We talk a lot about marketing automation these days and for good reason. In the new world order of Internet marketing it is a volume game.
With a very small percentage of both B2C and B2B marketers using marketing automation extensively there is plenty of room for marketing automation options to grow. By the way, what in the world is limited use of marketing automation? The reality is that you are either way in or you are not really doing it at all.
So why the limited use? Well, simply put, content marketing and other forms of inbound marketing are hard to do. There’s nothing more to say really.
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