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10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert

10 Social Selling Tips From LinkedIn — Eloqua | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
The verdict on social selling is in: It works.


Excerpt...


Here are 10 tips to get you rethinking what you know about social selling, and on the right track:

  1. To build your company’s page following, start running campaigns geared toward people already engaged your company to drive awareness and call to action to follow your LinkedIn page.
  2. Make your Twitter profile as professional as your LinkedIn profile. Use the same photo across your social networks so you’re easily identifiable, and make sure to link up to your LinkedIn profile in your Twitter bio.
  3. Don’t be afraid to get personal on Twitter. It’s a channel to share professional insight, as well as things that interest you outside your every day that support your personal brand.
  4. Get your employees in on the discussion.  
  5. Stop thinking of LinkedIn InMail as a general email channel. Leverage the insights you can gather form profiles and other social networks to indicate that you’ve done research on the person you’re connecting with.
  6. “Who’s viewed your profile” is a goldmine for helping you make connections with people who already demonstrate an interest in your personal brand. Monitor these visits and send personalized emails from sales reps who manage that particular account with a link to their individual sales rep profile.
  7. Cross-reference your profile viewer’s names with your nurture functionality in marketing automation and establish parameters for when it’s appropriate to shift from nurture communication to a one-on-one dialogue.
  8. Be insights driven and gather intelligence and social information that helps you prepare for sales conversations.
  9. Leverage LinkedIn to create personas based on activity, groups they participate in and, topics of interest. Look for correlating behaviors and defining attributes that align with your target buyers to establish propensity to engage, and even buy.
  10. Demonstrate real value in groups by participating in discussions and sharing relevant content. Sexton suggests a “4 to 1 approach”, to share four update items about news in your industry, customer and partner networks, and one promotional item that supports your company news.
marketingIO's insight:

OK, now add this to the adjacent scoop where I said you need to seriously examine eGrabber Account-Researcher. One more social selling scoop coming up...


  • See the article at from blog.eloqua.com
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  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Reg Nordman's curator insight, January 24, 2014 11:07 AM

Loads of helpto get better at LinkedIn

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Marketing analytics’ biggest challenge is … marketers - Venture Beat

Marketing analytics’ biggest challenge is … marketers - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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10 LinkedIn Tools for Your Small Business - Official Bluehost Blog

10 LinkedIn Tools for Your Small Business - Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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What are the benefits of Marketing-as-a-Service? - G2M Solutions

What are the benefits of Marketing-as-a-Service? - G2M Solutions | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Testify! FLASH: History repeats itself.

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Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions

Price: Not the Most Important Driver of B-to-B Buying Decisions - SiriusDecisions | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

Just don't bust the budget.

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Martech firm Klaviyo just raised $1.5M - Marketing Dive

Martech firm Klaviyo just raised $1.5M - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • Klaviyo, an email marketing technology company, raised a $1.5 million round from Accomplice as well as a group of industry angels.
  • According to Venture Beat, Klaviyo was the third-fastest growing email marketing tech company in June.
  • The takeaway from these insights is marketing automation and personalization features are increasingly attractive in the martech space and to venture capitalists.


marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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Infographic: The Technology Stack for Marketers - Technology Advice

Infographic: The Technology Stack for Marketers - Technology Advice | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

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CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts

CMOs: Marketing Budget Growth Expected; ROI Problems Persist - Marketing Charts | The Marketing Technology Alert | Scoop.it
CMOs in the US expect marketing budgets to rise by 5.5% in the next 12 months, according to the latest edition of the biannual CMO Survey [pdf] from Duke University’s Fuqua School of Business. While CMOs’ level of budget optimism is weaker than in the February edition of the study (+8.7%), it’s stronger than in August 2014 (+5.1%) and 2013 (+4.3%).


The results strike a familiar tone when breaking out planned spending on digital marketing versus traditional media advertising. In this latest study CMOs said they expect digital marketing spending to grow by 12.2%, while traditional advertising spend is predicted to contract by 2.1%. That marks the 8th consecutive edition of the study in which slight declines have been predicted for traditional spend. For most of that period, digital marketing spending growth has been expected to be in the double digits."


This scoop comes to you compliments of marketingIO.                                                          

marketingIO's insight:

Demonstrating ROI is the single largest threat to the MarTech revolution.

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 8/27/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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As CMOs start to outspend CIOs, collaboration remains key - CIO.com

As CMOs start to outspend CIOs, collaboration remains key - CIO.com | The Marketing Technology Alert | Scoop.it
Digital marketing budgets are set to increase by 8 percent for 2015, according to a report from Gartner that projects CMO spending for the rest of the year. The survey reached across six different industries: high tech, financial services, manufacturing, retail and transportation, media, and hospitality. It consisted of 315 marketing decision-makers from companies with revenue totaling $500 million per year or greater.

The adoption of marketing technology has grown in a number of areas, including CRM, digital marketing, database marketing, marketing automation, customer analytics, mobile marketing and ecommerce. Digital marketing has experienced major growth, according to the study, with companies now viewing marketing and digital marketing as one cohesive strategy.

Marketing is totally responsible for choosing and managing marketing service providers at 83 percent of companies and choosing technology providers at 71 percent of companies. Marketing’s reach extends to software, as well, with 75 percent of companies reporting that marketing controls the budget for consulting and design of marketing-related software. Additionally, 47 percent of companies report that marketing controls the budget for software purchased as a service, while 43 percent responded that its marketing budget extends to external hosting of technology to run marketing-related software.

