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Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: Findability - 21 New Rules of Content Marketing - Marketing Technology Blog | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies.

 

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Great graphic, and every single one rings true.

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The Marketing Technology Alert
The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
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Overcoming Marketing Technology Myopia, and the Top 12 Marketing Technology Articles Curated Monday, 9/22/14

Overcoming Marketing Technology Myopia, and the Top 12 Marketing Technology Articles Curated Monday, 9/22/14 | The Marketing Technology Alert | Scoop.it

Recently, I put together an intricate outbound campaign for a client that included multiple types of follow-ons with multiple types of content to multiple audience segments. It was a solid 4 hours just to map out (thank you large whiteboard) and, if I may say so, it was quite creative. And not at all possible without marketing automation.

 

And there lies the issue with many, many users of marketing technology: myopia.

 

Take a look at the Help section of any marketing automation application, and you’ll find introductory notes, help on basic functions, and help on more advanced functions. Wonderful. And marketers go ahead and execute on these functions in accordance to the rules of the application, and live very happy and fulfilling marketing lives.

 

Unfortunately, they’re executing on what the vendor defines as the application’s functionality without any imagination or foresight of what can be done with the application! And it all starts with asking the question “what if?”

 

Example: what if we created a personalized web page for each user, and what if we created three personalized web pages for each user? What if we linked those web pages together via a top level menu? And what if we populated those pages with personalized content? And what if we could apply analytics to understand what worked and what didn’t? And what if we started to conduct A/B and MVT that would allow us to optimize? You’re not going to find this in the vendor’s FAQs!

 

Think of your marketing automation application as a palette of colors from which you can exercise creativity that can be measured and improved. It’s this wonderful series of individual tools (functions) that are integrated permitting you to sit back and wonder “what if?”

 

So go beyond the boundaries of the application’s stated functions and break through the myopia. Get creative and see things that are possible with the colors on your palette.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Marketing Led Sales – a new era for Hubspot and CRM - Servant of Chaos http://sco.lt/6xX6eX 

>> Enhanced Attribution and Revenue Reporting Among Upgrades To HubSpot’s Marketing Platform - DemandGen Report http://sco.lt/8rtptR

>> Permission-based email marketers still finding inbox placement hard work - BizReport http://sco.lt/8FIOCf

>> The 10 Best Video Recording Apps - Placester http://sco.lt/97Vm2z

>> What Is Tag Management & Why Should You Care? - Marketing Land http://sco.lt/64wtkX

>> Stop Searching for That Elusive Data Scientist - HBR http://sco.lt/8ftSV7 

>> Adaptive Content: The Omni-Channel Technique You Need to Implement - CMI http://sco.lt/6X3Bcv

>> B2B Marketers: What Insights Are You Using? - eMarketer http://sco.lt/79aEXB

>> Yes, You Can Measure ROI in Social Marketing! - ME Marketing Services, LLC http://sco.lt/8SZjpR 

>> The Small Business Content Marketing Toolbox - #infographic - Digital Information World http://sco.lt/6qMVlZ 

>> The Good and Bad of Social Media Marketing - #infographic - Digital Information World http://sco.lt/8vsGuX 

>> Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines http://sco.lt/6HbTTl 

 

See ALL Top Curated Marketing Technology Articles here.

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Enhanced Attribution and Revenue Reporting Among Upgrades To HubSpot’s Marketing Platform - DemandGen Report

Enhanced Attribution and Revenue Reporting Among Upgrades To HubSpot’s Marketing Platform - DemandGen Report | The Marketing Technology Alert | Scoop.it

Digest...


In addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a content calendar. These upgrades come as the company prepares to launch its IPO.

 

“Our ultimate goal since we started HubSpot has been to help companies and agencies worldwide grow their business with inbound marketing,” Dharmesh Shah, HubSpot’s Co-founder and Chief Technology Officer, told attendees at INBOUND 2014. “The product launches represent massive leaps in what’s possible for marketers with HubSpot’s platform, and include features that will help marketers worldwide fundamentally transform the buying experience e for their prospects, customers, and leads.”

 

Among the new features, Shah highlighted revenue reporting, which he called “the one metric that matters most.”  The upgrade is an expansion of Revenue Reporting in HubSpot to work with a range of CRMs and tie marketing channels, content offers, and campaigns to the bottom line, he explained.

