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Marketo to debut automated email marketing platform | B2B Online | #TheMarketingAutomationAlert

Marketo to debut automated email marketing platform | B2B Online | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Excerpt...


Marketing automation company Marketo Inc. is set to introduce an email marketing solution intended to transition marketers from traditional platforms to automated email campaigns.

 

Marketo's Dialog Edition, available Oct. 25, allows marketers to respond to individual behaviors in real time with personalized content triggered by interactions on websites, social networks or previous emails. The platform can automatically move prospects and customers among content streams based on their behavior and manage communications across customer life cycles without manual intervention, the company said in a statement.

 

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iNeoMarketing's insight:

Clearly geared toward B2C mailers, and to compete against ExactTarget. Pricing can be found here: http://www.marketo.com/pricing/consumer-marketers/

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USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor

USD 718 Million Invested in Marketing Technology Companies through October – December 2014 - MarTech Advisor | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Very surprised by the total investment in Sales Enablement. Anyway, please click through then enlarge the image to see all details (it's worth it).

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Which Tweets Does Google Search Value Most? - Profs

Which Tweets Does Google Search Value Most? - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Think links.

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How to Find the Technologist Hiding in Your Marketing Team - Radius

How to Find the Technologist Hiding in Your Marketing Team - Radius | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

So the difference between the MarTech Scientist and the MarketingOps pro is? Here are some of the attributes you may want to add:

  • understanding all of the MarTech applications
  • understanding how to integrate
  • understanding the underlying tech stack
  • understanding data: the in-house database, 3rd party sources, and the ongoing management
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ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report

ZoomInfo Unveils FormComplete For Shorter Lead Gen Forms - DemandGen Report | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

FYI

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What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media

What Content Has the Most Clout? [INFOGRAPHIC] - Eccolo Media | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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5 Templates for Successful Social Web Content - ClickZ

5 Templates for Successful Social Web Content - ClickZ | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Templates, Blueprints, whatever: it works. These five are solid.

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Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat

Marketing Tech: Which tools provide the biggest return -- and which are a waste of money? (webinar) - VentureBeat | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

This one looks good, especially ahead of the MarTech conference.

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IoT: What You Need to Know as a Digital Marketer [Infographic] - Position²

IoT: What You Need to Know as a Digital Marketer [Infographic] - Position² | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics

12 Twitter Stats to Help Get You More Conversions [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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Five Ways to Create Content That Reigns [Infographic] - Profs

Five Ways to Create Content That Reigns [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Top 10 MarTech Articles Curated Friday, 2/27/15

The Top 10 MarTech Articles Curated Friday, 2/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> 8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On

>> Enhancements to conversion tracking for web | Twitter Blogs

>> DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

>> B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

>> The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

>> How to optimize conversions on non-linear marketing funnels - BrightInfo

>> Six Crucial Attributes of a Successful Business Blog - Profs

>> Psychological Marketing vs. Social Media Marketing - Social Media Today

>> Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked

>> New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On

8 Ways to Transform LinkedIn from Just Another Time-Sink to a Qualified Lead-Gen Machine - Act-On | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

If this is not mixed with a Company Page and the new Lead Gen Accelerator, then you're leaving money on the table.

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Enhancements to conversion tracking for web | Twitter Blogs

Enhancements to conversion tracking for web | Twitter Blogs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

You definitely want to use that tag! Outstanding development!

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DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land

DIY Enterprise-Level Marketing Data For Every Size Business - Marketing Land | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

An excellent marketing analytics tutorial. Although originally written with a focus on ad inventory purchasing, the essence is spot-on. Consider it Marketing Analytics 101.

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B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank

B2B Content Marketing and Optimizing the Full Cycle of Buyer Experience - TopRank | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

A bare-bones beauty of a post. Simple, direct. And it fits within the confines of the non-linear buyer's journey.

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The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream

The 8 Rules of Influencer Marketing: How to Find Influencers (& Become One Yourself) | Wordstream | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

I've scooped many an article on Influencer Marketing, and the bottom line seems to be: the odds are NOT in your favor, both for reaching and securing Influencers as well as becoming an Influencer. 

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How to optimize conversions on non-linear marketing funnels - BrightInfo

How to optimize conversions on non-linear marketing funnels - BrightInfo | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Data-based proof that prospects go in and out, up and down, and now rarely take a linear path. You just have to be there to direct them to the right place.

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Six Crucial Attributes of a Successful Business Blog - Profs

Six Crucial Attributes of a Successful Business Blog - Profs | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Blogging basics 101, i.e., if you're doing any of this, there's a problem.

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Psychological Marketing vs. Social Media Marketing - Social Media Today

Psychological Marketing vs. Social Media Marketing - Social Media Today | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

Simple and easy to execute.

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New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud

New 2015 Marketing Budget Benchmarks | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

And you can download the report here:  http://demand.eloqua.com/LP=5397 

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Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked

Content That's Going to Be Hot in 2015 [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

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The Top 12 MarTech Articles Curated Thursday, 2/26/15

The Top 12 MarTech Articles Curated Thursday, 2/26/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

>> If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights

>> The Marketing Department of the Future - Moz

>> 4 Pivotal Ways Marketing Technology Will Transform Workflow - Kapost Content Marketing Blog

>> Web Design Trends for 2015 - Position²

>> Why Should I Adopt LinkedIn Paid Strategies? - TechWyse

>> The LinkedIn Lead Accelerator Datasheet - LinkedIn

>> Seven Email Innovations to Bring Context to Your Campaigns - Profs

>> B2B Content on Social Media: Top Networks and Tactics - Profs

>> Salesforce Shares Spike To All-Time High After Meeting Street’s Profit Estimate, Boosting Its Full-Year Guidance - TechCrunch

>> Does Marketing Get No Respect? | B2B Marketing Insider

>> The top 8 tech conferences coming to the U.S. this year - B2B News Network

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?

Customer Experience Matrix: Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel? | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

And then you add Analytics, Predictive modeling, Personalization, etc., etc., and lo and behold, Sales is getting it all done. Of course, you would need a team of people to get this done. So what would you call this team of people? Marketers. Full circle.

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If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights

If Marketing Automation is a good thing, why aren't more companies doing it? - Smart Insights | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄

iNeoMarketing's insight:

The last two are fading...fast. The first one is an ongoing problem, to which the blame lies squarely with vendors.

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The Marketing Department of the Future - Moz

The Marketing Department of the Future - Moz | The Marketing Technology Alert | Scoop.it

► About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com. ◄


iNeoMarketing's insight:

Where's the Data???? Where's Marketing Ops????

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Ann Windham's curator insight, February 26, 11:20 AM

Marketing 101 for 2020 #eventprofs #meetingprofs

Donna Amos's curator insight, February 28, 8:35 PM

Straight forward approach to developing a marketing department.