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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.


Summary...


Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

  • BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
  • DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
  • eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
  • FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
  • Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
  • LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
  • StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.
iNeoMarketing's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!


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The Marketing Technology Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
Curated by iNeoMarketing

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Has B2B Creativity Died?, and the Top 13 MarTech Articles Curated Monday, 10/20/14

Has B2B Creativity Died?, and the Top 13 MarTech Articles Curated Monday, 10/20/14 | The Marketing Technology Alert | Scoop.it

“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.”

Scott Adams

 

Once upon a time, boys and girls, B2B marketers would get together (with or without their agency) and talk about how to communicate with the target audience. Perhaps it was a corporate message, or maybe it was a new product launch. But they would gather around the table, agreed upon what attributes they thought appealed to the market, created messaging, and wrapped it with a campaign.

 

There would be third party insight on trends, there would be anecdotal evidence, there would be brainstorming. And after all that, there would be storyboards, revisions, revisions, revisions until a wonderfully creative campaign was finalized where everyone agreed it was the greatest thing ever. Ever!

 

And then it flop or succeed or whatever. Who knows: there was no meaningful way to measure it. The marketers would just pat themselves on the back, because their effort was just so damn creative.

 

And that’s the way it used to be (or in some circles, still is). Dr. Feelgood was in session.

 

And today? Dr. Feelgood has been murdered, and Optimization may be holding the knife. More on this tomorrow…

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast http://sco.lt/6jNAx7 

>> The Market Opportunity for Marketing Automation in 2009 - David Cummings http://sco.lt/9390Kn 

>> Dreaming of Contextual Marketing - Forrester http://sco.lt/6cv4nB  #MarTech #CX

>> 10 Proof Points – Why Customer Experience Is the Next Big Thing - Gartner http://sco.lt/5Cqkdd  #MarTech #CX

>> 5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud http://sco.lt/6bHsnJ  #MarTech

>> Customer Experience Matrix: Dreamforce 2014: Process Is More Important Than Analytics http://sco.lt/8qwWn3  #MarTech

>> Why Copyblogger Is Killing Its Facebook Page - Copyblogger http://sco.lt/8u8W0H 

>> A Great Tool to Troubleshoot Google Analytics Tracking Codes | Marketing Technology Blog http://sco.lt/4wNiyn  #MarTech

>> The Sophisticated Marketer's Guide to Generating More Leads With SlideShare - HubSpot http://sco.lt/6yqaaf  #MarTech

>> Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog http://sco.lt/7p0Nk1  #MarTech

>> ‘Generalist’ marketers now in high demand - Marketing Week http://sco.lt/7yrNLd 

>> 7 Email Marketing Myths [Infographic] - Smart Insights Digital Marketing Advice http://sco.lt/5NJy2j  #MarTech

>> [FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2 http://sco.lt/7C5yk5 

 

See ALL Top Curated Marketing Technology Articles here.

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The Market Opportunity for Marketing Automation in 2009 - David Cummings

Here’s how we presented the market opportunity for marketing automation in 2009:

Marketing teams don’t have a central platform to run their campaigns and track ROI (e.g. accounting has QuickBooks, sales has Salesforce.com, etc)
B2B online marketing, while smaller than B2C online marketing, is growing fast and benefits from the shift in offline to online advertising
Roughly 150,000 companies pay for a modern, web-based CRM (Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics)
The vast majority of companies that pay for a modern, web-based CRM need a marketing automation system, yet less than 3% of the market is vended (we cited publicly available customer counts from each CRM vendor and marketing automation vendor)
iNeoMarketing's insight:

From one of the founders of Pardot. Fascinating and clearly spot-on.

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10 Proof Points – Why Customer Experience Is the Next Big Thing - Gartner

10  Proof Points – Why Customer Experience Is the Next Big Thing - Gartner | The Marketing Technology Alert | Scoop.it

Digest...


