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17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.


Introduction...


You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

  • Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.
  • Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.
  • The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.
marketingIO's insight:

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.


  • See the article at from moz.com
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Naomi Assaraf's curator insight, September 5, 2013 12:42 PM

Seriously, can @Moz be any cooler? #lovethem

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5 Best Practices for B2B E-Commerce Adoption - Salesforce

5 Best Practices for B2B E-Commerce Adoption - Salesforce | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

Smart insight on managing the sales team's transition to include E-Commerce.

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Research Highlight: Making Marketing Dashboards Meaningful – ITSMA

Research Highlight: Making Marketing Dashboards Meaningful – ITSMA | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

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How Marketing Funnels Work - Kissmetrics

How Marketing Funnels Work - Kissmetrics | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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The Digital Commerce Opportunity: Time for B2Bs to Get Audacious | Capgemini

It’s time for B2Bs to get audacious and enter the fray. To do that, it’s especially important for B2Bs to think in terms of firm-wide digital transformation, that encompasses customer experience along with organizational change and technology, closely coupled with innovation. Indeed, we’re seeing a trend towards investment in innovation centers to drive digital transformation, which is an encouraging step. And at the heart of technology-driven innovation are platforms that allow for flexibility, customization, speed, scale and low risk.
   
For B2B enterprises, the digital commerce opportunity far outweighs the corresponding challenge right now. According to Gartner[2], B2Bs that successfully consumerize their digital commerce site could by 2018 see market share gains and boosted revenues by as much as 25%. With the right platform and partner in place, the possibilities for B2Bs are immense—and firmly within reach. 


From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

Testify! At the very least, a skunk works project should be considered for FY16.

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Wishpond goes “free forever” to shake up marketing automation - Venture Beat

Wishpond goes “free forever” to shake up marketing automation - Venture Beat | The Marketing Technology Alert | Scoop.it
Wishpond has announced a new pricing model that is designed to shake up the MAP industry — a “free forever” plan designed for small businesses. The Vancouver-based company, which was founded in 2009, launched its MAP in 2012, and has since attracted over 5,000 users.

Under Wishpond’s free plan, businesses can create an unlimited number of landing pages, website popups, newsletters and automation campaigns. The plan enables businesses to generate up to 200 leads, after which they can sign up for one of Wishpond’s paid plans, which start at $69 per month — still a far cry from the four-figure asking prices touted by other vendors.


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LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering - Venture Beat

LinkedIn acquires predictive marketing firm Fliptop to boost its Sales Solutions offering - Venture Beat | The Marketing Technology Alert | Scoop.it
LinkedIn has acquired the predictive sales and marketing firm Fliptop in an effort to boost development of its own Sales Solutions offering. The professional social networking company says that the integration of the teams and technology will take several months. Financial terms have not been disclosed.

David Thacker, LinkedIn’s vice president of product, wrote in a post that Fliptop’s expertise will help it “accelerate our Sales Solutions product roadmap and make Sales Navigator even more effective.” Sales Solutions is the company’s business-to-business arm, and its main product is Sales Navigator, which assists in social selling. By integrating Fliptop’s predictive analytics into the product, customers should be able to better target individuals.


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marketingIO's insight:

Predictive now a part of LinkedIn, ostensibly to identify similar contacts or companies where there will be success? So which CRM/MAP will LinkedIn buy? 

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A snapshot of martech use on websites shows it's most popular among B2B - Marketing Dive

A snapshot of martech use on websites shows it's most popular among B2B - Marketing Dive | The Marketing Technology Alert | Scoop.it

"

  • Datanyze crawled through some 40 million websites in search of martech tags or code.
  • The research found martech usage up across six categories: marketing automation, email marketing, analytics, tag management, ecommerce and web personalization.
  • IDC predicts martech spending in 2015 will reach $22.6 billion and will grow to $32.3 billion by 2018.

Marketing technology is a growing software space with IDC expecting 2015 spending to reach over $22 billion and almost doubling by 2018. To find out just how ubiquitous martech is, Datanyze crawled more than 40 million websites to find tags or code indicating the presence of martech. The results of this research found martech use up across six categories: marketing automation was up 4%, email marketing 3%, analytics 5%, tag management saw the largest growth at 9%, ecommerce 2%, and web personalization was up 7%."


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

A few years ago, $17 billion was the projection. Unreal growth.

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CMOs to Invest More in Brand Experience with Content Marketing - ClickZ

CMOs to Invest More in Brand Experience with Content Marketing - ClickZ | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score - HubSpot

Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score - HubSpot | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

Basics. 

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X Marks the Spot: Competency Maps Lead to Marketing Skills Treasure: SiriusDecisions

X Marks the Spot: Competency Maps Lead to Marketing Skills Treasure: SiriusDecisions | The Marketing Technology Alert | Scoop.it

"Organizations will always need to both hire new employees and train the ones they have. But the questions of “what should our marketers know?” and “what should we train them on?” remain valid.

