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Will You Really Need a Higher SEO Budget in 2014? | WordStream | #TheMarketingAutomationAlert

Will You Really Need a Higher SEO Budget in 2014? | WordStream | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
Do you really need to raise your SEO budget in 2014? Here are some reasons you do need to increase your search engine optimization budget, and by how much.


Excerpt...


4 Reasons Why You Need a Higher SEO Budget in 2014

-- >  Your content marketing strategy is changing. With things like the Hummingbird update, it’s clear that Google is trying to move toward a more conversational approach to search as opposed to single keywords. This will change the way that you should be writing and optimizing your content, and it’s going to take a lot of time and a lot of experienced minds to make this transition.

-- >  Google “Not Provided” data has changed. Now that all organic search data is encrypted, the way that a company evaluates terms and phrases that the target audience uses is going to change. A few new strategies will need to be put in place and mastered, and again, you need a solid and experienced team to make it happen (which of course will cost a pretty penny).   

-- >  Everyone has someone in charge of social media. Believe it or not, this is actually something a little bit more recent. In past years the importance of social media has been stressed, but hiring a full-time professional to manage social media wasn’t always at the top of the priority list. This year it is, so if you hope to keep up with your competition, hiring someone with actual social media experience is going to be necessary.

-- >  In-depth articles show that more is better. It’s true that people like to be able to glance over a piece of text and find the answers they need, but this doesn’t mean the article should be short. A long, detailed article (1000+ words), made more readable with the help of bullet points and subheadings, is often what Google is looking to rank. They recently introduced an “in-depth article section” that showcases these longer pieces of content, so it’s clear Google hopes to move in this direction.

 

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marketingIO's insight:

The author also states "Although we can’t put an exact number on it, for most companies raising your budget by 30 percent should do the trick (in my personal opinion)."


That's not it. The SEO budget add-on will probably be an additional body or additional hours from your outside agency. Why? It's a result of additional content distributed through social, and the demands to continually optimize this content.



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Your Must-Read MarTech Digest™, for Friday, 7/22/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 7/22/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes

Tools For CMOs That Are Making Outbound Marketing Hot Again - Forbes | The MarTech Digest | Scoop.it
• LeadGenius. LeadGenius enables B2B companies to identify accurate contact information for every account in the US that fits their ideal customer profile. 

• Close.io. Close.io can be used to track workflow, letting sales teams make calls and send emails directly through the platform, with each communication logged. 

• Prezi. Presentations are an important part of closing deals. Prezi is a unique presentation tool, helping teams turn concepts into visually powerful sales pitches. 

• Geopointe. For sales teams that hit the road each day, Geopointe provides location-based Salesforce data, with accounts clustered by locations. The app can also help sales managers with territory management and easily divide accounts among team members.
marketingIO's insight:

Please dump PowerPoint for Prezi.

 

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Popular Social Networks With Marketers - Profs

Popular Social Networks With Marketers - Profs | The MarTech Digest | Scoop.it
marketingIO's insight:

Where's that grain of salt?

 

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Employee Advocacy and Engagement | LinkedIn Elevate

Employee Advocacy and Engagement | LinkedIn Elevate | The MarTech Digest | Scoop.it
marketingIO's insight:

Just a reminder that Elevate will be available come Q3 (by invite only right now). It's positioned as an employee tool, but you can obviously see the LeadGen benefits. Let's see if MS gets involved.

 

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5 Essential Marketing Automation Features for Better Sales - AgileCRM

5 Essential Marketing Automation Features for Better Sales - AgileCRM | The MarTech Digest | Scoop.it
1. Contact Insights
2. Triggered Emails
3. Lead Scoring

4. Lead Response Time
These alerts help reduce the response time and ensure that sales reps follow-up within five minutes, which in turn increases the lead qualifying success rate.

5. Sales Alert
Sending real-time alerts to sales reps streamlines the process between the marketing and sales teams. Imagine if a sales rep just closed an opportunity with a lead, and this lead went to the pricing page again. Here, the sales rep can get an alert about the lead’s behavior and the rep can make another call to convert this opportunity to a deal and close it.
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Best Marketing Automation Software in 2016 | G2 Crowd

Best Marketing Automation Software in 2016 | G2 Crowd | The MarTech Digest | Scoop.it
Learn what the best Marketing Automation Software is and what features define it. Read 4055 reviews of 110 different Marketing Automation solutions.
marketingIO's insight:

Current state of the state from G2.