-- >  “89% of companies surveyed plan to compete primarily on the basis of the customer experience by 2016 “

-- >  “65% of companies have the equivalent of a chief customer officer — they report equally to the CMO and CEO”

-- >  “18% of the total marketing expense budget was spent on customer experience in 2014”

-- >  “39% of outperformers have developed a fully integrated digital-physical customer strategy”

-- >  “93% say that improving CX [customer experience] is one of the top three priorities for the next two years; 97% state CX is critical to success”

 

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iNeoMarketing's insight:

Many more points when you click through, but suffice it to say that CX is not Next but Now.

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Customer Experience Matrix: Dreamforce 2014: Process Is More Important Than Analytics

Customer Experience Matrix: Dreamforce 2014: Process Is More Important Than Analytics | The Marketing Technology Alert | Scoop.it
The analytics cloud* is a step forward only because Salesforce has been so far behind: it bulk loads data into a star schema relational database using inverted index for speed, which is a solid but old-fashioned approach. Of course, it’s cloud-based but so are other, newer approaches that are ultimately more flexible and scalable. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included. Nor does the system handle real-time updates or allow queries by external systems for purposes like message personalization. The visualization itself is indeed fast and pretty, but it’s not obviously superior to Birst (also cloud-based), Tableau, or QlikView. The core technology was acquired when Salesforce.com bought EdgeSpring last June.


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iNeoMarketing's insight:

This is a notion that has been consistent across many articles. FWIW: it's the first step, and I fully expect that Wave will morph into something greater over a very short period of time. Think framework.

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A Great Tool to Troubleshoot Google Analytics Tracking Codes | Marketing Technology Blog

A Great Tool to Troubleshoot Google Analytics Tracking Codes | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
Google has it’s own Chrome plugin, the Google Analytics Debugger. Basically, when you turn the debugger on, all of the variables that are sent to Google are nicely organized in your JavaScript Console of your Chrome Developer tools

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iNeoMarketing's insight:

Nice catch by Douglas Karr!

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Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog

Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it
Without Call Tracking, Your Campaign Attribution is Growing More Inaccurate by Douglas Karr on Marketing Technology Blog

 

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Content Marketing: Secrets To A Killer Viral Video - #infographic - Digital Information World

Content Marketing: Secrets To A Killer Viral Video - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it
This infographic from WhoIsHostingThis offers a wealth of tips on how to make your video content go viral.

 

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[FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2

[FREE REPORT] Lead Generation Strategy Research Summary Report | Ascend2 | The Marketing Technology Alert | Scoop.it
Leads fuel the sales pipeline. But prospects are becoming much more sophisticated about engaging with companies and sharing the information marketers need to generate demand. How will marketers reach the next level of lead generation performance in the year ahead?


The 16-page report contains charts and analysis on:
-Lead generation effectiveness is changing dramatically
-Most important objectives for lead generation in the year ahead
-Rating the success of lead generation to achieve important objectives
-Most challenging obstacles to lead generation success
-How lead generation effectiveness is changing
-Resources used to execute lead generation tactics
-Ratios for tactical effectiveness versus degree of difficulty
-How cost-per-lead is changing
-Extent of marketing software used to manage lead generation

 

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iNeoMarketing's insight:

Content with which you are familiar, with hard stats that you can use as a part of the 2015 planning process.

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Enterprises' Top Digital Marketing Priorities for 2015 - Profs

Enterprises' Top Digital Marketing Priorities for 2015 - Profs | The Marketing Technology Alert | Scoop.it

 

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iNeoMarketing's insight:

Attribution needs exceeding MAP. 

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Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First - Profs

Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First - Profs | The Marketing Technology Alert | Scoop.it

Digest...


Although automation matters, "A" Marketers focus on knowing which outcomes and metrics are essential to proving how Marketing is affecting and contributing to the business, and therefore which metrics need to be reported and improved. Armed with this information, the Marketing function can make decisions on what course of action and what investments will enable the Marketing function to serve as value creators.


Looking to model the leaders of the marketing performance management pack? Consider taking these four steps.

1. Start with alignment

For many marketers, the first place to begin is with the marketing plan. Revamp your marketing plan so that the line of sight between marketing activities and business results is clear. Seek expert help if you don't know how to do this work.

