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Marketing Automation Crash Course - Content Jam | #TheMarketingAutomationAlert

Marketing automation basics Overview of types of systems; how people choose Performance metrics to measure Process overview and essentials of lead scoring

 

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The blocking and tackling basics from Marti Konstant.

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The Top 11 MarTech Articles Curated Monday, 1/26/15

The Top 11 MarTech Articles Curated Monday, 1/26/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report

>> The New VAT: What Digital Marketers Need to Know - Fourth Source

>> The Most Important and Least Used Email Marketing KPIs - TowerData

>> The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout

>> You Need to Optimize These Things in 2015 - FormStack

>> How Not to Commit This Awful Landing Page Error - KISSmetrics

>> Report: Marketers will spend more on social media advertising in 2015 - B2B News Network

>> Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand

>> 3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company

>> B2B Marketers Budget Allocations in 2015 - MarketingCharts

>> Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

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Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report | The Marketing Technology Alert | Scoop.it

Digest...


GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Hatchbuck is another all-in-one product for very small businesses. It has taken the approach of providing only core features and making them as easy to use as possible. This scope covers email, Web forms, multi-step campaign flows, and CRM. 

Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions.

dbSignals is brand new: the system was formally launched just last week. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark. It also includes its own lightweight CRM. But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation. The first is prospect data: the company has negotiated deals to let its clients access detailed files with 235 million consumer names and 60 million B2B names. The second feature is machine learning: the system analyzes the client's customer list or past campaigns, builds a predictive model, runs test campaigns to validate and refine the model, and then runs a roll-out campaign once the model is stable.

 

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iNeoMarketing's insight:

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

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iNeoMarketing's curator insight, Today, 8:18 AM

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

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The New VAT: What Digital Marketers Need to Know - Fourth Source

The New VAT: What Digital Marketers Need to Know - Fourth Source | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Pertinent for those considering implementing an B2B eCommerce process. For those who already have one in place, I assume you've already implemented the appropriate systemic changes.

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The Most Important and Least Used Email Marketing KPIs - TowerData

The Most Important and Least Used Email Marketing KPIs - TowerData | The Marketing Technology Alert | Scoop.it

Digest...


Sometimes the least common KPIs offer the deepest insight into performance. Here are the top four most important (and least-often used) KPIs you should be utilizing:

Average Time Before a Purchase

It’s important to compare this analytic against the industry average as well as your company’s historical data. If the average time is growing, consider what may have changed.

Spam Complaint Rate

If your spam complaint rate is on the rise, consider what you may be doing to encourage this growth.

List Growth

 

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iNeoMarketing's insight:

The big one is the last one, and how often do we chart this? Very good point.

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The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout

The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout | The Marketing Technology Alert | Scoop.it

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You Need to Optimize These Things in 2015 - FormStack

You Need to Optimize These Things in 2015 - FormStack | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

And the most efficient way to conduct this is via multivariate testing. However, if you don't have access to MVT tools, e.g., Optimizely, then look to Google's Content Experiments.

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How Not to Commit This Awful Landing Page Error - KISSmetrics

How Not to Commit This Awful Landing Page Error - KISSmetrics | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Landing pages should have a singular focus, but unfortunately, too many marketers swing for the fences as opposed to hitting singles and moving the buyer along. 

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Report: Marketers will spend more on social media advertising in 2015 - B2B News Network

Report: Marketers will spend more on social media advertising in 2015 - B2B News Network | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A snippet from the recent SFDC State of Marketing report (scooped about 2 weeks ago). Social media advertising + Retargeting.

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Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand

Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's just not happening for G+. If you've budgeted for social media advertising, there are far better vehicles.

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3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company

3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

And I'd split Content from SEO. And the aforementioned is (unfortunately) true. Try to find a digital marketing curriculum at the collegiate level: far and few between.

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B2B Marketers Budget Allocations in 2015 - MarketingCharts

B2B Marketers Budget Allocations in 2015 - MarketingCharts | The Marketing Technology Alert | Scoop.it
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events will occupy the largest estimated share of their budgets, at 14%, followed by digital advertising and marketing (10%), content marketing (9%), websites (9%) and direct marketing (9%). But while there will be little change in event budgets (with 18% forecasting an increase versus 19% a decrease), digital advertising/marketing (48% increasing versus 4% decreasing) and content marketing (45% increasing versus 3% decreasing) are set for considerable spending hikes.


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iNeoMarketing's insight:

48% of the budget is digital-oriented.

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Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs

Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

FWIW...

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The Top 13 MarTech Articles Curated Friday, 1/23/15

The Top 13 MarTech Articles Curated Friday, 1/23/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> How Marketing Technologists are Intersecting All Areas of Business - Inc.

>> SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes

>> MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire

>> Add Data to Workflows to Improve Your Customers' Experience - DataInformed

>> The Things I Look for in a Digital Analyst - ClickZ

>> Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

>> Five Ways to Get Board Backing for Your Marketing Campaign - Profs

>> How to use digital communities to target your buyer personas | memeburn

>> DataHero Offers Data Visualization With Marketo Integration

>> Automated Copywriting Startup Persado Raises $21M - TechCrunch

>> B-to-B Marketing Budgets to Increase an Average 6% - Ad Age

>> Email Marketing Design Tips | Right On Interactive

>> Infographic: The evolution of video marketing - B2B News Network

 

 

See ALL Top Curated Marketing Technology Articles here.

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How Marketing Technologists are Intersecting All Areas of Business - Inc.

How Marketing Technologists are Intersecting All Areas of Business - Inc. | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's a given, and it's now. How many Marketing Techies do you have onboard?

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SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes

SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You can't request IT solutions if you don't know that which IT is capable. Conclusion: you better have a grasp of tech fundamentals if you want to drive digital transformation. Someone is eventually going to start to call for a CMIO.

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MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire

MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire | The Marketing Technology Alert | Scoop.it

Digest...


Today, we continue to the conversation with another number: 50. That's 50 as in the percentage of digital marketers who favor a marketing cloud suite — the same number who like a best-of-breed solution approach.

 

What's the advice to someone stepping into buying marketing software for the first time?

 

"When you make your technology investments," [Mike] Sands [CEO, Signal] told CMSWire, "always keep integration top-of-mind — don’t just focus on features and functionality. All of your teams should be trained to make integration a priority. And when buying new solutions, you should select vendors that understand your company’s data strategy and provide a clear path to making their technologies connect to the rest of your ecosystem, including legacy systems."

 

 

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iNeoMarketing's insight:

I've seen this numerous times, and the conclusion: your selection is a function of your staffing. If you have the talent (or the resources to secure the talent), then best of breed is the path to take. Otherwise, play it smart.

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Add Data to Workflows to Improve Your Customers' Experience - DataInformed

Add Data to Workflows to Improve Your Customers' Experience - DataInformed | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Easy, right? Of course not, but indeed the tools are available. That's half the battle, where the other half is staff.

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The Things I Look for in a Digital Analyst - ClickZ

The Things I Look for in a Digital Analyst - ClickZ | The Marketing Technology Alert | Scoop.it

Digest...


So here are five things I look for in an analyst, beyond technical competency:

→ Data Dexterity

→ Pattern Recognition

→ Attention to Detail

→ Commercial Awareness

→ Positive Presence

 

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iNeoMarketing's insight:

And if you don't have the background to look for these features, you'll want to sub that out to a colleague or recruiter. 

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Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Even if you don't use WP, you get the idea. The results are dramatic.

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Five Ways to Get Board Backing for Your Marketing Campaign - Profs

Five Ways to Get Board Backing for Your Marketing Campaign - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You can't do #3 without #4. And #4 is all about having the controls in place so as to properly attribute performance.

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How to use digital communities to target your buyer personas | memeburn

How to use digital communities to target your buyer personas | memeburn | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's an interesting proposition: I just don't know if the level of effort is worthwhile. File this under social selling.

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DataHero Offers Data Visualization With Marketo Integration

DataHero Offers Data Visualization With Marketo Integration | The Marketing Technology Alert | Scoop.it
DataHero, a self-service cloud data visualization tool, announced that it has integrated with Marketo. The integration is positioned to provide Marketo users with the tools needed to analyze lead, campaign and source activity to help target prospects that will have a bigger impact on the bottom line.
DataHero is designed to create charts based on patterns in the user’s cloud data. In addition, it offers the option to build custom charts to meet individual user needs. Charts and dashboards are automatically updated as the data in Marketo changes, providing real-time, on-demand insights.


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iNeoMarketing's insight:

FYI, for those who have adopted Marketo.

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Automated Copywriting Startup Persado Raises $21M - TechCrunch

Automated Copywriting Startup Persado Raises $21M - TechCrunch | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

"Automatically create and test different marketing emails." Does Persado go it alone, or does it get gobbled up?

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B-to-B Marketing Budgets to Increase an Average 6% - Ad Age

B-to-B Marketing Budgets to Increase an Average 6% - Ad Age | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I don't think any of us are surprised by this. Nice to see that social is not a part of the big chunks of B2B spending.

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Email Marketing Design Tips | Right On Interactive

Email Marketing Design Tips | Right On Interactive | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A few basics. Remember that eye-tracking studies show that people start with the upper left, travel down, then go across.

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Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com