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Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies.

 

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iNeoMarketing's insight:

Great graphic, and every single one rings true.

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Why Marketers Don't Understand Marketing Automation - CIO

Why Marketers Don't Understand Marketing Automation - CIO | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

CMOs and Marketing Professionals: you're doomed if you don't dig deep with a plan to fully deploy and utilize marketing automation. The CIO is ready to eat your lunch, and the evidence is starting to pile up. Get with the program bubalas! 

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CIO's Guide to Hiring the Right Shadow Marketing Talent - CIO.com

CIO's Guide to Hiring the Right Shadow Marketing Talent - CIO.com | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

If you're a CMO, this should scare the crap out of you. Don't you think marketing technologists should be with you? A Shakespearean plot may be emerging. 

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How to Drive Adoption of Your Lead Scoring Solution - MarketBridge

How to Drive Adoption of Your Lead Scoring Solution - MarketBridge | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

This is the appropriate path to take. Note the degree of internal buy-in at various points.

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Forrester's Top CRM Trends For 2015 - Forrester

Forrester's Top CRM Trends For 2015 - Forrester | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Regarding #4: that ain't a trend. That's just plain 'ol reality.

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Dos and Don’ts of Becoming a Successful Data-Driven Marketer - ClickZ

Dos and Don’ts of Becoming a Successful Data-Driven Marketer - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


DON'T let fear or uncertainty stop you from starting today.

DO learn the languages of analytics.

DO combine your data with other data sets. DON'T think you can do it alone.

DON'T expect the data to tell you everything you need to know about your customers. DO augment your data-driven insights via other types of intelligence such as qualitative and/or contextual research.

DO tear down the walls to collaborate.

DON'T forget it's a work in progress.

DO be flexible.

DON'T use the past to hold back future decisions.

DO make data your friend not your enemy.

 

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iNeoMarketing's insight:

DO deploy the assistance of IT. DON'T think you can do this on your own.

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Are Marketers Leveraging Data-Driven Insights For Their Top Priorities? - Marketing Charts

Are Marketers Leveraging Data-Driven Insights For Their Top Priorities? - Marketing Charts | The Marketing Technology Alert | Scoop.it
Almost half of marketers report significant pressure to be more data-driven in their efforts, according to a recent report from Teradata, with this aligning with other research similarly showing that marketers are under pressure to become more analytic. The Teradata survey, fielded late last year among more than 1,500 marketers worldwide, also found that 87% consider data the most underutilized asset in marketing organizations, almost double the share (46%) feeling that way a year earlier. With a majority of respondents ascribed benefits to data-driven marketing such as more accurate (67%) and faster (59%) decisions, the study notes that marketers are currently most able to fully leverage insights from data for customer acquisition and retention (53%) and to prove marketing effectiveness by measuring outcomes and ROI (45%).


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iNeoMarketing's insight:

#3 from the top will drive everything else.

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How Well Do You Know Marketing Data? Take Our Quiz | Oracle Marketing Cloud

How Well Do You Know Marketing Data? Take Our Quiz | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Go for it: you may find out that there are a few gaps in your knowledgebase.

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6 thorny data problems that vex B2B marketers, and how to solve them - Biznology

6 thorny data problems that vex B2B marketers, and how to solve them - Biznology | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

#5: Thinks Total Budget/MQLs.

#6: Use the available tools to manage social media data (better yet, deemphasize it vs. other tactics).

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Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com

Report: Data-driven marketing the norm as marketers aim for 1-to-1 customer connections - CMO.com | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

In the world of B2B, with the dataset relatively small vs. B2C, there is very little blocking the CMO to achieving true personalization and 1:1.

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447 adtech and martech M&A deals agreed in 2014 - The Drum

447 adtech and martech M&A deals agreed in 2014 - The Drum | The Marketing Technology Alert | Scoop.it
Last year, 447 Adtech and Martech merger and acquisition deals took place, less than half the number of marcomms deals, almost a third of which was for advertising platforms with a total disclosed value of $35.5bn. 


As the digital advertising sector continues to grow at a great pace, research undertaken by Results International has found that over half of the adtech deals transacted in 2014, 270 in total, took place in North America, with Western Europe the second largest region for deals, with 68, APAC saw 43 deals agreed and the UK was fourth with 36. 

Of the total deals agreed, 142 were cross border and 29 were back by private enterprises,  although the deals tailed off in the final three months of the year, with only $2bn being spend during that period. 


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iNeoMarketing's insight:

Refer back to Brinker's recent MarTech Landscape, and you know more deals will happen in 2015.

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Web Analytics Request for Proposal (RFP) - Econsultancy

Web Analytics Request for Proposal (RFP) - Econsultancy | The Marketing Technology Alert | Scoop.it
If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.


