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Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert

Why and How to Verify Your Email Marketing Lists - Marketing Technology Blog | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that great email senders continue to get punished more and more by email service providers.


Summary...


Utilization of these list hygiene services can improve the percentage of emails that make it to the inbox, reduce your risk of being blocked by the Internet Service Providers, and reduce the risk of getting fired by your Email Service Provider… they’re worth the investment if you’ve got an old list or collaborating on one.

 

  • BriteVerify – tools you need to remove invalid emails from your customer databases, email marketing campaigns, or online newsletters and keep them out for good. You can easily drag and drop a file, share the file via the cloud, and get detailed reporting on your list without ever contacting the company. They also have an API if you’d like to integrate your email verfication with them!
  • DataValidation – offers you an easy-to-use, customizable solution for maintaining a clean and accurate email database.
  • eHygienics is a professional email verification company. They remove bounces, threats, protestors, litigators and all other perceivable hazards from subscriber databases. eHygienics offers real time API platforms which are used daily by subscribers worldwide.
  • FreshAddress helps companies that depend on email to drive revenue by building, updating, segmenting, and cleaning their email lists.
  • Impressionwise‘s data intelligence platform is based on policy-driven rule sets and real-time scanning algorithms that use a multi-layered approach to identify, validate and protect against a wide range of e-mail-based threats.
  • LeadSpend – Remove harmful email addresses before you mail! Whether you have a single list to validate, or many, we provide several secure and easy-to-use list upload options.
  • StrikeIron – Quickly and effortlessly verify and validate email addresses and domains to ensure their accuracy before you spend unnecessary time, energy and money, increasing your message deliverability by 90%.
marketingIO's insight:

This is an excellent reference tool. How many contacts have you collected over the years? Rather than use a mailer to clean your list, and ruin your rating, these tools should help!


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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Marketing is all about deadlines and tasks...

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The Art of Building Your Twitter Following, According to Twitter - Hootsuite

The Art of Building Your Twitter Following, According to Twitter - Hootsuite | The Marketing Technology Alert | Scoop.it

"Follow people likely to engage
While it’s a no-brainer that you’ll need to follow others on Twitter in order to get followers yourself, who you follow makes a huge difference between an engaged and passive community


Create content that drives interaction
Showcase qualities in easily shareable and interesting ways. The number one way to do this is through visuals. Tweets with rich media get 313 percent greater engagement, and 52 percent more Retweets—numbers that can’t be scoffed at. With the ability to add GIFs, Vines, or attach up to four photos per Tweet, the possibilities are endless.


Track engagement
Now that your engagement and follower levels are naturally growing, it’s a good idea to keep tabs on and measure the impact of your Twitter efforts. Monitoring not only the number of followers you have, but their overall value in contributing to Twitter conversations offers important insight. It’s also recommended to monitor what Tweets are getting the most traction, as you can inform your content strategy based on findings there."


marketingIO: One Source for All Marketing Technology Challenges. See our solutions



marketingIO's insight:

Nothing earth shattering, just the basics (that are often ignored).

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LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger

LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger | The Marketing Technology Alert | Scoop.it
During its Q4 earnings call Thursday, the company said it would kill off Lead Accelerator, the B2B lead-nurturing product that came out of the $175 million acquisition of Bizo. It was a fast death: LinkedIn launched Lead Accelerator just less than a year ago.

LinkedIn is pushing Lead Accelerator’s functionalities into sponsored updates. The potential benefit isn’t immediately obvious since Lead Accelerator was designed to help businesses reach people around the web. 

Sponsored updates is a potent ad product as long as people continue to monitor their LinkedIn feed for updates. Consequently, LinkedIn made that feed a central part of the its recently relaunched app. Users may have noticed the improved relevance of content in a feed and that it’s easier to follow publishers and consume content – important given the shift to mobile.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Although they didn't meet expectations, no one should be worried about LI: best B2B inbound platform.

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Microsoft launches Azure IoT Hub service out of public preview - VentureBeat

Microsoft launches Azure IoT Hub service out of public preview  - VentureBeat | The Marketing Technology Alert | Scoop.it
Microsoft today announced that its Azure IoT Hub — a cloud service for registering, managing, and communicating with Internet-connected devices — will become generally available tomorrow, February 4.