 

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iNeoMarketing's insight:

There's a missing piece to this: tying CRM into the equation so that you have a chance at true attribution. But wait: take a look at the adjacent article!

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The 10 Best Video Recording Apps - Placester

The 10 Best Video Recording Apps  - Placester | The Marketing Technology Alert | Scoop.it

Digest...


Instagram (Free)

Vine (Free)

Camera Plus ($1.99)

Magisto (Free)

ProCam ($1.99)

Viddy (Free)

Videon ($4.99)

Directr (Free)

FiLMiC Pro ($4.99)

Spark Camera ($1.99)

 

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iNeoMarketing's insight:

The article has a synopsis of each when you click through. The one to look at first: Directr.


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Stop Searching for That Elusive Data Scientist - HBR

Stop Searching for That Elusive Data Scientist - HBR | The Marketing Technology Alert | Scoop.it
Instead, develop the skills on your team.


Digest...


Based purely on the data, a really good data scientist will probably tell you the odds are poor that you’ll be able to find and hire really good data scientists. Surveys say there simply aren’t enough people with the unusual blend of software skills and statistical savvy to go around. Arguably even more important, high-impact data scientists bring collaborative temperaments and business acumen to data-driven initiatives. Unfortunately, there’s no shortage of individuals with just enough statistical and software knowledge to be data-dangerous. For many organizations, a mediocre data scientist may be worse than none at all.

 

The smartest thing I’ve seen organizations start doing is seed-fund and empower small cross-functional data-oriented teams explicitly charged with delivering tangible and measurable data-driven benefits in relatively short periods of time. The accent is on the word team; the emphasis is on building greater data capability than better digital infrastructures. The goal is to make all of the organization — not just the geeks and quants — more conversant in how to align probability, statistics, technology and business value creation. No black boxes or centers of analytic excellence here; they want data science to be a cultural value, not just a functional expertise.

 

Without exception, every team I ran across or worked with hired outside expertise. They knew when a technical challenge and/or statistical technique was beyond the capability. But, unsurprisingly, the outside advisors — in one case, an academic, in others, quants from digital consultancies — were better able to collaborate with teams that had really tried to get their minds around a design challenge. The relationship was less of an RFP box-ticking exercise than a shared space for experimental design.

 

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iNeoMarketing's insight:

Smart advice: build the cross functional team instead.


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B2B Marketers: What Insights Are You Using? - eMarketer

B2B Marketers: What Insights Are You Using? - eMarketer | The Marketing Technology Alert | Scoop.it

When asked how effective they thought each insight was at generating engaging conversations and driving sales decisions, B2B marketers’ answers flip-flopped—favoring forward-looking types.

 

When the top two levels of effectiveness on a scale of 1 (most effective) to 4 (least effective) were combined, visionary insights ranked No. 1, at 65% of respondents. Current insights came in a close second (62%). Meanwhile, authoritative and anecdotal insights, tops in usage, landed at the bottom, with 37% of respondents rating each a 1 or 2.

 

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iNeoMarketing's insight:

Just read The Marketing Technology Alert: what else do you really need?

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How Responsive Web Design Works [Infographic] - HubSpot

How Responsive Web Design Works [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it
This infographic illustrates what responsive web design is, how it works, and why you should make the switch.

 

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The Good and Bad of Social Media Marketing - #infographic - Digital Information World

The Good and Bad of Social Media Marketing - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it
This new OutMarket infographic explores the notion that social media is a must-have for brands today, but the reality about why CMOs question it and what its true strengths and weaknesses are.

 

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Kiara Zuchkan's curator insight, September 21, 4:54 PM

As a big advocate for social media marketing, I'm very surprised at some of the "bad" statistics in this infographic! In this day and age, I believe that every company needs an active, positive presence on social media in order to stay current.

Nathan Bachynski's curator insight, September 21, 8:36 PM

For a new company, I think social media is a fantastic way to try and market their product. More people join social media every day and just because things like emails are more effective right NOW does not mean that in the future the tables won't be reversed. Now more than ever people are using social networks to communicate than ever before and that's not going to do any but keep progressing to even higher levels. For new businesses, I think having a strong social media campaign would be one of the best plans to attract new business, especially if they are targeting a younger audience.

