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Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim | #TheMarketingAutomationAlert

Marketing Automation Has Plenty of Room for Growth - Marketing Pilgrim | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
We talk a lot about marketing automation these days and for good reason. In the new world order of Internet marketing it is a volume game.


Excerpt...


With a very small percentage of both B2C and B2B marketers using marketing automation extensively there is plenty of room for marketing automation options to grow. By the way, what in the world is limited use of marketing automation? The reality is that you are either way in or you are not really doing it at all.

 

So why the limited use? Well, simply put, content marketing and other forms of inbound marketing are hard to do. There’s nothing more to say really.

 

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iNeoMarketing's insight:

There's upside, but that upside continues to shrink. Note the early reports of a high degree of system failure: 30%. And that's failure due to humans not the applications.

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Time to Embrace MarTech...

Time to Embrace MarTech... | The Marketing Technology Alert | Scoop.it
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The Top 12 MarTech Articles Curated Thursday, 3/26/15

Today’s curated articles collected for your quick review:

>> B2B Marketing Automation Platforms 2015: A Marketer's Guide - Digital Marketing Depot

>> 8 Simple Steps to Lead Nurturing Success - MarketBridge

>> Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps - Act-On

>> Five Ways Marketing Technology Will Transform Our Industry - Profs

>> 9 Ways Optimized Content Can Improve Your LinkedIn Visibility - SEMrush Blog

>> CallidusCloud Announces the Predictive Sales Performance Platform - CallidusCloud

>> HubSpot aims to make better connections via acquisition of Rekindle - FierceCMO

>> The 7-Day Lead Gen Landing Page Course - Unbounce

>> Must Try Marketing Tactics Used by 5 of the Biggest SaaS Companies - KISSmetrics

>> “5 Problems Every B2B Salesperson Faces” By Visualistan - B2B News Network

>> Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch

>> The First 100 Days For CMOs And Digital Marketers [INFOGRAPHIC] - Gartner

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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B2B Marketing Automation Platforms 2015: A Marketer's Guide - Digital Marketing Depot

B2B Marketing Automation Platforms 2015: A Marketer's Guide - Digital Marketing Depot | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

GET. THIS. NOW.


It's an update from previous editions, and we know how the MA industry continues to dramatically change. And it was written by Scott Brinker.

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8 Simple Steps to Lead Nurturing Success - MarketBridge

8 Simple Steps to Lead Nurturing Success - MarketBridge | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Remember that Lead Nurturing is one of the basic components to Inbound Marketing, and it's role in Outbound is questionable, i.e., members of your DB should receive customized, personalized communications based on who they are (persona) and where they are in the buyer's journey.

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Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps - Act-On

Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps - Act-On | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Just remember that each piece needs to be personafied.

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Five Ways Marketing Technology Will Transform Our Industry - Profs

Five Ways Marketing Technology Will Transform Our Industry - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Already in progress...

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9 Ways Optimized Content Can Improve Your LinkedIn Visibility - SEMrush Blog

9 Ways Optimized Content Can Improve Your LinkedIn Visibility - SEMrush Blog | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

This is a newfound gem, and easy to execute. Should take you no more than 1 hour to finish.

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CallidusCloud Announces the Predictive Sales Performance Platform - CallidusCloud

CallidusCloud Announces the Predictive Sales Performance Platform - CallidusCloud | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

FYI, as predictive continues to make its inroads into MAPs.

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HubSpot aims to make better connections via acquisition of Rekindle - FierceCMO

HubSpot aims to make better connections via acquisition of Rekindle - FierceCMO | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Continued product expansion, fueled by the recent IPO. This is a nice-to-have feature, and certainly helps to keep the DB clean.

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The 7-Day Lead Gen Landing Page Course - Unbounce

The 7-Day Lead Gen Landing Page Course - Unbounce | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Oh you definitely want to bookmark and incorporate into your training agenda! Unbounce is the knowledge leader in landing page (while MECLABS is the testing leader). 

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Must Try Marketing Tactics Used by 5 of the Biggest SaaS Companies - KISSmetrics

Must Try Marketing Tactics Used by 5 of the Biggest SaaS Companies - KISSmetrics | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

There's far more detail when you click through, but you get the idea that all five have a common theme: focus on one thing.

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Vicky Gillies's curator insight, Today, 1:15 PM

Now this HAS got me thinking!

