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17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert

17 Tactics for More Twitter Followers (And Two New Followerwonk Features to Help!) - Moz | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.


Introduction...


You might ask, why do I want more followers anyway? Twitter does little for SEO (at least not directly). Well, I don't want to get into a whole sales pitch for social media generally, but a few points stand out:

  • Twitter is a lightweight, frictionless, and serendipitous way to engage customers. It doesn't require an email blast or the customer actively visiting your site. Once they follow you, they'll encounter you on their timeline during the normal course of their social experience. The little pings and pops you'll have with them accrue tremendous value.
  • Your follower count is a good measure of your influence, and other people see it as such. The more followers you have, the more you'll attract, and the more you can use your influence to drive customers, conversations, and engagement.
  • The more you are followed, the more likely you will appear in the "Who to follow" Twitter promotion on the left hand side of Twitter.com.
marketingIO's insight:

Followers vs. the RIGHT kind of Followers. Big difference. Anyway, the author co-founded Followerwonk, so he should know the right way to boost your followers. Go for it.


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Naomi Assaraf's curator insight, September 5, 2013 12:42 PM

Seriously, can @Moz be any cooler? #lovethem

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The MarTech Digest™, for Thursday 2/11/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Thursday 2/11/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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B2B Marketers: Mind The Content Credibility Gap - Forrester

B2B Marketers: Mind The Content Credibility Gap - Forrester | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

Look at #3 and make note.

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Avoid These Common B2B Content Marketing Mistakes - HBR

Avoid These Common B2B Content Marketing Mistakes - HBR | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Tremendous insight!

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[FREE] The 2016 MarTech Data Report - Openprise

[FREE] The 2016 MarTech Data Report - Openprise | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

It's always the biggest issue, not content, not budget: data.

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Micro-Marketing Services will accelerate growth for agile marketing teams - Medium

Micro-Marketing Services will accelerate growth for agile marketing teams - Medium | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Cutting edge or bleeding edge. The real answer: go where your customers are.

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The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg

The Best Colors For Your Landing Pages And Checkout Process - CrazyEgg | The Marketing Technology Alert | Scoop.it
There is no right answer. That’s not what you want to hear, but that’s the truth. Why? Because the optimal button color for your page depends on context.

For example, the Hubspot test referenced above shows red outperforming green. However, the green button in that study blended in with the color scheme of the web page at the time. In other words, the button color was the same shade of green as the logo. Ergo, there was little contrast. The red button, on the other hand, offered significant contrast against the overall green design. Do you think that might have had something to do with why the red button yielded a better conversion rate?

Other tests revealed similar flaws. In one case, a green button was tested against a button that could barely be seen. Unsurprisingly, the green button in that study showed a superior conversion rate. That’s why, even with studies, there’s no one-size-fits-all answer to the question. It’s all about what works best for each individual website.


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marketingIO's insight:

Well there you go. And it's the same answer I give everyone: TEST!

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They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog

They Laughed When I Used This Subject Line Tactic, But Then I Sent The Email... - GetResponse Blog | The Marketing Technology Alert | Scoop.it

"When to use curiosity? There are special occasions when using Curiosity is especially fitting:

  • Inform subscribers of interesting info that they otherwise would not have looked at.
  • When they have been inactive and the trick is to re-engage / activate them.
  • When you are introducing something new
  • When it really is a secret / exclusive (for instance information that you would need to log in for)
  • When people will receive a surprise or gift later on.
  • When people are benefit driven and would like to know how to get that benefit. For example: “How we reached X, without doing Y”

Questions are the Swiss army knife of a valuable discovery. Use them to find value and curiosity that you can than turn into different subject lines."


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marketingIO's insight:

The post's focus: how curiosity drives conversions.

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Twitter just got a little bit more like Facebook with new algorithmic timeline - VentureBeat

Twitter just got a little bit more like Facebook with new algorithmic timeline - VentureBeat | The Marketing Technology Alert | Scoop.it
Twitter has begun rolling out a way for users to avoid missing important tweets from people that they follow. Starting today, the company will display a selection of the most interesting or popular tweets at the top of a user’s timeline, rather than showing the most recent, as it has done traditionally. Reports of this change, which could be viewed as an extension of Twitter’s “while you were away” feature, surfaced earlier this month.

This move toward an algorithimically driven timeline and away from the real-time feed is a bid by Twitter to make the service more appealing for new or casual users. It is also much less radical than many longtime users feared last week.

To enable this feature, Twitter said you can go into your settings screen and choose “show me the best tweets first” within the timeline section. The company said that beta testers wound up posting and retweeting more often with this feature, “which is good for everyone.” This isn’t going to be available to everyone right away, but users will receive a notification in their timeline when the feature has been turned on for them.


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marketingIO's insight:

FYI.

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Evolving our Marketing Solutions Product Strategy - LinkedIn

Evolving our Marketing Solutions Product Strategy - LinkedIn | The Marketing Technology Alert | Scoop.it
We will deliver a single, unified advertising platform, where customers will access all of their LinkedIn programs. We will take the best of Lead Accelerator and integrate those capabilities with our Campaign Manager platform which supports Sponsored Updates, Sponsored InMail, Text Ads and other LinkedIn ad products. We will also continue to invest in helping clients reach valuable LinkedIn audiences offsite with a focus on native ad formats and mobile. Additionally, we will deliver centralized reporting and APIs, giving customers and partners better visibility into their investments with LinkedIn Marketing Solutions.

