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10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs | #TheMarketingAutomationAlert

10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Sales - How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.

 

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iNeoMarketing's insight:

And every B2B marketing professional should understand this, and incorporate this into their MA platform.

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The Marketing Automation Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
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Branding Your Curated Content, and the Top 13 Marketing Technology Articles Curated Tuesday, 7/29/14

Branding Your Curated Content, and the Top 13 Marketing Technology Articles Curated Tuesday, 7/29/14 | The Marketing Technology Alert | Scoop.it

Content curation, rapidly becoming an important tool to the content marketer, offers so many benefits to the curator as well as the reader.

 

But is there a branding opportunity for the curator? Does it make sense to derive brand value from other content? Does the notion of brand benefits from others’ work come across as appealing, sensible and acceptable?

 

The answer can be found in two areas: the value derived by the reader, and the acceptance that no one person/company is the sole purveyor of all relevant content.

 

If curated content is positioned correctly, it can (and should) be seen as a service where the value derived by the reader is (1) a single source of single-topic content which in turn (2) saves a significant amount of time by reducing search time. It just makes life so easy for the reader to absorb important information, which in turn makes learning easy (or just plain keeping up with current events).

 

This, in and of itself, reflects well upon the curator: the provider of relevant content from across a wide variety of sources. It’s a service, and as a service, it can (and should) be branded.

 

Look at it another way: many, if not most, blogs are branded. It’s a sub-brand to the overall company brand, delivering primary and secondary research, opinions, case studies, etc. It’s a value delivered to the reader that reflects well on the halo brand. Curated content can play the same role, as a branded service to the reader.

 

Branded curated content implicitly recognizes something quite significant: that the curator is not the only person on the planet with all the answers. More on this tomorrow.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Ecommerce: How parent brands can reduce user friction and anxiety | MarketingExperiments Blog http://sco.lt/7dpjLF

-- > Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub http://sco.lt/6j8M6r

-- > Your 2014 Digital Marketing Roadmap - Marketing Technology Blog http://sco.lt/7Xjd5t

-- > 9 Content Curation Ideas for Bulking Up Your Editorial Calendar - CMI http://sco.lt/7qBHV3

-- > Top 5 Spending and Investment Insights from Marketers - DM News http://sco.lt/4r2PuT

-- > Google Updates Local Search Algorithm With Stronger Ties To Web Search Signal http://sco.lt/5ze8W1

-- > Three Types of Data That Can Help You Connect With Leads - Profs http://sco.lt/5FnMuX

-- > 5 Things Digital CMOs Do Better - HBR http://sco.lt/5IHuOf

-- > Develop Customer Personas for Better SFA Design - Gartner http://sco.lt/60LaF7

-- > Easy Email Copywriting with the PAS Formula - Email on Acid http://sco.lt/6ex2zR

-- > How to Use Twitter Analytics to Find Important Data | Social Media Examiner http://sco.lt/6Avxz7

-- > 2014 Marketing Automation Benchmarks and Trends - Profs http://sco.lt/6wyZkX

-- > 7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco - ClickZ http://sco.lt/4wLqV7

 

See ALL Top Curated Marketing Technology Articles here.

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Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub

Vidyard can now feed video viewer analytics into Salesforce's Pardot for lead nurturing - The Hub | The Marketing Technology Alert | Scoop.it
Vidyard and Pardot integration turns video watching behavior into leads.


Excerpt....


Salesforce's B2B marketing automation platform Pardot now has access to the video viewing habits of potential customers.

 

Ontario-based video marketing platform Vidyard will track and analyze the performance of branded video content, as well as the behavior of customers interacting with them. Through an integration between the two platforms, this information will be fed into Pardot's lead scoring and sales nurturing program, allowing video to become an additional source of consumer insights for the marketing team.

 

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iNeoMarketing's insight:

This is damn good, especially when you start to adopt video as your go-to means of communication.

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9 Content Curation Ideas for Bulking Up Your Editorial Calendar - CMI

9 Content Curation Ideas for Bulking Up Your Editorial Calendar - CMI | The Marketing Technology Alert | Scoop.it

Digest...


Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique that is especially popular on Twitter.