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The Least Viewed Articles are about…., and the Top 9 Marketing Technology Articles Curated Friday, 9/19/14

The Least Viewed Articles are about…., and the Top 9 Marketing Technology Articles Curated Friday, 9/19/14 | The Marketing Technology Alert | Scoop.it

So I did an examination of The Marketing Technology Alert to uncover those topics of interest from the readers (including you, thank you!). The usual suspects emerged: content marketing strategy, marketing automation, social media, etc.

 

The least viewed topic? Attribution!

 

Of all the topics we cover here, why is Attribution of least interest? It’s not because everyone has a system in place to attribute sales to marketing activity: far from it. It’s not because it isn’t important: it’s the basis for ROMI.

 

It’s hard, it’s technical, and very often it’s inaccurate. So perhaps that’s the reason why it is the least viewed topic.

 

A solid Attribution System is akin to banging your head against the wall. Short of tagging every single potential touch point and bringing those tags into a single system, it’s damn near impossible for many professionals. And there’s an opportunity cost: spend X hours on attribution or spend the same number of hours on MAP management.

 

So what happens? The metrics change to a system that relies on the anecdotal or the theoretical, also known as “Good Enough.” It’s a fudge process, and I don’t cover Fudge topics.

 

There comes a point where true ROMI measurement will be your challenge, and it doesn’t happen overnight. You can try to deny it, but that’s what the image demonstrates.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Marketers regularly use over 100 software programs - Chief Marketing Technologist http://sco.lt/5ADxYH

>> Outdated SEO Concepts People Still Think are Reality - Moz http://sco.lt/4qducr 

>> Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business St... http://sco.lt/4neqi9 

>> What's the Future of SEO in a Visual World? - Profs http://sco.lt/5UWYOv

>> Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ http://sco.lt/5vCqcz

>> Infographic: How to generate leads from the top social media platforms - The Hub http://sco.lt/6VOhiD

>> Best CRM software: Fall 2014 rankings from G2 Crowd http://sco.lt/9KBD3R

>> Best Marketing Automation Software in 2014 | G2 Crowd http://sco.lt/8IIcZl 

>> Sensible Blogging Checklist [Infographic] - B2B Infographic http://sco.lt/7LFVQH 

 

 

See ALL Top Curated Marketing Technology Articles here.

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Outdated SEO Concepts People Still Think are Reality - Moz

Outdated SEO Concepts People Still Think are Reality - Moz | The Marketing Technology Alert | Scoop.it

Digest...


Putting text behind an image

Put text below the fold for the users that wanted the information and keeping the current image for returning users. Balance that satisfies both user needs and the business goals.

 

Sheer number of links equals ranking

Focus on a marketing strategy that will not only result in links, but also send new customers through those links and engage the customers into lifelong evangelists.

 

Copying a competitor's actions

The way you beat competitors is to listen to your stakeholders (customers, clients, partners, employees, investors) and make decisions based on their feedback as well as what is going on in the market.

 

A loss in traffic means you've been penalized

First look into what part of the site lost traffic and where that traffic was coming from in the past few months. Did you lose traffic from organic search, paid search, referral traffic, or social media? Try to narrow down what happened and figure it out from there.

 

Duplicate content can incur a penalty

Don't fret. Take the time to visit Webmaster Tools regularly and check out your duplicated title tags and meta descriptions for an easy look into what might be causing duplicate content or crawling issues on your site.

 

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iNeoMarketing's insight:

Each section comes with a mini-case study, so if you need more information, click through.

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What's the Future of SEO in a Visual World? - Profs

What's the Future of SEO in a Visual World? - Profs | The Marketing Technology Alert | Scoop.it

Digest...


So, in a world where images drive product descriptions—and therefore drive keyword choices—what do marketers need to change about their SEO practices?

 

1. Evolve from physical characteristics to use cases

There is a difference between describing the physical characteristics of a product and describing how it is used. Good images and videos suggest use cases, thus we need keywords that reflect use cases.

2. Examine how people describe images of your product

With some products, the use cases can vary in important ways. As I described earlier, a blender in a restaurant kitchen is different from a blender in a family kitchen. So, brands must discover how consumers describe images of their products.

3. Feed these insights into visual content creation

I have argued that useful keywords go beyond physical descriptions to use cases, and the very best keywords and product descriptions reflect how people describe images of your product. Therefore, visual content should also be curated based on how customers describe products.

