The Marketing Tec...
Follow
Find
116.8K views | +398 today

Subscribe to The Marketing Technology Alert

Receive a daily edition of The Marketing Technology Alert directly into your inbox. Your privacy is protected.
 
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

Marketing Automation Crash Course - Content Jam | #TheMarketingAutomationAlert

Marketing automation basics Overview of types of systems; how people choose Performance metrics to measure Process overview and essentials of lead scoring

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

iNeoMarketing's insight:

The blocking and tackling basics from Marti Konstant.

more...
No comment yet.
The Marketing Technology Alert
The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
Curated by iNeoMarketing

${leadGenConfiguration.title}

$leadGenConfiguration.description
New June 2014 Scoop it background 3
Your new post is loading...
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

Answering the B2B Wearables Question, and the Top 11 Marketing Technology Articles Curated Friday, 9/12/14

Answering the B2B Wearables Question, and the Top 11 Marketing Technology Articles Curated Friday, 9/12/14 | The Marketing Technology Alert | Scoop.it

If a B2B wearable is simply a B2B I/O device, how could this apply to the marketing technology-based engine? What role does this I/O device play?

 

I’m fairly certain we can discount the use of B2B wearables before a prospect becomes a client. Do you see any reasonable scenario where this plays out? Didn’t think so.

 

So we rephrase: how can the device play a role in the client-vendor relationship?

 

At its heart, it’s a device to communicate immediacy related to a specific issue/need. Examples:

• A client’s relationship may be one built around a constant series of transactions, e.g., 100 client users need quotes on whatever is on their screen. Press of a button on the I/O device sends the document to the vendor, vendor intently sends confirmation of receipt, and a quote is delivered via email.

• A client has 650 seat licenses. One of those users is having an issue of sorts using the application. Tap that I/O device, and a Customer Service screen pops up where the CS rep knows the user, the user’s click path, and can ascertain the issue and provide a solution.

 

You would literally want to own a physical part of the client’s desktop…the top of their desk! Why is this important? Once you had a piece of the physical desk top, it’s hard to remove it.

 

You get the idea: it’s about providing an easy, physical way to quickly interact with the client to solve client issues.

 

To that end, for the life of me I don’t know why marketing technology vendors are not monitoring client usage so as to proactively identify usage challenges or recommend usage enhancements! You don’t need a wearable for that!

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> How to hire unicorns (aka tech-savvy marketers) - VentureBeat http://sco.lt/8VGDsP

>> B2B lesson to take home from Content Marketing World - FierceCMO http://sco.lt/6ZpDqj 

>> What Marketers Can Do Today To Improve Their Relationship With IT - Forbes http://sco.lt/7yGM0P 

>> B2B data - Get smart not big - Biznology http://sco.lt/7iePqr 

>> 6 Steps To Transform your B2B Marketing Program Into Video-Centric | Convince and Convert http://sco.lt/8QrRMP

>> Video Stats That Will Blow Your Content Marketing Mind - Kapost Content Marketeer http://sco.lt/6dEgSX 

>> Marketing and Customer Engagement | Right On Interactive http://sco.lt/5KYCjh 

>> Wunderman’s Data Services Unit Constructs In-House Marketing Hub - AdExchanger http://sco.lt/6IV8oj

>> The Marketer's Guide to Facebook Graph Search - Moz http://sco.lt/5sQZUH 

>> The Future of Search Engines [Infographic] - B2B Infographics http://sco.lt/8MlxSr 

>> 12 Steps To Social Media Marketing Success - #Infographic - Digital Information World http://sco.lt/99sHuz 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey - Salesforce

Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey - Salesforce | The Marketing Technology Alert | Scoop.it

Digest...


Product-centric videos—by themselves—do not support the buyer’s journey! Why not?

1. A product-oriented explainer or demo video by itself will not create that crucial shift in perspective that transforms a viewer into a potential customer.

2. Today’s buyers are largely educating themselves about your solution’s applicability.

3. Buyers want information, not infomercials.

4. Buyers are working in teams.

5. Different buying stages require different videos.

 

Solution 1: Create several targeted videos aligned to the buyer’s journey.

Solution 2: Start thinking of new kinds of stories.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

A successful video strategy starts with smart, accurate personas, matched to the various "points of landing" of the buyer's journey (whatever that labyrinth may be).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

3 Reasons to Kill Influencer Marketing - HBR

3 Reasons to Kill Influencer Marketing - HBR | The Marketing Technology Alert | Scoop.it

Digest...


