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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.


Summary...


Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

  • BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
  • DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
  • eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
  • FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
  • Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
  • LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
  • StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.
iNeoMarketing's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!


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2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog

2 Easy Ways to Start Tracking Social Media with Google Analytics - OMI Blog | The Marketing Technology Alert | Scoop.it
The versatility and customization available through Google Analytics is well worth the effort of learning how to use this set of tools for social tracking.


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iNeoMarketing's insight:

The insight won't exactly set your hair on fire, but it's a basic should you not be using a social media measurement tool.

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Play By Your Own Rules - How to Define and Dominate Your Billion $ SaaS Category - Influitive

There is little that is more rewarding for entrepreneurs and executives than creating an entirely new category, fueled by disruptive innovation. Consider the new giants of our time, like salesforce.com, Tesla and Uber, and the incredible value created by their leaders.

We have invited back serial entrepreneur Mark Organ to deliver a sequel to his top-rated presentation last year on category creation. In this session you will learn not just how to define and build your category, but how to dominate it. How do you market differently when building a category versus entering an existing one? How to craft messaging to appeal to the missionaries you need to build your category and company? How to leverage your customer advocates and key influencers to grow efficiently? Mark will answer these questions and much more.


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iNeoMarketing's insight:

The overall strategy is sound. Difficult as hell, but sound (and not for the faint of heart).

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6 Prevalent B2B Marketing Myths to Abandon in 2015 - Circle S Studios

6 Prevalent B2B Marketing Myths to Abandon in 2015 - Circle S Studios | The Marketing Technology Alert | Scoop.it

Digest...


1. Content marketing = SEO

2. We don’t make sales or close deals on our website

3. Marketing automation software is a magic wand for online marketing

4. We need to be on as many social platforms as possible OR we don’t need to leverage social media at all

5. Email marketing = sending out company eNewsletters

6. Marketing’s work is done once the sale is made 

 

 

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iNeoMarketing's insight:

My clarification of #4: social media advertising needs to be evaluated and tested.

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Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up | MarketingExperiments Blog

Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Real data to justify the 6 reasons. Excellent findings that are useful for all content creators and marketers.

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Here's Why Oracle Just Made A Really Odd Acquisition - Business Insider

Here's Why Oracle Just Made A Really Odd Acquisition - Business Insider | The Marketing Technology Alert | Scoop.it
There are a lot of questions surrounding this deal like why Oracle bought Datalogix when it already had BlueKai.


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iNeoMarketing's insight:

At first I didn't think much of today's acquisition, as Datalogix plays primarily in the B2C space. However, the combination of Datalogix and Blue Kai as the lead horses to Data Cloud makes sense and could have B2B implications. Data continues to be a battlefront between the big players.

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Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix - TechCrunch

Oracle Continues March To Cloud Buying Data As A Service Broker Datalogix - TechCrunch | The Marketing Technology Alert | Scoop.it
Oracle added another piece to its growing cloud portfolio today, buying digital-marketing, Data as a Service broker Datalogix. The move not only gives Oracle another cloud tool, it’s one that’s aimed directly at marketers, an area where Oracle is fighting hard with rival Salesforce.com and others for dominance.

The announcement did not include terms.

Datalogix gives Oracle a data-driven service, designed to help companies link consumer spending with online ad campaigns, a powerful combination because it can help digital marketers understand if their online ad campaigns are actually translating into offline buying.


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iNeoMarketing's insight:

See the adjacent scoop for more insight into Oracle's efforts.

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21 Free Design Tools for Marketers on a Budget - HubSpot

21 Free Design Tools for Marketers on a Budget - HubSpot | The Marketing Technology Alert | Scoop.it

Digest...


Free Color Tools

1) Adobe Color CC

2) Design-Seeds

3) Image Color Picker

4) Paletton

5) COLOURLovers

6) Oto255

 

Free Font & Icon Tools

7) Google Fonts

8) WhatTheFont

9, 10 & 11) 1001 FontsFont SpaceFont Squirrel

12) IcoMoon 
13) IconFinder

14) Vecteezy

Free Image Creation, Sourcing & Editing Tools

15) Skitch

16 & 17) PixlrSumopaint

18) Pixabay

19) Death to Stock Photo

20) 60 Customizable Social Media Image Templates From HubSpot

21) Canva

 

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iNeoMarketing's insight:

This is an update from a list HubSpot created a few years ago, and always welcomed. Click through for more details on each free tool. For more free tools, search The Marketing Technology Alert under "Tools."

