The Marketing Tec...
Follow
Find
184.8K views | +33 today

Receive "The Daily Marketing Technology Alert" Newsletter

Receive The Marketing Technology Alert newsletter each day. Sign up here. Your privacy is protected, and we will only email the newsletter to you.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

Marketing to Aggressive Technology Buyers - Gartner | #TheMarketingAutomationAlert

Marketing to Aggressive Technology Buyers - Gartner | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Key excerpt...


[We] looked at the most influential marketing activities across all buyers, and our new note identifies some of the more salient differences that we saw specifically with aggressive buyers. That includes:

  • Aggressive buyers deem most types of marketing activities as being more influential than their peers do.
  • Since they are early adopters, aggressive buyers don’t need or want large numbers of references to move forward in the buying cycle
  • After the sale, aggressive buyers  want their provider to engage with them to find more ways to capture value and influence product direction.

 

Aggressive buyers are voracious consumers of information and are far more willing to get information from, and engage with, providers as part of their exploration and evaluation process. They are also far more receptive to engaging with providers through any and all marketing channels. But once they have purchased, they want their providers to partner with them and help them get the most out of their willingness to take risks.

 

If you are in an emerging technology market or have a disruptive, innovative technology for a more established market, then you should absolutely target aggressive buyers. But make sure to remember the lessons from the consumer world. Your hipster friend, the one with the new phone, or funky eyeglasses,or futuristic-looking golf club isn’t being influenced by People Magazine or the 11:00 news.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

iNeoMarketing's insight:

Geared toward technology buyers, but absolutely applicable to all types of buyers: a slide of the early adopter. Just be ready to cut a deal. You may want to build this as a separated persona.


more...
No comment yet.
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

No Soup for You

Clients are taking us away from The Marketing Technology Alert (how dare they!). That's twice in two weeks. 


If I could buy you an adult beverage as a means of apology, I would. Have a good weekend.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Your 11 Must-Read Marketing Technology Summaries, Curated Thursday, 4/16/15

Today’s digests of curated articles summarized for your quick review:

>> Why Marketing Clouds Make No Sense – TechCrunch: http://sco.lt/5eqLk9

>> MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions – VentureBeat: http://sco.lt/8pLAXJ

>> Marketers Need Insights Artists, Not Data Scientists – AdExchanger: http://sco.lt/8Ay0Kf

>> Survey: Small Businesses Want Marketing-Automation Software - Ad Age: http://sco.lt/8u5Orp

>> Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog: http://sco.lt/4jSxE1

>> Extend Your Team with Marketing Technologists – iNeoMarketing: http://sco.lt/94juLJ

>> B2B Marketers on Their Most Important Go-to-Market Strategies – MarketingCharts: http://sco.lt/80uwhl

>> Are digital marketers headed for a wipeout? - CIO.com: http://sco.lt/8yjuMr

>> Blogs, social media not as important to B2B buying process as marketers assume – BizReport: http://sco.lt/5BPtRJ

>> Social Media Ad Spending to Hit $24 Billion This Year – WSJ: http://sco.lt/8Khuvh

>> Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud: http://sco.lt/6BdcYr

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Marketing Clouds Make No Sense - TechCrunch

Why Marketing Clouds Make No Sense - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

One of the more important MarTech articles you'll read this year...or any year.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat

MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

The category, right now, that's on the ground floor to tremendous growth? Sales Tech: the most underserved group for tech is Sales. And that's not CRM, which is a name for a very fancy DB. Real Sales Automation which eliminates or at least mitigates all the BS that keeps a salesperson away from actually selling.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketers Need Insights Artists, Not Data Scientists - AdExchanger

Marketers Need Insights Artists, Not Data Scientists - AdExchanger | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is exactly what I mean by "creative use of the technology." MarTech is not solely digital: it needs a large dose of grey matter to keep moving forward in a positive fashion.

more...
Alvin Lansang's curator insight, April 16, 9:55 AM

We have both. Together with our fantastic Data Scientists, our Customer Insight team brings clarity to data and scientific measurement to emotion. Of course having our platform helps too.

Scooped by iNeoMarketing
Scoop.it!

