The Marketing Tec...
Follow
Find
94.6K views | +45 today

Subscribe to The Marketing Technology Alert

Receive a daily edition of The Marketing Technology Alert directly into your inbox. Your privacy is protected.
Scooped by iNeoMarketing
onto The Marketing Technology Alert
Scoop.it!

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert

SEO in the Personalization Age - Moz | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
With recent posts mentioning the rise of contextual and implicit queries, we are now seeing a deep personalization of search. This takes many forms, and has very real implications for our work as marketers.


Conclusion...


Amit Singhal [of Google] is right when he says that "Answer," "Converse," and "Anticipate"—deep personalization of search, I called it—is going to change search as we know it.

 

Is this maybe the reason why the Search Team at Google is now called the Knowledge Team? Is this maybe the main reason for "Not Provided" keywords?

 

What I know is that personalization is already so heavily present in search that avoiding it in the name of a fading neutral search is not doing good SEO.

 

Moreover, personalized search is clearly telling us how SEO alone is not enough, but that content, social, and email marketing by themselves are also not enough to obtain a real and complete success in Internet marketing.

 

Personalized search is pushing us to hasten the destruction of silos between Internet marketing disciplines, and hopefully it will oblige marketers to change and embrace a more holistic way of promoting a business online.

iNeoMarketing's insight:

The author builds the case that personalization has come to Search, and its a compelling case. Google's influence across its many offerings makes it a formidable tool, but the question remains as to specifically how the marketer can take advantage of Google's reach.


  • See the article at from moz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
The Marketing Technology Alert
The Marketing Automation Alert is curated content related to marketing automation. From iNeoMarketing: a New Type of B2B Marketing Agency
Curated by iNeoMarketing

${leadGenConfiguration.title}

$leadGenConfiguration.description
New June 2014 Scoop it background 3
Your new post is loading...
Scooped by iNeoMarketing
Scoop.it!

Lead Nurturing is Trending Up, and the Top 11 Marketing Technology Articles Curated Thursday, 7/10/14

Lead Nurturing is Trending Up, and the Top 11 Marketing Technology Articles Curated Thursday, 7/10/14 | The Marketing Technology Alert | Scoop.it

Over the past 30 days, I’ve seen an increase in the importance of lead nurturing (see today’s infographic from Eloqua), and I have to ask: where the hell has everyone been?

 

Generally, B2B marketers recognize the efficacy of lead nurturing, but a small percentage actually implement lead nurturing, and I have to say: you’ve got to be kidding.

 

It flat-out doesn’t make any sense. One of the key features to any MAS package is lead nurturing, and even if you don’t have MAS, there are other means to execute on lead nurturing.

 

I don’t get it. A real head scratcher.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Is it time for ‘marketing-as-a-service’ (MaaS)? - Econsultancy http://sco.lt/7BbE3t

-- > Who’s winning in marketing automation? Round-up for 1st half of 2014 | Datanyze Blog http://sco.lt/6DLrhh

-- > 6 Marketing Automation Tools for Small Businesses | Street Fight http://sco.lt/6Ploe1

-- > Revenue Attribution and Marketing Automation - NewFangled http://sco.lt/99ELIX

-- > Why Video Should Be a Part of Your Marketing Automation - ClickZ http://sco.lt/67JtBp

-- > Three Ways to Visually Present Information (Without Spending a Fortune) - Profs http://sco.lt/5rLx7h

-- > No Photoshop? No Problem: 10 Visual Content Tools for Beginners - HubSpot http://sco.lt/5LlFkv

-- > How B2B Companies can Start “Playing to Win” and Stop “Playing Not to Lose” in CX - Accenture http://sco.lt/6U9m0v

-- > The State of B2B Lead Nurturing [New Benchmark Research] - Eloqua http://sco.lt/5GE4if

-- > The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs http://sco.lt/8l1DJR

-- > 5 Tips to Improve Your Video SEO - #infographic - Digital Information World http://sco.lt/6u84Pp

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Who’s winning in marketing automation? Round-up for 1st half of 2014 | Datanyze Blog

Who’s winning in marketing automation? Round-up for 1st half of 2014 | Datanyze Blog | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Difference between #1 and #2? HubSpot adjusted so that it covers the pure marketing automation package.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Revenue Attribution and Marketing Automation - NewFangled

Revenue Attribution and Marketing Automation - NewFangled | The Marketing Technology Alert | Scoop.it

Digest...