1. It’s the wrong metaphor. 

The idea of influentials makes intuitive sense because we all know people like the ones Malcom Gladwell described in his book:  “Connectors” who seem to know everyone, “mavens” who possess deep domain knowledge and “salesmen” who have the gift of gab.  We’ve seen how they’ve influenced us, so it seems plausible that they play a role in spreading ideas. Yet social epidemics aren’t local phenomena.  They are long viral chains.  Just because someone might be good at getting an idea across, doesn’t mean that others are more likely to share the idea.  And if an idea doesn’t get shared, it doesn’t travel far.

 

2. Science finds little evidence to support influencer marketing. 

Recent research raises even more serious questions about the influentials hypothesis.  In one study of e-mails, it was found that highly connected people weren’t necessary to produce a viral cascade.  In another, based on Twitter, it was found that they aren’t even sufficient.  So called “influentials” are only slightly more likely to produce viral chains.

 

3. Recent events should remind us how precarious influence is.

But there is another reason to doubt the idea of influentials: recent events and common sense.  We’ve seen powerful social epidemics erupt in the Arab Spring, the Euromaidan protests in Ukraine and the 2004 Orange Revolution that preceded it.  Small, loosely connected groups overthrew powerful regimes.

Now, it hardly makes sense that Hosni Mubarak and Viktor Yanukovych, who controlled the media and the major organs of power, lacked influence or access to influential people.  Yet they were powerless to stop the street protests that eventually brought about their downfall.

 

The fundamental problem with influencer marketing is not that some people aren’t more influential than others, but that there is little, if any, evidence that influencer strategies—other than celebrity endorsement—are viable.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Ahhhhh....DATA!


This all points to the notion that the degree of influencer marketing success is miniscule relative to the aggregate effort.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Publicis Groupe to leverage Adobe Marketing Cloud - FierceCMO

Publicis Groupe to leverage Adobe Marketing Cloud - FierceCMO | The Marketing Technology Alert | Scoop.it

Digest...


French ad giant Publicis Groupe will deploy the Adobe Marketing Cloud across an agency portfolio that includes B2B digital shop DigitasLBi.

 

The cloud will give Publicis Groupe agencies a unified platform from which to track and assign value to online and offline touchpoints, manage data as well as marketing assets and automate marketing across multiple channels, according to the statement.

 

The news follows a series of acquisitions that have helped Adobe push further into the coveted marketing cloud space—territory hotly pursued by technology companies ranging from IBM, Salesforce, Oracle and HP. Agencies are partnering with technology providers to gain an advantage for their clients—and they are playing a role in helping those providers shape their products.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

The battle for the Enterprise gets more competitive.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Inter-linking on Google+ - Forbes

Inter-linking on Google+ - Forbes | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

There are other tips (or hacks!), but this one is the most relevant.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Google Penguin 3.0 Likely in 2014, Says John Mueller

Google Penguin 3.0 Likely in 2014, Says John Mueller | The Marketing Technology Alert | Scoop.it

Excerpt...


In the Google Webmaster Central office hours hangout on Google+ on September 12, Google Webmaster Trends analyst John Mueller says Penguin 3.0 will likely launch in 2014.

 

"My guess is yes," Mueller says. "But, as always, there are always things that can happen in between. I'm pretty confident we'll have something in the reasonable future, but not today, so we'll definitely let you know when things are happening."

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

The target will be moving again. As usual, stick with the basics.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Infographic: Here's what a social CEO looks like - The Hub

Infographic: Here's what a social CEO looks like - The Hub | The Marketing Technology Alert | Scoop.it
The stats on CEOs who use social.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Is Twitter Monitoring Important? - #infographic - Digital Information World

Why Is Twitter Monitoring Important? - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it
This infographic takes a closer look at what are the benefits of effective twitter monitoring for brands and how they can use twilert (tool) to effectively monitor their mentions on Twitter.


 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
Sean Lorden's curator insight, Today, 6:58 PM

This article really stood out to me regarding why it is important to monitor Twitter and stay on top of a company account/page.  They provide you with several interesting statistics that actually show why monitoring a twitter page is important, and gives reasons as to why you should stay on top of your account or company account.  Many customers use it as a form of interaction, and some even make purchases based off recommendations on twitter.  Also, some customers feel a stronger connection by following their favorite companies on twitter, and marketers generate 2 times as many leads on twitter than those who don't.  It also leads to marketers closing deals via twitter and more money being spent for the company in the long run.  Overall, twitter can be very effective if used properly and kept up to date, and marketers should take advantage of this.  