Survey: Small Businesses Want Marketing-Automation Software - Ad Age

Survey: Small Businesses Want Marketing-Automation Software - Ad Age | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

98% of small businesses are shopping for a marketing automation system? That's a no way.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog

Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

If you take path #1, be sure to account for your personas. I don't have much faith in #2, and #3 is a given.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

B2B Marketers on Their Most Important Go-to-Market Strategies - MarketingCharts

B2B Marketers on Their Most Important Go-to-Market Strategies - MarketingCharts | The Marketing Technology Alert | Scoop.it
Not surprisingly, understanding buyer needs or pain points (69%) counts as the most important go-to-market strategy for a product launch, according to a Regalix survey of senior B2B marketing executives and business leaders, a significant share (39%) of whom hail from the software & internet industry. The survey finds that websites and email are the top digital channels used for product marketing, while trade shows are easily the most popular offline channel. As far as content marketing goes, respondents cited product videos as the most suitable for introductory and growth phases of the product lifecycle.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

No surprises, and confirmation as to your approach.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Are digital marketers headed for a wipeout? - CIO.com

Are digital marketers headed for a wipeout? - CIO.com | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

No, not heading for a wipeout. But expectations are exceeding reality, and just a matter of time before the complete engine is in place where everyone is in sync. Including the CIO/CMO relationship.

more...
corneja's curator insight, April 16, 5:58 PM

The post highlights: "Rather than single-mindedly chasing new opportunities, the time has come to build a stronger foundation of core digital marketing disciplines." I believe it is true.

 

CIM Academy's curator insight, April 17, 5:55 AM

Is your marketing strategy more tactical than strategic? This article suggests that most organisations are…

Scooped by iNeoMarketing
Scoop.it!

Blogs, social media not as important to B2B buying process as marketers assume - BizReport

Blogs, social media not as important to B2B buying process as marketers assume - BizReport | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

And you can download KoMarketing's 2015 B2B Web Usability Report here

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Social Media Ad Spending to Hit $24 Billion This Year - WSJ

Social Media Ad Spending to Hit $24 Billion This Year - WSJ | The Marketing Technology Alert | Scoop.it
Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.

The bulk of those dollars will flow to Facebook, which will continue to reign supreme in the social-media marketplace, eMarketer predicts.


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Grows and grows and grows...

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud

Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it
the Modern Marketing Essentials Guide to Social Marketing - a guide which speaks directly to the fact that in 2014 92% of marketers state that social media is important for their business, up from 86% the year before according to the 2014 Social Media Marketing Industry Report—conducted by Social Media Examiner.

To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing:

Listening
Engagement
Marketing Communications
Social Advertising
Analytics


This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Free, and behind a quick reg form

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Your 14 Must-Read Marketing Technology Summaries, Curated Wednesday, 4/15/15

Today’s digests of curated articles summarized for your quick review:

>> What B2B Buyers Value Most on Vendor Websites – Profs: http://sco.lt/5vaAS1

>> 13 Marketing Automation Tools & Who Should Use Them – Segment: http://sco.lt/5l0br7

>> An All-Inclusive Lead Gen Solution to Quickly Drive Revenue – iNeoMarketing: http://sco.lt/4uY8Rd

>> g2m Solutions presents: Your Next 3 Inbound Marketing Employees: http://sco.lt/7MvPdp

>> Digital Diagnostic - Test Your Digital Marketing Skills Today - Digital Marketing Institute: http://sco.lt/9K3jOr

>> Marketo, LinkedIn partner to provide more personalized B2B content – FierceCMO: http://sco.lt/5ePR57

>> Martech + adtech + salestech: Marketo unifies prospect, customer (and mobile) engagement | VentureBeat: http://sco.lt/5leTwn

>> Best enterprise content management systems: Spring 2015 - G2: http://sco.lt/93oTFh

>> Best Practices Checklist for Metrics and Analytics – Profs: http://sco.lt/6iTqef

>> Knowing Your Customers: The Art of Real-Time Personalization - Search Engine Watch: http://sco.lt/7dSp17

>> 5 free blog idea generators to liven up your content – Ragan: http://sco.lt/7WRFY1

>> How the enterprise software buyer's digital habits and information needs are changing - B2B News Network: http://sco.lt/57hROD

>> KISSmetrics moves from analysis to execution with Engage, a new conversion optimization tool | VentureBeat: http://sco.lt/6LXukr

>> 2015 Cool Vendors in Tech Go-to-Market – Gartner: http://sco.lt/9LuOnJ

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

What B2B Buyers Value Most on Vendor Websites - Profs

What B2B Buyers Value Most on Vendor Websites - Profs | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