 

Create new content by adding your own commentary to relevant third-party content: This format is what most people think of when they hear the term curated content, and is an easy way to associate your business with news, trends, and smart conversations that are taking place in your industry.

 

Ask experts to contribute to a round-up post or panel discussion: Ask a group of people for their answers to one specific question. Generally, this content is entirely original, in that the responses have not been published elsewhere.

 

Aggregate curated lists: Lists are a very specific content format; for a list to qualify as content curation, it must collect information from a variety of sources.

 

Work with others to co-create social content: This is a form of user-generated content (UGC) that removes the risks because you, the curator, are in charge of the content and presentation. 

 

Invite your fans and customers to help with community-created social content: Rating sites like TripAdvisor use this model to provide and encourage its community to interact on its platform. Unlike other curated content types, this technique isn’t done when the content is published — it continues to evolve and gather new commentary over time.

 

Rank the best: Think Top-10 lists and the like. This type of content curation is golden because it’s a form of ego-bait — the people included on lists like these are personally driven to tell everyone they know about them! 

 

Select the best tidbits for your audience: The key to content curation success with this format is knowing what will matter most to your readers. The objective is to save your audience time by choosing the best of what’s available and providing one-stop access to it. 

 

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iNeoMarketing's insight:

Beyond me as to why more people have not adopted curation, if only done weekly.

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Google Updates Local Search Algorithm With Stronger Ties To Web Search Signal

Google Updates Local Search Algorithm With Stronger Ties To Web Search Signal | The Marketing Technology Alert | Scoop.it

Excerpt...


Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

 

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

 

Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.

 

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iNeoMarketing's insight:

Local! So you're involved with Local Search, you'll need to start investigating.

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5 Things Digital CMOs Do Better - HBR

5 Things Digital CMOs Do Better - HBR | The Marketing Technology Alert | Scoop.it
It’s time to catch up.


Digest...


1. Shift from finding customers to getting found

The best digital CMOs don’t just shout from the hilltops, demanding attention on their terms. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. They do this by publishing brand-aligned, but audience-centric content that inspires, delights and, most importantly, engages customers on a self-directed decision journey where earned and owned often trump paid.

 

2. Shelve the commercial pitch in favor of authentic storytelling

Digital CMOs have moved well beyond better-faster-cheaper; problem-solution-impact; features, feeds and speeds; and other self-referential brand-forward conceits, which are now rejected by audiences like a foreign body in the bloodstream. Instead, they tell stories — and, most importantly, they find others to tell stories for them.

 

3. Break through silos to erase seams between channels and experiences

Digital CMOs recognize that customers are channel-blind. Channels, after all, are an artificial construct designed, first, to support corporate goals and organizational structures; and, second, to support the needs of customers. Today, customers expect the inverse: brand interactions that hide the seams between channels, where stories, experiences and services serve their needs first and the brand’s second.

 

4. Use data to target precisely and measure relentlessly

Digital CMOs have learned to “close the loop,” turning their marketing efforts into a data-centric, performance-driven discipline. Here, the goal is to trace the thread from investments to outcomes, directly attributing marketing dollars with business outcomes. These CMOs use first- and third-party data to target contextually relevant offers and experiences guided by predictive analytics and algorithms that learn and adapt as customers traverse a meandering purchase path. These marketers then close the loop by combining this data-driven targeting with a process for continuous measurement. The result is a performance-driven discipline where marketing investments can be optimized to highest yield.

 

5. Experiment aggressively, and challenge business model assumptions

Digital CMOs are agile marketers who embrace the mantra “test and fail to learn and scale.” Gartner finds that, today, 83% of enterprise marketing organizations have an innovation budget that reflects, on average, 9.4% of marketing spend. What do they use this for? Exploration. Experimentation. Learning by doing in recognition of the fact that sustainable competitive advantage is a quaint vestige of another time. These CMOs seek to create pipelines of innovations that they test and validate in rapid succession.

 

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iNeoMarketing's insight:

Especially #5: experiment...and optimize.

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Easy Email Copywriting with the PAS Formula - Email on Acid

Easy Email Copywriting with the PAS Formula - Email on Acid | The Marketing Technology Alert | Scoop.it

Digest...


PAS stands for “Problem-Agitate-Solve” and is not only incredibly simple, but also extremely effective.