Revenue attribution doesn’t happen all by itself, though. Here are four primary things you’ll need to put in place: a conversion-driven website, a CRM tool, marketing automation software, and some practice.

 

1. Conversion-Driven Website

The first thing you’ll need is a conversion-driven website capable of integrating with both a CRM and a marketing automation tool. The site's job is basically to attract, engage, and capture leads.

 

2. CRM

As the sales process progresses, your salespeople need to use Salesforce to identify and create specific sales opportunities and take notes on all the different stages of the opportunity. Whether you win, lose, or draw, your sales activities are documented inside of the CRM.

 

3. Marketing Automation Software

The marketing automation tool is where everything starts to come together, because it’s the piece that’s capable of drawing lines between your digital marketing activities and the sales results.

 

4. Practice

The biggest obstacle to the success of the whole revenue attribution system is the humans who actually use it.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

This is first layer attribution. Tag management is the second, third and fourth layers.


more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Three Ways to Visually Present Information (Without Spending a Fortune) - Profs

Three Ways to Visually Present Information (Without Spending a Fortune) - Profs | The Marketing Technology Alert | Scoop.it

Digest...


1. Infographics

How to create: Visme is a cool free tool for creating beautiful infographics. Prezi can also be used to create cool presentations.

2. Videos

How to create: Start with free tools like Animoto and Masher.

3. Heat Maps

How to create: Some tools to experiment with are Crazy Egg, Click Heats, and Clicktale.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

To keep with the theme of visualized content...

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How B2B Companies can Start “Playing to Win” and Stop “Playing Not to Lose” in CX - Accenture

How B2B Companies can Start “Playing to Win” and Stop “Playing Not to Lose” in CX - Accenture | The Marketing Technology Alert | Scoop.it

For an in-depth analysis, read the report—B2B Customer Experience: Start Playing to Win and Stop Playing Not to Lose.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Some best practices coming at you.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Delivering Visual Content, and the Top 10 Marketing Technology Articles Curated Wednesday, 7/9/14

Delivering Visual Content, and the Top 10 Marketing Technology Articles Curated Wednesday, 7/9/14 | The Marketing Technology Alert | Scoop.it

I think we can all agree that the web for the B2B Marketer is ripe for the delivery of market-desired visual content. And that this visual content needs to be persona-fied for it to have a chance to max out its efficacy.

 

So how do you deliver?

 

Each tactic is so different. So each category of deliverable has its own make or buy decision. For example:

-SlideShare: make. If we can’t create .ppts at this point, it’s time to throw in the towel.

-Video: depends on the complexity of the desired end-product. For some video snackables, it’s a quick shoot ‘n run. For other more formal presentations, you’ll want to deploy outside assistance.

-Infographics: that’s a buy. I’ve seen way too many DIY infographic articles, and the end product is just not what it should be.

 

The actual deliverables are the easy part. The harder part is the personafication of each bit of visual content, and then the management of the process so that it meets specifications. And that’s your Content Guru’s role: that person needs to be the spec holder to all deliverables from the persona-fied content.

 

So take a hard look at your calendar. If you want to transition to visual-driven content, you’ll need to adjust your timing (providing you with extra time), adjust your budget, and make your decision regarding production.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Is the CMO Dead? - ClickZ http://sco.lt/4hvdWD

-- > A Method for Better Marketing Decisions - HBR http://sco.lt/8BV9f7

-- > FREE Forrester Wave Report on The Social Enterprise - Salesforce http://sco.lt/7AH0RF

-- > What is Analytics? 10 Analytics Technologies that Drive Marketing Decisions - MarketingTech Blog http://sco.lt/9CjIsz

-- > 10 Shocking Facts About Content Marketing Today - Search Engine Marketing http://sco.lt/5pLv05

