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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Excerpt...


Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.


iNeoMarketing's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.


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Michael Chretien's curator insight, September 5, 2013 9:41 AM

Infographic says it all. SM then Email and website marketing rule.  I would put a tad bit of caution as it is a rather small sample (187) of uncertain quality people surveyed.  

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Your Must-Read Marketing Technology Summaries, Curated Friday, 5/1/15

Your Must-Read Marketing Technology Summaries, Curated Friday, 5/1/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly: http://sco.lt/6Dsg77

>> How to Set Up a Facebook Page for Business | Social Media Examiner: http://sco.lt/4mT28n

>> The Ultimate List of Email SPAM Trigger Words – HubSpot: http://sco.lt/6LTRqL

>> [FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream: http://sco.lt/7mbUgb

>> 7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch: http://sco.lt/7TnZJp

>> Practical Tools to Improve Web Forms – Conversioner: http://sco.lt/5addNh

>> 6 new analytics tools marketers can't live without - iMediaConnection.com: http://sco.lt/94wFXt

>> [FREE REPORT] 2015 State of B2B Marketing - Salesforce.com: http://sco.lt/8owADZ

>> 29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors – VentureBeat: http://sco.lt/5nNi1R

>> [FREE REPORT] State of Inbound 2014-2015 – HubSpot: http://sco.lt/6Yr7Wj

>> 5 B2B Marketing Potholes and How to Avoid Them [Infographic] – LinkedIn: http://sco.lt/5FxRSL

>> More on the SFDC Acquisition Rumors...: http://sco.lt/8ByicD

 

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix: Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

If I was running a MarTech company, I'd do everything I could to ensure that satisfaction was off the charts.

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How to Set Up a Facebook Page for Business | Social Media Examiner

How to Set Up a Facebook Page for Business | Social Media Examiner | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

All I did here is scoop the basic steps, but when clicking through, you'll have all the steps to build a company page. Excellent!

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The Ultimate List of Email SPAM Trigger Words - HubSpot

The Ultimate List of Email SPAM Trigger Words - HubSpot | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Oldie, goodie and still very pertinent.

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[FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream

[FREE] SEO Basics: Complete Beginner’s Guide to Search Engine Optimization | Wordstream | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

More information on SEO basics. No registration required: just click and read.

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7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch

7 Essential Tasks and the Tools Needed for Beginning an SEO Initiative - Search Engine Watch | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Excellent collection of SEO tools, with additional details and links when you click through.


I'm not suggesting you do SEO on your own, but if you don't have the financial resources and you have an understanding of what is important in SEO, then these tools (and others) will definitely help.

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Practical Tools to Improve Web Forms - Conversioner

Practical Tools to Improve Web Forms - Conversioner | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

A mystery solved: how to analyze user performance with web forms! Outstanding!

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6 new analytics tools marketers can't live without - iMediaConnection.com

6 new analytics tools marketers can't live without - iMediaConnection.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Watch for ClickTale as it could become a valuable optimization tools.

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Fabrizio Cappelli's curator insight, May 2, 3:03 AM

... Cool Tool .. but how to integrate all info about customer into a unique Customer Profile Card that merge Company customer internal info with digital body language ?

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[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com

[FREE REPORT] 2015 State of B2B Marketing - Salesforce.com | The Marketing Technology Alert | Scoop.it
We’ve compiled survey responses from over 2,100 B2B marketers to bring you the 2015 State of B2B Marketing. From marketing channel popularity to commonly cited obstacles, this report gives a complete look the modern B2B marketer’s mindset. Inside this study, you’ll get exclusive content including:

Top 5 areas for increased marketing spend
Most effective digital marketing strategies as ranked by B2B marketers
3 most important technologies in the B2B customer journey


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

There's some excellent research in here, and not biased. A good one.

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29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors - VentureBeat

29 martech unicorns: There are now almost 30 $1B+ marketing technology vendors - VentureBeat | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Cripes, is there anyone else who's getting tired of the Unicorn reference?

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[FREE REPORT] State of Inbound 2014-2015 - HubSpot

[FREE REPORT] State of Inbound 2014-2015 - HubSpot | The Marketing Technology Alert | Scoop.it
The State of Inbound 2014-2015 Report is a comprehensive overview on how the industry has evolved and how companies around the globe have shifted the way they do marketing. HubSpot surveyed over 3,500 professionals to uncover how they use inbound strategy to convert strangers visiting their website into leads.

