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10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs | #TheMarketingAutomationAlert

10 Things Every Sales Manager Should Know About Sales Performance [Infographic] - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Sales - How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.

 

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And every B2B marketing professional should understand this, and incorporate this into their MA platform.

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/8/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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AVARI launches predictive email marketing solution marketers can actually use - VentureBeat

AVARI launches predictive email marketing solution marketers can actually use - VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Another FYI. Predictive: it's taking over.

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BrightInfo-Act On integration aims to boost B2B conversions with personalized content - FierceCMO

BrightInfo-Act On integration aims to boost B2B conversions with personalized content - FierceCMO | The Marketing Technology Alert | Scoop.it
BrightInfo has been integrated into Act-On Marketing Automation. The companies said the integration will enable B2B marketers to boost conversions across website and paid media channels with personalized content offers.

BrightInfo, which dynamically delivers personalized, relevant content to anonymous visitors, said it can increase online conversion rates by up to 76 percent.

With the new BrightInfo Act-On Integration, Act-On clients will be able to pinpoint known leads and target anonymous visitors uniquely; enrich BrightInfo-assisted leads within Act-On with extra data for segmentation and analysis; and push leads generated through BrightInfo dynamic forms directly into Act-On in real-time.


From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

FYI

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Lifecycle Marketing 101 eBook | Right On Interactive

Lifecycle Marketing 101 eBook | Right On Interactive | The Marketing Technology Alert | Scoop.it
This “how to” guide is designed for B2B marketers, senior executives, sales enablement professionals, and those looking for practical advice on using Customer Lifecycle Marketing to take their business to the next level. In this ebook you will find:


  • The essential elements to create a CLM strategy.
  • 10 campaign questions to discuss with your team before you start building.
  • Practical ideas to help you move prospects and customers through each stage of the journey with your brand.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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[FREE] Selling Marketing Automation to the C-Suite – Marketo.com

[FREE] Selling Marketing Automation to the C-Suite – Marketo.com | The Marketing Technology Alert | Scoop.it
The main goals of any organization are to acquire new customers, increase lifetime value, and build brand advocacy. Marketing automation helps you fulfill all of these goals. However, before you can implement and use marketing automation successfully, you need to get executives on board. Without support from the C-suite, your plans won’t make it very far. To accomplish this feat, you need to come up with a strategy that outlines how you want marketing automation to improve your business and then align your plans to the goals of the C-suite. This ebook explains how to build a business case for marketing automation and what C-suite executives in each department want to know before signing off on the platform.

Download this ebook to learn how to:

Build a business case for marketing automation
Be an effect agent for change within your organization
Find an executive champion
Speak to each of the C-suite stakeholders


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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An Example of a Customer Journey Map - UX Matters

An Example of a Customer Journey Map - UX Matters | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

You'll need to click through and enlarge.

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Infographic: The Next Generation of Commerce - Acquity Group

Infographic: The Next Generation of Commerce - Acquity Group | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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The Difference Between UI and UX - ZD Blog

The Difference Between UI and UX - ZD Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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10 Easy Ways to Improve Your Email Open Rates [Infographic] - Profs

10 Easy Ways to Improve Your Email Open Rates [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 7/7/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$ | The Marketing Technology Alert | Scoop.it
Predictive analytics are changing the processes and daily decisions for many B2B marketing practitioners. But how can these next-gen capabilities lend themselves to the strategic responsibilities of a CMO? CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability.
What are the primary pressures facing B2B CMOs today?
How do CMOs currently gather insight on their customers and the market?
What do CMOs need to implement to increase their contribution to revenue?
The definition of success varies. What metrics are essential for measuring long-term success?
What are the technology risks CMOs need to avoid?
iNeoMarketing's insight:

It's a 10 minute video behind a reg form. Consider it a mini-webinar, with a boat load of data. Note that its just Ms. Zener speaking into a camera (the closeup is weird).