So what does this mean for IT? Well, the future of IT will probably involve more collaboration with marketing, as the department brings in more technology. “Technology professionals will become more adept in driving business and revenue instead of solely supporting growth, and IT initiatives will be based around working hand-in-hand with marketing to develop new products as opposed to just systems to support the business.”


marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

Whereas a few years ago this was a point of discussion, today there is no debate.

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CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive

CMOs reallocate budgets, concentrating dollars on digital - Marketing Dive | The Marketing Technology Alert | Scoop.it
  • "Duke University's Fuqua School of Business conducted a survey on CMO spending that found marketing budgets are shifting to social media, mobile and analytics.
  • Spending on digital marketing is expected to increase 12.2% over the next year.
  • Meanwhile, spending on the social media channel averages just under 11% of current budgets and is expected to grow to 14% over the next year."


MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat

New report examines marketing tech ‘winners’ and ‘losers’ across 42 million sites - Venture Beat | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs

Six Simple Steps for Aligning Sales and Marketing to Boost Conversions and Fill Your Pipeline - Profs | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

Bear in mind that you MUST define the deliverables for each, and who is the librarian.

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Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid

Serve up Dynamic Ads in Email with Our Free Responsive Template - Email on Acid | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

Click through for the details.

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Study: Personalization key for email engagement - Email Marketing - BizReport

Study: Personalization key for email engagement - Email Marketing - BizReport | The Marketing Technology Alert | Scoop.it
Researchers looked at how brands are segmenting and personalizing email campaigns and found that emails sent to 35 or fewer subscribers, which suggests more personalized messaging, saw open rates of 55%. Emails send to more than 7,500 subscribers saw open rates of 14%. On average, email open rates are 22%.


• 51% of emails are opened via mobile device
• Of those opened via mobile 38% are opened via smartphone and 11% via tablet
• Religious organizations have the highest average open rate (38%) for nonprofits
• Sports & Rec brands hold the best B2C open rates (26%)
• Professional Services hold the best B2B open rates (26%)"


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

marketingIO's insight:

50-50 desktop to mobile open rate is holding firm.

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Email Isn't Dead - Re/code

Email Isn't Dead - Re/code | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

marketingIO's insight:

Email is not going anywhere, nor is text.

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Email Marketing Has Impact | Adobe

Email Marketing Has Impact | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

We really have to take back our lives...

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Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting

Connect with Your Audience - Your Agile Social Marketing Template for Success [Infographic] - Visual Contenting | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 8/26/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing has transitioned to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle

An Open Technology Platform and Why It's Vital for a B2B CMO - Oracle | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services drives more leads faster. 

marketingIO's insight:

This is Oracle coming at you. If you're a bit befuddled, you're not alone.

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The Future of Marketing Automation - Chiefmarketer

The Future of Marketing Automation - Chiefmarketer | The Marketing Technology Alert | Scoop.it

"The marketers who use third-generation marketing automation are those who are ready to accept the challenges of the mobile era and transform them into a strength. Their strategies should include:

Capturing every marketing touchpoint: This means businesses knowing when prospects visited their website, seen them at a trade show, clicked on a display ad, etc. Achieving such compete tracking requires a marketing automation tool that can track activities such as email blasts, content downloads, demo requests and website visits. Advanced automation can also capture details on how visitors got to the site (i.e. paid search, organic, direct, etc.). Marketing automation is excellent for capturing online conversions, but for complete tracking businesses will also need call tracking software that enables the tracking of offline conversions from both online and offline marketing campaigns.

Enroll prospects in Salesforce campaigns: After gaining the ability to track every marketing touch, businesses then must make sure to record each touch in a common location. The overwhelmingly popular way to do this is with Salesforce campaigns.

Turn all of this data into quantified results: Once they’re tracking all marketing touchpoints, businesses need to turn all of this hard data into digestible numbers. It’s important to gain insights into which campaigns are truly pushing deals past the goal line."


MarTech requires constant optimization to continually squeeze ever improving performance.

marketingIO's insight:

It's about Attribution!

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Secrets to Conquering Marketing Risk & Increasing ROI | Adobe

Secrets to Conquering Marketing Risk & Increasing ROI | Adobe | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

marketingIO's insight:

The tools are there...they've always been there!

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The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream

The 5 Elements of a Strong Inbound Marketing Strategy | Wordstream | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

marketingIO's insight:

Let me set this straight:

1) Content Marketing is the fuel to SEO and PPC

2) Social has converted into Paid, so file that under PPC.

3) Landing Pages: are a part of the SEO and PPC tactics.


So the only two tactics to the overall Inbound Strategy are SEO and PPC. MIA: retargeting.

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Analytics vs Reporting - Aureus Insights

Analytics vs Reporting - Aureus Insights | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

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An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog

An Expert’s Guide to Producing Low-Cost Professional Videos - SEMrush Blog | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

marketingIO's insight:

An excellent primer! This one's a keeper if video is an item on your hit list, but the cost may be prohibitive. 

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Press Release Distribution Fall 2015 Grid℠ Report - G2

Press Release Distribution Fall 2015 Grid℠ Report - G2 | The Marketing Technology Alert | Scoop.it

marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

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