In the report you'll find important takeaways. For example, companies that blog are 13x more likely to generate a positive marketing ROI. Another learning is that companies that have experienced past success with inbound are pouring more budget than ever to scale up their efforts.

The report also answers questions such as:

What do the highest performing inbound marketers have in common?
What you can do today to generate more budget for next year. 
Why might sales reps be emerging as the next generation of inbound marketers?


iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Some excellent stats within the report, but obviously slanted towards Inbound.

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5 B2B Marketing Potholes and How to Avoid Them [Infographic] - LinkedIn

5 B2B Marketing Potholes and How to Avoid Them [Infographic] - LinkedIn | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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More on the SFDC Acquisition Rumors...

More on the SFDC Acquisition Rumors... | The Marketing Technology Alert | Scoop.it

From Business Insider:

"The list of companies that would want and could afford to make the buy is small: Oracle, Microsoft, Google, IBM, SAP." IBM and SAP would need to take on debthttp://www.businessinsider.com/salesforce-acquisition-suitors-2015-4#ixzz3YpmddlH4


FWIW: re/code is in agreement http://recode.net/2015/04/29/if-salesforce-com-is-in-play-here-are-the-possible-suitors/


Buzzfeed reports that Oracle has not made any overtures: http://www.buzzfeed.com/johnpaczkowski/oracle-is-not-courting-salesforce

iNeoMarketing's insight:

Oracle seems a bit of a stretch: (1) it would suck up a good part of their cash, and (2) it would run up against antitrust. Microsoft certainly has the cash, and investors have wanted them to put it to use. But the Google rumor is the best one: (1) they have the cash; (2) their advertising business growth rate has slowed; (3) and they've had previous partnerships that have been positive, i.e., they can work together.


What I haven't seen is an outside investor coming in, leveraging the assets, and selling it off as parts. The Marketing Cloud could be far more valuable on its own than as a part of the mothership.


Regardless, once this gets rolling, it's hard to stop.

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Your Must-Read Marketing Technology Summaries, Curated Thursday, 4/30/15

Your Must-Read Marketing Technology Summaries, Curated Thursday, 4/30/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review:

>> Predictive Analytics Will Change Marketing Automation for Good – Memeburn: http://sco.lt/8iWnTt

>> CIOs must partner with CMOs on ‘insight teams’ - CIO.com: http://sco.lt/8Bk7xR

>> A Step-by-Step Guide to Using Twitter Ads for Lead Gen | Wordstream: http://sco.lt/8AOX5d

>> How Emails Are Evolving into Mailable Microsites | Convince and Convert: http://sco.lt/6n1wll

>> Sneak Peek: 2015 CMO Impact Study - CMO.com: http://sco.lt/50BJQX

>> 5 Free Marketing Technology Tools for SMBs – Radius: http://sco.lt/5FIj9V

>> 5 Steps to Creating a Successful Lead Scoring Program - Act-On: http://sco.lt/5ruAqH

>> Five Recommendations To Transform Your Marketing Team - CMO.com: http://sco.lt/6SeP2X

>> Bye-Bye to These 10 Web Design Trends – Profs: http://sco.lt/4sAQ3F

>> Proactive MarTech On Demand – iNeoMarketing: http://sco.lt/7zW1BZ

>> Cool Vendors in Data-Driven Marketing 2015 – Gartner: http://sco.lt/8EvZ4b

>> The 5 Best NEW Places To Register The Perfect Domain Name – DailyTekk: http://sco.lt/7GObaL

>> Amazon launches Amazon Business, sunsets AmazonSupply – VentureBeat: http://sco.lt/7VjDer

>> Datanyze: Give us your Salesforce, we’ll fill your Tech funnel – VentureBeat: http://sco.lt/92OAUL

>> Salesforce stock price spiked 12% on news that it hired bankers to field takeover bids – VentureBeat: http://sco.lt/6t368X

>> Salesforce App Exchange Hits Three Million Downloads - re/code: http://sco.lt/5uwoOP

>> Adobe-Microsoft partnerships unite marketing and CRM tools – FierceCMO: http://sco.lt/53ikSH

>> Content Marketing Measurement: 29 Essential Metrics [Infographic] | Curata: http://sco.lt/91te3l

>> Step-by-Step Directions for Writing Your Next Piece of Content [Infographic] – Profs: http://sco.lt/6ZfyVd

>> 33 Easy Ways To Write A Headline – CoSchedule: http://sco.lt/6GNFfF

 

See ALL Top Curated Marketing Technology Summaries here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Predictive Analytics Will Change Marketing Automation for Good - Memeburn

Predictive Analytics Will Change Marketing Automation for Good - Memeburn | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

The combination of predictive and automated personalization really is the start of Marketing Automation 2.0. Vendors need to recognize and adapt, otherwise these point solution vendors will tack on MA capabilities and take over the category. 