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8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics

8 Psychological Triggers to Optimize Your Pricing Page - KISSmetrics | The Marketing Technology Alert | Scoop.it
In this post, we’ll take a look at psychological triggers that influence purchasing behavior. We’ll also go over how to incorporate the triggers into pricing pages.


Digest...


1. Decoy Effect

Considering the decoy effect, make sure you offer pricing plans that lead customers to purchase the plan you want them to purchase.

 

2. Anchoring Effect

Even though more accurate information may be presented later, people tend to rely on the first piece of information they receive. Showing an older, higher price gives consumers the sense that they are getting a deal.

 

3. Analysis Paralysis

While providing two or more options can be beneficial to satisfy consumer preference, you should be cautious about using too many options. Analysis paralysis happens when people overthink a situation to the extent that they never make a decision or take an action. In the context of pricing pages, offering too many options can cause consumers to overthink and leave the page.

 

4. Scarcity

The less there is of something the more valuable it is perceived to be.

 

5. Loss Aversion

Our desire to avoid pain or loss is even stronger than our desire to pursue joy or gain.

 

6. Hyperbolic Discounting

Hyperbolic discounting is a psychological trigger that has to do with the way we evaluate rewards. When given a choice between two awards, we tend to prefer the one that arrives sooner even if it is worth less. In other words, people favor an instant reward and discount the one they have to wait for.

 

7. Choice Supportive

Choice supportive is another psychological trigger that affects our purchasing habits. It refers to our general tendency to attribute a positive perspective to our past decisions. Once we’ve made a decision, we tend to continuously convince ourselves of the great decision we made, which is why pricing pages are a great place to show testimonials.

 

8. Trust

It all comes down to trust in the end. Customers need firm assurance that they can trust you before they turn over their credit card to your site, because that’s not an easy thing to do.

 

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iNeoMarketing's insight:

Excellent application of basic psychology principles applied to the pricing page. Click through for details on each.

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Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics

Why Explainer Videos Are the Greatest Marketing Tools [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it
Why Explainer Videos Are the Greatest Marketing Tools


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iNeoMarketing's insight:

If you're new to video, and Explainer Video is a great starting point.

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Dearth of Content, and The Top 7 MarTech Articles Curated Monday, 12/22/14

Dearth of Content, and The Top 7 MarTech Articles Curated Monday, 12/22/14 | The Marketing Technology Alert | Scoop.it

The cupboard is running a bit thin on quality MarTech articles out there. Tis the season.

 

Today’s curated articles collected for your quick review:

>> Digital Marketing Under the Microscope - Martin Kihn - Gartner

>> What you need to know about B2B advertising on Reddit - B2B News Network

>> Infogroup expands B2B database Sapphire - FierceCMO

>> 7 Spots to Score Free Email Marketing Templates | WordStream

>> Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat - VentureBeat

>> Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

>> How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

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Digital Marketing Under the Microscope - Martin Kihn - Gartner

Digital Marketing Under the Microscope - Martin Kihn - Gartner | The Marketing Technology Alert | Scoop.it
Organizational pressures show up in spending priorities and marketing budgets. Gartner’s 2015 CMO Spend Survey showed that in addition to enjoying support from the organization, for the most part, marketing spend patterns surfaced greater investment in the customer experience and a ramp in the trend blurring the line between traditional and digital marketing. We are nearing the moment when it’s all just “marketing.”

Our analysis also validated a trend many of our clients had been reporting anecdotally: namely, that marketing is tasked with a greater responsibility for managing capital budgets and stewarding tech buying decisions. In fact, the vast majority of our respondents reported that marketing had a dedicated capex budget, and that marketing owned or shared a P&L, earning revenue from digital commerce, advertising sales, selling data, and so on.


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iNeoMarketing's insight:

"With great marketing technology spending comes great ROI responsibility."  Conversely: don't ask for more budget unless you have your attribution modeling in place!

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What you need to know about B2B advertising on Reddit - B2B News Network

What you need to know about B2B advertising on Reddit - B2B News Network | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

I had no idea, and its probably because I never thought Reddit would accept social advertising given independence of the Reddit reader/user. Worthy of testing.

