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Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingAutomationAlert

Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Want to boost your writing skills? Check out these visual sketchnotes of my advanced writing session at the MarketingProfs B2B Forum.

 

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iNeoMarketing's insight:

We could all use a little help...especially with eliminating adverbs.

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Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer

Why Do B2Bs Use Marketing Automation? Leads, Leads, Leads - eMarketer | The Marketing Technology Alert | Scoop.it
Regalix’s study found that B2Bs were all about leads when it came to marketing automation. When asked about the key marketing automation objectives their company was trying to pursue, the top three responses each related to this process: improving lead nurturing (82%), improving lead quality (76%) and increasing lead generation (74%). Upping sales revenues was the No. 4 objective, at 53%, while no other option broke the 50% mark.


iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

You're kidding? Who knew?

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14 Different Terms Used Across Marketing Automation Platforms | Marketing Technology

14 Different Terms Used Across Marketing Automation Platforms | Marketing Technology | The Marketing Technology Alert | Scoop.it
14 Different Terms Used Across Marketing Automation Platforms by Douglas Karr on Marketing Technology
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[FREE] The Sophisticated Marketer’s Crash Course in Lead Nurturing - LinkedIn

[FREE] The Sophisticated Marketer’s Crash Course in Lead Nurturing - LinkedIn | The Marketing Technology Alert | Scoop.it
The most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing—which includes display and social media advertising.

This free guide reveals the basics of building a complete lead nurturing program that goes beyond email to nurture both known and anonymous prospects.

Discover:

How to segment your audience to build powerful lead nurture streams.
How to nurture both known and anonymous prospects with display and social media advertising.
Why lead nurturing is a critical part of an effective always-on marketing program.


iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Obviously slanted towards LI, but that's a good thing, as it guides you as to how to use LI as a part of your inbound strategy.

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B2B Buyer Journey Mapping Basics - Forrester

B2B Buyer Journey Mapping Basics - Forrester | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Probably the smartest brief of buyer journey mapping. Click through for details. Lori Wizdo may be Forrester's best analyst yet serving the B2B Marketing Professional (and that includes Laura Ramos!).

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Myth Busting 101: Insights IntoThe B2B Buyer Journey - Forrester

Myth Busting 101: Insights IntoThe B2B Buyer Journey - Forrester | The Marketing Technology Alert | Scoop.it
It’s still true that today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. In a recent survey, 74% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. This buyer dynamic changes the role of B2B marketing in a fundamental way.  But that’s where the prevailing knowledge about ‘today’s buyer’ will fail you.

All of these arresting statistics about buyers represent buyer behavior on average.   Averages are great because they show us directional change in the aggregate. But savvy marketing practitioners know that it’s irresponsible to build your customer engagement strategy on aggregate trends. The behavior and proclivities of your buyers might be very different from those averages.

You need to engineer a cross-channel, engagement strategy to successfully engage with your buyers, who proactively seek the information they need to advance their decision process.  Buyer journey mapping is a technique B2B marketers can use to understand your buyers' path to purchase.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Here's the deal: the buyer's journey differs from person to person. So what to do? As I say to all clients: Be There. Just make sure you're there with the right information.

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The Persona Is Dead, Long Live The Person - MediaPost

The Persona Is Dead, Long Live The Person - MediaPost | The Marketing Technology Alert | Scoop.it
Because personas are intended as a bridging tool, they often remain stranded in no-man’s land. To use them effectively, practitioners should feel comfortable living in this gap between quant and qual.  Too far one way or the other, and it’s a pretty safe bet that personas will either be used incorrectly or be discarded entirely.

Because of this potential for abuse, maybe it’s time we threw personas in the trash bin. I suspect they may be doing more harm than good to the practice of marketing. Even at their best, personas were meant as a more empathetic tool to allow you to think through interactions with a real live person in mind. But in order to make personas play nice with real data, you have to be very diligent about continually refining personas based on that data.

The holy grail of marketing would be to somehow give real-time data a human face. If we could find a way to bridge left-brain logic and right-brain empathy in real time to discover insights that were grounded in data but centered in the context of a real person’s behaviors, marketing would take a huge leap forward.


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iNeoMarketing's insight:

True personalization is on its way, negating the need for anything persona. At this point, I would spend resources on implementing personalization and not personafication.

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Should You Really Build An Integrated Solution? | SiriusDecisions

Should You Really Build An Integrated Solution? | SiriusDecisions | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

An article geared towards vendors, but absolutely applicable to the purchaser. Here's why: during the vendor selection process, you want to look for these four factors!

