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21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
In this infographic from the folks at Social Metrics Pro, discover 21 rules to follow if you are doing social media marketing.


 

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iNeoMarketing's insight:

If you're serious about social, it is either a FT staffer or it's outsourced.


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Thomas Faltin's curator insight, October 7, 2013 10:02 AM

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingA...

George Inch's curator insight, October 7, 2013 12:34 PM

Great advice for the beginner or even not so beginner!!

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 7/2/15

Today’s digests of curated articles summarized for your quick review: 



See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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The Sales Enablement Perfect Storm - Forrester

The Sales Enablement Perfect Storm - Forrester | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

It makes complete sense that this is bundled into CRM. Watch and wait...or inquire.

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Configure / Price / Quote: Better, Faster Sales Deals Enabled | Aberdeen Group

Configure / Price / Quote: Better, Faster Sales Deals Enabled | Aberdeen Group | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Time really is money. Solid justification for CPQ suites.

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From Truffle Pig to the Content Scientist... - CMO Essentials

From Truffle Pig to the Content Scientist... - CMO Essentials | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

It's an interesting notion, but is there enough budget to split this out as a separate spot in MarketingOps?

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Seven Content Marketing Metrics That Would Make Your Math Professor Proud - Profs

Seven Content Marketing Metrics That Would Make Your Math Professor Proud - Profs | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

Some of the best metrics I've seen. Well thought out, and worthy of further reading when you click through.

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Content Marketing Agency Benchmarks: Pricing, Production, and Metrics - Profs

Content Marketing Agency Benchmarks: Pricing, Production, and Metrics - Profs | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

For our agency brethren.

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Which Content Types Get the Most Social Shares | Convince and Convert

Which Content Types Get the Most Social Shares | Convince and Convert | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Novel thought....TEST to find the best content types. Nice.

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Free Download: The Ultimate Kit of Content Marketing Templates - HubSpot

Free Download: The Ultimate Kit of Content Marketing Templates - HubSpot | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

The price is definitely right.

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When is the best time to tweet? Buffer trawls 5M messages to find out - VentureBeat

When is the best time to tweet? Buffer trawls 5M messages to find out - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

And the best time for your tweets? To find out...TEST!

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How to Get Your Slice of Reddit’s 150 Million Pageviews - QuickSprout

How to Get Your Slice of Reddit’s 150 Million Pageviews - QuickSprout | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

The management of your presence on Reddit is akin to LinkedIn: it takes time and effort. As usual, test the notion.

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How Often Are Emails Forwarded? - Marketing Charts

How Often Are Emails Forwarded? - Marketing Charts | The Marketing Technology Alert | Scoop.it
Virtually all (95% of) commercial emails generate some forwarding behavior, according to a Litmus analysis of more than 400,000 commercial sends with at least 500 opens between January 2013 and March 2015. The median email (by forward-to-open rate) generated 1 forward for every 370 opens, or a 0.27% forward-to-open rate, per the analysis. However, there is exponential growth in this rate when looking at the top percentiles, with the top 1% being 17.6 times more likely to be forwarded than the median, generating 1 forward for every 21 opens.


This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/1/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/1/15 | The Marketing Technology Alert | Scoop.it

Quick note...


The Buyer's Journey is a meandering stream, going in and out, up and down. Although with the right tools, that stream can be predictable, the difficulty lies with identifying that point in time when the the buyer lifts his/her head up from the stream. Your job: just be there when they do. Much, much easier said than done.


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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Let’s End the Debate: Everything Is Marketing - CMO.com

Let’s End the Debate: Everything Is Marketing - CMO.com | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Marketing has always been everything. It's just that marketers are not the only ones responsible for marketing.

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Marketers Should Protect The Customer Journey - ClickZ

Marketers Should Protect The Customer Journey - ClickZ | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Yet another reason for Marketing and IT to work together.

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B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog

B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Emotion underlies the Logic. Bottom line: we're human.