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Mid-year media and marketing deals total $53.7B - FierceCMO

Mid-year media and marketing deals total $53.7B - FierceCMO | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

No end in sight.

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What's Your #CX Strategy? - FutureLab

What's Your #CX Strategy? - FutureLab | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

GREAT outline for a CX strategy! This post delivers value.

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Marketers Increasingly Relying on Behavioral Research to Influence Decisions - Marketing Charts

Marketers Increasingly Relying on Behavioral Research to Influence Decisions - Marketing Charts | The Marketing Technology Alert | Scoop.it

"Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions, and almost 7 in 10 expect the use of behavioral data to grow over the next 3 years, according to a Millward Brown Digital study. Results from the survey also show that a majority are using audience measurement tools (61%), but that fewer have adopted marketing mix modeling (30%)."


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.


iNeoMarketing's insight:

Yes it's B2C, but absolutely applicable to B2B.

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Five Ways Marketers Are Using Advanced Analytics - Gartner

Five Ways Marketers Are Using Advanced Analytics - Gartner | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Get your basic marketing analytics down before delving into advanced!

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Digital Marketing Battle Being Won with First Party Data (Study) - ClickZ

Digital Marketing Battle Being Won with First Party Data (Study) - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Of course there's better performance from your DB, but do not discount the use of customer data platforms to derive value from an outside data source.

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9 Step Social Media Audit for Improving LinkedIn Business Page Results - Top Rank Blog

9 Step Social Media Audit for Improving LinkedIn Business Page Results - Top Rank Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

This is an excellent LinkedIn "marketing" article: dive in and follow at least two of these recommendations.

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Matt Davis's curator insight, July 6, 8:29 PM

linkedin - tips to improve your page

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30 LinkedIn Sales Triggers | B2B Marketing Insider

30 LinkedIn Sales Triggers | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Monday, 7/6/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 7/6/15 | The Marketing Technology Alert | Scoop.it

Quick note...


From segmentation based on demographics, to buyer personas, to predictive, to true personalization: that's the road for the MarTech professional. For outbound, it's the ability to take your database, apply a predictive algorithm, and personalize the interaction. And it's the ability to take a 3rd party database, apply a predictive algorithm and personalize the interaction. Strive for predictive personalization.


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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Where is Martech now? - B2B News Network

Where is Martech now? - B2B News Network | The Marketing Technology Alert | Scoop.it
A year ago, saracastic commentors were issuing headlines like Analysts confirm: no one has any idea what’s going in Martech.

Unfortunately, current solutions aren’t delivering enough. A recent Forrester report found that 36% of social suite Martech solutions are “dissatisfied” with their product.  “Nearly 70% of social marketers believe it’s more effective to buy all of their social tools from a single vendor (i.e., a social suite) than to buy social point solutions from several vendors. But so far, this simply hasn’t proven to be an effective strategy,” the report reads.

Martech, though, is still tech and if anything is true it’s that even if current solutions aren’t making customers happy, there are emerging solutions on the rise that may change that.

Real-time reports, analytics at a glance and programmatic data are all coming together in new ways every day and that can only be good news for Martech.


Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Yes, it's getting much better, but we're not there yet, and frankly we'll never get there...just as it is with any technology. Code is not uniform, and they'll always be differences that need to be bridged.

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MRM is Dead. Long Live MRM - Gartner

MRM is Dead. Long Live MRM - Gartner | The Marketing Technology Alert | Scoop.it
As I’ve discussed before, the modern marketing machine now turns on two speeds: if speed one is the campaign rhythm, speed two is continuous. Speed two is personal and personalized, sense and respond. Speed two activities can’t be anticipated or planned weeks and months in advance.

Most MRM products were designed to a serve a speed-one marketing cadence where campaigns are the primary denomination of marketing planning and output—long-lead campaigns with bounded time frames and bounded scope and, perhaps most importantly, well understood requirements that allow for rigorous planning well in advance. In the methodologists’ parlance, more waterfall than agile.