-- > Next Up for B2B Email Marketing: Automation http://sco.lt/5EErk9

-- > How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction - AdExchanger http://sco.lt/63cGHp

-- > Free industry benchmark report: The Inbound for Agencies Report 2014 - HubSpot http://sco.lt/7FHRab

-- > Infographic: 5 ways to know if your content idea will work - The Hub http://sco.lt/7wDH0r

-- > E-commerce Eye Candy - B2B E-commerce Evolution [Infographic] - Building Keystones http://sco.lt/6PGS0H

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

A Method for Better Marketing Decisions - HBR

A Method for Better Marketing Decisions - HBR | The Marketing Technology Alert | Scoop.it

Excerpt...


Marketing increasingly must work across boundaries with other functions such as IT, sales, and finance to execute shared decisions. But it is at these seams that communication most often breaks down and processes stall. They key to effective collaboration is to define clear roles and processes for shared decision making. This video, based on Decision-Driven Marketing — an article featured in the July/August 2014 issue of HBR by Bain’s Aditya Joshi and Eduardo Giménez — shows how to improve decision making at the seams.


__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Grab a cup of coffee and invest 6 minutes.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

What is Analytics? 10 Analytics Technologies that Drive Marketing Decisions - MarketingTech Blog

What is Analytics? 10 Analytics Technologies that Drive Marketing Decisions - MarketingTech Blog | The Marketing Technology Alert | Scoop.it

Digest...


-- >  Behavioral Analytics – the paths that visitors take and how they interact with each page are critical data to understand how your site can be optimized for increased engagement and conversion.

-- >  Business Intelligence – or BI analytics centralize all aspects of your organizations performance, from marketing to operations and accounting, for senior leadership to monitor a company’s behavior.

-- >  Conversion Analytics – Conversion analytics often incorporate testing of elements so that you can optimize the site to convert more visitors into customers.

-- >  Customer Intelligence Analytics – Systems that allow customer feedback through social channels, surveys and other data collection points can provide invaluable research into how your company is perceived and what you can do to improve it.

-- >  Customer Lifecycle Analytics – understanding the stages of your customer is essential to increasing customer retention, driving up customer value, and then profiling future leads against the most successful engagements you have.

-- >  Predictive Analytics – based on the past performance of your site, these platforms actually predict what the future behavior of visitors will be.

-- >  Real-time Analytics – provide insight into the current activity and behavior of the visitors on your site at the current time.

-- >  Sales Analytics – Sales enablement is a growing technology sector. Sales dashboards like our sponsors at Salesvue integrate directly with your Salesforce CRM and provide sales management with all the detail they need to see and predict sales performance.

-- >  Search Analytics

-- >  Social Analytics

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Cripes almighty, how the hell do we keep track of all this? Hope your Marketing Ops has control of your analytics.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Next Up for B2B Email Marketing: Automation - eMarketer

Next Up for B2B Email Marketing: Automation - eMarketer | The Marketing Technology Alert | Scoop.it

Digest...


Even as new digital marketing and advertising platforms, formats, and channels draw companies’ attention and budgets, email remains vitally important and is arguably more valued by B2B marketers now more than ever before. While its core function has not changed substantially, there are new developments and challenges marketers must address: mobile, content marketing and automation. For B2B marketers that use email—and indeed for any B2B marketer today—personalizing messages and integrating channels are vital, and automation is essential for executing those tactics.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Before diving into marketing automation, make sure that you need/want all the associated features. It may very well be that all you need is email distribution and nurturing.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Free industry benchmark report: The Inbound for Agencies Report 2014 - HubSpot

Free industry benchmark report: The Inbound for Agencies Report 2014 - HubSpot | The Marketing Technology Alert | Scoop.it

Excerpt...


HubSpot and Digital Doughnut teamed up and surveyed over 370 marketing agencies to help understand the importance of inbound marketing for their clients. The data collected provides an informative overview of the trends in inbound, and offers insights on how agencies and their clients are adopting inbound marketing.

