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50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert

50% of businesses believe that social offers greatest marketing opportunities over next year - Econsultancy | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Excerpt...


Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.


When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).


In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.


The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.


marketingIO's insight:

Only 20% of the respondents are retailers, so don't completely disregard the data, although I think 50% is too high/optimistic, and is setting social up for failure. For the B2B entity, social is a channel and a sales tool.


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Michael Chretien's curator insight, September 5, 2013 9:41 AM

Infographic says it all. SM then Email and website marketing rule.  I would put a tad bit of caution as it is a rather small sample (187) of uncertain quality people surveyed.  

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And Now for Something a Bit Different...

And Now for Something a Bit Different... | The Marketing Technology Alert | Scoop.it

Less blue, more orange (specifically, #D55D29).


iNeoMarketing is transitioning to marketingIO, where we're partnering up with Asparian to create a complete Marketing Technology Service Provider: from strategy to implementation to support to application development to database management to... All facets are covered, no stone left unturned.


Click on through: pretty sure you'll like what you see.


marketingIO.com



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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/29/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/29/15 | The Marketing Technology Alert | Scoop.it

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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How Technology Is Transforming The Structure Of The Marketing Organization - Forbes

How Technology Is Transforming The Structure Of The Marketing Organization - Forbes | The Marketing Technology Alert | Scoop.it

marketingIO executes your revenue-generating efforts with the right metrics and the appropriate reports. 

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4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo

4 Marketing Analytics That Matter for Driving Higher Revenue - Marketo | The Marketing Technology Alert | Scoop.it
Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.

So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:

Flow: Where are prospects connecting with your marketing programs?
Balance: How many prospects are in each stage of the sales funnel?
Conversion: What’s the ratio of movement from stage to stage?
Velocity: What’s the rate of movement from stage to stage?
marketingIO's insight:

Looks like Lifecycle Marketing to me.

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11 SEO Tactics That Just Don’t Work Anymore - Relevance

11 SEO Tactics That Just Don’t Work Anymore - Relevance | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. 

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Better B2B marketing with two-way SMS - Fourth Source

Better B2B marketing with two-way SMS - Fourth Source | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, marketingIO has you covered. 

marketingIO's insight:

I've yet to find a marketing automation solution with SMS native to SFDC.

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Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads

Announcing LinkedIn's New Campaign Management Tool for LinkedIn Sponsored Updates and Text Ads | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? marketingIO can act as your buffer to get the job done.

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The Sophisticated Tech Marketer's Guide Vol 1 - LinkedIn

The Sophisticated Tech Marketer's Guide Vol 1 - LinkedIn | The Marketing Technology Alert | Scoop.it
Created to be part instruction manual and part strategic guide, this eBook will help you gain a clearer understanding of the technology buying audiences and ultimately outline how to successfully use LinkedIn to achieve greater results for your company.

Check out Volume 1 of The Sophisticated Technology Marketer's Guide to LinkedIn to get the most value out of LinkedIn with input from top technology marketers, LinkedIn marketing gurus and the expertise of the LinkedIn Marketing Solutions team.


marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control. 

marketingIO's insight:

For marketers in the tech sector.

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LinkedIn is taking steps to reduce the number of emails users get - VentureBeat

LinkedIn is taking steps to reduce the number of emails users get - VentureBeat | The Marketing Technology Alert | Scoop.it
LinkedIn says it’s gotten the message: users are receiving too many emails from the professional social network. The company shared that it’s taking steps to reduce the number of emails sent and outlined two actions already being implemented.

In a blog post, LinkedIn’s senior director of product management for growth and life cycle, Aatif Awan, explained that his team is working to ensure emails users receive are “more relevant”. The company has already consolidated invitations to connect into a single weekly digest and has also aggregated all the updates from a user’s LinkedIn Groups into one email.


Dark marketing clouds ahead? Let marketingIO help you see clearly. 

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​The 2015 Online Marketing Industry Survey - Moz

​The 2015 Online Marketing Industry Survey - Moz | The Marketing Technology Alert | Scoop.it

marketingIO’s MarTech Managed Services solves numerous B2B Marketing challenges. 

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14 More Marketing Cheat Sheets You Should Bookmark Now - Kapost Content Marketing Blog

14 More Marketing Cheat Sheets You Should Bookmark Now - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

marketingIO bridges the gap between your MarTech and your in-house experience. 

marketingIO's insight:

Wouldn't call it Cheat Sheets, but sources of guidance. Please click through for the links to the "cheat sheets."

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The ABCs of Landing Pages that Work [Infographic] - Socially Stacked

The ABCs of Landing Pages that Work [Infographic] - Socially Stacked | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of marketingIO.                                                          

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 7/28/15

Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

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Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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Why Personas Fail | B2B Marketing Insider

Why Personas Fail | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

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7 Best Practices for Perfect Landing Page Forms | Wordstream

7 Best Practices for Perfect Landing Page Forms | Wordstream | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

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3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas

3 Tools to Quickly Create Awesome Visual Tweets - Internet Marketing Ninjas | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

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Marco Favero's curator insight, July 28, 2:49 AM

aggiungere la vostra comprensione ...