 

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How to Structure a Marketing Team in 2017 - DeeplyDigital

How to Structure a Marketing Team in 2017 - DeeplyDigital | The MarTech Digest | Scoop.it
marketingIO's insight:

Missing: Data? SEO? Marketing Ops? Here's our take: http://img.scoop.it/wBC7qFu-_iW6WjMvK81Tz0QiFg_h6xvI8ufC6LhnDxU=

 

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The Marketing Cloud July 2016 Release is Now Live! - Salesforce

The Marketing Cloud July 2016 Release is Now Live! - Salesforce | The MarTech Digest | Scoop.it
Highlights of this release:

1. Email Studio and Content Builder Generally Available: Marketing Cloud's Email Studio is now generally available to all customers (with a rolling launch). Email Studio includes an entirely new email creation and send flow, ensuring the accuracy of email content. Content Builder is our powerful content management tool which allows you to consolidate assets in a single location. Upload images and content, making them searchable and easy to tag. Use out-of-the-box templates to create emails with a drag-and-drop interface. 

2. Approvals Service for Content Builder Emails

3. Send Email from the Marketing Cloud Mobile App

4. Predictive Scores (Beta)

5. Cancel In-Progress SMS/MMS Sends for MobileConnect

6. Campaign Management in Advertising Studio

7. Link Level Engagement Splits for Journey Builder

8. Salesforce Sends for Content Builder
marketingIO's insight:

Powerful.

 

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Your Must-Read MarTech Digest™, for Thursday, 7/21/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 7/21/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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6 Success Factors for Adopting Marketing Automation - Act-On Marketing Action Blog

6 Success Factors for Adopting Marketing Automation - Act-On Marketing Action Blog | The MarTech Digest | Scoop.it
#1: Get your website in order
#2: Have a messaging strategy and good content
#3: Prepare your list
#4: Prepare your lead generation strategy
#5: Set appropriate expectations
#6: Use outside resources strategically
marketingIO's insight:

A few missing components: a common understanding with sales, integration issues, analytics and report, etc.

 

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Surge in bot creation leads to rise of bot directories - VentureBeat

Surge in bot creation leads to rise of bot directories - VentureBeat | The MarTech Digest | Scoop.it
Bots.directory covers all the messaging platforms mentioned above. It also supports filtering by categories. You choose a platform and category and the bots will be sorted by the defined parameters.

BotFinder is another chatbot store. Apart from the abovementioned platforms, it also includes Skype bots.

BotPages offers a long list of bots that work with the most popular messaging platforms including Twitter, WhatsApp, Viber, Line, and others.

Botlist provides bots that fit every taste. In addition to the above platforms, it supports Android, iOS, email, SMS, and others. This means that the store is not limited to text messengers only, but spills over to bots that can function far beyond what you can do in a chat.

Telegram Bot Store offers a variety of bots for its platform. You can sort them by categories, looking at recently added bots, the best new bots, or the bots that are at the top of the charts.
marketingIO's insight:

Directories where you can find bots, and where you can make bots available.

 

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26 WordPress Plugins for Social Media Marketers : Social Media Examiner

26 WordPress Plugins for Social Media Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Social Profile Integration Plugins

#2: Social Sharing and Follow Plugins

#3: Administrative Plugins

#4: Comment and Discussion Plugins

#5: Bonus Plugins
marketingIO's insight:

Please CT for the full collection. Very nice!

 

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5 things you need to know about account-based marketing - CIO.com

5 things you need to know about account-based marketing - CIO.com | The MarTech Digest | Scoop.it

Why is ABM important?

  • It's really hard to turn leads into customers
  • Marketers need fresh tactics
  • Marketing personas only go so far
  • New tech makes account-based marketing programs easier to scale
  • Marketing is a more important revenue generator than ever before
  • Sales and marketing are more inclined to collaborate
marketingIO's insight:

One of the better primers on ABM, and chock full of links to ABM reports.

 

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CMO Survey: Which Emerging Technology Will Transform the Customer Experience? - Profs

CMO Survey: Which Emerging Technology Will Transform the Customer Experience? - Profs | The MarTech Digest | Scoop.it
Marketing Strategy - Senior marketers say Big Data is the emerging technology that will have the biggest impact on the customer experience, according to recent research from the CMO Council and SAP Hybris.
marketingIO's insight:

MIA: Vulcan Mind Meld.

