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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.
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Your Must-Read MarTech Digest™, for Thursday, 7/28/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 7/28/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Email Validation Versus Verification | Marketing Technology

Email Validation Versus Verification | Marketing Technology | The MarTech Digest | Scoop.it
What is Email Validation?
Punctuation is critical – believe it or not it’s more than just an @ symbol and a domain with a period in it. Email addresses can have all of the following symbols in the name (before the @). After the @, there’s a period expected… just not at the beginning or the end. Some email validation services will also check to see if a mail record exists for the domain. This is a simple check just to see whether or not the email address can be routed but has nothing to do with the recipient other than the domain that’s being sent to.

What is Email Verification?
Email verification is the most complex part of email cleansing. Email verification is the process of verifying the recipient account mailbox exists, is active, and accepting mail. This requires a lot more work, including algorithmic, programmatic, and historical databases that emails can be checked against.
marketingIO's insight:

Please CT for the details. A quick, smart post. However, MIA is Spamtrap identification.

 

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5 Signs That Traditional Websites Are Becoming Obsolete - Forbes

5 Signs That Traditional Websites Are Becoming Obsolete - Forbes | The MarTech Digest | Scoop.it
1. Mobile momentum isn’t stopping.

2. App deep linking is working.

Google is already starting to plan for the transition to apps by featuring app deep links, indexed portions of app-exclusive content that can be featured in Google search results for users of the mobile app in question. 

3. App streaming is the next big thing.

With app streaming, users can directly access the full functionality of apps directly from SERPs; Google is hosting portions of app content in the cloud, so users can tap into it without having to download the app to their devices first.
4. The Knowledge Graph is getting more powerful.

The Knowledge Graph alone can’t replace traditional websites, but it could work in conjunction with these other factors to accelerate their deaths.

5. Embedded functionality is on the rise.

I mean any kind of interactive feature or functionality that is introduced in the body of an app, rather than existing as a separate page of a website. 
marketingIO's insight:

Bleeding edge? Or soon to be cutting edge?

 

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Find a Marketing Automation Platform that Grows - Marketo

Find a Marketing Automation Platform that Grows - Marketo | The MarTech Digest | Scoop.it
Short-Term Considerations

1. How quickly can your team get up and running on this solution?

2. Can this system clone entire programs, campaigns, and forms?

3. Can you easily build audiences and workflows side-by-side?

4. How easily can you incorporate other best-of-breed solutions?



Long-Term Considerations

1. Will this platform centralize all of your core marketing needs over the next three to five years?

2. Will you be incorporating multi-channel marketing?

3. Does this platform have a history of marketing innovation and being forward-thinking?

4. What kind of ongoing support can you expect?

5. Is this platform capable of growing with your data management strategy?
marketingIO's insight:

Amen.

 

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7 Key Responsibilities Of The Full Stack Content Manager - Contentools

7 Key Responsibilities Of The Full Stack Content Manager - Contentools | The MarTech Digest | Scoop.it
1 – Develop and document the content marketing strategy
2 – Outline a channel plan
3 – Establish standards, technology and tools, best practices and workflows to manage the content marketing life cycle
4 – Manage and maintain the content inventories
5 – Work with IT / technical team to implement efficient content management systems (wordpress, joomla), content marketing platforms (contentools, percolate, newscred, coschedule) and content distribution platforms.
6 – Collaborate and coordinate team members from other departments
7 – Hire and manage in house and outsourced content creators
marketingIO's insight:

Details when you CT, and it's an excellent review.

 

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How to Apply Agile Methodology to Your Marketing Projects | Cision

How to Apply Agile Methodology to Your Marketing Projects | Cision | The MarTech Digest | Scoop.it
In essence, Agile is a teamwork approach that promotes working in short sprints with defined goals, evaluating the work and then improving on it until it’s finished. The process is roughly this:

  • Pick a project
  • Assign the right tasks to the right people
  • Set aside X days to work solidly on the project (a sprint)
  • Report progress and problems daily
  • After the sprint, evaluate progress and assign work for the next sprint.
marketingIO's insight:

Please CT for the details.

 

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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI - MarketingCharts

Marketers Struggling to Optimize the Marketing Mix, Quantify ROI - MarketingCharts | The MarTech Digest | Scoop.it
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GetResponse Gets Automating - The Hub

GetResponse Gets Automating - The Hub | The MarTech Digest | Scoop.it
GetResponse, the Wilmington, Delaware-based email marketing platform, this week announced the launch of its first marketing automation solution. GetResponse Marketing Automation is intended to offer non-tech savvy marketers a simple, scalable interface to create sophisticated customer journeys.