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The Marketing Dashboard Template for Content Metrics - Kapost

The Marketing Dashboard Template for Content Metrics - Kapost | The Marketing Technology Alert | Scoop.it
Struggling to track the right metrics to determine content success? Get this marketing dashboard template to streamline your reporting and gain insight into the content that's driving results for your business. In this workbook, you'll find:

  • The most important metrics for determining the ROI of your B2B content
  • Charts for measuring success immediately, 120 days, 180 days, and 270 days out
  • Sample dashboards to get you started quickly
Ready to measure the success of your content metrics? Download your marketing dashboard template now.


iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

marketingIO's insight:

Behind a quick registration form.

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Growth Hacking ROI: Top 10 Google Analytics Reports - SEMrush

Growth Hacking ROI: Top 10 Google Analytics Reports - SEMrush | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

marketingIO's insight:

And there's more in the Solutions Gallery.

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The CRM Value Grid℠: Users weigh in on which products deliver the most bang for the buck - G2 Crowd

The CRM Value Grid℠: Users weigh in on which products deliver the most bang for the buck - G2 Crowd | The Marketing Technology Alert | Scoop.it
Two months ago, G2 Crowd released our fourth Grid℠ report on CRM software, analyzing more than 2,500 real user reviews to rank products across 6 satisfaction ratings and 35 product features; the report also includes data on vendor market presence, implementation, user adoption, and ROI. CRM buyers have let us know what a valuable resource the Grid℠ report is during the software evaluation process. Building on this and with the goal of further assisting CRM buyers in finding the right product for their needs and budget, we created the CRM Value Grid℠. The CRM Value Grid℠ below shows which CRM products deliver value to their customers at a low price and which products users love despite heftier price tags.

Satisfaction is determined by our patent-pending algorithm, and reviewers also rate products on a scale from inexpensive to expensive. The size of the dot is determined by the product’s market presence score, and the color of the dot is determined by the product’s placement on the CRM Grid℠ as of July 9, 2015. The CRM Grid℠ is always live, and adjusts with each new CRM review posted on G2 Crowd.
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Plain Text vs. HTML Emails: Which Is Better? [New Data] - HubSpot

Plain Text vs. HTML Emails: Which Is Better? [New Data] - HubSpot | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

marketingIO's insight:

Here's the real answer that works for you and you only: TEST!!!

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28 Browser Extensions That Make an SEO’s Life Easier - QuickSprout

28 Browser Extensions That Make an SEO’s Life Easier - QuickSprout | The Marketing Technology Alert | Scoop.it

"But you can save quite a bit of time and effort on small things by using browser extensions.

You can install them with one or two mouse clicks and access them with ease to the right of your address bar.

They will help you:

  • analyze website performance quickly
  • examine code behind websites
  • build links better
  • save time by improving your task efficiency


I’ve put together a list of 28 browser extensions I consider to be the best. I encourage you to give a few of them a try."


iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

marketingIO's insight:

If this is of interest, then you'll want to click through for the descriptions and links.

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Top 10 WordPress Plugins for Adding Ecommerce to Your Site - Speckyboy

Top 10 WordPress Plugins for Adding Ecommerce to Your Site - Speckyboy | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

marketingIO's insight:

It's coming...

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Taplytics adds new ‘smart push’ to get the right message to the right person at the right time - Venture Beat

Taplytics adds new ‘smart push’ to get the right message to the right person at the right time - Venture Beat | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

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Your Must-Read Marketing Technology Summaries, Curated Monday, 7/27/15

Your Must-Read Marketing Technology Summaries, Curated Monday, 7/27/15


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

Announcement!: iNeoMarketing will be transitioning to marketingIO, a marketing tech services provider. Learn more!: http://www.marketingIO.com.

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How To Make The Case For Customer Experience - For B2B Pros - Forrester

How To Make The Case For Customer Experience - For B2B Pros - Forrester | The Marketing Technology Alert | Scoop.it
CX professionals managed to overcome these challenges by creating the preconditions for success. Following their lead, you should:

Rethink metrics and analytics to link CX to financials. CX pros need to look beyond the usual metrics like revenue or NPS to find the metrics that help link CX to business success.. For example food packaging company Tetra Pak found that a custom partnership index was a better predictor of sales and volume growth than other metrics they tested.


Use customer understanding tools to segment clients by role and influence. Working with internal stakeholders that cross the customer life cycle, CX pros can use qualitative research or journey mapping to understand the different roles within client accounts and the role they play in overall account health. For example, Walker Information conducts qualitative research with its client’s customers to identify the decision-makers and user.


Expand data collection to obtain broader and deeper client insights. CX pros can overcome the experience data gap by creating incentives and processes that improve data quality. Schindler attacked this problem head-on by establishing KPIs to make sure contact data for the customers receiving their feedback surveys is up to date."


MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

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