An All-Inclusive Lead Gen Solution to Quickly Drive Revenue - iNeoMarketing

An All-Inclusive Lead Gen Solution to Quickly Drive Revenue - iNeoMarketing | The Marketing Technology Alert | Scoop.it
more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

13 Marketing Automation Tools & Who Should Use Them - Segment

13 Marketing Automation Tools & Who Should Use Them - Segment | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Excellent list of tools that are primarily point solutions (except Hubspot and Marketo). I need to take a closer look to see if these point solutions can be brought together into a lower cost MAP. Click through for links and screen shots.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

g2m Solutions presents: Your Next 3 Inbound Marketing Employees

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

About three minutes. Drags a tad, but worthwhile.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Digital Diagnostic - Test Your Digital Marketing Skills Today - Digital Marketing Institute

Digital Diagnostic - Test Your Digital Marketing Skills Today - Digital Marketing Institute | The Marketing Technology Alert | Scoop.it
How strong are your digital marketing skills? Take our 15 minute FREE Digital Diagnostic and benchmark your skills against your professional competition.


iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Aaah yeah...nice! And the magic word is FREE.

more...
Scooped by iNeoMarketing
Scoop.it!

Marketo, LinkedIn partner to provide more personalized B2B content - FierceCMO

Marketo, LinkedIn partner to provide more personalized B2B content - FierceCMO | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

If you're a Marketo user, you'll want to jump all over this.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Martech + adtech + salestech: Marketo unifies prospect, customer (and mobile) engagement | VentureBeat

Martech + adtech + salestech: Marketo unifies prospect, customer (and mobile) engagement | VentureBeat | The Marketing Technology Alert | Scoop.it

From Marketo...


Marketo Mobile Engagement: With over 7.2 billion mobile devices on the planet, mobile engagement is a massive opportunity for smart marketers who want to reach the right customers and prospects. However, many marketers have treated mobile as a separate channel from other programs, leaving its potential as an engagement marketing channel untapped—until now. Marketo Mobile Engagement allows marketers to listen for customer behavior across channels like web, social, email, and digital advertising, and then leverage that information to communicate on a mobile device.


Marketo Ad Bridge: Marketo Ad Bridge connects online advertising efforts to an overall marketing strategy–meaning marketers can now find and attract the right prospects. When you pair powerful technology and insights from Marketo with ad tech, marketing magic happens. More specifically, marketers can better target audiences based on who they are, their buyer stage, and their individual behaviors over time to create more personalized ads.


Marketo Calendar HD: As an extension of the beloved Marketo Calendar, Marketo Calendar HD helps marketers display their plans, programs, and goals in a format suitable for large-screen wall-mounted TV displays, opening up a new channel for marketing teams coordination and communication–eliminating the old school whiteboard.


Marketo Moments: Marketo Moments is a beautifully designed mobile app that provides Marketo users with a continuously updated view of the most important marketing program information, whenever and wherever they need it. Users can now see how their most recent programs are performing in real-time and look ahead to upcoming campaigns from the convenience of their mobile device.

iNeoMarketing's insight:

A fully integrated approach, taking Marketo further into the realm of the platform. Significant leap forward.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Best enterprise content management systems: Spring 2015 - G2

Best enterprise content management systems: Spring 2015 - G2 | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

For our readers from the monoliths...

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Best Practices Checklist for Metrics and Analytics - Profs

Best Practices Checklist for Metrics and Analytics - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

This is another gem that you want to clip 'n save.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Knowing Your Customers: The Art of Real-Time Personalization - Search Engine Watch

Knowing Your Customers: The Art of Real-Time Personalization - Search Engine Watch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

#5 way to easier said than done.

more...
CIM Academy's curator insight, April 17, 4:52 AM

One size does not fit all in website design. This article highlights that customers are becoming frustrated by the lack of real time interaction.

Scooped by iNeoMarketing
Scoop.it!

5 free blog idea generators to liven up your content - Ragan

5 free blog idea generators to liven up your content - Ragan | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Great finds. Click through for the links.

more...
Russell R. Roberts, Jr.'s curator insight, April 16, 2:05 AM

Here are some great ways to improve you personal blog or business website.  Follow these suggestions and you'll feel the "creative juices" flowing.  Aloha, Russ.