A long-established (since 1998) player in the email marketing space, GetResponse offers a drag-and-drop email creation tool, email automation, smart list import, and associated analytics. The cloud-based MA proffer will allow users to create campaigns based on "if...then" logic, trigging automated actions on customers' conditions and actions. Tagging and scoring customers based on behavior contributes to audience profiles. The interface features a visual workflow builder.
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Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 7/27/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Understanding the Customer Technology Stack 2.0 - Prof

Understanding the Customer Technology Stack 2.0 - Prof | The MarTech Digest | Scoop.it
Six broad categories have emerged over the last decade in response to specific needs.

  • The broadest category in the customer technology stack is Customer Relationship Management (CRM). 
  • Customer Communication solutions simplify conversations between vendors and customers, and make it easier to communicate. 
  • Customer Satisfaction solutions enable companies to get answers to specific questions. 
  • Customer Experience solutions are a more focused variant of the previous category. They take the pulse of customers and objectively capture their experience with a product or service. They are typically embedded within the product and emphasize simplicity and ease of use over detail.
  • Customer Loyalty solutions make it easier for companies to reward their customers for specific actions that they perform. 
  • The newest category on the block, Customer Success, has significant new investments and has been featured in Mary Meeker's 2015 Internet Trends Report as one of the disruptive new enterprise technologies to watch. 
marketingIO's insight:

I buy into this far more than just CX, as these tools come with built-in analytics. I just don't know how to reconcile with the marketing stack.

 

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B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group

B2B Marketing Calls-to-Action: Best Practices by Channel - Marketing Insider Group | The MarTech Digest | Scoop.it
In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. A powerful email call-to-action could make for a lousy social media CTA.

In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your content promotion campaigns.
marketingIO's insight:

Please CT for the complete rundown by channel.

 

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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts

Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack - MarketingCharts | The MarTech Digest | Scoop.it
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The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs

The Five Factors of Value That Drive B2B Sales and Protect Margins - Profs | The MarTech Digest | Scoop.it

To begin the process of describing how you create Value, it's important to keep the following definitions in mind. It also helps to think of them as expectations that customers have of your company.

1. Response

  • A focused dialogue with customers: understanding how you contribute to their success
  • Identifying and meeting customers' changing needs

 

2. Service

  • Accessibility: an open and reassuring organization
  • Clear information on products, services, processes, and project status

 

3. Time

  • Dependable lead times
  • Consistent delivery format

 

4. Quality

  • Consistent products, services, and processes
  • Meets the brief or specifications: achieves the customer's goal

 

5. Price

  • Clear
  • Structured
  • Rational
  • Competitive
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LinkedIn acquires sales presentation app maker PointDrive - VentureBeat

LinkedIn acquires sales presentation app maker PointDrive - VentureBeat | The MarTech Digest | Scoop.it
LinkedIn today announced that it has acquired PointDrive, a provider of sales presentation tools, as part of efforts to empower more salespeople across its professional social network. Financial terms of the deal were not disclosed, but most of the PointDrive team will be joining LinkedIn’s engineering, product, and sales teams.

LinkedIn will be integrating PointDrive’s technology into its Sales Solutions portfolio, which has been slowly updated over the past year in an effort to show the effectiveness of the professional social network.  The goal is to strengthen LinkedIn’s offering around social selling, which has been defined as leveraging social media to engage with buyers, with the aim of landing a sale. It’s the new version of “cold calling.” 
marketingIO's insight:

Surprised this wasn't put on ice after the MS acquisition.

 

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The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe

The Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp - SumoMe | The MarTech Digest | Scoop.it
You have to strike first. If you can carve out a niche before everyone else, you’ll have a massive head start over every marketer. Here’s how you can do that right now BEFORE everyone else.

Step 1. Create a WhatsApp Account

Step 2. Filling Your WhatsApp Contact List

Step 3. Organize Your Contacts Into Groups

Step 4. Interacting With Your Audience
marketingIO's insight:

The perfect starting point. But should you start? It's time!

 

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Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 7/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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2016 Marketer's Confidence Index: Spending on the Rise - AMA

2016 Marketer's Confidence Index: Spending on the Rise - AMA | The MarTech Digest | Scoop.it

"Research validates that marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research.


The Marketers Confidence Index remained stable in the second quarter of 2016, increasing two points from 121 to 123, despite a dampened jobs report, stock market turmoil and political upheaval. A reading of 100 in the Index represents neutral.

