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How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert

How To Measure Your Personal Branding Success On LinkedIn - MarketingThink | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Here are five ways to measure the success of your personal branding strategy on LInkedIn.


Digest...


-- >  Get Your LinkedIn Profile to Show Up On Search More. The more times that your LinkedIn profile show up in search; the chances that you will be found are increased!  Keeping your profile’s headline, summary, and job experience current and refreshed with relevant key words will increase the amount of times that you will show up in search. 

-- >  Increase The Potential Reach Of Your Personal Brand And LinkedIn Profile. More daily updates and LinkedIn Group updates will increase your potential brand impressions. When you send out a LinkedIn update more than your followers see you message.

-- >  Increase The Amount Of Times Your LinkedIn Profile Is Viewed And Considered. Many things affect profile views, ranging from who you just met at a conference to the quality of content that you distribute on LinkedIn. When your weekly profile views increase on an ongoing basis, then you know you are likely doing something right on LinkedIn.

-- >  Increase The Amount Of Expertise LinkedIn Endorsements That You Receive. When your network sees regular updates with great content, then you are likely to come to mind when they have the chance to give you a Skills and Expertise endorsement. Skills & Expertise endorsements are a key driver that impacts your search results, ranking your higher based on the amount of endorsements that you maintain.

-- >  Increase The Amount Of LinkedIn Invites You Receive. Your inside-LinkedIn activity and your outside-LinkedIn activity, such as thought-leader blogging, speaking or networking, should lead to an increased amount of people who want to connect with you on LinkedIn.

 

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marketingIO's insight:

The easiest ones to tackle: endorsements and invites. Endorse others and they will reciprocate.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle | The Marketing Technology Alert | Scoop.it

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Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position²

Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position² | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

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And if you find yourself needing guidance, contact marketingIO.

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

If T, LI and SlideShare are optimized and where you want it, then consider.

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The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point

The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point | The Marketing Technology Alert | Scoop.it

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What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land

What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

It's one POV...

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3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear | The Marketing Technology Alert | Scoop.it

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6 Marketing Tools We Use That No One Else Really Talks About - iPullRank

6 Marketing Tools We Use That No One Else Really Talks About - iPullRank | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

A great, smart collection of tools. Bravo.

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How to Improve Email Open Rates - Social Media Today

How to Improve Email Open Rates - Social Media Today | The Marketing Technology Alert | Scoop.it

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BrightFunnel announces account-based marketing analytics tool - MarketingDive

BrightFunnel announces account-based marketing analytics tool - MarketingDive | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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[FREE] The 2016 State of Email Report - Litmus

[FREE] The 2016 State of Email Report - Litmus | The Marketing Technology Alert | Scoop.it

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30 Stats Every Marketer Needs to Know about Customer Experience - Kapost

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marketingIO's insight:

As if CX is new. Used to be called CustSat. CX tests were being done for consumer goods back in the '70s: researchers would actually embed themselves in households!!!

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Three Dirty Little Secrets About B-to-B Marketing - Ad Age

Three Dirty Little Secrets About B-to-B Marketing - Ad Age | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Luck is the residue of design.

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Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe

Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe | The Marketing Technology Alert | Scoop.it
In the End, Businesses Simply Cannot Afford NOT to Have a Marketing Stack

Without a unified platform, a business is left to attempt to put all of these pieces of the puzzle together manually, and without the data as common currency, there is often political infighting that further hampers the ability to orchestrate and execute a successful marketing campaign. The introduction of the platform dispels these roadblocks and creates an environment where both the customer and the business are getting what they want out of their exchanges with each other, all while reducing the time and resources needed to develop and manage the interactions across a myriad of marketing channels.


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marketingIO's insight:

No longer a nice to have...

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How to Create More Exposure Using LinkedIn : Social Media Examiner

How to Create More Exposure Using LinkedIn : Social Media Examiner | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

And the reason why I love Social Media Examiner: they always provide details on how to accomplish what they're recommending. Click through for details.

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Why 80% of our B2B content marketing failed - Econsultancy

Why 80% of our B2B content marketing failed - Econsultancy | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Of course it's about education! It's not about entertainment, but about learning.

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Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

One guess where it's going...

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Tracking Actions in Interactive Email - FreshInbox

Tracking Actions in Interactive Email - FreshInbox | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

All the code you need when you click through. Great resource!

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101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.

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7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Above the Fold lives!

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[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring

[FREE] Predictive Marketing Cheatsheet and Glossary - Everstring | The Marketing Technology Alert | Scoop.it

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11 Must-Attend Spring Marketing Events - Uberflip

11 Must-Attend Spring Marketing Events - Uberflip | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

I'll keep scooping these lists. Just look under the tag "trade shows" for others.

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Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester

Salesforce Announces New Pricing And Packaging -- What It Means To You - Forrester | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Always ask about the additional memory charges.

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7 Tips for Creating Professional Email Signatures - Digital Information World

7 Tips for Creating Professional Email Signatures - Digital Information World | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Thursday 2/4/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Thursday 2/4/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

-> How to Set Your Marketing Automation Goals This Year - Pardot

-> The 16 Best Digital Marketing Conferences of 2016 - Unbounce

-> Where Do Marketers See Their Most Exciting Digital Opportunities Today And in 5 Years? - MarketingCharts

-> Four Ways People Think and How to Convince Them to Buy - Profs

-> Survey: 62 Percent Of SMBs Don't Know Whether Their Marketing Works - Marketing Land

-> 7 Ways to Optimize Your Online Marketing Conversion Funnel | Marketing Technology

-> 5 Types of Lead Magnets That Will Skyrocket Your Email List Signup Rate - Formstack

-> 195+ Visual Marketing Design Templates - HubSpot and Canva

-> How Today's "Safe Harbor" Agreement Addresses Privacy Concerns - Fast Company

-> Cold Email Generator - PresistIQ

-> Your Six-Step Road Map to Rebranding [Infographic] - Profs

-> 11 Types of Content to Make Your B2B Marketing Sing - Servant of Chaos

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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