Azure IoT Hub is a big part of Azure IoT Suite, a bundle of products that can be used to build and run applications that integrate with connected devices. And because of that, the release of Azure IoT Hub is a big deal for the Internet of Things (IoT) strategy of Microsoft as a whole. Azure IoT Hub became available in public preview in October, but the service was not included in the launch of the Azure IoT Suite.


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marketingIO's insight:

FWIW...

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The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle | The Marketing Technology Alert | Scoop.it

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Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position²

Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position² | The Marketing Technology Alert | Scoop.it

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And if you find yourself needing guidance, contact marketingIO.

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

If T, LI and SlideShare are optimized and where you want it, then consider.

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Adina Ciobanescu's curator insight, February 7, 8:55 PM

Snapchat is raising as an unexpected BtoB marketing tool. 

Marco Favero's curator insight, Today, 4:10 AM

aggiungi la tua intuizione ...

malek's comment, Today, 8:38 AM
SnapChat value proposition is rapidly evolving
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The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point

The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point | The Marketing Technology Alert | Scoop.it

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What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land

What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land | The Marketing Technology Alert | Scoop.it

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It's one POV...

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3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear | The Marketing Technology Alert | Scoop.it

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6 Marketing Tools We Use That No One Else Really Talks About - iPullRank

6 Marketing Tools We Use That No One Else Really Talks About - iPullRank | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

A great, smart collection of tools. Bravo.

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How to Improve Email Open Rates - Social Media Today

How to Improve Email Open Rates - Social Media Today | The Marketing Technology Alert | Scoop.it

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BrightFunnel announces account-based marketing analytics tool - MarketingDive

BrightFunnel announces account-based marketing analytics tool - MarketingDive | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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[FREE] The 2016 State of Email Report - Litmus

[FREE] The 2016 State of Email Report - Litmus | The Marketing Technology Alert | Scoop.it

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30 Stats Every Marketer Needs to Know about Customer Experience - Kapost

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marketingIO's insight:

As if CX is new. Used to be called CustSat. CX tests were being done for consumer goods back in the '70s: researchers would actually embed themselves in households!!!

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Three Dirty Little Secrets About B-to-B Marketing - Ad Age

Three Dirty Little Secrets About B-to-B Marketing - Ad Age | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Luck is the residue of design.

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Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe

Dear Brands, You Really Can’t Live Without a Marketing Stack | Adobe | The Marketing Technology Alert | Scoop.it
In the End, Businesses Simply Cannot Afford NOT to Have a Marketing Stack

Without a unified platform, a business is left to attempt to put all of these pieces of the puzzle together manually, and without the data as common currency, there is often political infighting that further hampers the ability to orchestrate and execute a successful marketing campaign. The introduction of the platform dispels these roadblocks and creates an environment where both the customer and the business are getting what they want out of their exchanges with each other, all while reducing the time and resources needed to develop and manage the interactions across a myriad of marketing channels.


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marketingIO's insight:

No longer a nice to have...

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How to Create More Exposure Using LinkedIn : Social Media Examiner

How to Create More Exposure Using LinkedIn : Social Media Examiner | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

And the reason why I love Social Media Examiner: they always provide details on how to accomplish what they're recommending. Click through for details.

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Why 80% of our B2B content marketing failed - Econsultancy

Why 80% of our B2B content marketing failed - Econsultancy | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Of course it's about education! It's not about entertainment, but about learning.

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Adobe: Paid Search Growth is Slowing - CMO.com

Adobe: Paid Search Growth is Slowing - CMO.com | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

One guess where it's going...

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Tracking Actions in Interactive Email - FreshInbox

Tracking Actions in Interactive Email - FreshInbox | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

All the code you need when you click through. Great resource!

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101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk

101 Lead Magnet Ideas For Every Stage Of Your Marketing Funnel - CopyMonk | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Quick exchange of your email address and you'll receive this one page list. A bit of a stretch to reach 101, but you get the idea.

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7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp

7 UX Principles to Include in Your Content That Will Hook Readers | @contentmrktrapp | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Above the Fold lives!

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