 

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iNeoMarketing's insight:

Definitely applicable to B2B, and yet another example how your digital arena is visual.

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Infographic: How to generate leads from the top social media platforms - The Hub

Infographic: How to generate leads from the top social media platforms - The Hub | The Marketing Technology Alert | Scoop.it
How B2B can leverage social media as well.

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iNeoMarketing's insight:

GREAT infographic.

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Joy Power's curator insight, September 19, 6:42 AM

Great ideas for getting responses from your followers

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Best Marketing Automation Software in 2014 | G2 Crowd

Best Marketing Automation Software in 2014 | G2 Crowd | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Time to check in with G2.

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MarTech and The Knick, and the Top 10 Marketing Technology Articles Curated Thursday, 9/18/14

MarTech and The Knick, and the Top 10 Marketing Technology Articles Curated Thursday, 9/18/14 | The Marketing Technology Alert | Scoop.it

Set in downtown New York in 1900, 'The Knick' is a new Cinemax series centered on the Knickerbocker Hospital and the groundbreaking surgeons, nurses and staff who work there, pushing the bounds of medicine, pioneering new methods in the field in a time of astonishingly high mortality rates and zero antibiotics.

 

Rephrasing…

 

Set in (pick a location) in 2015, ‘The MarTech’ is a new challenge centered on Company X and the groundbreaking marketers, technicians, engineers and staff who work there, pushing the bounds of marketing technology, pioneering new methods in the field in a time of astonishingly high failure rates and zero tolerance for low ROI.

 

You get the idea.

 

Today’s martech permits a great deal of marketing creativity with the technology, the offerings and the market available to the marketer. And there’s now a framework for that creativity, within the confines of the martech. There will be failures as we move forward, but with that framework, we will learn, optimize and improve over a brief period of time.

 

So just as the characters of ‘The Knick’ attempt to make great strides in medicine, so are today’s B2B marketers.

 

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> 10 key digital marketing technologies to use in 2015 - Smart Insights Digital Marketing Advice http://sco.lt/6QjgFF 

>> What is Predictive Analytics - Position http://sco.lt/7W0c4X 

>> How to cut across the CMO-CIO divide in four steps - Econsultancy http://sco.lt/97dojB 

>> Breaking Bad… Marketing Habits - TechTarget | Mktr2Mktr http://sco.lt/6iFrQf

>> Too Many Marketing Teams Are Stuck in the Past http://sco.lt/88KjgH

>> The 5 Most Common Misconceptions on Attribution - ClickZ http://sco.lt/4tLuRV

>> Twitter refines its targeted ads in a new update - VentureBeat http://sco.lt/7P7I4P

>> CMOs Plan a Digital Overhaul for 2015 - Contently http://sco.lt/7MCtzF

>> Infographic: How to choose the right content marketing software - The Hub http://sco.lt/8TOcwT

>> Customer Journeys Trump the Traditional Sales Cycle - CMS Wire http://sco.lt/7XQ3cn 

 

See ALL Top Curated Marketing Technology Articles here.

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Marketing Led Sales – a new era for Hubspot and CRM - Servant of Chaos

Marketing Led Sales – a new era for Hubspot and CRM - Servant of Chaos | The Marketing Technology Alert | Scoop.it

Excerpt...


It’s the fact that the HubSpot CRM reverses the priority of CRM – from sales first to marketing first. So now, rather than CRM and sales leading the customer process, HubSpot reaches out through its marketing platform to engage customers and then automatically connects them through to the sales teams seamlessly. The CRM platform works almost behind the scenes, logging your sales emails, phone calls and leads as they are made, not after the fact. And because it is part of the one platform, the marketing data that has been accumulated through various touch points, from web, to download, to webinar and so on, is also immediately available to the sales team as the relationship moves closer to conversion.

 

This new extension to an already powerful mid-market solution will strengthen what is already an attractive software platform. More importantly, it presents small and medium businesses with a compelling proposition – all in one, integrated sales and marketing automation.

 

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iNeoMarketing's insight:

And THAT closes the attribution loop!! With this sequence, the marketer using HubSpot can now have a chance at true ROI measurements!! With their improved attribution tracking and their bundled CRM functionality, everything is now in one place to tie marketing activities back to revenue.