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iNeoMarketing's curator insight, July 1, 11:24 AM

Emotion underlies the Logic. Bottom line: we're human.

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The Engine That Steers All Marketing Efforts: A/B Testing - Inturact

The Engine That Steers All Marketing Efforts: A/B Testing - Inturact | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

This sermon is spot-on. Get religion.

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How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch | The Marketing Technology Alert | Scoop.it
When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

As anyone who manages AdWords campaigns knows, any time you boost your CTR your Quality Score (QS) will go up, your cost per click (CPC) will go down and your overall campaign profit will increase as long as the landing page conversion rate remains the same.

One thing to always keep in mind is that you need to make sure your ad copy tests are scientifically accurate so that the results you get will provide a lasting benefit.

The good news is that I'm going to walk you through exactly how to conduct a scientific ad copy A/B test for AdWords and how to make sure your test results are statistically significant.


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

It's a nice, step by step guide to improve your CTR from your PPC.

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How Top of The Funnel A/B Tests Help Determine Your Website Content | The Optimizely Blog

How Top of The Funnel A/B Tests Help Determine Your Website Content | The Optimizely Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

It's the last one that is most sensible: using posts to determine the best blog headline.

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Why every entrepreneur should consider a Mini-IPO - VentureBeat

Why every entrepreneur should consider a Mini-IPO - VentureBeat | The Marketing Technology Alert | Scoop.it
Title IV of the 2012 JOBS Act


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

For more details on Title IV (which was activated last week), go here:

http://www.forbes.com/sites/chancebarnett/2015/03/26/infographic-sec-democratizes-equity-crowdfunding-with-jobs-act-title-iv/print/ 

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Testing new ways to make it easier to discover products and places | Twitter Blogs

Testing new ways to make it easier to discover products and places | Twitter Blogs | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Collections looks to have far greater potential for B2B marketers than Pages. In test stage right now.

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iNeoMarketing's curator insight, July 1, 11:25 AM

Collections looks to have far greater potential for B2B marketers than Pages. In test stage right now.

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IBM helps marketers prepare for Web surges - FierceCMO

IBM helps marketers prepare for Web surges - FierceCMO | The Marketing Technology Alert | Scoop.it
IBM launched a new service aimed at helping marketers manage the surges of online activity that can overwhelm Web infrastructure.

The service will be available for businesses in manufacturing, telecommunications, banking and retail verticals. Its goal will be to stop companies from missing e-commerce sales and other online opportunities, according to an IBM commerce press release.

IBM consultants will look at a client's Web design and analytics to identify any hurdles that would slow a sudden influx of traffic. Their analysis would include recommendations not only to handle traffic during a surge, but also to address potential security concerns.


iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Don't know why existing network alarms couldn't do the same, but FYI.

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Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat

Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

At $20/user/month, it's worth a test.

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23 Zapier Automation Tasks for Social Media - RazorSocial

23 Zapier Automation Tasks for Social Media - RazorSocial | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Yes, the post is focused on social connections. However, better than that, it's a quick primer on Zapier!

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15 | The Marketing Technology Alert | Scoop.it

Quick note about the Marketing Technology Alert dailies...


Moving forward, we're going to shy away from some common and overwritten topics, e.g., content marketing, social media, etc. I think we all now have a firm grasp of these topics, and unless something new emerges that rocks our socks, we'll just let them slide by.


With those areas excluded, we can focus on the more heady stuff: marketing technologies, SEO, tools, and emerging topics, e.g., ABM, predictive, agile, etc.


You OK with that? If not, let me know.


Joe


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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How to Rid Your Website of Six Common Google Analytics Headaches - Moz

How to Rid Your Website of Six Common Google Analytics Headaches - Moz | The Marketing Technology Alert | Scoop.it
1. Self-referrals

2. Unusually low bounce rate

3. Iframes anywhere

4. Massive traffic jumps

5. Cross-domain tracking

6. Internal use of UTM strings


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

More analytics challenges. Excellent guidance and resolution to each of these headaches.

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