Scooped by iNeoMarketing
Scoop.it!

A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC] - Inbound Marketing Agents

A Keyword Strategy as Easy as Counting to Five [INFOGRAPHIC] - Inbound Marketing Agents | The Marketing Technology Alert | Scoop.it
Conducting keyword research is only the first step to your SEO strategy. This infographic shows you the 5 best places for keywords on your web page.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How to hire unicorns (aka tech-savvy marketers) - VentureBeat

How to hire unicorns (aka tech-savvy marketers) - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


“We do seem to have a shortage. I like to talk about BATS talent – people who have skills across Business, Analytics, Technology, and Storytelling. It is rare to find someone who hits it out of the park in all these areas.” While the demand just keeps going up, Erica Seidel says, there are also more and more marketing technologies being “minted” as well.

 

Seidel encourages executives to think in terms of hiring teams. So if you can’t find the unicorn who is both a marketer and a technologist, ensure that your marketing department hires several people instead, ones who have multiple sets of skills in marketing, analytics, databases, integrations, customer journey, and more.

 

Of course, there’s a downside to that tactic. “Some orgs are hiring more people than they otherwise would, even though it can feel and be bloated and expensive,” Seidel says. “The benefit is it introduces extra capacity.”

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

You need to think outside the box on this, e.g., a person who has spearheaded the implementation of CRM could very well be a candidate for marketing ops. What's the underlying theme? Working with disparate groups to execute on a common system.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

What Marketers Can Do Today To Improve Their Relationship With IT - Forbes

What Marketers Can Do Today To Improve Their Relationship With IT - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


All marketing leaders, including CMOs, should have a strong-to-sophisticated understanding of the technology under the hood if they are to execute successfully on digital initiatives and accomplish their mandate.  This does not mean that the CMO should be anywhere near ‘a full on technologist,’ but also true is that the CMO cannot be wholly removed from the execution of their vision through a lack of insight into technology.

 

Without some level of category expertise, the CMO is entirely dependent on the IT group, and has essentially outsourced control over essential expressions of brand. To be fair, a strong CIO will engage the CMO in these discussions. However, the CMO must demonstrate both a strong interest in the discussion and an ability to learn if s/he is to create a healthy and productive relationship with her technology counterpart.

 

The two ways CMOs successful tackle this ‘IT shadow’ are by developing a greater interest in, and understanding of, the underlying technology and by working harder to share overall Marketing strategies and objectives with their CTO peer partner.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

As it is with any type of communication, take it upon yourself to go the extra mile to ensure positive communication. The word is: empathy.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

6 Steps To Transform your B2B Marketing Program Into Video-Centric | Convince and Convert

6 Steps To Transform your B2B Marketing Program Into Video-Centric | Convince and Convert | The Marketing Technology Alert | Scoop.it

Digest...


1. Create memorable video content and establish a storytelling culture.

2. Improve conversion rates through the strategic use of online video.

3. Enhance lead qualification with the latest marketing technologies.

4. Produce high performing B2B content without blowing your budget.

5. Implement effective account-based marketing and demand generation programs.

6. Manage and measure a successful video marketing program.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

Very smart use of video. Vidyard is all over the place.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Marketing and Customer Engagement | Right On Interactive

Marketing and Customer Engagement | Right On Interactive | The Marketing Technology Alert | Scoop.it

Digest...


With the relationship between marketing and customer engagement entering this new stage, there are several things organizations can do to smooth the transition.

>> Deliver Consistency and Context. Deliver what you say you will and when you will. 

>> Build a strong CMO & CIO relationship. PricewaterhouseCoopers identified a strong CIO-CMO partnership as one of the five critical factors to maximizing your technology investments in their 6th Annual Digital IQ Survey.

>> Empower marketing to execute on customer experience expectations. When marketers are given the right tools and insights, they can move beyond managing processes to developing a singular view of customers and linear customer journeys that are not in sync across channels.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Adding to the last point: predictive, although not exact, adds the ability to personalize the CX.

more...
Michael Cifelli's curator insight, September 12, 7:13 AM

This article claims that customer engagement is now your brand's most critical asset.  The best way to ease into this transition is to deliver consistency and context, build a strong cmo and cio relationship, and empower marketing to execute on customer experience and expectations.  The best marketers will succeed by using advanced marketing solutions to develop a continuous cycle of listening to and engaging customers.  

 

 

Scooped by iNeoMarketing
Scoop.it!

Why Processes Fail in B2B Organizations - Kapost Content Marketeer

Why Processes Fail in B2B Organizations - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Digest...