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Permission-based email marketers still finding inbox placement hard work - BizReport

Permission-based email marketers still finding inbox placement hard work - BizReport | The Marketing Technology Alert | Scoop.it
Inbox Placement Rates (IPR) varied by country to a significant degree. Overall, marketers in Europe had to contend with missing emails more than any other region but saw less email ending up in junk and spam folders than marketers in North America. No country was able to claim an IPR of more than 90%, although the UK and US came close reaching inboxes 87% of the time.


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iNeoMarketing's insight:

B2B is higher. You should be around 99%.

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What Is Tag Management & Why Should You Care? - Marketing Land

What Is Tag Management & Why Should You Care? - Marketing Land | The Marketing Technology Alert | Scoop.it

Digest...


Tag management is a new foundational platform that enables marketers to easily connect, manage and unify their digital marketing applications (e.g., web analytics, search engine marketing, email service provider, advertising, social technologies, etc.) without a lot of ongoing development work.

 

A tag, in this case, is simply another name for a piece of data-collecting code that a vast majority of digital vendors now require their customers to embed on their web pages and mobile apps.

 

With tag management, marketers or developers deploy one single tag on their pages – a master tag, so to speak – and then use an intuitive web interface to add, edit or remove any additional vendor tags in a fraction of the time it would take via manual software coding.

 

The real star of tag management, however, is something called “the data layer” — the behind-the-scenes data that drives customer interactions in web, mobile and other digital channels.

 

The data layer resides between the application layer, comprised of various mission-critical digital solutions, and the experience layer that users interact with. Through the creation and optimization of this data layer (via tag management), organizations can easily standardize the data definitions used by each application, which enables them to sync their applications more easily.

 

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iNeoMarketing's insight:

This is Part 2 of a three part series, and the best primer on tag management that I've found. Look to Google Tag Manager and Tealium for vendor expertise.

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Adaptive Content: The Omni-Channel Technique You Need to Implement - CMI

Adaptive Content: The Omni-Channel Technique You Need to Implement - CMI | The Marketing Technology Alert | Scoop.it

Digest...


Adaptive content is a content strategy technique designed to support meaningful, personalized, interactions across all channels. The urgency of supporting personalization that considers multiple channels is apparent from stats like 94 percent of businesses saying personalization is key to success, and 48 percent of shoppers saying they’d like to use a phone to shop while in stores. But it’s more than retail and B2C. Every business model is impacted. We’re now in a multi-channel world where all consumers want tailored delivery.

 

To be successful at delivering a personalized experience in our omni-channel marketplace, adaptive content is a requirement. It is content that is designed for both personalization and delivery across many channels. It’s more than feeding product or content recommendations (e.g., like Amazon or YouTube use), it can be much more than changing some artwork based on user interests, and it has to be far more than reflowing web layouts so they are workable on a specific device (responsive web design).

 

But the real meat of the content — especially long-form content like articles, marketing descriptions, how-tos, references, procedures, and more — requires that we invest in modeling and structuring our content and processes from the ground up with personalization in mind. Adaptive content is conceived, planned, and developed around the customer. Their context, their mood, their goals. This definition isn’t device- (or even technology-) specific. Adaptive content can cover all content, on all channels.

 

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iNeoMarketing's insight:

This is an important article. We dabbled in Adaptive Content about 7 years ago (way ahead of the curve), and found it incredibly effective and impossible to implement. With today's level of personalization functionality, it is achievable.

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Yes, You Can Measure ROI in Social Marketing! - ME Marketing Services, LLC

Yes, You Can Measure ROI in Social Marketing! - ME Marketing Services, LLC | The Marketing Technology Alert | Scoop.it

Digest...


Let me share with you what I consider to be measures of ROI in social marketing (and these are in no particular order).

-- >  Community Growth

-- >  Engagement Levels

-- >  Offer Redemptions

-- >  Contest Entries

-- >  Clicks

-- >  Overall Sales

-- >  Conversions (tracking pixels for ads)

-- >  Subscribers

 

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iNeoMarketing's insight:

The only one that counts is Overall Sales. Everything else is a feel-good metric. The R in ROI references return, and that return is revenue.

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The Small Business Content Marketing Toolbox - #infographic - Digital Information World

The Small Business Content Marketing Toolbox - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it
This infographic takes a look at 5 effective ways your business can use to expand its online presence.