The near-term success of our customers remains paramount, so as we roll out key features into our Campaign Manager, we will continue to support the stand-alone Lead Accelerator platform until the end of the year. We will work closely with customers to create a smooth migration, taking their feedback along the way.


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marketingIO's insight:

FWIW...

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Introducing new ways to access CrunchBase Data | Info @ CrunchBase

Introducing new ways to access CrunchBase Data | Info @ CrunchBase | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Not inexpensive, but valuable.

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Should you publish on Medium… or only on your blog? - Copyhackers

Should you publish on Medium… or only on your blog? - Copyhackers | The Marketing Technology Alert | Scoop.it

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Why Zapier is Your Dream Automation Software - process.it

Why Zapier is Your Dream Automation Software - process.it | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Zapier = GREAT!

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The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Wednesday 2/10/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Customer Experience Matrix: Marketing attribution systems: a quick look at the options

Customer Experience Matrix: Marketing attribution systems: a quick look at the options | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Please click through for details behind the description to each.

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Why Do I Need Email Marketing Automation? | Right On Interactive

Why Do I Need Email Marketing Automation? | Right On Interactive | The Marketing Technology Alert | Scoop.it
  • Optimize staffing. Marketing automation allows one person to set up nurturing campaigns that trigger automatically based on specific criteria. 
  • Increase revenue. By automating campaigns to prospects and current customers, you’re likely to experience an increase in customer lifetime value. 
  • Accountability. By offering marketing and sales teams insights into processes and reporting, organizations can determine quickly where they need to focus efforts. 
  • More time means more… everything! Marketing automation takes that repetitious nature out of the job so marketers can start new projects that excite them and get creative juices flowing. Which, in the end, makes us better at what we do and helps the company’s bottom line. 

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marketingIO's insight:

A solid Email Marketing Automation package eliminates steps and consolidates tasks. It works.

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What Is a Marketing-Driven Customer Experience Map? - Kapost

What Is a Marketing-Driven Customer Experience Map? - Kapost | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

The best approach I've seen that shakes up the buyer's journey.

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Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land

Content Creation Swipe Files: Inspiration, Tools & Organization - Marketing Land | The Marketing Technology Alert | Scoop.it
A swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work.

I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.

Some things that could be in your modern-day content marketing swipe file:

Written articles and blogs.
Graphics, images or photographs.
Videos.
Title and headline ideas.
Quotes.
Statistics and research.
Emails and messages.


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marketingIO's insight:

I think we all do this in one form or another.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data | The Marketing Technology Alert | Scoop.it
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research.

The goal is simple: we have analysts and contributors gather data and create thought leadership that ultimately helps people transform their businesses for the better. All business professionals need high quality data in order to make strategic decisions, and we want to share what we’ve gathered. Below are a few of my thoughts on why it’s so important to make our research available.


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marketingIO's insight:

It needs to ferment for a while...

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5 ways to radically transform your presence on LinkedIn - Memeburn

5 ways to radically transform your presence on LinkedIn - Memeburn | The Marketing Technology Alert | Scoop.it

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LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer

LinkedIn Influences Highest Order Value for Ecommerce Purchases - eMarketer | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

StumbleUpon?

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[FREE] Rethinking the B2B Buyer's Journey - LinkedIn

[FREE] Rethinking the B2B Buyer's Journey - LinkedIn | The Marketing Technology Alert | Scoop.it

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New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards

New Dasheroo Release: Zapier Gives You Hundreds of Apps for Your Dashboards | The Marketing Technology Alert | Scoop.it

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Predictive analytics tech firm Infer sees record growth - FierceCMO

Predictive analytics tech firm Infer sees record growth - FierceCMO | The Marketing Technology Alert | Scoop.it
Predictive analytics technology is a growing space in the marketing world, giving marketers the ability to leverage data to predict customer behavior. The buzz around predictive analytics solutions has paid off for predictive tech specialist Infer, which just announced a 500 percent jump in existing customer spend over the past quarter.

Infer launched its Prospect Management Platform last November and ties the rise in customer spending to that new offering. Infer also computed nearly 300 million predictions in Q4 2015, which represents a 150 percent quarter-over-quarter increase.

The Infer Prospect Management Platform puts a twist on predictive scoring solutions by giving marketers the ability to combine all of their buying signals into data-rich, descriptive and actionable profiles. Infer says this approach delivers key prospect information at a glance in order to help sales and marketing teams provide more personalized engagement and an improved customer experience.


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Data cleaning software company Trifacta raises $35 million - VentureBeat

Data cleaning software company Trifacta raises $35 million - VentureBeat | The Marketing Technology Alert | Scoop.it
Trifacta, a startup with software for cleaning up raw, messy data and getting it ready for analysis, is announcing today a $35 million round of funding that should help the company grow.

Not that Trifacta hasn’t been growing. Joe Hellerstein, a cofounder and the chief strategy officer, told VentureBeat that in 2015 the company’s revenue bookings went up 700 percent — of course, that’s an increase over a small base, but it nonetheless conveys that business is on the rise. Trifacta now has more than 50 enterprise customers, including Cisco, GoPro, Juniper, Kaiser Permanente, McKesson, PepsiCo, Pfizer, and Procter & Gamble.

Other companies selling data-cleaning software include Paxata and Datawatch.


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Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse

Best Call-to-Action Copy to Boost Conversions [INFOGRAPHIC] - TechWyse | The Marketing Technology Alert | Scoop.it

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