This is where competency mapping comes into play.

In order to effectively train employees, marketing leadership must first “chart the path” and identify the core competencies (defined as the knowledge, skills, process and/or tools) necessary for success. It’s important to consider competencies that are specific to each marketing function (e.g. product marketing, field marketing or marketing operations) as well as the organization as a whole. Marketing leaders need to decide up front what competencies are critical for their organization ­– and this decision should be driven by their specific business needs, not based on the trendy marketing skills of the moment."


This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Tech Digest for Friday, 8/28/15 #MarTech #DigitalMarketing

Today’s digests of curated articles summarized for your quick review: 


 

 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Marketing analytics’ biggest challenge is … marketers - Venture Beat

Marketing analytics’ biggest challenge is … marketers - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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10 LinkedIn Tools for Your Small Business - Official Bluehost Blog

10 LinkedIn Tools for Your Small Business - Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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What are the benefits of Marketing-as-a-Service? - G2M Solutions

What are the benefits of Marketing-as-a-Service? - G2M Solutions | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Testify! FLASH: History repeats itself.

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Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions

Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Just don't bust the budget.

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Martech firm Klaviyo just raised $1.5M - Marketing Dive

Martech firm Klaviyo just raised $1.5M - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • Klaviyo, an email marketing technology company, raised a $1.5 million round from Accomplice as well as a group of industry angels.
  • According to Venture Beat, Klaviyo was the third-fastest growing email marketing tech company in June.
  • The takeaway from these insights is marketing automation and personalization features are increasingly attractive in the martech space and to venture capitalists.


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Infographic: The Technology Stack for Marketers - Technology Advice

Infographic: The Technology Stack for Marketers - Technology Advice | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts

CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts | The Marketing Technology Alert | Scoop.it
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While CMOs’ level of budget optimism is weaker than in the February edition of the study (+8.7%), it’s stronger than in August 2014 (+5.1%) and 2013 (+4.3%).


The results strike a familiar tone when breaking out planned spending on digital marketing versus traditional media advertising. In this latest study CMOs said they expect digital marketing spending to grow by 12.2%, while traditional advertising spend is predicted to contract by 2.1%. That marks the 8th consecutive edition of the study in which slight declines have been predicted for traditional spend. For most of that period, digital marketing spending growth has been expected to be in the double digits."


This scoop comes to you compliments of marketingIO.                                                          

marketingIO's insight:

Demonstrating ROI is the single largest threat to the MarTech revolution.

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 8/27/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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As CMOs start to outspend CIOs, collaboration remains key - CIO.com

As CMOs start to outspend CIOs, collaboration remains key - CIO.com | The Marketing Technology Alert | Scoop.it
Digital marketing budgets are set to increase by 8 percent for 2015, according to a report from Gartner that projects CMO spending for the rest of the year. The survey reached across six different industries: high tech, financial services, manufacturing, retail and transportation, media, and hospitality. It consisted of 315 marketing decision-makers from companies with revenue totaling $500 million per year or greater.

The adoption of marketing technology has grown in a number of areas, including CRM, digital marketing, database marketing, marketing automation, customer analytics, mobile marketing and ecommerce. Digital marketing has experienced major growth, according to the study, with companies now viewing marketing and digital marketing as one cohesive strategy.

Marketing is totally responsible for choosing and managing marketing service providers at 83 percent of companies and choosing technology providers at 71 percent of companies. Marketing’s reach extends to software, as well, with 75 percent of companies reporting that marketing controls the budget for consulting and design of marketing-related software. Additionally, 47 percent of companies report that marketing controls the budget for software purchased as a service, while 43 percent responded that its marketing budget extends to external hosting of technology to run marketing-related software.

So what does this mean for IT? Well, the future of IT will probably involve more collaboration with marketing, as the department brings in more technology. “Technology professionals will become more adept in driving business and revenue instead of solely supporting growth, and IT initiatives will be based around working hand-in-hand with marketing to develop new products as opposed to just systems to support the business.”


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Whereas a few years ago this was a point of discussion, today there is no debate.

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CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

Bear in mind that you MUST define the deliverables for each, and who is the librarian.

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Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid

Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Click through for the details.

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Study: Personalization key for email engagement - Email Marketing - BizReport

Study: Personalization key for email engagement - Email Marketing - BizReport | The Marketing Technology Alert | Scoop.it
Researchers looked at how brands are segmenting and personalizing email campaigns and found that emails sent to 35 or fewer subscribers, which suggests more personalized messaging, saw open rates of 55%. Emails send to more than 7,500 subscribers saw open rates of 14%. On average, email open rates are 22%.


• 51% of emails are opened via mobile device
• Of those opened via mobile 38% are opened via smartphone and 11% via tablet
• Religious organizations have the highest average open rate (38%) for nonprofits
• Sports & Rec brands hold the best B2C open rates (26%)
• Professional Services hold the best B2B open rates (26%)"


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

50-50 desktop to mobile open rate is holding firm.

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