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SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.


Conclusion...


Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

iNeoMarketing's insight:

The author builds the case that personalization has come to Search, and its a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.


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Marketing clouds: who's winning, who's new, and who is completely and utterly confused - VentureBeat

Marketing clouds: who's winning, who's new, and who is completely and utterly confused - VentureBeat | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

With so many vendors shifting upstream, the mid-market is wide open, and I expect more vendors to move and build-out their offerings so that they can take advantage of this space, e.g., Act-On.

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5 Things to Consider before Investing in Marketing Technology - Kapost Content Marketing Blog

5 Things to Consider before Investing in Marketing Technology - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

These are the problems that continue to rise across a majority of B2B Marketing Departments. And there's no resolution available coming from internal resources. Solutions must...MUST...come from external partners.

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Marketing-Tech Shopper, Meet The Data Scientist - CMO.com

Marketing-Tech Shopper, Meet The Data Scientist - CMO.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Just be careful of wonk-overload. Once the wonks get together, the wonkfest begins and everyone else is held hostage.

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The Missing Piece Of Marketing Automation That Could Change Everything - Marketing Land

The Missing Piece Of Marketing Automation That Could Change Everything - Marketing Land | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

A wake-up call type of article. It's not happening next week, but soon. So the question is: what's the first step for the B2B marketer? Learn as much as you can about Predictive (the only advanced MA feature available today), and take a look at the aforementioned 10 companies.

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Three Ways to Create Content That Nurtures Customer Relationships - Profs

Three Ways to Create Content That Nurtures Customer Relationships - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Three very solid tenets to your content creation strategy. From 60K', you'll want to look for this.

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Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

As appealing as this is: (1) white papers outstrip anything; (2) interactive is not easy to accomplish. If you can do it, great, but not at the expense of white papers (data shows the huge impact white papers have late in the buyer's journey). If anything, interactive content will fit at the TOFU.

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2015 Services Marketing Budget Allocations and Trends - ITSMA

iNeoMarketing's insight:

It's a conflicting world: staff size will remain essentially the same, but staff skill sets will need to be overhauled. You can't add to staff, so look for a swap-out of bodies.


The full study is available: click through for details.

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5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program - LinkedIn

5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program - LinkedIn | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Over time, we're going to see more posts regarding LI's Lead Accelerator, and as we've said before, it's a must review for you.

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Troubling Trends with Agencies | Marketing Technology Blog

Troubling Trends with Agencies | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

And please click through for 14 issues that agencies have with MarTech.

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Why Website Engagement is the New Marketing “Must-Have” - Marketo

Why Website Engagement is the New Marketing “Must-Have” - Marketo | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Not website engagement, but personalized website engagement. This was discussed back in 2002, and it is finally coming to fruition. As an industry analyst once told me, it's the holy grail of marketing.

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Google+, a Disappointment With a Purpose - WSJ

Google+, a Disappointment With a Purpose - WSJ | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

It has become a product in search of a market. By this time, we should all have placed G+ on the backburner.

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Ultimate Guide to Hashtags [Infographic] - B2B Infographics

Ultimate Guide to Hashtags [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

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Marco Favero's curator insight, Today, 5:58 PM

aggiungi la tua intuizione ...

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The Top 12 MarTech Articles Curated Wednesday, 3/4/15

The Top 12 MarTech Articles Curated Wednesday, 3/4/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Are Agencies the Future of Marketing Automation? | The Point

>> How Agencies Buy Marketing Technology - ClickZ

>> Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

>> Where is the ROI in content marketing? - Smart Insights

>> SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

>> 11 Must-Try Lead Nurturing Campaigns - Pardot

>> Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

>> Email Marketers Are the New Keymasters of Digital Experience - ClickZ

>> Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

>> Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

>> How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

>> HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Are Agencies the Future of Marketing Automation? | The Point

Are Agencies the Future of Marketing Automation? | The Point | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

During the early 90's, LANs and WANs exploded, as did powerful servers with distributed computing driven by 386/486/Pentium PCs. At first, IT Departments went about things on their own, but it became too much to handle...way too much. As a result, two types of service providers emerged: one that strictly provided consultants to fill specific needs (on-site or off-site), and another that provided managed services.


History will be repeating itself. Watch this space.

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How Agencies Buy Marketing Technology - ClickZ

How Agencies Buy Marketing Technology - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

And this is why you need to work with a MarTech Agency....like iNeoMarketing! Yeah, you saw that coming...

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Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

I don't know if this is funny or frustrating. How can "Not Sure," in the era of marketing analytics, be the #1 answer? Don't let this be you. If so, watch your budget magically disappear.

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Where is the ROI in content marketing? - Smart Insights

Where is the ROI in content marketing? - Smart Insights | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's not the content, it's the machine! To attribute these types of lead gen figures to content is akin to saying a NASCAR driver hits 200MPH because of the gas.

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Deborah Fillman's curator insight, Today, 9:43 AM

UK stats, but still relevant. If you're curious about the ROI of content marketing, take a look!

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SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Unless you have your own professional SEO(s) on staff, please don't think you can assign this to a non-SEO person and get good results. Not going to happen. Never has.

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11 Must-Try Lead Nurturing Campaigns - Pardot

11 Must-Try Lead Nurturing Campaigns - Pardot | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

Not sure if it's "must try," as you'll never get anything else done besides this, and many prospects will be a part of a few of these. Regardless, a nice list of ideas.

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Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

An excellent argument as to why SEO is a critical component to the content creation process. And it points to the continued importance of the Integrated MarTech Department.

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Email Marketers Are the New Keymasters of Digital Experience - ClickZ

Email Marketers Are the New Keymasters of Digital Experience - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

iNeoMarketing's insight:

It's absolutely true, especially in the B2B world: the email address is the only identifier that opens the door for so many different lines of communication, beyond the email piece.

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Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Rod McConkey's curator insight, Today, 4:51 PM

I have never wrote a blog post before and I have found this article a great resource for when I go to write one. It is straight forward and to the point with its images. 

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HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who do not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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