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Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim | #TheMarketingAutomationAlert

Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
We talk a lot about marketing automation these days and for good reason. In the new world order of Internet marketing it is a volume game.


Excerpt...


With a very small percentage of both B2C and B2B marketers using marketing automation extensively there is plenty of room for marketing automation options to grow. By the way, what in the world is limited use of marketing automation? The reality is that you are either way in or you are not really doing it at all.

 

So why the limited use? Well, simply put, content marketing and other forms of inbound marketing are hard to do. There’s nothing more to say really.

 

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marketingIO's insight:

There's upside, but that upside continues to shrink. Note the early reports of a high degree of system failure: 30%. And that's failure due to humans not the applications.

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Less Than 10% Of Companies Are Using Marketing Automation, Here's Why - Forbes

Less Than 10% Of Companies Are Using Marketing Automation, Here's Why - Forbes | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

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4 CRO Tactics to Implement Today | Commerce Sciences Blog

4 CRO Tactics to Implement Today | Commerce Sciences Blog | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews - Marketo

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews - Marketo | The Marketing Technology Alert | Scoop.it
B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality. The funnel is dead, says May Petry, VP of Digital Marketing at HP, and social buying reigns instead. During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. By filling the need for trustworthy insight from peers, the yelpification of enterprise technology helps buyers make more informed decisions.

Yelpification helps turn customers into advocates. Demand Gen Report’s 2014 B2B Buyer Behavior Survey shows that 72% of surveyed professionals look to peer networks for information when making B2B purchasing decisions. So, it’s clear that influencers’ opinions have real weight in a buyer’s mind. Yelpified sites can provide a direct method for these professionals to be active in their support of your brand, without the implied bias of when their opinions are presented through your company. Additionally, these sites can be invaluable in identifying which customers would be excited to share their experiences with your brand and can help you to launch a successful customer advocacy program.


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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CMOs Value Visual Content, While Industry Remains Unprepared [Study] - ClickZ

CMOs Value Visual Content, While Industry Remains Unprepared [Study] - ClickZ | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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2015 Subject Line Analysis Report - Adestra

2015 Subject Line Analysis Report - Adestra | The Marketing Technology Alert | Scoop.it

"Following on from our wildly popular report in 2013, in this year’s edition we’ve taken things to the next level. We’ve looked at more than 3 billion emails, and picked over 300 keywords across four industries:

  • Retail & B2C
  • Conferences & Events
  • Media & Publishing
  • B2B, Professional Services & Financial


Because your subject line is the key way to get your brand in front of your customers. Your subject lines deserve lots of attention, and this report will be your guide to optimizing them. You’ll learn what words cause higher open rates, and which ones cause more unsubscribes."


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 


marketingIO's insight:

Yeah, you want to download this. Behind a reg form.

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Choose Your Chat Vendor From These 5 Categories - Forrester

Choose Your Chat Vendor From These 5 Categories - Forrester | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Click through for representative vendors.

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Predictive analytics startup Framed launches out of beta - VentureBeat

Predictive analytics startup Framed launches out of beta - VentureBeat | The Marketing Technology Alert | Scoop.it
Framed Data, a startup with an application that helps software company salespeople retain existing customers and increase sales, is launching today after more than a year in beta.

The startup has built up more than 1,000 customers, with almost half of them in software-as-a-service (SaaS), according to founder and chief executive Thomson Nguyen in his blog post on the news today. Now the trick is to keep these customers hooked and attract more. The launch comes eight months after Framed announced a $2 million seed round; at that point, the startup had more than 600 customers.


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Salesforce Announces Instagram Integration - The Hub

Salesforce Announces Instagram Integration - The Hub | The Marketing Technology Alert | Scoop.it
Salesforce today unveiled a new slew of tools for its Marketing Cloud that will enable marketers to engage customers on Instagram. The cloud computing company debuted Social.com for at-scale campaign management; Active Audiences for unlocking and syncing CRM data to optimize advertising; and Social Studio for publishing, engagement, customer service, and analytics.


marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

FYI.