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Infogroup expands B2B database Sapphire - FierceCMO

Infogroup expands B2B database Sapphire - FierceCMO | The Marketing Technology Alert | Scoop.it
Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers.


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iNeoMarketing's insight:

FYI. Just be sure to investigate the various sources.

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7 Spots to Score Free Email Marketing Templates | WordStream

7 Spots to Score Free Email Marketing Templates | WordStream | The Marketing Technology Alert | Scoop.it
These free email marketing templates will help you get started on crafting your own customized, slick, and sleek email newsletter. Get your free templates now!


1. 99 Designs: 3 Email Templates For Various Uses

2. Campaign Monitor 30+ Free Email Templates

3. Mail Chimp Email Templates: 80+ Themes

4. Free PSD Files: 12+ Photoshop Email Templates

5. Litmus: 7 Responsive Email Templates

6. Zurb

7. Antwort

 

 

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iNeoMarketing's insight:

FYI if you're searching for some options. Look for responsive design!

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Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat - VentureBeat

Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat - VentureBeat | The Marketing Technology Alert | Scoop.it
1: Growth Summit (Boston, June 1-2)
Growth Summit is invite-only, small, intimate, and CMO-focused. We’re looking to gather 180 of the world’s leading martech executives to focus together on the future of marketing.

With a mix of main stage and small boardroom-style meetings with about 20 participants, we want to go deep, we want to go far, and we want to ensure the very, very best in both insight, value, and networking, for top-level marketing executives only.



2: GrowthBeat (San Francisco, August 17-18)

GrowthBeat is larger. It’s busier — we want to gather 800 of the world’s best marketing technologists in one room at one time.

And it’s jam-packed with actionable take-aways for practicing marketing technologists: leaders in the martech space who are tasked with growing their company’s users, sales, and all the KPIs in your  funnels between the two. Here, you’ll get hard-core honest insights from martech stars, straight from the trenches.
iNeoMarketing's insight:

Adding to the list of potential shows to attend in 2015...

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Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog

Sales and Marketing Now Account for 48% of the Corporate IT Budget | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
Sales and Marketing Now Account for 48% of the Corporate IT Budget by Douglas Karr on Marketing Technology Blog


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How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics

How To Create a Content Marketing Lead Nurturing Process [INFOGRAPHIC] - B2B Infographics | The Marketing Technology Alert | Scoop.it

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The Top 8 MarTech Articles Curated Friday, 12/19/14

The Top 8 MarTech Articles Curated Friday, 12/19/14 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> 16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant - AdExchanger

>> 7 tech companies that may go public in 2015 - Mashable

>> G2 Crowd: Best of 2014 Award Winners (Part One)

>> How B2B E-Commerce is Evolving & How to Keep Up - CMO Essentials

>> 5 Ways to Improve Your Marketing Using Conversion Psychology - HubSpot

>> [FREE REPORT] Lead Prioritization Study - Whitepaper - Velocify

>> The top tech conferences in Canada coming in 2015 - B2B News Network

>> Landing Page Optimization: What a 4% drop in conversion can reveal about offering discounts | MarketingExperiments

 

 

See ALL Top Curated Marketing Technology Articles here.

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16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant - AdExchanger

16 Vendors Under The Glass, As Gartner Releases First Digital Marketing Hub Quadrant - AdExchanger | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

No surprise with those three as the leaders. You'll want to click through to see The Challengers (which surprisingly includes Marketo).

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7 tech companies that may go public in 2015 - Mashable

7 tech companies that may go public in 2015 - Mashable | The Marketing Technology Alert | Scoop.it
Yext
Yext, a company that makes sure Internet-based addresses for businesses are accurate, raised $50 million in Series F funding earlier this year at a valuation of about $525 million, with plans to go public in 2015. More recently Yext hired a CFO who previously helped take Pandora public in 2011.


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iNeoMarketing's insight:

I scooped the one company that plays a role in our B2B marketing lives. The six others are recognizable.

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G2 Crowd: Best of 2014 Award Winners (Part One)

G2 Crowd: Best of 2014 Award Winners (Part One) | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

And there are other categories as well, so please click through to review. Note the number of times HubSpot appears (FWIW).

