need in a Pitch [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Top 15 MarTech Articles Curated Friday, 3/27/15

Today’s curated articles collected for your quick review:

>> The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

>> ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

>> Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com

>> Best Social Advertising Platforms: Spring 2015 - G2

>> Twitter Debuts Periscope - Various Sources

>> Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

>> 5 Retargeting and Remarketing Tips for Beginners - SumAll

>> Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

>> 2015 Form Conversion Report · Formstack

>> [FREE GUIDE] The Sophisticated Marketers Crash Course in Full Funnel Marketing - LinkedIn

>> State of B2B Marketing Data Deemed Questionable - Marketing Charts

>> How to Calculate Social Media ROI: A Delightfully Short Guide - Buffer

>> SEO Checklist: 15 Steps to Optimize Your Website - Profs

>> 7 Data-Backed Tips for Sending Better Emails [Infographic] - Socially Stacked

>> State of Search Marketing 2015 - Smart Insights

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Forrester Wave: CRM Suites For Large Organizations, Q1 2015

The Forrester Wave: CRM Suites For Large Organizations, Q1 2015 | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

No surprises here. For Forrester subscribers, the reports can be found here:  https://www.forrester.com/The+Forrester+Wave+CRM+Suites+For+Large+Organizations+Q1+2015/quickscan/-/E-RES119104 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy

ROI from video, mobile & content marketing is hardest to measure: report - Econsultancy | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And Social not too far away from the bottom. Mystery: how email marketing and lead generation be ranked so high while MA is in the middle of the pack.

more...
Nikke Blout's curator insight, March 27, 9:39 AM

You know it's the right move, but be prepared for the challenge of justifying the budget spend! #mobile #mobilemarketing #videomarketing

Scooped by iNeoMarketing
Scoop.it!

Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com

Three Marketing-Tech Best Practices Of Digitally Mature Organizations - CMO.com | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

BP #2: not as easy as that. There's a fundamental decision that needs to take place before applying this BP: best of breed or platform.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Best Social Advertising Platforms: Spring 2015 - G2

Best Social Advertising Platforms: Spring 2015 - G2 | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Fully expect LI to shift over to the right in short order. Twitter right where you would expect them to be.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Twitter Debuts Periscope - Various Sources

Twitter Debuts Periscope - Various Sources | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

This is exciting stuff for the B2B Marketing world. Just test thoroughly before building your governance around usage.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Staying ahead of the competition: Best practice for benchmarking online - Fourth Source

Staying ahead of the competition: Best practice for benchmarking online - Fourth Source | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Generally speaking, these BPs are applicable to almost anything. Regardless, be cautious about the tool selection.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

5 Retargeting and Remarketing Tips for Beginners - SumAll

5 Retargeting and Remarketing Tips for Beginners - SumAll | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

FYI: Twitter is managed differently than Google.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes

Teradata Integrated Marketing Cloud: A Bet On Evolution of Software - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Often overlooked but needs to be part of the landscape of choices. I'm hesitant about the SMB end of the market. 

more...
Riordan Kelly's curator insight, March 29, 4:37 AM

Software as a Service is a current trend that looks set to become more and more common. The de rigueur model of delivering software and hosting it locally has given way to a far more flexible licensing solution that is centrally based.

Scooped by iNeoMarketing
Scoop.it!

2015 Form Conversion Report · Formstack

2015 Form Conversion Report · Formstack | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

There's a free report available as well: https://www.formstack.com/report/form-conversion-2015 

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Time to Embrace MarTech...

Time to Embrace MarTech... | The Marketing Technology Alert | Scoop.it
more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

[FREE GUIDE] The Sophisticated Marketers Crash Course in Full Funnel Marketing - LinkedIn

[FREE GUIDE] The Sophisticated Marketers Crash Course in Full Funnel Marketing - LinkedIn | The Marketing Technology Alert | Scoop.it
Full funnel marketing is imperative, because up to 90% of the buyer’s journey is complete before a prospect reaches out to a salesperson. The most effective marketers are engaging with their prospects throughout the entire funnel – from top to bottom. This eBook shows you how to generate awareness, engage prospects, and drive leads with a full funnel marketing approach.

With this free guide, you’ll quickly learn:

The most effective tactics for reaching prospects at every stage of the buyer’s journey.
How to measure your impact in the upper and lower funnel.
How real companies are using full funnel marketing to boost awareness, conversions, and revenue.
How B2B marketing experts take full advantage of full funnel marketing.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

LI continues to push itself as the optimum B2B platform for reaching prospects. Hard to disagree.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

State of B2B Marketing Data Deemed Questionable - Marketing Charts

State of B2B Marketing Data Deemed Questionable - Marketing Charts | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

A snippet from the NetProspex report.

more...
Hanin Abu Al Rub's curator insight, March 28, 11:07 AM

Most B2B records are missing key data...

Scooped by iNeoMarketing
Scoop.it!

How to Calculate Social Media ROI: A Delightfully Short Guide - Buffer

How to Calculate Social Media ROI: A Delightfully Short Guide - Buffer | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

And the article includes a simple approach to calculating social media ROI. However, any ROI measurement not connected to business objectives is questionable.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

SEO Checklist: 15 Steps to Optimize Your Website - Profs

SEO Checklist: 15 Steps to Optimize Your Website - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Can it get any easier? It's NOT a substitute for sound, professional SEO, but it's a quick start to get going.

more...
Arnav De's curator insight, March 29, 3:49 PM

Well ...revealing some of my secrets...one from my witchcraft spell book

Scooped by iNeoMarketing
Scoop.it!

7 Data-Backed Tips for Sending Better Emails [Infographic] - Socially Stacked

7 Data-Backed Tips for Sending Better Emails [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

more...
No comment yet.