2. Commit to accountability

Website visitors, downloads, fans, followers, and shares are among the expanding number of things marketers can measure. Many of the things we can track fall into activity and output types of metrics. Best-in-class marketers, however, move from activity/output metrics to more meaningful measures of effectiveness and efficiency. Doing so may require you to adopt a metrics framework.

3. Build analytical muscle

Develop and implement formal processes to collect and manage data. Introduce a formal, documented marketing analytics initiative. Create a data inventory and metrics catalog; invest in tools for data analysis. Harness and use data, analytics, and modeling to discern patterns, glean insights, and predict outcomes.

4. Upgrade your infrastructure

Now we're talking technology! Take an inventory of existing siloed processes and tools, and identify best-practices for sharing and standardization. Marketing's infrastructure includes more than email or campaign automation, marketing resource management, and marketing asset management. Move from automation tools to performance management processes that enable you to run Marketing like a business.


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iNeoMarketing's insight:

Put it another way: you can't build a solid business case and report on results without the right analytics and 

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Proving the value of marketing is a must #MarketingOps #AtTask

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There's A Simple Rule That's Helping Marketers Advertise More Effectively On Social Networks - Business Insider

There's A Simple Rule That's Helping Marketers Advertise More Effectively On Social Networks - Business Insider | The Marketing Technology Alert | Scoop.it

Digest...


Social networks offer brands and businesses a new medium for communicating their messages. But what posts should they promote on social media, i.e. amplify with paid advertising? The answer: brands and marketers should only pay to promote their most popular content.


The "multiplier," or audience increase, seen by popular posts is much higher than for less popular content. For posts reaching 10,000 users organically, paid promotion can lead to 87-times more reach, compared to only a two-fold multiplier for posts reaching ~1,400 users. 

Here are some of the other key takeaways from this report:

>>  Social-media advertising spend will grow rapidly through 2018. 

>>  Social media ad spend has reached the mobile-tipping point. 

>>  Mobile app-install ads and programmatic buying are also growth drivers. 

>>  Social programmatic ad platforms are also growth engines. 

>>  Prices are increasing as performance and targeting improve

>>  The market is expanding with the introduction of paid ad units at Pinterest and Instagram. 

 

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iNeoMarketing's insight:

Seems blatantly obvious. Regardless, if you need more information on the social media advertising market, you may want to take a look at BI's report: https://intelligence.businessinsider.com/the-third-quarter-social-media-advertising-report-spending-trends-the-rise-of-mobile-and-improved-ad-effectiveness-2014-8 

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White Label Marketing Automation For Agencies and SMBs - Boingnet

White Label Marketing Automation For Agencies and SMBs - Boingnet | The Marketing Technology Alert | Scoop.it

Digest...


The limited resources and capabilities that exist in the marketing departments of small organizations have created a need that is being filled by marketing agencies. SMBs usually lack the creative expertise and manpower to effectively set up and run anything but relatively simple campaigns: they turn to agencies to augment their small teams with experienced staff and better software tools. To put it simply, their difficulties are a direct result of the mismatch between marketing resources and marketing goals: it is just not feasible for a small marketing team to invest in and fully utilize advanced marketing automation products and services.

 

To remedy this, agencies have traditionally supplied a disparate collection of lightweight point products to their clients in a “white label” format. White label marketing solutions are packages in which the cost of the software platforms are bundled into the overall campaign fees billed to the clients. Clients still receive real time access to campaign results, but the most of the work that goes into creative, data analysis, personalization, and campaign management is handled by the agency behind the curtain. This strategy saves money, but the collection of single-channel products makes cross-channel campaign integration nearly impossible.

 

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iNeoMarketing's insight:

The post brings up an excellent point: as an SMB, you don't need to purchase the software on your own then retrofit an agency to manage the software. You may want to look at turnkey solutions from agencies as an alternative.