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Duke University sees a 400 percent increase in conversions using LinkedIn Sponsored InMail - LinkedIn

Duke University sees a 400 percent increase in conversions using LinkedIn Sponsored InMail - LinkedIn | The Marketing Technology Alert | Scoop.it

"Why? Sponsored InMail was the perfect vehicle for a number of reasons, but especially because:
1) It’s personal. Sponsored InMail is the most direct way to engage prospects on LinkedIn, like tapping a colleague on the shoulder at a networking event and saying, “Hey, did you see this?”
2) It’s professional. If you’re targeting people with a professional mindset, focused on furthering their careers—look no further than LinkedIn.
3) It’s oh-so targeted. Duke was able to segment by seniority, geography, and degree to reach just the right prospects."


This scoop comes to you compliments of marketingIO.                                                          

marketingIO's insight:

Now if they could only do something with their baseball program.

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 8/4/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing has transitioned to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Streamlining the Selection of Marketing Technology - Relevance

Streamlining the Selection of Marketing Technology - Relevance | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

To no surprise the author is from SelectHub, but that doesn't mean I shouldn't bring this source of assistance to you. Good stuff.

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Mark E. Deschaine, PhD's curator insight, August 4, 7:25 AM

To no surprise the author is from SelectHub, but that doesn't mean I shouldn't bring this source of assistance to you. Good stuff.

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The E-Commerce Stack: A Discovery Process for Entrepreneurs - G2 Crowd

The E-Commerce Stack: A Discovery Process for Entrepreneurs - G2 Crowd | The Marketing Technology Alert | Scoop.it
1. E-COMMERCE PLATFORM DECISION
2. DOMAIN NAME DECISION
3. SSL SELECTION, PURCHASE, & INSTALLATION
4. PAYMENT GATEWAY
5. SHIPPING PROVIDER SELECTION
6. SITE HIERARCHY/CATEGORY MAPPING
7. PRODUCT ASSETS: PICTURES, DESCRIPTIONS, PRICING


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Smart stack!

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3 Stats That Will Change Your Product Marketing Strategy - Kapost

3 Stats That Will Change Your Product Marketing Strategy - Kapost | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Counting likes and page views is easy — calculating real attribution is hard - VentureBeat

Counting likes and page views is easy — calculating real attribution is hard - VentureBeat | The Marketing Technology Alert | Scoop.it

"...multi-touch revenue attribution — which incorporates campaign, customer, revenue, and funnel stage data — helps marketers potentially evaluate performance across every touch point in the buying process. It’s not a new concept, but the rise in channels, platforms, and sheer raw data available to customers can render it an inefficient use of time for highly paid data scientists.

While we’re still a ways off from a truly repeatable marketing ROI model that can be applied to all types of businesses, there’s room for optimism, and tons to learn from the growth-oriented marketers of the highest pedigree."


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

From a MarTech perspective, we're not there yet.

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8 Inbound Marketing Reports You Can't Live Without - Forbes

8 Inbound Marketing Reports You Can't Live Without - Forbes | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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The best A/B testing idea you never knew about…until now | B2B News Network

The best A/B testing idea you never knew about…until now | B2B News Network | The Marketing Technology Alert | Scoop.it

"Here’s a three-step process Sharp says marketers can use to better understand and profit from A/B testing results.

First, take that list of ideas you’ve got and throw it in the trash bin. Really. Some of those ideas are likely to be quite good, but are they important for you and your goals? Most of them won’t be. There is a need to avoid what Sharp refers to as the “curse of knowledge,” a sort of cognitive bias that can cause those with an abundance of knowledge or expertise to be blind to thinking about problems from different perspectives.

Next, listen to your customers and prospects. Ask the right questions. This sounds obvious, but are you really asking and listening to the reasons why people are—or aren’t—converting? Utilizing analytics tools like Qualaroo, which enable website surveys to uncover customer insights that lead to better business results, can be extremely helpful, allowing you to ask simple, straightforward questions like, “If you’re not going to sign up today, can you tell us why not?” Also, if your business offers customers and prospects live chat, carefully review what goes on with that project. There’s no point developing a customer-service process without checking in to see if it’s viable for your long-term business model.