The Index, which was released today by the American Marketing Association (AMA) in partnership with Millward Brown Vermeer, measures the degree of optimism on the state of the economy that U.S. marketers are expressing through their organizational spending and growth. "

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The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift

The 3 Waves of 1:1 Messaging Software & Why Marketers Need To Adapt - Drift | The MarTech Digest | Scoop.it
Learn how 1:1 messaging has evolved and discover why marketers should be paying more attention to today's messaging app ecosystem.
marketingIO's insight:

TREMENDOUS article. Please CT for the details.

 

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27 SaaS Products for the Marketing Department

After the post on 35 SaaS Marketing Products @ 1 Startup, a number of people asked me what products they used. While I don’t have the exact list of apps, here’s most of the free and paid apps the marketing department of the sub 100 person company uses...

marketingIO's insight:

Please CT for the complete list.

 

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Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas

Twitter to Email: 4 Twitter Email Notifications Tools - Internet Marketing Ninjas | The MarTech Digest | Scoop.it
Bio Is Changed is a great free tool that monitors people you follow on Twitter and captures whenever they change their bio or profile picture. 

T.U.N.S (Twitter Unfollower Notification Service) is a web app monitoring your Twitter account unfollows and alerting you of each one via email.

Tweet Claims lets you monitor Twitter @usernames for when they become available. That’s a great idea for those who failed to claim their brand names on Twitter.

Zapie is a great premium tool that lets you combine two apps for increased productivity and new automation opportunities.
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Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer

Introducing BumbleBIZZ: Tinder Meets LinkedIn - Social Media Explorer | The MarTech Digest | Scoop.it
With a new component called “BumbleBIZZ” (set for release in early fall) Bumble is aiming to make a transition from a Tinder-like dating app to a more all-encompassing social-networking platform.

This new feature matches individuals to others in similar professional circles. Like with Bumble’s dating feature, women must message first — and within 24 hours of being matched. CEO Whitney Wolfe says that this makes it “easier for women to set the tone in a potential business relationship.” Unlike Bumble’s business networking competitor, LinkedIn, where conversations and connections are more formal and professional, BumbleBIZZ hopes to engage potential cohorts in a more casual and immediate manner.

With merely a swipe, individuals who have the potential to influence and advance careers can be within reach. Whether the user is looking for help, an intern or a new coworker, BumbleBIZZ can connect them to others in the field. The algorithm behind this program takes into account the location, “industry, current job, education, and other relevant details” to match profiles of similar interests or professions to benefit both parties.
marketingIO's insight:

Honest to god, I don't know what to think about this...

 

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Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg

Marketing Diagrams That Make It All Make Sense: Available Channels — Gabriel Weinberg | The MarTech Digest | Scoop.it
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CT for details.

 

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Where Will Marketers Invest Next Year? - MarketingCharts

Where Will Marketers Invest Next Year? - MarketingCharts | The MarTech Digest | Scoop.it
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Understanding martech is critically important to marketing success - MarketingDive

Understanding martech is critically important to marketing success - MarketingDive | The MarTech Digest | Scoop.it
  • Recent research by programmatic marketing and analytics platform DataXu found that 78% of U.S. marketers believe that understanding martech is critically important to success.
  • 37% of U.S. marketers said they believes their greatest marketing challenge is "creating the most efficient marketing mix possible across channels to drive results."
  • One-third of global marketers said that poor visibility into metrics to determine if their marketing efforts are working, and if one channel is more valuable than other, is the greatest threat to their marketing success. 
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10 things you need to know about web fonts in email right now - CampaignMonitor

10 things you need to know about web fonts in email right now - CampaignMonitor | The MarTech Digest | Scoop.it
As with many things in email, web fonts aren’t 100% compatible across all email clients. Generally, the following email clients have good support for web fonts:

– iOS Mail
– Apple Mail
– Android (default mail client, not Gmail app)
– Outlook 2000
– Outlook.com app
– Thunderbird

If you do opt to use web fonts in your emails, it’s vital that you choose the right fallback font, should a subscriber use an email client that doesn’t support web fonts. Again, if you are using Campaign Monitor’s email builder, we take care of serving up a suitable fallback font for you. If you are coding, though, read the next section.

The vertical design of your email is incredibly important, and you don’t want it to fall apart when your second or third font choice is displayed. So you need to consider the x-height of the web font that you’ve chosen and choose a web safe font that has a similar x-height.
marketingIO's insight:

Just don't.

 

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