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What Is Cloud 2.0 CRM | Visual.ly

What Is Cloud 2.0 CRM | Visual.ly | The Marketing Technology Alert | Scoop.it
How the use of Cloud 2.0 technology can affect the implementation of CRM solutions for business

 

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Technology Marketing Blog: IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast

Technology Marketing Blog: IDC's Worldwide Marketing Technology 2014-2018 Forecast: $20 Billion and Growing Fast | The Marketing Technology Alert | Scoop.it
Organizations worldwide will spend approximately $20.2 billion on software solutions for marketing in 2014. The marketing software market is expected to grow to more than $32.3 billion in 2018. It will be one of the fastest-growing areas in high tech, with a compound annual growth rate (CAGR) of 12.4%. Over the five years from 2014 to 2018, organizations cumulatively will spend $130 billion on software for marketing departments. This forecast includes a wide range of solutions in four broad categories: interaction management, content production and management, data and analytics, and marketing management and administration.

 

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iNeoMarketing's insight:

Incredible growth.

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Dreaming of Contextual Marketing - Forrester

Dreaming of Contextual Marketing - Forrester | The Marketing Technology Alert | Scoop.it

Digest...


At Dreamforce in San Francisco earlier this week, Salesforce Marketing Cloud CEO Scott McCorkle highlighted retailer Eddie Bauer’s strategy to make marketing so good that it feels like customer service and customer service so good that it feels like marketing. He may well have added that when marketing and service are well executed, they both begin to feel like sales – or at least the extension of sales environments that they are meant to support.

 

This thinking underscores the blurring lines between marketing and customer experience. Where does one start and the other begin? And does it really matter? Certainly to the customer it doesn’t; all he or she wants is a great experience that delivers value appropriate to the current context. So then, why do brands continue to let organizational or functional silos get in the way? It’s easy to say that legacy systems and processes still dictate what brands are able to achieve, but surely with today’s business technology capabilities, it’s possible to do better.

 

Fitbit and LiveNation are just two examples of how digital technologies are both disrupting every industry and providing opportunities to deliver better customer experiences. Putting technology to work for your brand means building a contextual marketing engine that leverages customer insights to spark interactions across the entire customer life cycle. Does it really matter if you call it marketing, services or sales, as long as you delight your customers with contextually relevant experiences?

 

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iNeoMarketing's insight:

From Forrester: "Contextual marketing engines create sticky, highly engaging environments for customer interaction and yield proprietary data that cannot be replicated by traditional marketing methods or third-party data sources. The results translate into unprecedented levels of customer engagement, increased revenue, and better product experiences."

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5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud

5 Marketing Takeaways From Dreamforce 2014 | Oracle Marketing Cloud | The Marketing Technology Alert | Scoop.it

Digest...


1. Connectivity These technologies are also opening up new opportunities for ways consumers can communicate, connect, and collaborate in the workplace.

 

2. We’re in the age of the customer – “Power to the Consumer”  

>> The customer journey is comprised of a thousand moments. Marketers now need to figure out which moments have the most value and how to relay messages at those key moments.

>> Personalization – customers want a personalized experience. This means they want the right content put in front of them right when they want it, with the least amount of distractions. 

 

3. Mobile is the now and the future

 

4. All business is social business –  Social media is here to stay and now plays a critical role in all business.  Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate.

 

5. Email is still King - Although social media seems to be the popular form of communication today, email is still king.  Predictions are that global email users will expand to over 2.8 billion by 2017. Email is still king for B2B marketers even though email addresses churn at higher rates than social media handles.

 

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iNeoMarketing's insight:

FWIW, coming from Eloqua's POV from attending Dreamforce.

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Why Copyblogger Is Killing Its Facebook Page - Copyblogger

Why Copyblogger Is Killing Its Facebook Page - Copyblogger | The Marketing Technology Alert | Scoop.it

Digest...


Here’s the first thing you need to know about social brand presences: Your fan and follower numbers mean absolutely nothing

 

[The table above] shows Copyblogger that, despite good intentions, best practices, and having a slew of fans, Facebook might not be the best place to invest brand time and energy.

 

The Copyblogger Google+ community’s statistics blow Facebook away by miles.Twitter is an amazing platform at both the brand level and for many of the individuals in the company (plus, you retweet posts like nobody’s business).

 

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iNeoMarketing's insight:

Since day 1 we've been recommending to spend resources on LI, T, SlideShare.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare - HubSpot

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare - HubSpot | The Marketing Technology Alert | Scoop.it

Digest...


