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SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.


Conclusion...


Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

marketingIO's insight:

The author builds the case that personalization has come to Search, and its a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.


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Forrester's Top CRM Trends For 2016 And Beyond - Forrester

Forrester's Top CRM Trends For 2016 And Beyond - Forrester | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

3 of 10 trends, where the other 7 are accessible in Forrester's full report (for subscribers).

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Have You Achieved MarTech Independence? - CMO Essentials

Have You Achieved MarTech Independence? - CMO Essentials | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

So how can you achieve MarTech independence? Attribution, baby!!! Demonstrate ROI!

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Three Steps to Better Sales Technology Investments - SiriusDecisions

Three Steps to Better Sales Technology Investments - SiriusDecisions | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

This structure applies to any MarTech investment.

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9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group

9 Ways To Improve Your Content Marketing SEO Ranking - Marketing Insider Group | The Marketing Technology Alert | Scoop.it

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Hacking Competitive Pricing Analysis with Scraping - Matthew Barby

Hacking Competitive Pricing Analysis with Scraping - Matthew Barby | The Marketing Technology Alert | Scoop.it
Ever wanted to find out what price your competitors are charging for their products? Well, follow my process and you can do it for free with no limits.


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marketingIO's insight:

This is OUTSTANDING!!!! A keeper: bookmark this!!

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16 Design Rules To Break In 2016 - HubSpot

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Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL

Why Responsive Design Is Not Mobile Optimization (and What to Do About It) - ConversionXL | The Marketing Technology Alert | Scoop.it

"Follow these steps to get started:

  1. Setup your mobile web analytics software of choice.
  2. Conduct qualitative and quantitative research to better understand the wants, anxieties, points of friction and motivations of mobile users.
  3. Prioritize the messaging, calls to action and chrome on your website.
  4. Systematically reduce (or layer) the messaging, calls to action and chrome to suit your mobile audience.
  5. Evaluate your mobile site from a UX perspective and design a custom mobile conversion funnel.
  6. Begin running tests to improve your mobile conversion funnel."


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marketingIO's insight:

Far more detail when you click-through. Responsive really isn't optimized for mobile UX.

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How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg

How To Reach Out To Influencers So That They Can’t Say No - CrazyEgg | The Marketing Technology Alert | Scoop.it
How can you make sure that your content marketing doesn’t go unnoticed? How can you place yourself among the top marketing pros, and finally swim with the sharks?

Your best bet is to ride along on the coattails of those influencers. Before you get frustrated in disbelief and close this tab, hear me out! I’m telling you this because I experienced the results first hand, and it works.

My team and I reached out to hundreds of marketing experts and compiled a list of exclusive tips for creating addictive content. Every single one of those tips came from direct communication with those experts, and the content we created was seen and shared by some really influential marketers. I’m actually going to share my process with you in this handy guide, so that you can finally get your voice heard and no longer be marked as a small fish in a giant ocean of digital marketers.


marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

A very detailed and complete guide to help you with this challenge. Excellent material.

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How to Crowdsource Your Content Creation Ideas - Profs

How to Crowdsource Your Content Creation Ideas - Profs | The Marketing Technology Alert | Scoop.it

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A/B Testing: Cut through your KPIs by knowing your ultimate goal | MarketingExperiments

A/B Testing: Cut through your KPIs by knowing your ultimate goal | MarketingExperiments | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Peel away the layers of the onion...

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Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek

Best Agile Method For Your Team: Scrum Vs. Kanban - InformationWeek | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

Marketing is all about deadlines and tasks...

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The Art of Building Your Twitter Following, According to Twitter - Hootsuite

The Art of Building Your Twitter Following, According to Twitter - Hootsuite | The Marketing Technology Alert | Scoop.it

"Follow people likely to engage
While it’s a no-brainer that you’ll need to follow others on Twitter in order to get followers yourself, who you follow makes a huge difference between an engaged and passive community


Create content that drives interaction
Showcase qualities in easily shareable and interesting ways. The number one way to do this is through visuals. Tweets with rich media get 313 percent greater engagement, and 52 percent more Retweets—numbers that can’t be scoffed at. With the ability to add GIFs, Vines, or attach up to four photos per Tweet, the possibilities are endless.