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“5 Problems Every B2B Salesperson Faces” By Visualistan - B2B News Network

“5 Problems Every B2B Salesperson Faces” By Visualistan - B2B News Network | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch

Infographic: Mobile Marketing is Taking Over Digital Marketing | Mobile Marketing Watch | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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The First 100 Days For CMOs And Digital Marketers [INFOGRAPHIC] - Gartner

This scoop comes to you compliments of ineomarketing.com.                                           

                                         

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The Top 15 MarTech Articles Curated Wednesday, 3/25/15

Today’s curated articles collected for your quick review:

>> 3 Essential Social Media Marketing Resources - Kapost Content Marketing Blog

>> A Framework for Building Buyer Personas - SiriusDecisions and SalesFusion

>> How To Take Your Marketing Analytics To The Next Dimension -- Literally - Marketing Land

>> Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps - AdAge

>> How to Use LinkedIn to Impact Every Stage of the Marketing Funnel - LinkedIn

>> Transform your marketing strategy with marketing automation and video - Qumu

>> Leadspace adds B2B intent data via partnership with Madison Logic - FierceCMO

>> New Facebook Features Provide Training for Marketers - ClickZ

>> Best practice for marketers: How to build a professional rapport with IT | MyCustomer

>> Best Social Media Monitoring Tools: Spring 2015 report - G2

>> How to Nurture Your Leads With Narrative [Infographic] - Profs

>> Worst Case Scenario for Technology Buyers - No Decision - Gartner

>> 18 marketing clouds: Who's killing it and why? (webinar) | VentureBeat

>> 9 steps for building your B2B marketing technology stack - Heinz Marketing

>> Marketers Should Trash Their Tech Stacks - AdExchanger

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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3 Essential Social Media Marketing Resources - Kapost Content Marketing Blog

3 Essential Social Media Marketing Resources - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

FWIW

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A Framework for Building Buyer Personas - SiriusDecisions and SalesFusion

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

One of the best frameworks for building personas that I've seen. If you're a Sirius subscriber, you can access it here: http://www.salesfusion.com/wp-content/uploads/2014/12/Webinar-Dec-16-Transform-your-Marketing-Data-into-Actionable-Buyer-Personas.pdf 

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How To Take Your Marketing Analytics To The Next Dimension -- Literally - Marketing Land

How To Take Your Marketing Analytics To The Next Dimension -- Literally - Marketing Land | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is the Dimensions section of GA:  https://support.google.com/analytics/answer/1033861?hl=en&ref_topic=2709827 

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Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps - AdAge

Twitter Starts Testing Autoplay Videos in iPhone, iPad Apps - AdAge | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

FYI

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How to Use LinkedIn to Impact Every Stage of the Marketing Funnel - LinkedIn

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Yeah, it's a big LI promo, but it collects all the LI features into one deck.

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Transform your marketing strategy with marketing automation and video - Qumu

Transform your marketing strategy with marketing automation and video - Qumu | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Behind a reg form. Amazing that there are dearth of video-centric landing pages (even GIFs).

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Leadspace adds B2B intent data via partnership with Madison Logic - FierceCMO

Leadspace adds B2B intent data via partnership with Madison Logic - FierceCMO | The Marketing Technology Alert | Scoop.it
Leadspace announced that it has partnered with Madison Logic to add B2B customer intent data to its platform. The company said the partnership will give B2B marketers insight into their customer buying research, helping them score and prioritize leads for immediate action.

"By bringing together best in class insight and intent data at the individual level, Leadspace's clients are starting to see the predictive analytics really pay off in both net new pipeline creation and improved conversion rates," said Doug Bewsher, CEO of Leadspace, in a statement. "Predictive Analytics is moving rapidly from the realm of early adopters, to a must-have requirement for every B2B marketing team."

The company also unveiled Profile Wizard, a self-service tool designed to automate the process of building Ideal Customer Profiles (ICPs).


iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

The inevitable continues. It's starting to become a situation where if 3rd party data is not bundled, you're not competitive.

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New Facebook Features Provide Training for Marketers - ClickZ

New Facebook Features Provide Training for Marketers - ClickZ | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And recognition that FB is a vendor. T and LI need the same.

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Best practice for marketers: How to build a professional rapport with IT | MyCustomer

Best practice for marketers: How to build a professional rapport with IT | MyCustomer | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

It's also defensive: you want to build that relationship so that you're not subsumed by the CIO.

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Best Social Media Monitoring Tools: Spring 2015 report - G2

Best Social Media Monitoring Tools: Spring 2015 report - G2 | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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