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21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
In this infographic from the folks at Social Metrics Pro, discover 21 rules to follow if you are doing social media marketing.


 

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marketingIO's insight:

If you're serious about social, it is either a FT staffer or it's outsourced.


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Thomas Faltin's curator insight, October 7, 2013 10:02 AM

21 Rules For Effective Social Media Marketing Strategies [Infographic] - Social Metrics Pro | #TheMarketingA...

George Inch's curator insight, October 7, 2013 12:34 PM

Great advice for the beginner or even not so beginner!!

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Your Must-Read MarTech Digest™, for Friday, 9/23/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Friday, 9/23/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Demand Creation? Yeah, We Got That | SiriusDecisions

Demand Creation? Yeah, We Got That | SiriusDecisions | The MarTech Digest | Scoop.it
For those who are not complacent, here are five areas of demand creation research areas that SiriusDecisions is leading that should make your “what’s next” or “future picture” list:

  • A continuously learning prospect database. 
  • An agile program management process. 
  • Programmatic ad buying. 
  • Getting ready for GDPR. By May 25, 2018, all companies doing business in the EU, irrespective of their headquarters location, must comply with the new General Data Protection Regulation (GDPR) and secure an opt-in before being able to establish an ongoing marketing dialogue with a prospect. 
  • Embedded digital. 
marketingIO's insight:

Details (important at that) when you CT.

 

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4 Steps to Get Started with Marketing Automation - Act-On

4 Steps to Get Started with Marketing Automation - Act-On | The MarTech Digest | Scoop.it
Getting started with marketing automation doesn’t have to be hard. 4 proactive steps to make onboarding marketing automation more organized.
marketingIO's insight:

CT for the details.

 

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Why LinkedIn sees messaging (and bots) as the next frontier for networking - VentureBeat

Why LinkedIn sees messaging (and bots) as the next frontier for networking - VentureBeat | The MarTech Digest | Scoop.it
LinkedIn says that more than half of its members interact with messages weekly, but that wasn’t originally the case. Until last August, the service’s message tool was rather archaic, falling behind the instant messaging-like feature users enjoyed on Facebook Messenger, Kik, and Skype — it was the equivalent of an email service provider. To get Messaging where it is today, LinkedIn utilized the team and technology from two acquisitions: pre-meeting intelligence startup Refresh.io and meeting collaboration tool Mumbo.

LinkedIn’s goal is to continue driving engagement to messaging, something it teased on Thursday. Mark Hull, LinkedIn’s senior director of product management claimed that LinkedIn has become a meaningful member-to-member format because it’s not a medium that’s flooded with marketing messages.
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7 advanced conversion strategies you probably don't know - Marketing Land

7 advanced conversion strategies you probably don't know - Marketing Land | The MarTech Digest | Scoop.it
1. Setting a tripwire to get people into your funnel
2. Setting up email automation for people who get into your pipeline
3. Using animation to highlight your calls to action
4. Detecting a user’s location and serve a landing page specific to that area
5. Shopping cart marketing
6. Creating CTAs and tripwires specific to the content the visitor is viewing
7. Setting up funnel analysis from start to finish
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How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes

How Much Money Do You Really Need To Build An Inbound Marketing Strategy? - Forbes | The MarTech Digest | Scoop.it
Main Outlets

  • Content marketing. 
  • SEO. 
  • Social media marketing. 
Important Variables

  • Niche. 
  • Competition. 
  • Priorities. 
  • Pacing. 
Getting Started

  • fixing any SEO issues with your site,
  • establishing a blogging or content marketing platform, and
  • building and optimizing your social media profiles.
marketingIO's insight:

Blocking 'n tackling.

 

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Paid vs. Organic Social Media: Which Is More Effective? - Profs

Paid vs. Organic Social Media: Which Is More Effective? - Profs | The MarTech Digest | Scoop.it
Social Media - Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.
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Everything you need to know about Google's 'Possum' algorithm update - Search Engine Land

Everything you need to know about Google's 'Possum' algorithm update - Search Engine Land | The MarTech Digest | Scoop.it
Based on the dozens of ranking reports I’ve analyzed, I would say this is the biggest update we have seen in Local since Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results.

1. Businesses that fall outside of the physical city limits saw a huge spike in ranking.
2. Google is now filtering based on address and affiliation.

3. The physical location of the searcher is more important than it was before.

4. Search results vary more based on slight variations of the keyword searched.

5. The local filter seems to be running more independently from the organic filter.
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Oracle AI: Adaptive Intelligence - Enterprise Irregulars

Oracle AI: Adaptive Intelligence - Enterprise Irregulars | The MarTech Digest | Scoop.it
One of the more interesting announcements this week at Oracle OpenWorld is around its Adaptive Intelligent Applications. Steve had said

Some of the apps being planned in this category are

  • Smart Offers and Actions
  • Best Fit Candidates
  • Best Value Freight
  • Optimized Payment Terms
marketingIO's insight:

So to Oracle, AI refers to Adaptive Intelligence?

