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Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert

Marketing Automation & Your CRM #infographic - Pardot | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
The reach of the modern marketing department is growing every day, touching more buyers, through more touch points, and generating more leads than ever before.
iNeoMarketing's insight:
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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The Top 10 MarTech Articles Curated Friday, 3/6/15

Today’s curated articles collected for your quick review:

>> How CMOs Can Prove Their ROI in the C-Suite - Profs

>> How do younger B2B buyers act differently to older B2B buyers? | Base One

>> How B-to-B Marketers Can Improve Leads with LinkedIn Advertising - Ad Age

>> 10 Marketing Tactics To Increase Conversions - Forbes

>> The Blueprint for Superior Marketing Content - MTA

>> 7 Data-Driven Ways to Improve the Content Experience - ClickZ

>> IT May Be The Key Ingredient To Your Next Successful Marketing Campaign - CMO.com

>> Marketing platform Salesfusion aims for the mid-market with a new CEO and a new $5M

>> Salesforce Marketing Cloud Gets Predictive - InformationWeek

>> Buffer now wants to help marketers create shareable images in 30 seconds - VentureBeat

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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How CMOs Can Prove Their ROI in the C-Suite - Profs

How CMOs Can Prove Their ROI in the C-Suite - Profs | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Disagree: the above is still a guess. A more informative guess than TOFU measurements, but still a guess. You have to use technology to measure impact: tags and scores, tags and scores. Forget about asking for help from Sales and/or other departments: not going to happen. It's completely on you, and you must...MUST... create as solid of an attribution system as you possibly can.

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How do younger B2B buyers act differently to older B2B buyers? | Base One

How do younger B2B buyers act differently to older B2B buyers? | Base One | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

FWIW.

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How B-to-B Marketers Can Improve Leads with LinkedIn Advertising - Ad Age

How B-to-B Marketers Can Improve Leads with LinkedIn Advertising - Ad Age | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

A bit of guidance regarding LI as a social media advertising program. Just one aspect of the whole LI experience.

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10 Marketing Tactics To Increase Conversions - Forbes

10 Marketing Tactics To Increase Conversions - Forbes | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

More 101 content. The most important? Testing. Only testing will help you drive more conversions over time.

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The Blueprint for Superior Marketing Content - MTA

The Blueprint for Superior Marketing Content - MTA | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Initially I thought this post too basic, but on a second take I realized that this may be of value to some readers. Good structure to emulate. 

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7 Data-Driven Ways to Improve the Content Experience - ClickZ

7 Data-Driven Ways to Improve the Content Experience - ClickZ | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Collect primary data, create your content in a wonderfully visual way, and distribute it carefully. There: that's the ticket. What else do you need to know?

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IT May Be The Key Ingredient To Your Next Successful Marketing Campaign - CMO.com

IT May Be The Key Ingredient To Your Next Successful Marketing Campaign - CMO.com | The Marketing Technology Alert | Scoop.it

Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

Tread carefully, peeps. It's a dog-eat-dog world, and you don't want another dog to eat your lunch.

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Marketing platform Salesfusion aims for the mid-market with a new CEO and a new $5M

Marketing platform Salesfusion aims for the mid-market with a new CEO and a new $5M | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

$5MM infusion into Salesfusion? That's a minor raise. Wonder why that's so small.

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Salesforce Marketing Cloud Gets Predictive - InformationWeek

Salesforce Marketing Cloud Gets Predictive - InformationWeek | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Inevitable, and something that many of have looked forward to. HOWEVER, it's missing 3rd party data supplementation (I thought for sure the Data.com thingy would be included). Worse is the listed pricing: that can't be right.

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Buffer now wants to help marketers create shareable images in 30 seconds - VentureBeat

Buffer now wants to help marketers create shareable images in 30 seconds - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

Tried it, liked it. Really very simple approach to capitalize on visual content.

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The Top 12 MarTech Articles Curated Thursday, 3/5/15

Today’s curated articles collected for your quick review:

>> Marketing clouds: who's winning, who's new, and who is completely and utterly confused - VentureBeat

>> 5 Things to Consider before Investing in Marketing Technology - Kapost Content Marketing Blog

>> Marketing-Tech Shopper, Meet The Data Scientist - CMO.com

>> The Missing Piece Of Marketing Automation That Could Change Everything - Marketing Land

>> Three Ways to Create Content That Nurtures Customer Relationships - Profs

>> Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger

>> 2015 Services Marketing Budget Allocations and Trends - ITSMA

>> 5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program - LinkedIn

>> Troubling Trends with Agencies | Marketing Technology Blog

>> Why Website Engagement is the New Marketing “Must-Have” - Marketo

>> Google+, a Disappointment With a Purpose - WSJ

>> Ultimate Guide to Hashtags [Infographic] - B2B Infographics

 

 

See ALL Top Curated Marketing Technology Articles here.

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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Marketing clouds: who's winning, who's new, and who is completely and utterly confused - VentureBeat

Marketing clouds: who's winning, who's new, and who is completely and utterly confused - VentureBeat | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

With so many vendors shifting upstream, the mid-market is wide open, and I expect more vendors to move and build-out their offerings so that they can take advantage of this space, e.g., Act-On.