The formula breaks down as follows:

• Problem: Identify a problem

• Agitate: Agitate that problem

• Solve: Find and present the solution

 

PAS is applicable to any business/service/product that helps solve a problem. Since businesses exist to offer solutions to problems, chances are PAS will work for what you’re selling.

 

Agitate:  Now that you have uncovered their problem, it’s time to agitate this problem and make it seem even scarier than the reader originally thought. Do this by making the problem more emotional. However, don’t strike with your words too hard.

 

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iNeoMarketing's insight:

I highlighted the "agitate" portion of the formula, as it is a step that needs to be finessed.

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2014 Marketing Automation Benchmarks and Trends - Profs

2014 Marketing Automation Benchmarks and Trends - Profs | The Marketing Technology Alert | Scoop.it
Marketing Strategy - Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.


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Is a Marketing Engineer Certification Possible?, and the Top 13 Marketing Technology Articles Curated Monday, 7/27/14

Is a Marketing Engineer Certification Possible?, and the Top 13 Marketing Technology Articles Curated Monday, 7/27/14 | The Marketing Technology Alert | Scoop.it

The environment for Marketing Engineering (MktgE) is right: technology, algorithms, statistics, optimization, etc. The need is there for MktgEs. The knowledge is starting to be documented, and shortly we’ll see MktgE offered at the university level.

 

What about a professional certification?

 

Some engineering certifications are required by various jurisdictions as it impacts the general welfare of the public, so that drives the acceptance of a central association to test and certify. Others do not, but rely on associations who provide other jurisdiction-required certifications or rely on universities. In other words, there’s a reliance on an existing entity that is an authority.

 

Probably the best path for an MktgE is through a university, where there is a rigid curriculum offered at the undergraduate and/or graduate level, either full time or part time. Marketing Engineering courses are available, e.g., University of Michigan, but a single course does not come close to scratching the surface of all the mechanics involved with the application of marketing technologies.

 

There’s an opportunity to create a new area of study that goes deep, deep, deep into all facets of the new era of marketing, steeped in technology, science and math. All you need is one major university to start the ball rolling towards a Marketing Engineering degree.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Customer Experience Matrix: LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According... http://sco.lt/6KvU6j

-- > Marketo Reports 60% Growth In Q2 2014, Citing Strong Product Adoption And New Apps - Demand Gen Report http://sco.lt/8Fit5l

-- > Why the Modern Sales and Marketing Funnel is Like a Pinball Machine - TechTarget | Mktr2Mktr http://sco.lt/7bue6D

-- > The Modern CRM - Forrester http://sco.lt/8sFw01

-- > Why Should I Use Video in My Next Marketing Email? - Tower Data http://sco.lt/8elzJx

-- > Math For Marketers: Why Attribution Is Upside-Down - Ad Exchanger http://sco.lt/7yPM9p

-- > How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups - Search Engine Watch http://sco.lt/5hxUPJ

-- > A 217% Lift Every Content Marketer Should Be Getting, But Will You? - ClickZ http://sco.lt/5oMHyr

-- > [FREE!] The Forrester Wave: Digital Experience Delivery Platforms, Q3 | 2014 Adobe Experience Manager http://sco.lt/5HQotN

-- > [FREE] Jill Konrath - LinkedIn Sales Secrets http://sco.lt/578rQX

-- > 8 Digital Marketing Conferences in September Worth Attending - Contently http://sco.lt/5N2Oi9

-- > Enterprise Local Marketing Automation Tools 2014: A Marketer's Guide - Digital Marketing Depot http://sco.lt/5QV9uL

-- > The Terms, Laws, and Ethics for Using Copyrighted Images on Social Media - infographic - Digital Information World http://sco.lt/6RamcD

 

 

See ALL Top Curated Marketing Technology Articles here.

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Marketo Reports 60% Growth In Q2 2014, Citing Strong Product Adoption And New Apps - Demand Gen Report

Marketo Reports 60% Growth In Q2 2014, Citing Strong Product Adoption And New Apps - Demand Gen Report | The Marketing Technology Alert | Scoop.it

Digest...


Marketo  announced that Q2 2014 revenues reached $36 million, a 60% growth over the same period the previous year.