 

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AI for CRM: The Complete Guide - Salesforce.com

AI for CRM: The Complete Guide - Salesforce.com | The MarTech Digest | Scoop.it

"It’s a primer on AI: how greater processing power, better data models, and the insights gleaned from Big Data took computing in different directions. But it’s also the first step in a conversation about how AI will revolutionize the customer relationship, making customer relationship management (CRM) smarter than it’s ever been.

AI will be integrated into the foundation of everything we do going forward. With Salesforce Einstein, we are solving all kinds of questions. Some will look familiar; some will be totally new:

  • Are you selling the right product to the right customer at the right time?
  • Are you servicing customers on the right channel by the right agent?
  • Are you marketing on the right channel at the right time with the best content?
  • Are you building apps that leverage the predictive power of AI?"
marketingIO's insight:

Note that SFDC refers to AI as artificial intelligence. Now go to the adjacent post to see Oracle's reference...

 

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Weebly’s online platform adds email marketing - VentureBeat

Weebly’s online platform adds email marketing - VentureBeat | The MarTech Digest | Scoop.it
Weebly launched in 2007, at a time when businesses wanted an easy, drag-and-drop, “what you see is what you get” (WYSIWYG) approach to websites. But the space was crowded, and it found itself going up against Wix and Squarespace, as well as Tumblr, WordPress, Facebook, and services from hosting providers like GoDaddy, 1&1, and Web.com.

Time seems to have been on Weebly’s side, however, as it now has 40 million entrepreneurs using its website builder and its ecommerce marketplace. Not one to rest on its laurels, however, the company is launching the fourth generation of its platform today. Weebly has not only evolved its online stores to rival Shopify’s, this offering also includes an email marketing module developed in-house.
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[FREE] Market Guide for Predictive Analytics Applications for B2B Sales & Marketing - Lattice

[FREE] Market Guide for Predictive Analytics Applications for B2B Sales & Marketing - Lattice | The MarTech Digest | Scoop.it
In this Report:
  • How predictive analytics offers a compelling ROI potential that will lead to a rapid growth within the next two hours.
  • Vendors now offer broad solutions that address many different use cases.  Anything from segmentation to account selection.
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Become a Data-Driven B2B Marketer [Ebook] - Marketo

Become a Data-Driven B2B Marketer [Ebook] - Marketo | The MarTech Digest | Scoop.it
When it comes to metrics, it’s easy to get sidetracked by analysis paralysis, so begin by asking yourself the following questions:

  • What are your business objectives?
  • What does success look like?
  • Do your key stakeholders have the same viewpoint?
To identify the right metrics, be clear about your business objectives first, then determine what to measure. Each phase of the buyer’s journey will map to different business objectives and thus will need the matching metrics to determine “success.” Different stakeholders may also define success differently depending on the role and business function that they have. For instance, marketing campaign managers are probably interested in understanding the marketing performance on a program-by-program basis, while a marketing director might be more interested in how the different marketing channels are performing against (and with) one another in order to allocate marketing spend accordingly.
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How to Create Content for Your ABM Strategy [Infographic] - Marketo

How to Create Content for Your ABM Strategy [Infographic] - Marketo | The MarTech Digest | Scoop.it
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Twitter may receive formal bid shortly, suitors said to include Salesforce and Google - CNBC

Twitter may receive formal bid shortly, suitors said to include Salesforce and Google - CNBC | The MarTech Digest | Scoop.it
Twitter has received expressions of interest from several technology companies and may receive a formal bid shortly, sources said.

The social media company is engaged in conversations with potential suitors that are said to include Google and Salesforce.com, among other technology companies, sources said.

Shares of Twitter were up more than 15 percent pre-market and climbed further after the news that suitors are examining the possibility of a deal and assessing Twitter's willingness to engage on that possibility.
marketingIO's insight:

This will be fun.

 

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Your Must-Read MarTech Digest™, for Thursday, 9/22/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 9/22/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Yes, CMOs Will Likely Spend More on Technology than CIOs by 2017 - Gartner

Yes, CMOs Will Likely Spend More on Technology than CIOs by 2017 - Gartner | The MarTech Digest | Scoop.it
Gartner’s soon-to-be-published annual CMO spend survey suggests that, for 2016, CMOs allocated 3.24% of revenue to technology spending, which is very close indeed to the 3.4% of revenue CIOs earmark for IT.

It suggests that marketing technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business.