 

Download this report to learn: 

•How inbound marketing is changing the services agencies offer their clients

•How inbound marketing is a valuable marketing service for agencies to offer

•How to maintain a competitive edge by understanding the latest changes

•Which forms of inbound marketing impact your clients the most

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

We know the conclusion, but the data is helpful.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

E-commerce Eye Candy - B2B E-commerce Evolution [Infographic] - Building Keystones

E-commerce Eye Candy - B2B E-commerce Evolution [Infographic] - Building Keystones | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



iNeoMarketing's insight:

Watch this space!!

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Is Marketing Really Changing Radically? - Marketing Technology Blog

Is Marketing Really Changing Radically? - Marketing Technology Blog | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


more...
WordHead's curator insight, July 8, 3:33 PM

Yes, change is upon us, but so called "old media" are far from dead. The Accenture CMO study comparing 2012 to 2014 performance tracks increases in channel effectiveness  for  TV, radio, print, direct mail, and media coverage. That said, email has grown most in effectiveness with corporate websites, social media, media coverage, mobile and search engines. also performing well. The one loser in this study is telemarketing which declined 10 percent in 2014.  

Scooped by iNeoMarketing
Scoop.it!

Is it time for ‘marketing-as-a-service’ (MaaS)? - Econsultancy

Is it time for ‘marketing-as-a-service’ (MaaS)? - Econsultancy | The Marketing Technology Alert | Scoop.it

Digest...


You should be aware of software-as-a-service (SaaS) and cloud-based software. Should we not be thinking of marketing-as-a-service (MaaS)? If we can create marketing components that we can assemble on demand, then we can deliver new marketing experiences quickly and effectively.

 

Where could MaaS go? Imagine if we could draw on data sources, query that data and build segments on the fly, pull out marketing building blocks to deliver personalised messaging and experiences that are tailored to specific devices, medium and context of use.

 

Many marketers see the future of marketing being about increased personalisation and marketing automation. If that’s the case, they are best powered by MaaS, so I would expect to see this thinking and approach, if not this label, becoming more prevalent.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

And hopefully marketing apps, pluggable into MAPs, solves the issue.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

6 Marketing Automation Tools for Small Businesses | Street Fight

6 Marketing Automation Tools for Small Businesses | Street Fight | The Marketing Technology Alert | Scoop.it

Digest...


Here are six marketing automation systems that small businesses can use to build smarter marketing campaigns.

1. Azuqua: Setup marketing workflows with triggering events.
Azuqua automates business processes that involve two or more SaaS apps.

 

2. SnapRetail: Access libraries of ready-to-use online campaigns.
Businesses who want to use social media and email marketing, but don’t want to spend the time developing their own campaign strategies from scratch, can utilize SnapRetail’s library of ready-to-use campaigns and pre-written social media posts.

 

3. Active Campaigns: Set autoresponders based on subscription data.
Active Campaigns gives local businesses a way to create their own automated sales forces, and connects email marketing campaigns to social media accounts and websites.

 

4. Spokal: Manage inbound marketing without worrying about the technical details.
Designed specifically for small business owners, Spokal is an inbound marketing automation system that helps its users boost traffic and improve their “social authority.”

 

5. GetResponse: Automatically respond to customer needs with action-based offers.
An email marketing platform for businesses, GetResponse offers campaign automation tools that help businesses keep their campaigns and subscriber lists organized.

 

6. Infusionsoft: Use automatic follow-ups to turn leads into customers.
Used by more than 20,000 small businesses, Infusionsoft provides its users with a way to automate their marketing campaigns.


iNeoMarketing's insight:

Very nice collection of small business tools.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Why Video Should Be a Part of Your Marketing Automation - ClickZ

Digest...


Look at these scenarios to see why video should be a part of your marketing automation strategy.

1. You Want to Produce More Content, but You Have a Small Budget/Team.

2. You Want to Build a Personal Connection With Your Audience.

3. You Want to Better Target Prospects.

4. You Want to Instantly Increase Your Lead Gen From Webinars by 3 to 5 Times.

"At ReadyTalk, we've seen average attendance of our own live webinars drop from about 45 to 50 percent to about 35 to 40 percent over the past year, but we're getting three to five times that number of leads from the recording." They use a combination of video plus marketing automation to track the leads they generate from videos.