 

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RankBrain’s potential effect on your paid search campaigns | Search Engine Watch

RankBrain’s potential effect on your paid search campaigns | Search Engine Watch | The MarTech Digest | Scoop.it
My advice for advertisers is to get your landing pages RankBrain-ready:

  • Understand your audience.
  • Give your pages clear, unique themes.
  • Use alternate keyword variations throughout your copy that still relate to the page theme.
These are methods that have always been helpful to successful search advertising in the past, but they become even more important moving forward.
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Goals for Developing Predictive Analytics Capabilities - eMarketer

Goals for Developing Predictive Analytics Capabilities - eMarketer | The MarTech Digest | Scoop.it
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B2B Customers Demand More Personalization In Email - Demand Gen Report

B2B Customers Demand More Personalization In Email - Demand Gen Report | The MarTech Digest | Scoop.it
Email marketing: Most (if not all) B2B marketers are leveraging it. But are they doing it right? It depends on who you ask. When done properly, email is still a very strong channel for engaging with B2B buyers. Companies such as Uberflip, with email open rates that range from 34% to 53%, can attest to it.

According to Salesforce’s 2016 State Of Marketing Report, 80% of marketers agree that email is core to their business; and nearly half (49%) of those marketers say email is directly linked to their business’ primary revenue source.

Yet while marketers may believe they are leveraging email to its fullest potential, the customer thinks otherwise.
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4 Proofreading Tools to Get Error Free Articles | Digital Marketing Xpertz

4 Proofreading Tools to Get Error Free Articles | Digital Marketing Xpertz | The MarTech Digest | Scoop.it
1. Grammar Base
2. PolishMyWriting 
3. how-do-you-spell.net
4. Spellchecker
marketingIO's insight:

CT for links and descriptions.

 

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Customer Experience Matrix: Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

This makes a lot of sense to me. Marketing operations was Aprimo’s original product and greatest competitive strength. It’s about as unsexy a business as you can imagine, and one that has mostly been merged into larger marketing suites by vendors like SAS, IBM, Adobe, SAP, Oracle, and Infor.  It has also been strangely divided between enterprise systems, like Aprimo’s, and specialists in distributed marketing (basically sharing assets with branch offices and channel partners such as distributors, agents, franchisees, etc.) such as Zift Solutions, BrandMuscle and Sproutloud. Revenew competes in the latter arena, so it’s a nice complement to Aprimo’s marketing operations features. In a conversation yesterday, Marlin and Aprimo management told me they hope that an offering that combines enterprise and distributed marketing operations management will be appealing to companies that now do them with separate systems.
marketingIO's insight:

A Lazarus, but alas too late. We'll see.

 

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Your Must-Read MarTech Digest™, for Wednesday, 7/20/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 7/20/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 

 

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What marketers need to know about DMARC - Marketing Land

What marketers need to know about DMARC - Marketing Land | The MarTech Digest | Scoop.it
Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based Message Authentication, Reporting & Conformance), a change that could cause some brands’ deliverability rates to plummet. Change is coming. DMARC authentication is becoming an important part of the email marketing landscape, and if marketers aren’t up to speed, it could spell disaster for their brands.

marketingIO's insight:

Please CT for a description of DMARC. My intent was to make sure you knew about the forthcoming changes. Heads-up.

 

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Ad Spend Calculator | HubSpot

Ad Spend Calculator | HubSpot | The MarTech Digest | Scoop.it
Stuck trying to plan your ads budget? Use this data driven advertising ROI calculator to focus your strategy on driving profit.
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5 Actionable Google Analytics Reports to Improve Your Marketing Today - KISSmetrics

5 Actionable Google Analytics Reports to Improve Your Marketing Today - KISSmetrics | The MarTech Digest | Scoop.it
1. Conversion Rates between Mobile & Desktop
2. Identifying How to Improve Paths through Your Site
3. ‘Low-Hanging Fruit’ Pages to Improve for Search
4. Top Search Pages Leaking Visitors
5. Top Converting Content to Improve Internal Linking
marketingIO's insight:

Please CT for the details.

 

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4 Scrappy Content Hacks for Your Marketing Toolbox - Marketo

4 Scrappy Content Hacks for Your Marketing Toolbox - Marketo | The MarTech Digest | Scoop.it

Hack #1: Relentlessly Repurpose Content

Hack #2: Utilize Historical Content

Hack #3: Curate Content

Hack #4: Encourage User-Generated Content

marketingIO's insight:

 

 

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Valeria Magoni's curator insight, July 20, 10:36 AM

An interesting article about the best content marketing hacks, by Marketo (if you don't know Marketo... check this page!)

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How to Develop a Web Strategy From Scratch [Step-by-Step] - BlueWire Media

How to Develop a Web Strategy From Scratch [Step-by-Step] - BlueWire Media | The MarTech Digest | Scoop.it
Table of Contents
  • What is a Web Strategy?
  • Web Strategy Planning Template Infographic
  • How to Use the Web Strategy Planning Template
  • Outcomes of Your Web Strategy
  • Your Website
  • Google
  • Back Links
  • Social Media and Content Marketing
  • Documenting Your Web Strategy
  • What Should You Do Next?
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