The reality is that many MRM systems have become woefully out of phase with these two-speed realities. They also, it must be said, have a bit of a reputation as rigid, cumbersome and bureaucratic. Marketers may use these tools as a condition of employment—and sometimes with some degree of fear and loathing—but hardly as an expression of free will.


MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

MRM is anti-agile, but there's a definite need for an agile MRM. Where does this exist?

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The Forrester Wave: B2B Commerce Suites, Q2 2015 - Forrester

The Forrester Wave: B2B Commerce Suites, Q2 2015 - Forrester | The Marketing Technology Alert | Scoop.it
IBM, Insite Software, Intershop, hybris and Oracle Commerce play head-to-head. These five vendors go head to head in the majority of B2B commerce RFPs today. All five have proven, mature B2B commerce capabilities, a large installed base of B2B customers, and a focused product strategy for supporting B2B channels. Although each has its own merits, the total cost of ownership, time-to-market, geographical presence, existing vendor relationships and the strength of their respective implementation partner networks are increasingly influencing decision outcomes. All five of these vendors pack a heavy punch of leading B2B capabilities that in many cases represent a significant leap of maturity compared to the current operational B2B capabilities of prospective clients.


"CloudCraze, Magento (eBay Enterprise) and NetSuite offer competitive options. Each of these vendors has a strong offering in B2B, but all come with noteworthy caveats. CloudCraze is a native SalesForce application, and as such appeals to B2B firms standardizing their cloud infrastructure and applications on Salesforce.com. Magento offers a low-cost, highly customizable solution for firms that want to develop a B2B engagement platform without being beholden to complex solutions from the 'big 3' software firms. NetSuite appeals to mid-market B2B firms who are attracted by the ability to run B2B commerce, ERP and CRM on a single multi-tenant SaaS based architecture."


Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

And you can pick up a complimentary copy from hybris:

https://www.hybris.com/en/downloads/analyst-report/forrester-wave-b2c-commerce-suites-2015/718 

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Introducing the Forrester Wave for Content Marketing Platforms - Forrester

Introducing the Forrester Wave for Content Marketing Platforms - Forrester | The Marketing Technology Alert | Scoop.it
Content marketing platforms are solutions that help marketing teams collaborate on a content strategy, orchestrate the numerous, concurrent streams of activity by content creators, curators, and distributors inside and outside of the company, and optimize downstream cross-channel distribution to key audiences.
iNeoMarketing's insight:

And you can pick up a complimentary copy for Percolate:

https://learn.percolate.com/forrester-wave-content-marketing-platforms-cmp-q2-2015-report/ 

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The Power To Predict Can Give B2B Marketers An "Unfair Advantage" - Forrester

The Power To Predict Can Give B2B Marketers An "Unfair Advantage" - Forrester | The Marketing Technology Alert | Scoop.it
Think about it! If anyone could consistently and accurately predict the future, then they would never make a bad business decision. And I think marketers – due to the nature of our profession – suffer more acutely from the need to make decisions where we can’t always anticipate the outcome with hardly ANY degrees of accuracy.  It’s marketing that John Wannamaker lamented when he talked about not knowing which half of his advertising dollars were wasted, right?

Predictive models can be very powerful and profitable, even if they just give you a small edge in determining which option to choose or path to take. Mike shows that by using a predictive model to narrow an audience (and reduce direct mailings from 1M to 200K) and to increase message relevance (and improve response rates by a modest 2%), direct marketers can achieve a nearly 6-fold increase in profitability on one hypothetical campaign. Now that's an advantage - unfair or not!


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Predictive can deliver advantages beyond what could be earned from CRO.

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Data Management Platforms Point Marketers To Future Of Personalization - CMO.com

Data Management Platforms Point Marketers To Future Of Personalization - CMO.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Basic segmentation is replaced by persona-based segmentation, which is replaced by predictive-based segmentation and predictive-based reaction, which is replaced by personalization, supported by DMPs. Closing in...

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