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Marketo to debut automated email marketing platform | B2B Online | #TheMarketingAutomationAlert

Marketo to debut automated email marketing platform | B2B Online | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Excerpt...


Marketing automation company Marketo Inc. is set to introduce an email marketing solution intended to transition marketers from traditional platforms to automated email campaigns.

 

Marketo's Dialog Edition, available Oct. 25, allows marketers to respond to individual behaviors in real time with personalized content triggered by interactions on websites, social networks or previous emails. The platform can automatically move prospects and customers among content streams based on their behavior and manage communications across customer life cycles without manual intervention, the company said in a statement.

 

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marketingIO's insight:

Clearly geared toward B2C mailers, and to compete against ExactTarget. Pricing can be found here: http://www.marketo.com/pricing/consumer-marketers/

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Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land

Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land | The Marketing Technology Alert | Scoop.it
A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.

I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.

Some things that could be in your modern-day content marketing swipe file:

Written articles and blogs.
Graphics, images or photographs.
Videos.
Title and headline ideas.
Quotes.
Statistics and research.
Emails and messages.


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marketingIO's insight:

I think we all do this in one form or another.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data | The Marketing Technology Alert | Scoop.it
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.


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marketingIO's insight:

It needs to ferment for a while...

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5 ways to radically transform your presence on LinkedIn - Memeburn

5 ways to radically transform your presence on LinkedIn - Memeburn | The Marketing Technology Alert | Scoop.it

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LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer

LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer | The Marketing Technology Alert | Scoop.it

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StumbleUpon?

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[FREE] Rethinking the B2B Buyer's Journey - LinkedIn

[FREE] Rethinking the B2B Buyer's Journey - LinkedIn | The Marketing Technology Alert | Scoop.it

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New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards

New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards | The Marketing Technology Alert | Scoop.it

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Predictive analytics tech firm Infer sees record growth - FierceCMO

Predictive analytics tech firm Infer sees record growth - FierceCMO | The Marketing Technology Alert | Scoop.it
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.

Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.

The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.


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Data cleaning software company Trifacta raises $35 million - VentureBeat

Data cleaning software company Trifacta raises $35 million - VentureBeat | The Marketing Technology Alert | Scoop.it
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.

Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.

Other companies selling data-cleaning software include Paxata and Datawatch.


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Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse

Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse | The Marketing Technology Alert | Scoop.it

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The 25 Most In-Demand Skills on LinkedIn [Infographic] - LinkedIn

The 25 Most In-Demand Skills on LinkedIn [Infographic] - LinkedIn | The Marketing Technology Alert | Scoop.it

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How to Build High-Performing Landing Pages [Infographic] - ShortStack

How to Build High-Performing Landing Pages [Infographic] - ShortStack | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Tuesday 2/9/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Tuesday 2/9/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

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Have You Achieved MarTech Independence? - CMO Essentials

Have You Achieved MarTech Independence? - CMO Essentials | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

So how can you achieve MarTech independence? Attribution, baby!!! Demonstrate ROI!

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Three Steps to Better Sales Technology Investments - SiriusDecisions

Three Steps to Better Sales Technology Investments - SiriusDecisions | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

This structure applies to any MarTech investment.

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9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group

9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group | The Marketing Technology Alert | Scoop.it

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Hacking Competitive Pricing Analysis with Scraping - Matthew Barby

Hacking Competitive Pricing Analysis with Scraping - Matthew Barby | The Marketing Technology Alert | Scoop.it
Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits.


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marketingIO's insight:

This is OUTSTANDING!!!! A keeper: bookmark this!!

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16 Design Rules To Break In 2016 - HubSpot

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Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL

Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL | The Marketing Technology Alert | Scoop.it

"Follow these steps to get started:

  1. Setup your mobile web analytics software of choice.
  2. Conduct qualitative and quantitative research to better understand the wants, anxieties, points of friction and motivations of mobile users.
  3. Prioritize the messaging, calls to action and chrome on your website.
  4. Systematically reduce (or layer) the messaging, calls to action and chrome to suit your mobile audience.
  5. Evaluate your mobile site from a UX perspective and design a custom mobile conversion funnel.
  6. Begin running tests to improve your mobile conversion funnel."


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marketingIO's insight:

Far more detail when you click-through. Responsive really isn't optimized for mobile UX.

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How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg

How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg | The Marketing Technology Alert | Scoop.it
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?

Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.

My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.


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marketingIO's insight:

A very detailed and complete guide to help you with this challenge. Excellent material.

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How to Crowdsource Your Content Creation Ideas - Profs

How to Crowdsource Your Content Creation Ideas - Profs | The Marketing Technology Alert | Scoop.it

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A/B Testing: Cut through your KPIs by knowing your ultimate goal | MarketingExperiments

A/B Testing: Cut through your KPIs by knowing your ultimate goal | MarketingExperiments | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Peel away the layers of the onion...

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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Marketing is all about deadlines and tasks...

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The Art of Building Your Twitter Following, According to Twitter - Hootsuite

The Art of Building Your Twitter Following, According to Twitter - Hootsuite | The Marketing Technology Alert | Scoop.it

"Follow people likely to engage
While it’s a no-brainer that you’ll need to follow others on Twitter in order to get followers yourself, who you follow makes a huge difference between an engaged and passive community


Create content that drives interaction
Showcase qualities in easily shareable and interesting ways. The number one way to do this is through visuals. Tweets with rich media get 313 percent greater engagement, and 52 percent more Retweets—numbers that can’t be scoffed at. With the ability to add GIFs, Vines, or attach up to four photos per Tweet, the possibilities are endless.


Track engagement
Now that your engagement and follower levels are naturally growing, it’s a good idea to keep tabs on and measure the impact of your Twitter efforts. Monitoring not only the number of followers you have, but their overall value in contributing to Twitter conversations offers important insight. It’s also recommended to monitor what Tweets are getting the most traction, as you can inform your content strategy based on findings there."


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marketingIO's insight:

Nothing earth shattering, just the basics (that are often ignored).

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LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger

LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger | The Marketing Technology Alert | Scoop.it
During its Q4 earnings call Thursday, the company said it would kill off Lead Accelerator, the B2B lead-nurturing product that came out of the $175 million acquisition of Bizo. It was a fast death: LinkedIn launched Lead Accelerator just less than a year ago.

LinkedIn is pushing Lead Accelerator’s functionalities into sponsored updates. The potential benefit isn’t immediately obvious since Lead Accelerator was designed to help businesses reach people around the web. 

Sponsored updates is a potent ad product as long as people continue to monitor their LinkedIn feed for updates. Consequently, LinkedIn made that feed a central part of the its recently relaunched app. Users may have noticed the improved relevance of content in a feed and that it’s easier to follow publishers and consume content – important given the shift to mobile.


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marketingIO's insight:

Although they didn't meet expectations, no one should be worried about LI: best B2B inbound platform.

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