1. No Roadmap for Change

Many organizations look to implement a process, but fail to plan for the change. Therefore the new process is rolled out in an ad hoc fashion and the uptake is minimal at best.

 

2. Unrealistic Expectations

I talk to many marketers who say their endeavors to implement new processes in their organizations was put to a halt by executives. Some of this responsibility lies with those executives, but a good portion also sits at the feet of those in marketing who didn’t set the proper expectations.

 

3. Not Involving Sales

It’s amazing how often marketers leave sales out of the various stages of process change. It stands to reason that changes in marketing will also certainly impact sales. It’s not good enough to simply train sales on the new approach to content, demand generation, distribution of content marketing, etc.—marketers must make sales part of the solution!

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

The expectations issue has EVERYTHING to do with the correct business case with ROI, and the subsequent attribution strategy.


more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Here Comes the Content Marketing Shakeout | Convince and Conver

Here Comes the Content Marketing Shakeout | Convince and Conver | The Marketing Technology Alert | Scoop.it

Digest...


Content marketing may be a bigger industry than social media marketing, but the software portion of the industry may always be smaller. Even if content is the parent of social media, there is a lot less money to collectively be made in content marketing software than there is in social media software.

 

Today’s content marketing software is good. Better than it should be at this stage, really. But does a medium-sized business or small business need a software license to help them curate, create, manage, and measure content marketing? Multiple vendors at Content Marketing World 2014 take the “our solution is way better than Excel” approach to pitching their calendaring solution, or similar. And while it may be accurate that Excel is an unlikely candidate for the Beloved Software Hall of Fame, it is also true that every business already has it, has already paid for it, and already knows how to use it.

 

You can buy the best software in the world, but if you don’t have smart, dedicated marketers to operate it, the outcome will be middling, at best. All modern marketing software (of any stripe) requires labor to make the magic happen. That makes the true cost of software ownership not just licensing and training costs, but salaries and benefits, too. It’s another reason why I’m not sure SMB will embrace content marketing with the same fervor as they have social media. Many of those companies have only recently finished swallowing the new software and personnel expenses needed to “get good” at social, and now they are expected to do it again with content marketing?

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Content marketing software comes after MAP, analytics, social media management. Why? Because you always have Excel.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Influencer Marketing Works & 5 Tips on Doing It Right - Kapost Content Marketeer

Why Influencer Marketing Works & 5 Tips on Doing It Right - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Digest...


The notion of “influencer marketing” has developed into its own sub-category of digital marketing at large, with an estimated $240 million spent on the tactic each year. Influencers can make a huge impact with small effort, and marketers recognize that truth.

 

As our record-breaking traffic numbers show, one shout-out from an influencer has the unique power to launch a company (or their content) into the spotlight. For smaller companies, these endorsements can make or break businesses, and it feels like a seismic earthquake with rippling effects for the company mentioned.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Hold that thought until you read the adjacent post!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Salesforce appears to be prepping a cloud-based analytics service - VentureBeat

Salesforce appears to be prepping a cloud-based analytics service - VentureBeat | The Marketing Technology Alert | Scoop.it

Digest...


Salesforce.com, already a big dealer of enterprise software, looks set to launch a whole new product line at its Dreamforce conference next month. The name: Analytics Cloud.

 

Here’s the evidence. Look at the the Oct. 15 column of the “draft agenda” Salesforce chief executive Marc Benioff tweeted out this morning. The highest green box in that column says “Analytics Cloud Keynote.” Whoa.

 

It’s a big deal for Salesforce to finally do more to analyze data, and likely the data already sitting in Salesforce software for tracking sales leads, help-desk requests, and marketing-automation tools. Think business intelligence, think business analytics, which lots of companies, big and small, can do for Salesforce data. Which could make the move a big deal for companies in the Salesforce ecosystem.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Cripes almighty: how close are we to having Predictive in SFDC?!?!?! With this new offering, we have the umbrella for Predictive.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Three Good Reasons Why Google Authorship Still Matters - Profs

Three Good Reasons Why Google Authorship Still Matters - Profs | The Marketing Technology Alert | Scoop.it

Excerpt...


But there are three good reasons to still use Authorship. They all relate to visibility.

•  Author pictures are still there in personalized results. Anyone who is logged in and hasn't turned off personalized search results will see your picture and byline, as long they've added you to a circle.

•  Drive traffic to your Google+ profile. Creating another path from Google search to a social profile is a good thing.

