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Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert

Paid Search vs. Organic Search: Which Converts Better? - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Search Engine Marketing - Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.


Excerpt...


Paid search visits have a 35% higher conversion rate for e-commerce websites compared with visits from organic search, according to a recent report by MarketLive.

 

The report, which was based on data from more than 200 e-commerce websites with over $1.5 billion in combined annual sales, found that visitors arriving from paid search links had a 2.6% average conversion rate in the first six months of 2013, compared with a 1.9% conversion rate for organic search visits.

iNeoMarketing's insight:

Yeah I know: this is B2C e-commerce oriented. However, it should prompt the thought as to the efficacy of your inbound programs based on conversions, not visits, especially with regards to the inclusion of PPC as a part of your mix. Don't ignore PPC without the proper analysis.


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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15 | The Marketing Technology Alert | Scoop.it

Quick note about the Marketing Technology Alert dailies...


Moving forward, we're going to shy away from some common and overwritten topics, e.g., content marketing, social media, etc. I think we all now have a firm grasp of these topics, and unless something new emerges that rocks our socks, we'll just let them slide by.


With those areas excluded, we can focus on the more heady stuff: marketing technologies, SEO, tools, and emerging topics, e.g., ABM, predictive, agile, etc.


You OK with that? If not, let me know.


Joe


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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How to Rid Your Website of Six Common Google Analytics Headaches - Moz

How to Rid Your Website of Six Common Google Analytics Headaches - Moz | The Marketing Technology Alert | Scoop.it
1. Self-referrals

2. Unusually low bounce rate

3. Iframes anywhere

4. Massive traffic jumps

5. Cross-domain tracking

6. Internal use of UTM strings


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

More analytics challenges. Excellent guidance and resolution to each of these headaches.

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Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes

Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Please click through for details. Perfect for the mid-size business who needs to build out these skills.

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12 Add-Ons When Setting Up Google Analytics - ClickZ

12 Add-Ons When Setting Up Google Analytics - ClickZ | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

And that's exactly what this is: an important checklist that takes you beyond GA 101. Use it!

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Account-Based Marketing & The Future of B2B Demand Gen - Funnelholic

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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7 Account-based Marketing Resources | Lattice Engines

7 Account-based Marketing Resources | Lattice Engines | The Marketing Technology Alert | Scoop.it


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

A solid collection that you can use as a complete primer.

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How Agile for Marketing Can Work for You - CMO.com

How Agile for Marketing Can Work for You - CMO.com | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Disciplines to adopt: Agile, Testing, Data Management, Predictive

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The Importance Of Market Intelligence For CMOs | B2B Marketing Insider

The Importance Of Market Intelligence For CMOs | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it
The following provides a list of tools and resources for gathering and maintaining effective marketing intelligence:

Wiser- Wiser is one of the best services on the market for competitive analysis, and provides CMOs with the ability to view a detailed history of product pricing for your competitors, gauge whether your prices are too high or too low based on the competition’s, set your own pricing strategy, adjust your product prices easily, and more. Wiser’s flagship product is WisePricer, a semi-automatic dynamic pricing engine, and WiseDynamic, a fully automated solution.

BrainJuicer – BrainJuicer describes themselves as an “unconventional agency” that is “reinventing market research.” BrainJuicer conducts marketing intelligence about what motivates people, what drives the decision making process, how behavior economics plays a role in business success, how to facilitate change in businesses, and ultimately how to use human nature to the advantage of your business. Great emotional advertising leads to greater effectiveness & efficiency; most of all, it’s what makes brands famous. Using the BrainJuicer FaceTrace® technology, they can measure what people are feeling, how strongly they’re feeling it, the reasons why & predict likely commercial impact.

SiteAlerts– If you want to find out what your competitors are using when it comes to technology, such as what e-commerce platform or mail provider plugins are being utilized, SiteAlerts can help. What’s cool about SiteAlerts is that not only can you discover competitor technology, but you can also see the traffic that your competitors get, where that traffic comes from, what keywords they rank for, and how their social media strategy is faring.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

For beginners:

  1. Setup Google Alerts for pertinent information.
  2. Use content curation tools to identify content.
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5 Easy-to-Set-Up SEO Tests - SEMrush Blog

5 Easy-to-Set-Up SEO Tests - SEMrush Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

If this is your area of expertise, the post include test candidates as well as suggested KPIs. Excellent material.

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5 things to know before choosing your next marketing tool | BrightInfo

5 things to know before choosing your next marketing tool | BrightInfo | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Have the vendor build the business case, and use it as a part of the SOW!

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First G2 Crowd report on social analytics tools - VentureBeat

First G2 Crowd report on social analytics tools - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

No surprise who's in the upper right. But there are dozens of tools out there, so please don't get caught up with this sampling.

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7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream

7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Unbounce = the best. Worth every penny.

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4 Content Curation Tools to Enhance Your Social Posts - TechWyse

4 Content Curation Tools to Enhance Your Social Posts - TechWyse | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

I use feedly...and I've tried all of them. FWIW.

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Your Must-Read Marketing Technology Summaries, Curated Monday, 6/29/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 6/29/15 | The Marketing Technology Alert | Scoop.it

A quick note...


I'm seeing a significant increase in the discussion around the customer journey (formally known as the buyer's journey, which is more appropriate). For B2B Marketers, the objective is NOT to completely map with customer journey. That, in and of itself, doesn't generate revenue. The objective is: "When do I attempt to intercept that person? When is the best time for Sales to interact?"