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How B2B E-Commerce is Evolving & How to Keep Up - CMO Essentials

How B2B E-Commerce is Evolving & How to Keep Up - CMO Essentials | The Marketing Technology Alert | Scoop.it
The cloud — with cloud-based E-commerce delivery models, enterprises finally have the necessary tools to create sophisticated user experiences with three key factors:

Speed: Powerful E-commerce apps are built on robust cloud platforms. They leverage the platform’s security, scalability and high performance. In this environment,B2B sellers are not on their own; they can utilize existing cloud platforms to deliver this seamless and fast user experience.
Convenience: By harnessing cloud-based, automated configuration and pricing technology, a $500K jet engine part can now be purchased with virtually the same ease as a pair of $30 sandals. In fact, sales effectiveness research shows that organizations using such configure-price-quote (CPQ) technology average a 3.9% year-over-year growth in customer renewal rates (vs. a .6% decline for non-users), and a 3.6% year-over-year growth for lead conversion rates (vs. a .5% decline for non-users).
Personalization: Powerful cloud platforms are designed to fully support complex product and pricing models across multiple channels on a single platform. These apps allow brands to present unique user experiences that boost transaction volume and top-line revenue – and deliver seamless buying experiences.


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iNeoMarketing's insight:

Lots of toe-dipping in 2015, then watch it burst out in 2016.

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5 Ways to Improve Your Marketing Using Conversion Psychology - HubSpot

5 Ways to Improve Your Marketing Using Conversion Psychology - HubSpot | The Marketing Technology Alert | Scoop.it

Digest...


Law of Past Experience

How prospects interact with your product or service is entirely dependent on how well your brand aligns with their personal vision. One of the first things they are going to do when interacting with your brand is compare it with past experiences of their own. The law of past experience states that a prospect’s previous experiences, whether it involved your business or not, will contribute to their current experience.

Psychology of Happiness and Pain

Referred to as the psychology of pain, this concept states that “The magnitude of pleasure reaches its limit in the removal of all pain”. This doesn’t mean you should be solely advertising distressing images on your landing page to scare prospects; but rather supplementing them with solutions.

Psychology of Cost-Benefit Analysis

Cost-benefit analysis refers to the internal process that takes place when humans are weighing whether or not the fox is worth the hunt. In other words, is what you are offering, whether it be an eBook, webinar, or other lead magnet, worth what they are going to have to do to get it, like give up an email or complete a survey.

Gather Allies

Some of the most successful businesses are the ones that instill their customers with a sense of loyalty by having a common “enemy” in mind. Think about the passion exhibited by those who are a part of nonprofits or human rights campaigns. It’s because they are fighting against something together.

Positive Anticipation

As a final point to touch on, and one that might sound easier said than done, write content that is going to have your audience nodding in agreement. This notion of anticipation involves writing content that shows empathy and optimism.

 

 

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iNeoMarketing's insight:

I've tagged a few articles in The Marketing Technology Alert with the term "psychology" and I recommend reviewing them as it will have a positive impact on your positioning.

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[FREE REPORT] Lead Prioritization Study - Whitepaper - Velocify

[FREE REPORT] Lead Prioritization Study - Whitepaper - Velocify | The Marketing Technology Alert | Scoop.it
Discover how sales activity prioritization is driving a higher level of sales performance for industry leaders in a new whitepaper titled, The Power of Prioritization: How Automating Relative Importance of Sales Activities Can Impact Sales Success, from Velocify.  This study investigated the selling practices of more than 400 sales teams to determine the impact that automated activity prioritization has on sales performance.

Here’s a sneak peek:

Salespeople using prioritization were more productive than those who didn’t
Reps also increased daily talk time by 88%
Conversion rate was nearly 2X over those not using prioritization


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iNeoMarketing's insight:

Behind a registration wall. Fascinating results from this approach!

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The top tech conferences in Canada coming in 2015 - B2B News Network

The top tech conferences in Canada coming in 2015 - B2B News Network | The Marketing Technology Alert | Scoop.it

Digest...


DX3 – Mar 11-12, 2015 – Toronto

FITC Toronto – Apr 12-14, 2015, Toronto

C2 Montreal – May 26-28, 2015

GROW Conference – Aug 2015 – Whistler, BC

MESH – Nov 2015 – Toronto

Banff World Media Festival 

FFWD Advertising & Marketing Week 

2015 Marketing Analytics Conference 

Canadian Internet Marketing Conference

Digital Strategy Conference

Digital Media Summit 

 

 

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iNeoMarketing's insight:

Click through for descriptions and dates for all.

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Curated by iNeoMarketing
The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com