•  Author authority may eventually affect rankings. Google patented the ability to use author information as a ranking factor way back in 2005 in the now-famous "Author Rank" patent. It seems committed to using author information to determine quality. Statements from Google indicate that connecting authors to content is still its goal.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

It's really a question of measuring Effort vs. Reward.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Free Report: State of Inbound 2014-2015 - HubSpot

Free Report: State of Inbound 2014-2015 - HubSpot | The Marketing Technology Alert | Scoop.it
The 2014 State of Inbound Marketing Report is a comprehensive overview on how the industry has evolved and how companies around the globe have shifted the way they do marketing.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

The annual must-read report (54 pages).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How Much Does Social Media Content Really Cost? - #infographic - Digital Information World

How Much Does Social Media Content Really Cost? - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it
The data in this infographic shows there is an enormous need to help digital marketers and social media agencies with better technology for managing, governing and scaling content. A need that’s only going to become more pressing over the next few years.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

It's one way to calculate it.

more...
Tony Pham's curator insight, Today, 6:43 PM

social media is including the accounting information which show how developing of the marketing structure in the markets. this is a real cost that impact to the organization. 

Scooped by iNeoMarketing
Scoop.it!

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic - Rapid Advance

5 Lesser-Known Social Media Platforms For Your Small Business - #infographic - Rapid Advance | The Marketing Technology Alert | Scoop.it
Get the inside scoop on 5 lesser-known social media site that could help you grow your small company.


 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The 12-step Landing Page Rehab Program - Unbounce

The 12-step Landing Page Rehab Program - Unbounce | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Tremendous graphic. You'll need to click through to review.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

B2B lesson to take home from Content Marketing World - FierceCMO

B2B lesson to take home from Content Marketing World - FierceCMO | The Marketing Technology Alert | Scoop.it

Excerpt...


One of the most evident lessons from Content Marketing World this year is that successful content marketing requires a specific process be in place, which can drive B2B content marketing performance. Developing accurate buyer personas, mapping out the buyer journey, crafting an editorial calendar and thinking very carefully about what key performance indicators to measure can go a long way in helping marketers of all stripes determine the impact of their content. The one caveat is to not get so caught up in the process that you forget about the quality of your marketing and focus on just getting content out the door. That kind of content won't serve you—or your customers.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Content Marketing is not creation, and its not process to create. It's a process to create, deliver and measure the right content at the right time. You don't throw content over the transom and hope for the best.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

B2B data - Get smart not big - Biznology

B2B data - Get smart not big - Biznology | The Marketing Technology Alert | Scoop.it

Digest...


This seven step process is effective in developing a data strategy and plan that gets both approved and funded.

  1. Elect a Captain

Gather a multi-functional team and elect a “data captain.”  

  1. Segment and sub-segment the market

The goal is to arrive at a clear view of the market segments, and then define each using data descriptors.  

  1. Determine needs vs. wants

Prioritize what data is really needed to execute vs. what everybody wants.

  1. Identify data sources

Some data will only be available from internal sources, and some will be needed from outside vendors.  Carefully research the most accurate and reliable outside data vendors and establish a relationship and costs with them.  Be sure to also audit their data for accuracy and completeness.

  1. Agree on data quality and accuracy standards

For each data element, agree on an acceptable level of accuracy and its value. Then establish the updating and cleaning processes in accordance with the value and accuracy standard. 

  1. Decide on internal vs. external database development

One good approach is to select a qualified B2B database service provider to develop the database with the understanding that eventually it will be transferred in-house. 

  1. Find quick, easy and/or important wins

Don’t go for a budget approval without first identifying projects and/or results that are quick, easy and/or important. 

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

I like this: not Big Data, but Smart Data. B2B is not steeped in Big Data...there just isn't enough data. But whatever data we have we need to be smart about how to leverage it. And don't forget supplementing your data with 3rd party sources so that one step closer to predictive.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Video Stats That Will Blow Your Content Marketing Mind - Kapost Content Marketeer

Video Stats That Will Blow Your Content Marketing Mind - Kapost Content Marketeer | The Marketing Technology Alert | Scoop.it

Sampling...


>>75% of executives watch work-related videos on business websites at least once a week (source)

>>Video increases conversion by 86% (source)

>>59% of senior executives would rather watch a video than read text (source)

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

And there's more upon your click. I don't know if it's mind-blowing (depends on the state of your mind), but it reinforces the use of video.


Look: we're dealing with a visual medium here! It is the replacement of the TV as we know it!


Think of it this way: a person learns far more when they read, hear and see simultaneously. That's a fact.

more...
No comment yet.