Don't take your eye off the prize.


Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.neomarketing.com.

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Marketing automation powers the customer journey — but most don’t know where to start - VentureBeat

Marketing automation powers the customer journey — but most don’t know where to start - VentureBeat | The Marketing Technology Alert | Scoop.it
“There are up to 200 vendors in the marketing automation universe, and probably only 40 that really matter. The single greatest challenge users face when evaluating vendors is understanding the differences in functionality between them.”

More than two-fifths (43 percent) of marketers say that marketing automation enables them to touch at least half of the customer journey. Nearly a third (30 percent) of respondents say it is over 70 percent.

In fact, we defined 28 clear use cases for marketing automation platforms (MAPs). The reality is, as marketing’s reach and importance has grown, the traditional roles of sales, marketing and service are all turned on their heads. Consumers are in charge now, increasingly informing and supporting themselves in the buying process. Enter marketing automation and its increased potential to organizations as a hub for customer data, and for cross-channel marketing activity for every marketing channel. And we do mean every channel.


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Truth: you really won't know how well a MAP works until you're neck deep in the functionality. Having said that, look towards how the vendors deliver on the promise of mapping to the customer journey, allowing you to "Be There."

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Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat

Salesforce’s Marketing Cloud 2.0 goes beyond marketing journeys - VentureBeat | The Marketing Technology Alert | Scoop.it
Salesforce is today unveiling the 2.0 version of its Marketing Cloud, which boosts the role of Journey Builder and ties this Cloud more tightly with its brethren clouds, Sales and Service.

“We’ve [now] revved, matured, and promoted Journey Builder to be the best of the Marketing Cloud,” senior vice president of product marketing Eric Stahl told me, “the glue that pulls together the channels, the personalization engine, the data in the Sales and Service Clouds.”

One aspect of that promotion is a heightened integration between Journey Builder and an updated Active Audiences, which Salesforce introduced in March.

Active Audiences uses data from the company’s crown jewel, its customer relationship management (CRM) system, to target individual users for ad campaigns, instead of relying on Web cookies or email lists uploaded to Facebook. This data might include, for instance, emails or mobile messages, a purchase history with a brand, or interaction with customer service or sales.

There’s also now a native integration with the Sales and Service Clouds, coming closer to a functional super-cloud. Prebuilt triggers from events in the company’s Sales and Services clouds can generate marketing or advertising toward a customer or potential customer.


iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

The announcement came last week. 

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Customer Experience Matrix: Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like

Customer Experience Matrix: Campaign Management Is Dead. Here's What Next-Generation Marketing Automation Looks Like | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

The only MAP that I've seen come close to this is Right On Interactive, which was built on the assumption that prospects go in and out, up and down, whenever they want, and ROI tracks the results of the activity across an X/Y axis.

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Marketing Automation Integration: Ensuring Key Connections

Marketing Automation Integration: Ensuring Key Connections | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

And to make life easier, try looking at Zapier first before tackling integration: they may already have what you need.

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Comparing Predictive Marketing vs a Predictive Marketing Organization | Lattice Engines

Comparing Predictive Marketing vs a Predictive Marketing Organization | Lattice Engines | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

FWIW: predictive is narrow, while testing casts a much wider net.

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How Email Engagement Compares to Social Engagement | Marketing Technology

How Email Engagement Compares to Social Engagement | Marketing Technology | The Marketing Technology Alert | Scoop.it
How Email Engagement Compares to Social Engagement by Douglas Karr on Marketing Technology
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GROWTHVERSE | Marketing Landscape - Kaykas-Wolff and Fuller

GROWTHVERSE | Marketing Landscape - Kaykas-Wolff and Fuller | The Marketing Technology Alert | Scoop.it
The Growthverse is an interactive visualization of the marketing technology universe. Through a combination of more than 10 years both investing and operating in the ecosystem and polling over 100 CMOs, the Growthverse represents a taxonomy of the marketing technology ecosystem.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

This is your resource for continually reference!!!!

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Salesforce Vs. The Competition: A CRM Primer - InformationWeek

Salesforce Vs. The Competition: A CRM Primer - InformationWeek | The Marketing Technology Alert | Scoop.it
Although at age 16 Salesforce.com is younger than SAP, Oracle, Microsoft, and some other major players offering CRM solutions, it's sitting on top of the sector. The latest report from Gartner indicates that Salesforce.com leads worldwide CRM software vendors with 18.4% marketshare in 2014, compared to No. 2 SAP, with 12.1% marketshare. Salesforce.com also had the highest revenue growth (28.2%) from 2013 to 2014, versus No. 2 Microsoft with 21.7% growth.

Salesforce categorizes its products under various cloud-based offerings, including Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, and Analytics Cloud. Its solutions are customizable and can be tailored to meet a business' particular requirements.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

It's a nice, 9 slide overview that truly is a primer.

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Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail - Smart Insights

Marketers agree Email Marketing Automation is the future, yet 4 in 10 automation programmes Fail - Smart Insights | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Email Marketing Automation is a misnomer: you have email service providers, and you have Marketing Automation. Triggered emails from MailChimp doesn't make it a Marketing Automation solution.

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Email Marketing Chart: Personalized subject lines - Sherpa

Email Marketing Chart: Personalized subject lines - Sherpa | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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Discover the Right A/B-Testing Formula Without Going Mad [Infographic] - Profs

Discover the Right A/B-Testing Formula Without Going Mad [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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