Finally, use a framework to make decisions about what to test and when. You are not going to quadruple your conversion rate overnight, but just having a framework will be helpful. Test objectives in one to two sentences. Formulate and write down your hypotheses."


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marketingIO's insight:

A/B Testing: one of the most underutilized and misused concepts. Why isn't it done and done correctly? 9 times out of 10: it's not built into the project plan.

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Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel? - Marketo | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

As usual...TEST!

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Why are B2B Content Strategies Important | CMO Council™

Why are B2B Content Strategies Important | CMO Council™ | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

The accompanying report can be found here:  https://www.cmocouncil.org/download-center.php?id=296# 

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Top 10 tech platforms for UK marketers in 2015 - Smart Insights

Top 10 tech platforms for UK marketers in 2015 - Smart Insights | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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The Twitter Roadmap to Getting More Retweets, Favorites & Clicks - Digital Information World

The Twitter Roadmap to Getting More Retweets, Favorites & Clicks - Digital Information World | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Monday, 8/3/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Customer Experience Matrix: VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix: VEST Report: Competition in B2B Marketing Automation Isn't About Features | The Marketing Technology Alert | Scoop.it

From David Raab: "Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Look here for more information or to make a purchase."

marketingIO's insight:

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

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Mark E. Deschaine, PhD's curator insight, August 2, 1:49 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

massimo facchinetti's curator insight, August 2, 2:18 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

Please click through for more information. The word is: "stability." But that was before the nuttiness occurring at HubSpot.

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Marketing Automation for the New Buyer's Journey - Act-On

Marketing Automation for the New Buyer's Journey - Act-On | The Marketing Technology Alert | Scoop.it

"Where do you start with marketing automation tech?


Getting started with marketing automation can be a daunting task – with so much information available, where do you start? Start with your buyer. Create your programs around what you know about your buyers, and build out from there:

1) Map out typical buying stages.
Take a close look at how your best customers make buying decisions. Are there common trigger events that cause prospects to start investigating new solutions? Common questions or challenges that must be overcome? Tip: talk to your sales team. They’ll have a pretty good idea of common decision stages.


2) Map out programs and activities that will help you get in front of buyers at each stage.
What do you need to do to get in front of buyers at each stage of the journey? Here you map out tactics, required content, and initiatives necessary to start getting in front of buyers as they begin to make their decision. For example, if most of your buyers start with a web search, creating great web content that’s optimized for search engines should be on the top of your list.


3) Map out the systems and technologies needed to support the initiatives outlined in step 2.
What technical systems do you need to support your activities? Ensure that your marketing automation platform meets your key requirements and has the flexibility to integrate with other technologies as your business needs expand. For instance: if SEO is one of your key tactics, you’ll need an SEO auditing tool, a feature that’s baked into top marketing automation platforms."

marketingIO's insight:

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

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Mark E. Deschaine, PhD's curator insight, August 2, 1:49 PM

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

An attempt at Lifecycle Marketing. The concept needs to be inherent in the marketing automation software, i.e., it is difficult to manualize it.

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The Account Based Marketing Technology Stack Emerges - TOPO

The Account Based Marketing Technology Stack Emerges - TOPO | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. 

marketingIO's insight:

To date, the definitive list of MarTech requirements to successfully implement ABM (until Engagio comes to market, as well as the output from the recent Demandbase funding).

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Jean-Pierre Blanger's curator insight, August 2, 4:22 PM

To date, the definitive list of MarTech requirements to successfully implement ABM (until Engagio comes to market, as well as the output from the recent Demandbase funding).

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Benefits of Outsourcing Marketing Activities - Duct Tape Marketing

Benefits of Outsourcing Marketing Activities - Duct Tape Marketing | The Marketing Technology Alert | Scoop.it

Let marketingIO create a new approach for your inbound and outbound marketing…and realize more revenue. 

marketingIO's insight:

Here's the one that was missed: there's a much wider swath of MarTech knowledge...and expertise.

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