Title:

-Go negative: According to a recent study by Outbrain, the average clickthrough rate on headlines in their distribution network withnegative superlatives was 69% higher than that of their positive counterparts.

-Include numbers

-Keep your title to about 55 characters

 

Cover:

-Text should be readable at small sizes

-Use high contrast colors

 

Length:

-Keep to about 60 slides

 

Include clickable CTAs throughout the presentation

-Do not place them in the first three slides

-Only place links in the middle of the slide

-Place important CTAs early on in the presentation

 

Make a CTA the last step of the Story

 

Disable SlideShare’s PDF download and create a specific CTA within the presentation to download a high-resolution version of the presentation.

 

If you're a PRO user, use the lead capture forms.

 

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iNeoMarketing's insight:

Details when clicking through. The biggie: sign up for the PRO account so that you can use the lead capture forms.

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‘Generalist’ marketers now in high demand - Marketing Week

‘Generalist’ marketers now in high demand - Marketing Week | The Marketing Technology Alert | Scoop.it
Speaking at the Adobe Digital Marketing Symposium in London today (16 October), Adobe’s EMEA marketing director John Watton suggested that digital skills are now central to all roles and that marketers should offer a rounded “blend” of skills.

“We need more generalists who can look across the channels and drive the right mix for whatever we’re trying to do,” he said. “When search came out we had search specialists, when social came out we had social specialists – some of those roles are now merging into one generalist.

“Are we now going to have a wearables specialist or an ‘internet of things’ specialist? Those specialisms can drive you down silos. It’s about having a blended mix and we look for skills and people who can understand this digital age, rather than offline versus online marketing.”

 

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iNeoMarketing's insight:

It's an interesting thought which ignores a significant point: the management of these very specific applications require very specific attention. Generalist VPs are important, but not the nuts and bolts folks.

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7 Email Marketing Myths [Infographic] - Smart Insights Digital Marketing Advice

7 Email Marketing Myths [Infographic] - Smart Insights Digital Marketing Advice | The Marketing Technology Alert | Scoop.it
Dispelling some email marketing 'best practices' In our email marketing campaigns, we are always looking to boost our open and clickthrough rates and the b. Marketing topic(s):Email communications strategy. Advice by Dave Chaffey.

 

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Who Manages Attribution, and the Top 10 MarTech Articles Curated Friday, 10/17/14

Who Manages Attribution, and the Top 10 MarTech Articles Curated Friday, 10/17/14 | The Marketing Technology Alert | Scoop.it

Who should manage the Attribution process? That depends on how serious you are with Attribution.

 

If your Attribution process is one that is qualitative, then anyone with an email inbox can do that. There’s no science to it: just survey the audience (Sales!) and ask very general questions that fairly useless. Feel good kinda process, unless Sales comes back with answers that are just as useless as the questions.

 

And then there’s the Attribution process that is a bit more thoughtful, where the inbound lead is matched up against the sales pipeline so as to show impact. Shortfall? Inbound only, and without account as to the factors that drove the lead deeper into the pipeline. It’s a quick report from your CRM admin, and only shows one true fact: leads that entered the pipeline…period. Extrapolating that to revenue is folly.

 

True attribution? It’s the degree of value Marketing has provided to assist with each and every revenue dollar from inbound and outbound efforts. To ascertain the value, it starts with the data, i.e., a tracking of the touchpoints between Marketing and Revenue. From there, it’s the interpretation of the data based on a set protocol, and reporting on the results. So who is most qualified to manage this process? The analytics professional: the person so steeped in tracking and reporting. This is the logical person to drive the Attribution process.

 

Need to assign Attribution? It’s a function of your Attribution Process.