 

Deferred revenue for Q2 2014 was $53.2 million, up 74% year over year from $30.6 million and up 17% compared to the $45.6 million at the end of Q1 2014.GAAP net loss was $13.1 million, a net loss per common share of $0.33. Non-GAAP net loss was $6.7 million, or $0.17 net loss per common share.

 

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iNeoMarketing's insight:

Curious as to unit growth. We'll start to see stats come out shortly from all the vendors.

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The Modern CRM - Forrester

The Modern CRM - Forrester | The Marketing Technology Alert | Scoop.it

Digest...


1) Align your CRM strategy with your customer experience strategy.

 

2) Focus CRM outcomes on revenue uplift, not operational efficiencies. Don't focus on intricate cost-based justifications for CRM - focus on business outcomes which quantify the value of driving higher levels of revenue and company profitability through winning, serving, and retaining customers and enabling the workforce to be more productive and aligned to customer strategies.

 

3) Leverage CRM to support the end-to-end customer journey. Customers are increasingly impatient as they engage with companies. They want to use multiple communication channels and touchpoints in the course of a single interaction, and not have to repeat their situation every time they switch channels.

 

4) Deeply personalize engagement. Customer experiences must be deeply personalized, based on explicit and implicit feedback about customer needs and preferences, and must be delivered in the moment, taking into account a person’s current state and location.

 

5) Extend CRM by leveraging integrations. Welcome to the Internet of Things. With modern services and standardized APIs, it's easy to use lighter-weight CRM solutions, or best-in-breed applications, allowing organizations to purchase just what they need and integrate it into a larger technology ecosystem, rather than trying to purchase a massive application that covers every eventuality.  

 

6) Engage users simply.  CRM success demands role-based, simplified user interfaces. User experiences should be task-based and map to common processes, which proactively display relevant information such as the products that the customer owns, the services they subscribe to, and what customer tier they’re in.

 

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iNeoMarketing's insight:

It really is CRM 2.0, especially as the centerpiece of the marketing cloud. It's about revenue generation and an improved CX.

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Math For Marketers: Why Attribution Is Upside-Down - Ad Exchanger

Math For Marketers: Why Attribution Is Upside-Down - Ad Exchanger | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Makes perfect sense, and applicable to B2B.

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A 217% Lift Every Content Marketer Should Be Getting, But Will You? - ClickZ

A 217% Lift Every Content Marketer Should Be Getting, But Will You? - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.

 

However, a recurring theme is that few if any headlines are tested continuously.

 

"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar." - David Oglivy

 

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iNeoMarketing's insight:

The reason why I included this post is the David Oglivy quote: will always continue to amaze.

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[FREE] Jill Konrath - LinkedIn Sales Secrets

[FREE] Jill Konrath - LinkedIn Sales Secrets | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

If you've been following Jill, you know that she's been on top of this strategy.

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Ecommerce: How parent brands can reduce user friction and anxiety | MarketingExperiments

Ecommerce: How parent brands can reduce user friction and anxiety | MarketingExperiments | The Marketing Technology Alert | Scoop.it

 

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iNeoMarketing's insight:

The brand halo effect. This is not a new concept.

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | The Marketing Technology Alert | Scoop.it

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Top 5 Spending and Investment Insights from Marketers - DM News

Top 5 Spending and Investment Insights from Marketers - DM News | The Marketing Technology Alert | Scoop.it

Digest...


Here are a few insights based on the report that you can apply to your own marketing strategy.

1. Email and direct mail are still relevant. Contrary to popular belief marketers are still engaging with long-proven channels, such as email and direct mail. In fact, email is reemerging as a priority for new or expanded marketer spending, landing in the top three marketing channels along with social media and search.

 

2. Spending increases imply a growing economy. Marketers are showing their confidence in (data-driven marketing) DDM and the economy by opening their wallets. U.S. spending on DDM grew more substantially during the first quarter of 2014 than any calendar quarter since 2011 (and during any first quarter since at least 2009). Furthermore, DDM spending is expected to increase or stay the same for the second quarter of 2014,indicating that the trend of spending growth will continue.