Track engagement
Now that your engagement and follower levels are naturally growing, it’s a good idea to keep tabs on and measure the impact of your Twitter efforts. Monitoring not only the number of followers you have, but their overall value in contributing to Twitter conversations offers important insight. It’s also recommended to monitor what Tweets are getting the most traction, as you can inform your content strategy based on findings there."


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marketingIO's insight:

Nothing earth shattering, just the basics (that are often ignored).

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LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger

LinkedIn Kills Off Bizo Product ‘Lead Accelerator | AdExchanger | The Marketing Technology Alert | Scoop.it
During its Q4 earnings call Thursday, the company said it would kill off Lead Accelerator, the B2B lead-nurturing product that came out of the $175 million acquisition of Bizo. It was a fast death: LinkedIn launched Lead Accelerator just less than a year ago.

LinkedIn is pushing Lead Accelerator’s functionalities into sponsored updates. The potential benefit isn’t immediately obvious since Lead Accelerator was designed to help businesses reach people around the web. 

Sponsored updates is a potent ad product as long as people continue to monitor their LinkedIn feed for updates. Consequently, LinkedIn made that feed a central part of the its recently relaunched app. Users may have noticed the improved relevance of content in a feed and that it’s easier to follow publishers and consume content – important given the shift to mobile.


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marketingIO's insight:

Although they didn't meet expectations, no one should be worried about LI: best B2B inbound platform.

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Microsoft launches Azure IoT Hub service out of public preview - VentureBeat

Microsoft launches Azure IoT Hub service out of public preview  - VentureBeat | The Marketing Technology Alert | Scoop.it
Microsoft today announced that its Azure IoT Hub — a cloud service for registering, managing, and communicating with Internet-connected devices — will become generally available tomorrow, February 4.

Azure IoT Hub is a big part of Azure IoT Suite, a bundle of products that can be used to build and run applications that integrate with connected devices. And because of that, the release of Azure IoT Hub is a big deal for the Internet of Things (IoT) strategy of Microsoft as a whole. Azure IoT Hub became available in public preview in October, but the service was not included in the launch of the Azure IoT Suite.


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marketingIO's insight:

FWIW...

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The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Monday 2/8/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle

Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too - Oracle | The Marketing Technology Alert | Scoop.it

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Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position²

Why You Can’t Afford to Ignore Marketing Automation in 2016 - Position² | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

And if you find yourself needing guidance, contact marketingIO.

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Why Snapchat Will Be Great for B2B Companies - Medium

Why Snapchat Will Be Great for B2B Companies - Medium | The Marketing Technology Alert | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions

marketingIO's insight:

If T, LI and SlideShare are optimized and where you want it, then consider.

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Adina Ciobanescu's curator insight, February 7, 8:55 PM

Snapchat is raising as an unexpected BtoB marketing tool. 

Marco Favero's curator insight, February 8, 4:10 AM

aggiungi la tua intuizione ...

malek's comment, February 8, 8:38 AM
SnapChat value proposition is rapidly evolving
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The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point

The Marketing Analytics Maturity Model: Where You Are and How to Advance - The Data Point | The Marketing Technology Alert | Scoop.it

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What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land

What’s The Right Staffing Mix For Content Marketing Success? - Marketing Land | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

It's one POV...

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3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear

3 Great Influencer Marketing Tools You’ve Never Heard Of - Klear | The Marketing Technology Alert | Scoop.it

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6 Marketing Tools We Use That No One Else Really Talks About - iPullRank

6 Marketing Tools We Use That No One Else Really Talks About - iPullRank | The Marketing Technology Alert | Scoop.it

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marketingIO's insight:

A great, smart collection of tools. Bravo.

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How to Improve Email Open Rates - Social Media Today

How to Improve Email Open Rates - Social Media Today | The Marketing Technology Alert | Scoop.it

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BrightFunnel announces account-based marketing analytics tool - MarketingDive

BrightFunnel announces account-based marketing analytics tool - MarketingDive | The Marketing Technology Alert | Scoop.it

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The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing

The MarTech Digest™, for Friday 2/5/16 #MarTech #DigitalMarketing | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 

 

 

See ALL Top Curated Marketing Technology Summaries here.

 

marketingIO: Marketing Automation in 30 Days™. See our solutions.

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