 

"With great marketing technology spending comes great ROI responsibility." 

iNeoMarketing 

8/4/2014

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

>> Enterprises' Top Digital Marketing Priorities for 2015 - Profs http://sco.lt/9Hbn5F 

>> Digital Analytics Pros: Wait Before Diving Into The Salesforce Wave - Forrester http://sco.lt/5trGxV 

>> Marketing Accountability Is the Horse, Automation Is the Cart. Put Accountability First - Profs http://sco.lt/5CvRXF

>> Can Michael Seifert's Sitecore Be The Customer Experience Management Platform of The Future? - Forbes http://sco.lt/7KdJtB

>> There's A Simple Rule That's Helping Marketers Advertise More Effectively On Social Networks - Business Insider http://sco.lt/6qbSvx 

>> Intelliverse Launches Fully Managed Marketing Automation Program | Business Wire http://sco.lt/871vZB

>> White Label Marketing Automation For Agencies and SMBs - Boingnet http://sco.lt/6VfH2f

>> Overcoming the Top 3 SMB Challenges with Marketing Automation - Media Current http://sco.lt/68sxqz

>> What Is Cloud 2.0 CRM | Visual.ly http://sco.lt/6saNnN

>> Infographic: What will CMOs prioritize in 2015? - The Hub http://sco.lt/8OXbqj 

 

 

See ALL Top Curated Marketing Technology Articles here.

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Digital Analytics Pros: Wait Before Diving Into The Salesforce Wave - Forrester

Digital Analytics Pros: Wait Before Diving Into The Salesforce Wave - Forrester | The Marketing Technology Alert | Scoop.it

Digest...


Before placing SFDC on your digital analytics vendor shortlist you should consider that the capability:

 

1-Is targeted at SFDCs existing marketing cloud customers.  It is built more as "light weight" analytics capability providing BI pros the ability to natively ingest web and mobile data into their SFDC instances.

2-Will not replace existing enterprise systems. Salesforce claim it will “complement” existing enterprise digital analytics systems that do very much the same thing (i.e. collect, analyze and act on customer behavioral data) and more.

 

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iNeoMarketing's insight:

And that's a hold...

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Can Michael Seifert's Sitecore Be The Customer Experience Management Platform of The Future? - Forbes

Can Michael Seifert's Sitecore Be The Customer Experience Management Platform of The Future? - Forbes | The Marketing Technology Alert | Scoop.it

Digest...


“Marketing is in this super interesting position today.  Sales has a CRM system, finance has an ERP system, while marketing has this patchwork of mess that they have to deal with every day.  They have a lot of tools, and individually, the tools are great, and serve a specific purpose of e-mailing or working on social channels, or publishing to the web. But each tool works only on that channel, and is limited to the results from that channel. Where is the ERP of marketing? Where is that tool where you understand your customers and where you can figure out how to provide a better experience to your customers?  That’s essentially the race I see going on right now, and that’s what we’ve called the experience platform,” continues Seifert.

 

What does the future hold for Sitecore? “I like to say that we have built an experience cloud.  Everybody else seems to have a marketing cloud.  From my point of view, it’s all about the customer experience.  Over the next three, five years, it will be all about reducing complexity for marketing. That complexity needs to draw down.  It’s an insane waste of time in marketing,” continues Seifert.  If marketing is all about understanding and satisfying customer needs, then Seifert believes Sitecore is well positioned to be the “ERP” platform for the marketing department.

 

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iNeoMarketing's insight:

He's absolutely spot-on. Sitecore is a smart company, and has been ahead of the curve. It's clear from this article that they will remain ahead of the curve.

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Intelliverse Launches Fully Managed Marketing Automation Program | Business Wire

Intelliverse Launches Fully Managed Marketing Automation Program | Business Wire | The Marketing Technology Alert | Scoop.it

Digest...


Intelliverse, a global leader in sales accelerated solutions, today announced the release of a fully managed marketing automation program.

 

Intelliverse’s Managed Marketing Automation solution is part of a full product offering that enables organizations to accelerate and optimize the entire sales and marketing process. Together with Managed Lead Generation and Sales Acceleration cloud software, that integrates with CRM solutions such as Salesforce, Intelliverse helps companies drive bigger results at a faster pace and maximizes return on investment in sales and marketing.

 

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iNeoMarketing's insight:

FYI.

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Overcoming the Top 3 SMB Challenges with Marketing Automation - Media Current

 

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iNeoMarketing's insight:

Includes some simple tips for the S in SMB.

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