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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
The verdict on social selling is in: It works.


Excerpt...


Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

  1. To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.
  2. Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.
  3. Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.
  4. Get your employees in on the discussion.  
  5. Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.
  6. “Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.
  7. Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.
  8. Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.
  9. Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.
  10. Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
iNeoMarketing's insight:

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...


  • See the article at from blog.eloqua.com
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Reg Nordman's curator insight, January 24, 2014 11:07 AM

Loads of helpto get better at LinkedIn

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Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix: Marketo Adds Custom Objects. It's a Big Deal. Trust Me. | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

He's right: it was not highlighted during last week's Marketing Nation conference, and that was a mistake. It's significant, and elevates Marketo beyond it's current competitors. Custom objects provides enterprise flexibility.

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6 Vital Features to Look for in Marketing Automation Software this Year - Marketo

6 Vital Features to Look for in Marketing Automation Software this Year - Marketo | The Marketing Technology Alert | Scoop.it
iNeoMarketing's insight:

A 2015 post appropriate for 2013. MIA: predictive layered with a 3rd party DB, account based MA.

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Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars

Sage and Salesforce: Odd Couple Alliance? - Enterprise Irregulars | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Relative to B2B marketing: there's no room for a Sage CRM comeback.

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Lacking Clarity Could Kill Your Conversions – Unbounce

Lacking Clarity Could Kill Your Conversions – Unbounce | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

You'll want to click through for details on these common-sense recommendations.

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B2B Salespeople Can Survive If They Reimagine Their Roles - HBR

B2B Salespeople Can Survive If They Reimagine Their Roles - HBR | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Every decade or so, there's a mini-movement around the death of the Salesperson. Not gonna happen. With personalization, account-based management, and being where the buyer is, the Sales role will morph into something that is far more anticipatory and personalized.

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11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines

11 Off-page SEO Strategies to Get More Website Traffic | Digital Philippines | The Marketing Technology Alert | Scoop.it

Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

Love articles like this: perfect instructions to execute on intermediate SEO tasks for the non-SEO pro.

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Is Your Business Ready For A Digital Acceleration Team? - Forrester

Is Your Business Ready For A Digital Acceleration Team? - Forrester | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

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3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner

3 Ways to Advance Your Use of Digital Marketing Metrics - Gartner | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

RE #2: tie metrics to business objective. Nothing else matters.

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How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog

How to Improve Email Performance by Using the Right Words in the Right Order | MarketingExperiments Blog | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

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B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts

B2B Vendor Websites: Whats Important, and Whats Lacking? - Marketing Charts | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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The Periodic Table of Social Media - DMnews

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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9 Fascinating Email Marketing Stats - Pardot

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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How Often You Should Post to Social Media [Infographic] - Socially Stacked

How Often You Should Post to Social Media [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World

How Google’s Mobile-Friendly Algorithm Change Will Drastically Affect Your Website’s Traffic - Digital Information World | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] - HubSpot

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic] - HubSpot | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

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The State of B2B Sales Messaging [Infographic] - Profs

The State of B2B Sales Messaging [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

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How a Lead Becomes a Customer [Infographic] - Profs

How a Lead Becomes a Customer [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

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The 9 Fundamentals of Executing A Successful Email Marketing Campaign - socialmouths

The 9 Fundamentals of Executing A Successful Email Marketing Campaign - socialmouths | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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No Soup for You

Clients are taking us away from The Marketing Technology Alert (how dare they!). That's twice in two weeks. 


If I could buy you an adult beverage as a means of apology, I would. Have a good weekend.

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Your 11 Must-Read Marketing Technology Summaries, Curated Thursday, 4/16/15

Today’s digests of curated articles summarized for your quick review:

>> Why Marketing Clouds Make No Sense – TechCrunch: http://sco.lt/5eqLk9

>> MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions – VentureBeat: http://sco.lt/8pLAXJ

>> Marketers Need Insights Artists, Not Data Scientists – AdExchanger: http://sco.lt/8Ay0Kf

>> Survey: Small Businesses Want Marketing-Automation Software - Ad Age: http://sco.lt/8u5Orp

>> Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy - TopRank Blog: http://sco.lt/4jSxE1

>> Extend Your Team with Marketing Technologists – iNeoMarketing: http://sco.lt/94juLJ

>> B2B Marketers on Their Most Important Go-to-Market Strategies – MarketingCharts: http://sco.lt/80uwhl

>> Are digital marketers headed for a wipeout? - CIO.com: http://sco.lt/8yjuMr

>> Blogs, social media not as important to B2B buying process as marketers assume – BizReport: http://sco.lt/5BPtRJ

>> Social Media Ad Spending to Hit $24 Billion This Year – WSJ: http://sco.lt/8Khuvh

>> Modern Marketing Essentials Guide To Social Marketing (eBook) | Oracle Marketing Cloud: http://sco.lt/6BdcYr

 

See ALL Top Curated Marketing Technology Summaries here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Why Marketing Clouds Make No Sense - TechCrunch

Why Marketing Clouds Make No Sense - TechCrunch | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

One of the more important MarTech articles you'll read this year...or any year.

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Jan Karski's curator insight, Today, 9:58 AM

añada su visión ...

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MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat

MarTech remains hot: $3B in Q1 deals, including 85 investments and 35 acquisitions - VentureBeat | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

The category, right now, that's on the ground floor to tremendous growth? Sales Tech: the most underserved group for tech is Sales. And that's not CRM, which is a name for a very fancy DB. Real Sales Automation which eliminates or at least mitigates all the BS that keeps a salesperson away from actually selling.

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Marketers Need Insights Artists, Not Data Scientists - AdExchanger

Marketers Need Insights Artists, Not Data Scientists - AdExchanger | The Marketing Technology Alert | Scoop.it

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

iNeoMarketing's insight:

This is exactly what I mean by "creative use of the technology." MarTech is not solely digital: it needs a large dose of grey matter to keep moving forward in a positive fashion.

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Alvin Lansang's curator insight, April 16, 9:55 AM

We have both. Together with our fantastic Data Scientists, our Customer Insight team brings clarity to data and scientific measurement to emotion. Of course having our platform helps too.

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Survey: Small Businesses Want Marketing-Automation Software - Ad Age

Survey: Small Businesses Want Marketing-Automation Software - Ad Age | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

98% of small businesses are shopping for a marketing automation system? That's a no way.

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