 

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Gemma Shannon's curator insight, Today, 12:43 PM

Great infographic which showcases the five main types of content for SME's.  The key thing to remember when producing content is that one piece of content can be repurposed to create multiple forms of content - a white paper can become a blog post or an infographic for example, cutting down on labour & time as well as maximising your potential ROI.

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Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines

Semantic Mark-up for SEO – What, Why and How (Infographic) - Digital Marketing Philippines | The Marketing Technology Alert | Scoop.it
Semantic mark-up is important for the future of your SEO efforts and the best place to start is to learn the What, Why and How of Semantic Mark-up.

 

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Marketers regularly use over 100 software programs - Chief Marketing Technologist

Marketers regularly use over 100 software programs - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

Digest...


The ultimate point: there’s going to be a shipload of companies creating software for marketers, and that ecosystem will grow, not shrink. Having thousands of vendors who build software that’s relevant to marketers will seem more and more natural. In fact, you’ll be hard pressed to find a company in the marketing space that doesn’t have some software component to its business.

 

It’s the opposite of convergence into a handful of software providers. It’s ubiquity — we’re hurling towards a future where every company is a software company to some degree.

 

The “one suite to rule them all” vision is folly for two reasons: (1) with the explosion of software, and the hundreds and hundreds of programs that are connected directly or indirectly to marketing’s world, it’s impossible to integrate all of them; but that’s okay, because (2) most software doesn’t really need tight integration across that entire spectrum — the costs would outweigh the benefits.

 

IT probably shouldn’t manage the day-to-day operations of a marketing automation platform — that’s better done by the marketing team, with hands-on digital marketers, marketing technologists, and/or marketing operations staff. Marketing should adhere to rules and oversight from IT, but they should wield their tools-of-the-trade with their own hands. And they should have the predominant decision rights to choose the software tools that will best achieve their business objectives.

 

While there are reasonable debates to be made about where the boundaries should be drawn — what should be governed by IT, what should be managed by IT, what should be owned by IT — the whole point of this post is to illustrate that, at least to a certain degree, this diaspora of software has already happened.

 

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iNeoMarketing's insight:

Whether it is ambient (you're not even conscious of it), local group (MAP) or enterprise, what does it matter? So long as the operation of the software is not intrusive and simple to use, should we really care if it is integrated? Bring on the thousands of new programs: just keep it simple so that I can do my job: sell, service, support my clients.

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Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates: Jascha Kaykas-Wolff, Kevin Fann, Sean Martinez

Digest...


Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success.

 

The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we’ve come to the “Agile Age,” which is not about big ideas Mad Men-style, but lots of little ideas to test and try.

 

The second half of the book discusses the mindsets and tools required for success in agile work, and examples are given throughout the text in the form of case studies on companies like Netflix, 3M, Microsoft, Domino’s Pizza, and Dell Computer.

 

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iNeoMarketing's insight:

This is an FYI. As Scott Brinker has said many times over, how you structure agile marketing can be up to you, so long as you proceed with it.

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Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ

Does Video + Social = Digital Marketing's Sweet Spot? | ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


Why the hard push to merge the two mediums? Video is becoming a force to be reckoned with, particularly when it comes to inciting a consumer response. One survey from mobile video company Animoto found that 73 percent of consumers are more likely to purchase a product if they see a video about it first. Seventy one percent said that watching a brand video delivers "a positive impression" of that brand, and 58 percent of survey participants consider companies that create video content "more trustworthy."

 

Here's how you can leverage the link between video and social media to ensure your video content is a success.

>> Create content that people can empathize with

>> Keep content light

>> Optimize videos for sharing. Beyond posting to your social media accounts, it's important to optimize online videos to improve their discoverability. URLs should be short and contain your most important keywords. On sites like YouTube, elements such as title, description, and captions should be optimized for search. Videos should always include social media share buttons. These things all lay the groundwork for content marketing success.

>> Post your videos to YouTube

 

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iNeoMarketing's insight:

Beating the dead horse.


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Best CRM software: Fall 2014 rankings from G2 Crowd

Best CRM software: Fall 2014 rankings from G2 Crowd | The Marketing Technology Alert | Scoop.it

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Sensible Blogging Checklist [Infographic] - B2B Infographic

Sensible Blogging Checklist [Infographic] - B2B Infographic | The Marketing Technology Alert | Scoop.it

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