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5 Things to Consider before Investing in Marketing Technology - Kapost Content Marketing Blog

5 Things to Consider before Investing in Marketing Technology - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

These are the problems that continue to rise across a majority of B2B Marketing Departments. And there's no resolution available coming from internal resources. Solutions must...MUST...come from external partners.

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Marketing-Tech Shopper, Meet The Data Scientist - CMO.com

Marketing-Tech Shopper, Meet The Data Scientist - CMO.com | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Just be careful of wonk-overload. Once the wonks get together, the wonkfest begins and everyone else is held hostage.

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The Missing Piece Of Marketing Automation That Could Change Everything - Marketing Land

The Missing Piece Of Marketing Automation That Could Change Everything - Marketing Land | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

A wake-up call type of article. It's not happening next week, but soon. So the question is: what's the first step for the B2B marketer? Learn as much as you can about Predictive (the only advanced MA feature available today), and take a look at the aforementioned 10 companies.

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Russell R. Roberts, Jr.'s curator insight, March 5, 8:34 PM

Perceptive and somewhat disturbing article by columnist Paul Roetzer on the future of human-organized marketing.  Roetzer uses the example of 10 successful companies that have employed some degree of Artificial Intelligence to automate their marketing programs. While this trend may eliminate some marketing jobs, the adoption of AI (Artificial Intelligence) will "open a world of opportunity for marketers and brands to drive innovation and accelerate success." So, what does this mean for those running marketing campaigns?  Roetzer believes marketers will "curate and enhance algorithm-based recommendations and content, rather than devise them." If the example of IBM and other AI-driven companies is any indication, the future of marketing is already here.  Adapt or perish.  Aloha, Russ.

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Three Ways to Create Content That Nurtures Customer Relationships - Profs

Three Ways to Create Content That Nurtures Customer Relationships - Profs | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Three very solid tenets to your content creation strategy. From 60K', you'll want to look for this.

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Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger

Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 - Copyblogger | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

As appealing as this is: (1) white papers outstrip anything; (2) interactive is not easy to accomplish. If you can do it, great, but not at the expense of white papers (data shows the huge impact white papers have late in the buyer's journey). If anything, interactive content will fit at the TOFU.

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2015 Services Marketing Budget Allocations and Trends - ITSMA

iNeoMarketing's insight:

It's a conflicting world: staff size will remain essentially the same, but staff skill sets will need to be overhauled. You can't add to staff, so look for a swap-out of bodies.


The full study is available: click through for details.

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5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program - LinkedIn

5 Things To Know Before Launching Your LinkedIn Lead Accelerator Program - LinkedIn | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Over time, we're going to see more posts regarding LI's Lead Accelerator, and as we've said before, it's a must review for you.

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Troubling Trends with Agencies | Marketing Technology Blog

Troubling Trends with Agencies | Marketing Technology Blog | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

And please click through for 14 issues that agencies have with MarTech.

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Why Website Engagement is the New Marketing “Must-Have” - Marketo

Why Website Engagement is the New Marketing “Must-Have” - Marketo | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

Not website engagement, but personalized website engagement. This was discussed back in 2002, and it is finally coming to fruition. As an industry analyst once told me, it's the holy grail of marketing.

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Google+, a Disappointment With a Purpose - WSJ

Google+, a Disappointment With a Purpose - WSJ | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

iNeoMarketing's insight:

It has become a product in search of a market. By this time, we should all have placed G+ on the backburner.

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Ultimate Guide to Hashtags [Infographic] - B2B Infographics

Ultimate Guide to Hashtags [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.

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Marco Favero's curator insight, March 4, 5:58 PM

aggiungi la tua intuizione ...

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The Top 12 MarTech Articles Curated Wednesday, 3/4/15

The Top 12 MarTech Articles Curated Wednesday, 3/4/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Are Agencies the Future of Marketing Automation? | The Point

>> How Agencies Buy Marketing Technology - ClickZ

>> Which Digital Marketing Tactic Has the Biggest Revenue Impact? - Profs

>> Where is the ROI in content marketing? - Smart Insights

>> SEO Basics: The 9 Truths About DIY Search Engine Optimization - Linchpin SEO

>> 11 Must-Try Lead Nurturing Campaigns - Pardot

>> Complementary Marketing: The Intersection of SEO and Content Marketing - Search Engine Watch

>> Email Marketers Are the New Keymasters of Digital Experience - ClickZ

>> Will Tech Reap the Benefits of Small-Business Spending in 2015? - eMarketer

>> Infographic: Optimal Image Sizes For All The Social Networks - Marketing Land

>> How to Write the Perfect Blog Post [Infographic] - Social Marketing Writing

>> HTML AND CSS CHEAT SHEET (INFOGRAPHIC) | Official Bluehost Blog

 

 

See ALL Top Curated Marketing Technology Articles here.

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About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at ineomarketing.com.

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