Why? Because marketing technology is now among these core systems. Customer preferences and behaviors have changed and buying journeys are increasingly self-directed and digitally led. Which means that, more than ever, multichannel marketing is among the most critical customer-facing, revenue-generating functions.
marketingIO's insight:

Well, Gartner was right!!!

 

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The Email Marketing Enigma - Forbes

The Email Marketing Enigma - Forbes | The MarTech Digest | Scoop.it
marketingIO's insight:
  1. Which stats shock you? For me: biggest reason for unsubscribes, and email ROI.
  2. When will we kill the golden goose? Start looking for alternative channels.
  3. CT for the great accompanying narrative.

 

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Customer Experience: Marketing's Pull to Balance Its Push - Gartner

Customer Experience: Marketing's Pull to Balance Its Push - Gartner | The MarTech Digest | Scoop.it
To do so, marketing leaders must consider how they prioritize:

Goals:

Push:  Short-term increases in financial outcomes or acquisition.
Pull: Long-term improvements in customer satisfaction, loyalty, and brand advocacy.
Measures:

Push: Concurrent indicators such as attributable leads, conversions, and sales.
Pull: Leading indicators such as overall satisfaction, net promoter score, customer sentiment, retention rates, positive online ratings, share of positive voice and advocacy behaviors.
marketingIO's insight:

Validates the cliche "when push comes to shove..."

 

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History of Marketing Technology and What's Special about Journey Orchestration - Customer Experience Matrix

History of Marketing Technology and What's Special about Journey Orchestration - Customer Experience Matrix | The MarTech Digest | Scoop.it
marketingIO's insight:

Good stuff.

 

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What You Need To Know About Content Personalization (And The Technology Behind It) - Marketing Insider Group

What You Need To Know About Content Personalization (And The Technology Behind It) - Marketing Insider Group | The MarTech Digest | Scoop.it
“Insertion Based” Personalization
The first level of personalization is “insertion based” content. The most common examples are personal salutations in emails and references to time (i.e. “Good morning”) or weather on websites and landing pages, based on a visitor’s geographic information.

Segmentation Personalization
Another type of personalization is segmentation-specific content. Your target audience is divided into clusters based on demographic or firmographic attributes and qualities, then you deliver tailored content that is most appropriate and relevant to those segments.

Real Time Personalization
The ultimate type of personalization is all about true 1:1, real-time content based on each individual’s behavioral history, past engagement and interests. This level of personalization should be machine learning driven, so that your content personalization efforts, whether that’s your web, email or mobile experience, can get smarter and more sophisticated over time as more data is collected.
marketingIO's insight:

Wonderful!

 

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A Guide to Cold Emailing - HBR

An effective cold email does five things. It should:

1. Tailor the message to the recipient. You need to do your research. But there’s a right way and a wrong way to do that.

2. Validate yourself. When we meet a stranger or get an email from one, we want to know who that person is and why that person matters to us.

3. Alleviate your audience’s pain or give them something they want. Why should the recipient care about your email? Why should this busy person take time to respond to it? What’s in it for them?

4. Keep it short, easy, and actionable. The opportunity to help someone is very enjoyable for a lot of people — it may even qualify as a “want.” By asking for help, you are giving them the chance to feel good about themselves. But make it easy for them.

5. Be appreciative — and a little vulnerable. I would even go so far as to say you should be slightly submissive.
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How to Run Email Automation on Less Than $30 - Matthew Barby

How to Run Email Automation on Less Than $30 - Matthew Barby | The MarTech Digest | Scoop.it
Here’s where we get to the practical part – setting up your workflow within MailChimp.

It’s also worth noting that you may be able to do this within some other tools, but I’ve found MailChimp to work particularly well without having to spend hundreds every month.
marketingIO's insight:

Well, not quite $30. Could be zero, could be >$400/month. It depends on how many contacts are in your DB. There's a point where it makes sense to move to a full blown marketing automation platform. Regardless, a good primer on how to use MailChimp.

 

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Asking The Right Questions: A Socratic Approach To Sales Enablement Automation - Forrester

These are questions that, using the Socratic approach, I usually ask in one form or another during the 30-minute SEA inquiries and in-depth day-long advisory sessions that focus on building a comprehensive set of requirements and expectations:

  • What is the most important success factor for SEA?
  • What new insights can we gain from SEA?
  • How does SEA relate to marketing automation and CRM?          
marketingIO's insight:

SEA = sales enablement automation

 

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4 Twitter Tools for Marketers : Social Media Examiner

4 Twitter Tools for Marketers : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Streamline Account Management With ManageFlitter

#2: Build Your Community With Audiense

#3: Find Out When to Tweet With Tweriod

#4: Discover New Content With DrumUp
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