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iNeoMarketing's insight:

And other templates are available:

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Why Marketers Are Banking on Social and Mobile in 2015 - ClickZ

Why Marketers Are Banking on Social and Mobile in 2015 - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

B2C oriented post, but if you're B2B and in the same boat regarding social, please rethink! Start with: how can I measure how the directly contributes to business metrics.

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The Future of Retargeting: Attribution Management - Relevance

The Future of Retargeting: Attribution Management - Relevance | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

"Adroll's State of the Industry report found that more than 90 percent of respondents attest that retargeting performs equal to or better than search, email and other displays." 


I question the sample, but completely agree as to the B2B importance.

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5 Content Metrics Every Marketer Needs to Analyze - Duct Tape Marketing

5 Content Metrics Every Marketer Needs to Analyze - Duct Tape Marketing | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Key metric is how you measure the way the content is used via your MAP. Only within that context can content be accurately measured.

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"Show Me the Content Marketing ROI!" - ClickZ

"Show Me the Content Marketing ROI!" - ClickZ | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

This approach WILL GET YOU NOWHERE FAST.


Here's the approach that works: fold the cost of content into your MAP costs, as you can't have a successful MAP program without content. So when someone asks for the ROI on content, the response is that it's an integral part of the MAP ROI.

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The State of Marketing Automation 2015 [Infographic] - Position²

The State of Marketing Automation 2015 [Infographic] - Position² | The Marketing Technology Alert | Scoop.it

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[Infographic] Causes and Consequences of Dirty Data - Integrate

[Infographic] Causes and Consequences of Dirty Data - Integrate | The Marketing Technology Alert | Scoop.it

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9 Graphic Design Trends for 2015 - #infographic - Digital Information World

9 Graphic Design Trends for 2015 - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it

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Top 10 Strategic Technology Trends for 2015 [Infographic] - Profs

Top 10 Strategic Technology Trends for 2015 [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

FWIW.

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The Top 16 MarTech Articles Curated Friday, 1/30/15

The Top 16 MarTech Articles Curated Friday, 1/30/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

>> Are CMOs Poised To Take Over Technology Purchasing? - Forbes

>> How CMOs Are Using Data to Build Their 2015 Budgets - Radius

>> Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

>> 2015 Marketing Automation Performance Report | Autopilot

>> Digital Marketing & Behavioral Targeting - Position²

>> Multivariate Testing Rules of Thumb - Digital Marketing Blog by Adobe

>> Supercharge Top-Funnel Marketing with Data and Analytics - CMO Essentials

>> Google misses in Q4 2014 with $14.48B revenue, $6.88 EPS on slowing ad revenue growth - VentureBeat

>> 6 Inbound Marketing Techniques Every Business Should Use - Marketing Land

>> 2015 Benchmark Study: What's Working In Demand Generation? - Demand Gen Report

>> 10 Content Amplification Tools You Must Have - Social Marketing Writing

>> Buyer's Guide to Enterprise Social Media Management Software | TrustRadius

>> 12 Trends Search Marketers Can’t Ignore in Content Marketing - Search Engine Watch

>> How Google Determines Search Results [Infographic] - Socially Stacked

>> The Best Days and Times to Post Content [Infographic] - Profs

 

See ALL Top Curated Marketing Technology Articles here.

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The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist

The system dynamics of 2,000+ marketing technology vendors - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A wonderful treatise of the various factor impacting a tech firm (not just a marketing technology firm). This could apply to anyone. If you're a member of a technology company, click through for the details behind each of the six categories.

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Are CMOs Poised To Take Over Technology Purchasing? - Forbes

Are CMOs Poised To Take Over Technology Purchasing? - Forbes | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I'm seeing the trend move towards the CIO taking the reigns on the vendor selection, purchase, implementation, integration, support, etc. 

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How CMOs Are Using Data to Build Their 2015 Budgets - Radius

How CMOs Are Using Data to Build Their 2015 Budgets - Radius | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Most likely, your opportunity for 2015 has passed by. However, think 2016 and what you need to do NOW to prepare for that budget: get your measurements, metrics, tracking in place today!

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Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations)

Technology Marketing Blog: A New Year's Fitness Plan for Your CMO (Content Marketing Operations) | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

An excellent framework, and a great start to benchmarking your content marketing engine.


Remember when content was called MarCom. Now it's ConMar...errr...MarCon? No: that doesn't work either.

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2015 Marketing Automation Performance Report | Autopilot

2015 Marketing Automation Performance Report | Autopilot | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Behind a registration form. What you'll find is a low MA feature usage rate. MAP vendors know the degree of feature usage, and my guess is they don't want you to know. It's underutilized.

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Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com