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WebPresenceInChina's curator insight, April 30, 1:12 AM

Not just predictive but also prescriptive analytics for the online marketing win, more on that here: http://www.chinadigitalreview.com/china-solved-clarity-analytics/

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CIOs must partner with CMOs on ‘insight teams’ - CIO.com

CIOs must partner with CMOs on ‘insight teams’ - CIO.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Sometimes the author is a bit condescending towards the Marketer, and that the Marketer's survival is totally dependent on the CIO. However, his topic's point is valid: take a look at these two paragraphs, and there's no way in hell that the Marketer can possibly pull together an organization's data to draw customer insight without the CIO.

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Christopher Sachse Aaris's curator insight, April 30, 2:55 AM

Digital transformation - a two man job and then some

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A Step-by-Step Guide to Using Twitter Ads for Lead Gen | Wordstream

A Step-by-Step Guide to Using Twitter Ads for Lead Gen | Wordstream | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Another gem, and a keeper. This snippet just scratches the surface. It truly is a step-by-step guide. Bookmark for future reference. 

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How Emails Are Evolving into Mailable Microsites | Convince and Convert

How Emails Are Evolving into Mailable Microsites | Convince and Convert | The Marketing Technology Alert | Scoop.it

Orange #MarTech is the New Black

iNeoMarketing's insight:

Action Item: take some, most or all of these suggestions and start testing. Note that for some email clients, it may be a bit too soon, so test using Litmus. BTW: Hamburger Menus are collapsible menus in a mobile email format.

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Sneak Peek: 2015 CMO Impact Study - CMO.com

Sneak Peek: 2015 CMO Impact Study - CMO.com | The Marketing Technology Alert | Scoop.it

"Across both CEOs and CMOs, higher tenure is related to stronger marketing capability. CEOs in high marketing capability firms have 35% more months in their jobs than do CEOs in low marketing capability firms, and CMOs have 15% more months, suggesting that continuity in both the CEO and CMO roles can, perhaps, improve the firm’s ability to develop better marketing capability."


Suffering from MarTech FOMO? We’ve got the cure. Contact us.

iNeoMarketing's insight:

The full study will be released in a few weeks, but in the interim, they released an interesting bit of info, and it's not surprising.

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5 Free Marketing Technology Tools for SMBs - Radius

5 Free Marketing Technology Tools for SMBs - Radius | The Marketing Technology Alert | Scoop.it

MarTech is the New Black. Get fashionable. Contact us to see how.

iNeoMarketing's insight:

Free for the smaller company that works with a smaller database. Get a little larger, and then you'll need to reach for your wallet.

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5 Steps to Creating a Successful Lead Scoring Program - Act-On

5 Steps to Creating a Successful Lead Scoring Program - Act-On | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Another smart approach to scoring. Whatever you do, please don't fling numbers up against the wall to see what sticks. Get a methodology...and document it.

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Five Recommendations To Transform Your Marketing Team - CMO.com

Five Recommendations To Transform Your Marketing Team - CMO.com | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

A brilliant post that boils down the transformation requirements into 5 principles. 

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CIM Academy's curator insight, April 30, 4:50 AM

Is the role of the professional marketer changing? This article suggests so and outlines key issues to consider. 

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Bye-Bye to These 10 Web Design Trends - Profs

Bye-Bye to These 10 Web Design Trends - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

KISS

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Proactive MarTech On Demand - iNeoMarketing

Proactive MarTech On Demand - iNeoMarketing | The Marketing Technology Alert | Scoop.it
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Cool Vendors in Data-Driven Marketing 2015 - Gartner

Cool Vendors in Data-Driven Marketing 2015 - Gartner | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

Jeez, they are very cool vendor offerings.

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