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Why content curation is a new form of communication - Scoop.it | #TheMarketingAutomationAlert

 

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marketingIO's insight:

Content curation has to be a part of your content marketing mix. There's just too much valuable information published within your knowledge space that someone...you...needs to keep your audience informed.

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 8/27/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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As CMOs start to outspend CIOs, collaboration remains key - CIO.com

As CMOs start to outspend CIOs, collaboration remains key - CIO.com | The Marketing Technology Alert | Scoop.it
Digital marketing budgets are set to increase by 8 percent for 2015, according to a report from Gartner that projects CMO spending for the rest of the year. The survey reached across six different industries: high tech, financial services, manufacturing, retail and transportation, media, and hospitality. It consisted of 315 marketing decision-makers from companies with revenue totaling $500 million per year or greater.

The adoption of marketing technology has grown in a number of areas, including CRM, digital marketing, database marketing, marketing automation, customer analytics, mobile marketing and ecommerce. Digital marketing has experienced major growth, according to the study, with companies now viewing marketing and digital marketing as one cohesive strategy.

Marketing is totally responsible for choosing and managing marketing service providers at 83 percent of companies and choosing technology providers at 71 percent of companies. Marketing’s reach extends to software, as well, with 75 percent of companies reporting that marketing controls the budget for consulting and design of marketing-related software. Additionally, 47 percent of companies report that marketing controls the budget for software purchased as a service, while 43 percent responded that its marketing budget extends to external hosting of technology to run marketing-related software.

So what does this mean for IT? Well, the future of IT will probably involve more collaboration with marketing, as the department brings in more technology. “Technology professionals will become more adept in driving business and revenue instead of solely supporting growth, and IT initiatives will be based around working hand-in-hand with marketing to develop new products as opposed to just systems to support the business.”


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Whereas a few years ago this was a point of discussion, today there is no debate.

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CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

Bear in mind that you MUST define the deliverables for each, and who is the librarian.

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Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid

Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Click through for the details.

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Study: Personalization key for email engagement - Email Marketing - BizReport

Study: Personalization key for email engagement - Email Marketing - BizReport | The Marketing Technology Alert | Scoop.it
Researchers looked at how brands are segmenting and personalizing email campaigns and found that emails sent to 35 or fewer subscribers, which suggests more personalized messaging, saw open rates of 55%. Emails send to more than 7,500 subscribers saw open rates of 14%. On average, email open rates are 22%.


• 51% of emails are opened via mobile device
• Of those opened via mobile 38% are opened via smartphone and 11% via tablet
• Religious organizations have the highest average open rate (38%) for nonprofits
• Sports & Rec brands hold the best B2C open rates (26%)
• Professional Services hold the best B2B open rates (26%)"


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

50-50 desktop to mobile open rate is holding firm.

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Email Isn't Dead - Re/code

Email Isn't Dead - Re/code | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

Email is not going anywhere, nor is text.

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Email Marketing Has Impact | Adobe

Email Marketing Has Impact | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

We really have to take back our lives...

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Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting

Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 8/26/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing has transitioned to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle

An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

marketingIO's insight:

This is Oracle coming at you. If you're a bit befuddled, you're not alone.

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The Future of Marketing Automation - Chiefmarketer

The Future of Marketing Automation - Chiefmarketer | The Marketing Technology Alert | Scoop.it

"The marketers who use third-generation marketing automation are those who are ready to accept the challenges of the mobile era and transform them into a strength. Their strategies should include:

Capturing every marketing touchpoint: This means businesses knowing when prospects visited their website, seen them at a trade show, clicked on a display ad, etc. Achieving such compete tracking requires a marketing automation tool that can track activities such as email blasts, content downloads, demo requests and website visits. Advanced automation can also capture details on how visitors got to the site (i.e. paid search, organic, direct, etc.). Marketing automation is excellent for capturing online conversions, but for complete tracking businesses will also need call tracking software that enables the tracking of offline conversions from both online and offline marketing campaigns.

Enroll prospects in Salesforce campaigns: After gaining the ability to track every marketing touch, businesses then must make sure to record each touch in a common location. The overwhelmingly popular way to do this is with Salesforce campaigns.

Turn all of this data into quantified results: Once they’re tracking all marketing touchpoints, businesses need to turn all of this hard data into digestible numbers. It’s important to gain insights into which campaigns are truly pushing deals past the goal line."


MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

It's about Attribution!

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Secrets to Conquering Marketing Risk & Increasing ROI | Adobe

Secrets to Conquering Marketing Risk & Increasing ROI | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

The tools are there...they've always been there!

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The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream

The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

marketingIO's insight:

Let me set this straight:

1) Content Marketing is the fuel to SEO and PPC

2) Social has converted into Paid, so file that under PPC.

3) Landing Pages: are a part of the SEO and PPC tactics.


So the only two tactics to the overall Inbound Strategy are SEO and PPC. MIA: retargeting.

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Analytics vs Reporting - Aureus Insights

Analytics vs Reporting - Aureus Insights | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog

An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

An excellent primer! This one's a keeper if video is an item on your hit list, but the cost may be prohibitive. 

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Press Release Distribution Fall 2015 Grid℠ Report - G2

Press Release Distribution Fall 2015 Grid℠ Report - G2 | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

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SlideShare Rebrands As “LinkedIn SlideShare,” Adds A Pinterest-Like Clipboard Section - TechCrunch

SlideShare Rebrands As “LinkedIn SlideShare,” Adds A Pinterest-Like Clipboard Section - TechCrunch | The Marketing Technology Alert | Scoop.it

"Over three years after its acquisition by LinkedIn, SlideShare this morning is getting deeper integration with the professional social network, a rebranding (now it’s “LinkedIn SlideShare”) and a new tool that allows users to clip out the best slides from presentations and save them to topic-based clipboards.

The added feature, simply called “Clipping,” has been in testing ahead of today’s launch with a number of SlideShare power users who have had early access to the tool in order to build out clipboards focused on everything from professional interests to personal inspirations.

Starting today, any LinkedIn SlideShare user can do the same."


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Watch this space as LinkedIn adds a ton of features to SlideShare.

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Salesforce Polishes Its CRM Interface With Lightning - InformationWeek

Salesforce Polishes Its CRM Interface With Lightning - InformationWeek | The Marketing Technology Alert | Scoop.it

"Salesforce will bring the Lightning components of the company's mobile applications into its online CRM user interface this fall, said Parker Harris, Salesforce supervisor of product strategy, in an announcement Tuesday.

The result will be simpler, cleaner way of getting things done in CRM applications.

With a design style dubbed the Lightning Experience, a menu of choices will run down the left-hand side of the page as information is summarized in the center. Dashboards will contain more than three columns -- the previous limit -- when needed. Instead of requiring three clicks to accomplish something with the old interface, many tasks will be able to be done with one, Harris said at a briefing before the Aug. 25 announcement. Harris and other executives showed off the new interface at Salesforce's One Market Street headquarters in San Francisco."


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

FYI

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Marketing Conferences You Don't Want to Miss This Fall - LinkedIn

Marketing Conferences You Don't Want to Miss This Fall - LinkedIn | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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ChartMogul raises $900K from Point Nine Capital and others for its analytics platform - Venture Beat

ChartMogul raises $900K from Point Nine Capital and others for its analytics platform - Venture Beat | The Marketing Technology Alert | Scoop.it
Analytics platform ChartMogul has just completed a new seed round of funding, adding $900,000 to its coffers. Point Nine Capital led the round, which the company will use to accelerate its product development, including providing analytics for PayPal. ChartMogul declined to discuss its valuation.

Launched in December, Berlin-based ChartMogul helps Software as a Service (SaaS) and subscription businesses better understand their customers, along with where their recurring revenue is coming from. Through the use of what it calls a “modern, simple to use cloud-based subscription intelligence platform,” ChartMogul aims to provide the necessary business intelligence tools for the subscription generation.


This scoop comes to you compliments of marketingIO.                                                          

marketingIO's insight:

Just to demonstrate the point that analytics is hot.

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 8/25/15

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing has transitioned to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Don't buy marketing technologies, build layers instead - Chief Marketing Technologist

Don't buy marketing technologies, build layers instead - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. 

marketingIO's insight:

Disagree...COMPLETELY. Want to debate it? Go here.

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Email Marketers: The Marketing Leaders Of The Future? - Marketing Land

Email Marketers: The Marketing Leaders Of The Future? - Marketing Land | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. 

marketingIO's insight:

Nope: it's Marketing Analytics.

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