5. You Want a More Engaging Website.

6. You Want to Convert More Leads.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

At this point, its a given. And frankly, it should be a priority, i.e., just as we have switched to mobile email marketing, so should we switch to video content.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

No Photoshop? No Problem: 10 Visual Content Tools for Beginners - HubSpot

No Photoshop? No Problem: 10 Visual Content Tools for Beginners - HubSpot | The Marketing Technology Alert | Scoop.it

Summary...


1) Canva

2) PlaceIt

3) HubSpot Image Editor

4) Death to the Stock Photo

5) NounProject

6) 55 Free Content Creation Templates

7) Google Fonts

8) Skitch

9) ColorPicker

10) GIFBrewery

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

For a quick description of each, click through.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

The State of B2B Lead Nurturing [New Benchmark Research] - Eloqua

The State of B2B Lead Nurturing [New Benchmark Research] - Eloqua | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

5 Tips to Improve Your Video SEO - #infographic - Digital Information World

5 Tips to Improve Your Video SEO - #infographic - Digital Information World | The Marketing Technology Alert | Scoop.it

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Is the CMO Dead? - ClickZ

Is the CMO Dead? - ClickZ | The Marketing Technology Alert | Scoop.it

Excerpt...


The Chief Digital Officer plays in the place where the enterprise meets the customer, where the revenue is generated and the mission accomplished. They’re in charge of the digital business strategy. That’s a long way from running back office IT, and it’s full of opportunity." Gartner implied that the CIO would evolve into this role. But now, according to Chris Curran, chief technologist and principal in the advisory practice at PwC, it's the CMO's game to lose. While collaboration is still the name of the game, he says, "It's more about the opportunity that is presented to the CMO than to the CIO."

 

Whether a company hires a CDO, and where that person sits in the organization chart, depends to a great extent on the CMO, according to Williams. "If you were a tech-savvy CMO, why would you need a CDO? When you have CMOs that aren't digitally aware, then having a CDO as your wingman makes perfect sense. By the same token, if you are a CIO and not that close to the marketing function, [a CDO may be in order]."

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Scott Brinker refers to this role as the Chief Marketing Technology Officer, which is a bit more narrowcast.


I've been saying this for more than a year: the CMO needs to be tech savvy, tech knowledgeable. If not, then the CMO is at risk to report into the CIO on all things tech (and marketing is becoming tech-driven).


Build your Marketing Ops function.

more...
Yield Technology's curator insight, July 9, 6:07 AM

I dont think you be getting rid of the CMO any time soon, I think he is more technical then pure marketing today.

Scooped by iNeoMarketing
Scoop.it!

FREE Forrester Wave Report on The Social Enterprise - Salesforce

FREE Forrester Wave Report on The Social Enterprise - Salesforce | The Marketing Technology Alert | Scoop.it


Excerpt...


With more companies shifting to become “Customer Companies” social enterprise vendors are on the move, adding more functionality and integration. Find out who’s leading the pack.

-- >  See how 13 companies stack up in the social enterprise marketecture

-- >  Discover why Salesforce Communities and Chatter are among the products cited as leading the pack

-- >  View the landscape from Activity Streams perspective

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Yes, it's self-serving. But it's free.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

10 Shocking Facts About Content Marketing Today - Search Engine Marketing

10 Shocking Facts About Content Marketing Today - Search Engine Marketing | The Marketing Technology Alert | Scoop.it

Summarized...


1. Companies with an active blog generate 67 percent more leads per month

2. On average, content marketers are using 12 different tactics

3. About 86 percent of B2C companies use content marketing

4. B2B marketing teams spend 33 percent of their budget on content marketing

5. Social media sites and blogs reach eight out of 10 Internet users in the U.S.

6. Email is the most popular form of communication

7. Approximately 47 percent of B2B marketers regularly use LinkedIn

8. Nearly 87 percent of B2B companies use social media to distribute content

9. Companies that blog 15 times per month get five times more traffic than those that don't

10. Only 44 percent of companies outsource their content marketing efforts

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


iNeoMarketing's insight:

Let's be real about this: B2B marketers have ALWAYS had a budget for content marketing...it used to be called marcom.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction - AdExchanger

How Retargeting Can Jeopardize Revenue, Brand Trust And User Satisfaction - AdExchanger | The Marketing Technology Alert | Scoop.it

Excerpt...