 

3. Successful data-driven marketing requires qualified staff. For the first time in more than a year, investment in new staff has increased. Staff investment may have been used for recruiting new talent, training current employees, or participating in ongoing professional development. With the constant changes to the marketing industry, it's important to have fresh talent and ensure current staff stay on top of the latest trends, policies, and platforms.

 

4. Now is the time for customer acquisition. Customer acquisition accounted for a higher percentage of first-quarter DDM budgets than budgets from any other quarter in the past two years. As the economy recovers and consumers seek more products and services, marketers are likely to allocate more of their resources toward customer acquisition.

 

5. Confidence in DDM is sky-high. Data-driven marketers are optimistic about the future of DDM and expressed enthusiasm about its profitability, projecting increases or no changes in profitability for next quarter. The C suite is also showing increased appreciation for the value of customer data and is leading the way for many companies to begin implementing DDM strategies.

 

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iNeoMarketing's insight:

Now IS the time for customer acquisition before everyone is DDM and the playing field is even.

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Three Types of Data That Can Help You Connect With Leads - Profs

Three Types of Data That Can Help You Connect With Leads - Profs | The Marketing Technology Alert | Scoop.it

Digest...


Behavioral data

Behavioral data enables you to measure how active your prospects are with your brand. 

Typical types of behaviors you likely have access to are website activity, event activity, and email activity. However, you can add in more data sources, such as product data and social engagement, to give you a complete view of where your prospects engage with you the most.

 

External triggers

External triggers allow marketers to understand the motivation behind user behavior.

Behaviors stem from:

  • Motives—Why is the user interacting with your brand at all?
  • Incentives—What is the user gaining? 

Motives and incentives contribute to the overall action, which attributes to behavior.

 

Sales data

Sales data provides insights on who your target audience is and how customers found and used your product to meet their needs. Marketers must understand the likely buyers, who needs to get involved, what are the objections faced by your sales team, and—ultimately—how your marketing message resonates with customers.

 

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iNeoMarketing's insight:

There's more, but arguably these are some of the most important.

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Develop Customer Personas for Better SFA Design - Gartner

Develop Customer Personas for Better SFA Design - Gartner | The Marketing Technology Alert | Scoop.it

Digest...


Personas are simple statements that convey the point-of-view of a customer architype.  They describe the customer’s most common functions and interactions with your organzation, defined from their perspective.

 

Personas have the following advantages:

-- >  Makes the abstract concrete.  Budget requests and project initiation documents often describe business processes and business benefits in abstractions that the system’s beneficiaries don’t relate to.  Personas put the processes in terms that they care about.

-- >  Forces you to abstract your sales roles into meaningful groupings, thus avoiding writing unproductive outlier use cases.

Provides an anchor point of minimum success criteria, against which all subsequent development can be -- >  measured.

-- >  Captures the most important pain points or inefficiences in current processes and systems.

 

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iNeoMarketing's insight:

Interesting application of persona building, and makes perfect sense.

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How to Use Twitter Analytics to Find Important Data | Social Media Examiner

How to Use Twitter Analytics to Find Important Data | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Digest...


Are you looking for new ways to measure success on Twitter?

 

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t. In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

 

Each of the streamlined Twitter Analytics dashboards offers specific data you need to track campaigns and your overall account success. Being able to mine your Twitter data for a deeper look at what’s working and what’s not is an important factor in promoting your brand on Twitter.

 

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iNeoMarketing's insight:

For the information on how to access and use the data, please click through for the details. It is comprehensive and valuable.

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7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco - ClickZ

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco - ClickZ | The Marketing Technology Alert | Scoop.it

Excerpt...


Brought to you by the folks who produced the SES conference, ClickZ Live is the revamped version of the event, and expands its topical focus to keep pace with the changing landscape of digital marketing. This year in San Francisco, we'll see learning sessions in the following tracks:

-- >  Data-driven marketing

-- >  Content marketing

-- >  B2B marketing

-- >  Local and mobile

-- >  Social innovation

-- >  Marketing and technology

-- >  Conversion and ROI

-- >  Display advertising

-- >  Email marketing optimization

-- >  Next-generation search

 

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iNeoMarketing's insight:

If you're on the west coast, you may want to go back to back with ClickZ Live and GrowthBeat.