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2015 Internet Trends Report - Mary Meeker, KPCB

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Her annual state of the state. You know the drill.

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To Really Make the Most of Martech, Look Beyond the Tools - ITSMA

To Really Make the Most of Martech, Look Beyond the Tools - ITSMA | The Marketing Technology Alert | Scoop.it
We put together our “Lucky 13” list of recommendations to catapult your marketing team into that lauded group:

  1. Building effective marketing technology infrastructure is a step-wise approach.
  2. Let business and marketing objectives dictate marketing technology investment priorities.
  3. Centralize marketing technology planning and implementation.
  4. Sales buy-in and participation are essential for success.
  5. Build some creative tension into the team.
  6. Develop rollout and training plans for every significant technology tool.
  7. Ensure that marketing ops teams are adequately staffed to support all campaign activity and other requests from other parts of marketing.
  8. Make use of outside agencies that specialize in marketing automation.
  9. Identify affinity and interest in marketing technology within the existing marketing team.
  10. Get over the fear of failure.
  11. Look to peers for recommendations on tools and vendors.
  12. Focus on relationships at least as much as technology.
  13. Recognize that results take time.


This scoop comes to you compliments of ineomarketing.com.                                             

iNeoMarketing's insight:

And please make a note of number 8! Yes, that's us, thank you very much.

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Deloitte Digital: Chief Marketing Officers invading IT turf - Enterprise Irregulars

Deloitte Digital: Chief Marketing Officers invading IT turf - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                             

iNeoMarketing's insight:

Ahhhh, data to untangle the whole CMO v. CIO. And looky looky: 71% bridge the gap. Finally data that disproves this internal "war." That BS gets flushed. 

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/27/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 5/27/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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Why Fridays Are More Important Than Mondays In Sales Development | Datanyze Blog

Why Fridays Are More Important Than Mondays In Sales Development | Datanyze Blog | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Absolutely fascinating. TEST!

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The Ultimate Social Network Showdown - TrackMaven

The Ultimate Social Network Showdown - TrackMaven | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Food for thought. There may be some actionable items in here.

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Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead - Forbes

Gartner CRM Market Share Update: 47% Of All CRM Systems Are SaaS-Based, Salesforce Accelerates Lead - Forbes | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

I've already pointed to this report, but couldn't resist scooping these charts.

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Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI

Intelligent Content + Agile Approach: How This Combo Paid Off for My Team - CMI | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is an excellent approach! If content marketing management is your purview, this is a must read. Smart!

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The Ultimate Inbound Marketing Career Kit - HubSpot

The Ultimate Inbound Marketing Career Kit - HubSpot | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Behind a reg form, so use your gmail account.

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The Most Effective Social Networks for Marketing a Business in 2015 - Profs

The Most Effective Social Networks for Marketing a Business in 2015 - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Here's the B2B Big Three: T, LI and SlideShare. That's it, that's the list.

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The 6 Rules for #DataDriven Social Marketers - Social Bakers

The 6 Rules for #DataDriven Social Marketers - Social Bakers | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Click through for details on each, if needed. Decent rules for the road.

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Twitter's Objective-Based Ads: Some New Treats for Marketers | Wordstream

Twitter's Objective-Based Ads: Some New Treats for Marketers | Wordstream | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

LI and T should play an important role in your inbound efforts. Exploit.

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Here’s how Google’s Mobilegeddon is hitting SMBs - VentureBeat

Here’s how Google’s Mobilegeddon is hitting SMBs - VentureBeat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Your SERP position is a function of what you do vs. what others do, and really that's the only thing you can attempt to control. So know thy competitors, and execute on all things SEO.

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Eight Ways to Improve Your Search Engine Rankings - Profs

Eight Ways to Improve Your Search Engine Rankings - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

For the non-techie, these are the important steps to take to improve your SERP. 

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Sales Development Technology: The Stack Emerges - TOPO Blog

Sales Development Technology: The Stack Emerges - TOPO Blog | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Somehow this needs to be reconciled and integrated with Inbound and Outbound marketing efforts.

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4 topologies of integrated marketing technology stacks - Chief Marketing Technologist

4 topologies of integrated marketing technology stacks - Chief Marketing Technologist | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

For the smaller cap martech companies, it's a suite or platform decision. For the larger cap martech companies, it's a choice of the three. The "bus" notion?: its middleware.

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What Every CMO Should Know About Marketing Automation - Marketing Land

What Every CMO Should Know About Marketing Automation - Marketing Land | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                             

iNeoMarketing's insight:

These are high-level benefits for the decision-maker. I think you could just mention Attribution, and that would be enough.

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/26/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 5/26/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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