Here are three common use cases where retargeting can lower your potential:

Case No. 1: A user books a rental car directly through the rental car company’s website, then visits Facebook. In the right-hand column of Facebook, the user is retargeted with a promotional ad that offers 20% off their next booking at the same rental car company. The user clicks on the ad, which goes to the website, cancels the existing booking and then books the same car rental with the 20% off certificate code. The result: lost revenue.

 

Case No. 2: A subscription service company displays an acquisition ad for a bundle of services to a visitor. The visitor is an existing subscriber and the offer price is lower than their existing monthly fee. The subscriber calls the service company’s support line in an attempt to lower her monthly service fee. The customer service representative informs her that she is not eligible for the new customer offer. The user is dissatisfied as a result and has a terrible customer experience. The result: lower customer satisfaction.

 

Case No. 3: A user visits a retail sports company’s website and visits a SKU-level page. The user decides not to purchase the product because he is not in the market for it. When the user visits Facebook, an ad for this product is displayed. In this case, the user distrusts the brand because he gets the creepy feeling that he is being watched, followed and targeted for a product in which he simply is not interested. Result: damaged trust.

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

iNeoMarketing's insight:

Face it: you're going to shoot yourself in the foot sometimes. Question is if there is a net benefit.

more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

Infographic: 5 ways to know if your content idea will work - The Hub

Infographic: 5 ways to know if your content idea will work - The Hub | The Marketing Technology Alert | Scoop.it

 

__________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).



more...
No comment yet.
Scooped by iNeoMarketing
Scoop.it!

How Visual is Changing Content Creation, and the Top 11 Marketing Technology Articles Curated Tuesday, 7/8/14

How Visual is Changing Content Creation, and the Top 11 Marketing Technology Articles Curated Tuesday, 7/8/14 | The Marketing Technology Alert | Scoop.it

With the surge towards visual content, not seeming to abate, the challenge is to deliver visual content on an ongoing basis. Are you staffed for this challenge?

 

The content dev process is usually this: a written piece is taken and persona-fied into X number of pieces, then carved into smaller snackables, delivered via email, social, etc. The same master piece is then SlideShared, and possibly infographed. And of course, it’s all Responsive.

 

Where are we heading?

• a master written piece

• then persona-fied into SlideShares

• SlideShares are the basis for video…

• ….and infographics

• then snackables are created leading the reader back to one of the visual pieces

 

See what happened there? Each persona receives their set of customized visual content, not a generic piece of visual content. And it starts with a general written piece that is taken and reshaped into persona-sensitive content that is visual…not written.

 

So assuming the aforementioned is true, how do you manage to this process? More on this tomorrow.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles collected for your quick review:

-- > Is Marketing Really Changing Radically? - Marketing Technology Blog http://sco.lt/63blNx

-- > Make Your Marketing Content Useful - HBR http://sco.lt/63KAFt

-- > Modern Marketing: There Isn’t Just One View of the Funnel http://sco.lt/5bifr7

-- > Branding Strategy Insider | Why Brand Management Will Replace Marketing http://sco.lt/6QFY3d

-- > Report: IBM, Eloqua and Marketo among top rated B2B marketing automation platforms - The Hub http://sco.lt/70j0Gv

-- > Is Automating Your Marketing Saving You Time, or Losing You Customers? - KISSmetrics http://sco.lt/7dBeOf

-- > Essential Twitter Marketing Resources: A Complete Guide | Social Media Examiner http://sco.lt/7Y8Rgv

-- > [FREE] Sensible Social Media Toolkit - Whole Brain http://sco.lt/80WKhN

-- > Report: Marketing tech high on marketers' to-do lists - Email Marketing - BizReport http://sco.lt/5oCTTt

-- > Why Your Content Marketing Team Needs a Marketing Technologist - CMI http://sco.lt/5zU1tx

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

more...
No comment yet.