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Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingAutomationAlert

Seven Advanced Writing Techniques to Make Your Blog a Smashing Success [Visual Sketchnotes] - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Want to boost your writing skills? Check out these visual sketchnotes of my advanced writing session at the MarketingProfs B2B Forum.

 

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We could all use a little help...especially with eliminating adverbs.

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How The Marketing Technology Landscape is Blooming - Scott Brinker

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

The presentation was given on Tuesday the 31st, and of course it is MarTech positive (why shouldn't it be?). 

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6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics

6 Awesome MailChimp Automation Hacks - Lead Scored Emails, Pre-Filled Forms & More! - KISSmetrics | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Are you a MailChimp user? Yes?


THEN IMMEDIATELY STOP WHAT YOU'RE DOING AND READ THIS! 


The best article I've seen regarding hacking MailChimp. Just outstanding!

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Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land

Tips For Selecting The Right Predictive Intelligence Solution - Marketing Land | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

This is difficult as it is not practical to test drive it with your data. This steps are good, but you should include: analyst research (from Forrester to Gartner to David Raab, etc.), G2 reviews, testimonials from the vendors, and lastly vendor references.

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Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ

Twitter Pushes More of Its Tweets to Media Sites With Curator Tool - WSJ | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

And you can expect this to be added to Periscope. So with Periscope, you have live broadcasting with curated tweets. Perhaps that has an impact on your Periscope consideration.

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Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy

Four Stats to Help Benchmark Your Email Marketing Strategy - Econsultancy | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

A few years ago, pundits spoke about social replacing email. Forgetabouddit.

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The Only Four Metrics That Matter - Social Media Examiner

The Only Four Metrics That Matter - Social Media Examiner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Amen. A thousand times Amen.

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Modern Software Platforms Are In Hypergrowth - Forrester

Modern Software Platforms Are In Hypergrowth - Forrester | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

So why scoop and present this to you? Because the F5000 needs to continually consider the MarTech best-of-breed vs. platform. Are we heading down the same road as these other categories.

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The Difference Between Drip & Nurture Campaigns - MarketBridge

The Difference Between Drip & Nurture Campaigns - MarketBridge | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

And there you go: that's your difference.

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Timing Is Everything in Nurture Marketing - ClickZ

Timing Is Everything in Nurture Marketing - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

Some very decent rules of thumb in this post, some of which I haven't seen before. Click through for details.

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ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat

ProsperWorks raise $7.5 million to put CRM in your Google | VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

And for $19/month/user, its not a bad deal for the small business.

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Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog

Marketing Careers: 5 sites to develop and enhance your skills with free online courses | MarketingSherpa Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Relative to the adjacent scoop, this provides knowledge-building resources. Now you just need to find the time (and for those without kids: sleep is overrated). 

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Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat

Martech unicorns: Why true marketing technologists are so desperately rare | VentureBeat | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

The last paragraph is so damn true: marketing technologists are a pretty smart crew, and they can easily learn tech OTJ, but it's not complete tech, i.e., there are many holes. Logic can carry you only so far.

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10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot

10 Must-Know Marketing Automation Stats [INFOGRAPHIC] - Pardot | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog

6 Simple Ways To Improve Your Content Marketing Impact | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
6 Simple Ways To Improve Your Content Marketing Impact by Douglas Karr on Marketing Technology
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How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts

How Do Millennial B2B Buyers Research and Select Vendors? - Marketing Charts | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

What is amazing is that, with the exception of vendor's representatives, Boomers and Millennials are very similar in their POV, and different from the GenX crew. I suppose that given time, Millennials view of vendor reps will drop.

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The Top 11 MarTech Articles Curated Tuesday, 3/31/15

Today’s curated articles collected for your quick review:

>> Top 10 Tools To Increase Marketing Effectiveness | Siteber

>> These Six Stupid Marketing Metrics Need to Die - Profs

>> [FREE] The B2B Enterprise Demand Generation Study - Annuitas

>> Will Marketers Ever Find a Single Customer View Solution? - eMarketer

>> Capitalizing on the Promise of New Marketing Technologies - MTA

>> What are the Types of Retargeting? - TechWyse

>> How to Improve Your Email Marketing With Social Media | Social Media Examiner

>> 5 Brain hacks for more powerful copy - Biznology

>> Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

>> Direct from the Source: What a value proposition is, what it isn’t and the 5 questions it must answer | MarketingExperimentsBlog

>> Marketing and IT Execs Collaborating More [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Top 10 Tools To Increase Marketing Effectiveness | Siteber

Top 10 Tools To Increase Marketing Effectiveness | Siteber | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

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These Six Stupid Marketing Metrics Need to Die - Profs

These Six Stupid Marketing Metrics Need to Die - Profs | The Marketing Technology Alert | Scoop.it

Summary...


1. Facebook Likes

2. Display Ad Impressions

3. Keyword Rankings

4. Anything to Do With Referred vs. Direct vs. Organic Segmented Traffic

5. PageRank

6. View-Through Conversions



Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

I think all B2B Marketers can add to this list, e.g., Opens.

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[FREE] The B2B Enterprise Demand Generation Study - Annuitas

[FREE] The B2B Enterprise Demand Generation Study - Annuitas | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Behind a quick registration form.


Cripes almighty: 3%? Want to know why? Attribution. Metrics. And the lack of those two is a result of a lack of integration. How the hell can you possibly measure ROMI?

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Will Marketers Ever Find a Single Customer View Solution? - eMarketer

Will Marketers Ever Find a Single Customer View Solution? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is the single-most perplexing MarTech problem right now, regardless of size of the company. Without it, you can't begin to measure ROI, and without measuring ROI, you can't logically assess the MarTech investment.

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Capitalizing on the Promise of New Marketing Technologies - MTA

Capitalizing on the Promise of New Marketing Technologies - MTA | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Just scratches the surface. Without integration between your MarTech components, you won't have a complete record of activity. As a result, reaction to behavior will be faulty, and ROI will be nearly incalculable. 

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What are the Types of Retargeting? - TechWyse

What are the Types of Retargeting? - TechWyse | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Any tactic email-centric is accomplished via marketing automation. Outside of that, dabble with Google first to test retargeting.

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How to Improve Your Email Marketing With Social Media | Social Media Examiner

How to Improve Your Email Marketing With Social Media | Social Media Examiner | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

One of the best articles I've seen covering the integration of social into your outbound email efforts. Step by step directions are given, and it includes FB as well as miscellaneous social tactics.

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5 Brain hacks for more powerful copy - Biznology

5 Brain hacks for more powerful copy - Biznology | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Five basics from which copy should never veer. 

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Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO

Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts - FierceCMO | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Clearly this has a place with Account Management teams. An excellent new addition to their line.

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