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Customer Experience Matrix: LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix: LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan | The Marketing Technology Alert | Scoop.it

Digest...


Arguably Oracle’s announcement was little more than relabeling of the BlueKai data management platform it purchased in February. But Oracle presented it in terms that make clear it sees a new, central role for data in the marketing technology stack.

 

The key notion is that this consolidated database has its own very high value, apart from the value of any applications that use it. Oracle is supporting this vision by ingesting data from hundreds of partners; doing advanced quality assurance, identity matching, and “signal extraction” from unstructured data (i.e., intent, sentiment, themes, topics, entities, etc.); and providing connectors to dozens of ad targeting, site customization, testing, and analysis systems. It also highlights functions to manage data access rights in compliance with privacy, regulatory, and contractual obligations, something that's also important even though I haven’t given it quite as much attention.

 

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iNeoMarketing's insight:

David Raab has been writing about customer data platforms for about 18 months or so, and it's starting to come to fruition. In retrospect, inevitable. The question from here is: when will predictive be brought into the scene.

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Why the Modern Sales and Marketing Funnel is Like a Pinball Machine - TechTarget | Mktr2Mktr

Why the Modern Sales and Marketing Funnel is Like a Pinball Machine - TechTarget | Mktr2Mktr | The Marketing Technology Alert | Scoop.it

Excerpt...


Learn the rules of this new game. Study your prospect’s every move and understand what their learning preferences are. Get comfortable with uncertainty and assume you have near zero control of his journey. Instead, make sure you are ready when THEY are ready. Use all the intelligence you have at your fingertips and be on constant alert, having your valuable commercial insights within reach and full view of your prospect as they chart their own path at their own speed. And make sure you honor their time by giving them a soft surround of genuinely valuable content and knowledge that they can consume as they need it and when they need it. When it’s time for them to bring their journey to a close they may just give you an opportunity to meet the needs that you’ve managed to help shape over time.

 

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iNeoMarketing's insight:

I love the phrase "a soft surround of genuinely valuable content." And as I often say: be at the right place at the right time with the right content.

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Why Should I Use Video in My Next Marketing Email? - Tower Data

Why Should I Use Video in My Next Marketing Email? - Tower Data | The Marketing Technology Alert | Scoop.it

Digest...


Video Improves Email Metrics

According to a study by the Web Video Marketing Council, 88% of email marketers report a positive impact from incorporating video into their strategies. To quantify that further, an Experian study found that when marketers included the word “video” in an email subject line, open rates rose by 7%, conversion rates rose by 21% and average order value rose by 24%.

 

Video Is Highly Deliverable

With the advent of HTML5 and progressive playback, technology is no longer the problem. Lynn Baus at MarketingLand explains that HTML5 is supported by a very high number of email clients, allowing marketers to deliver video to most inboxes without the need for a third-party plug-in. HTML5 also allows the marketer to designate fallback media, such as an animated gif or static graphic, for the handful of email clients that don’t support video. And finally, thanks to the use of hosted, progressively downloadable video files, users can launch a video even while it’s buffering.

 

Video Adds a Human Touch

Rather than your email coming from a cold, impersonal email address, video adds a new layer of engagement that you simply can’t get from text alone.

 

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iNeoMarketing's insight:

Outlook remains an issue, but if you search The Marketing Technology Alert for Video, you'll find workarounds for using video in your email.

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How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups - Search Engine Watch

How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Digest...


Newsletters are an amazing marketing tool. The fans that regularly read your newsletter are often your most valuable brand advocates. They are the amplifiers that spread the good word about your brand.

 

Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. One of them is Twitter.

 

Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit card information and pay for an ad campaign. But you that you can run these Twitter lead gen cards for free. Just don't promote it, and you never have to pay a dime.

 

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iNeoMarketing's insight:

If you're interested, then I STRONGLY encourage you to click through for step by step details.

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[FREE!] The Forrester Wave: Digital Experience Delivery Platforms, Q3 | 2014 Adobe Experience Manager

[FREE!] The Forrester Wave: Digital Experience Delivery Platforms, Q3 | 2014 Adobe Experience Manager | The Marketing Technology Alert | Scoop.it

What we're really talking about is the marketing cloud. Hey: the price is right in exchange for some registration info.

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