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[INFOGRAPHIC] Responsive Design: Getting it right | Who is Hosting This | #TheMarketingAutomationAlert

[INFOGRAPHIC] Responsive Design: Getting it right | Who is Hosting This | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it



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Your Must-Read MarTech Digest™, for Thursday, 9/29/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Thursday, 9/29/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

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How to Add Real-Time Communication to Your Existing Marketing Stack - Kissmetrics

How to Add Real-Time Communication to Your Existing Marketing Stack - Kissmetrics | The MarTech Digest | Scoop.it

"How to Get Started With Real-Time Communication

  • Live Chat on your Site
  • Messaging support
  • Chatbots


How to Get Started

  • Make a comprehensive communication plan.
  • Set up a dedicated service team.
  • Empower frontline employees.
  • Set up communication guidelines. 
  • Play together with your other channels.
  • Track key metrics."
marketingIO's insight:

Stunning chart. Messaging is the first line of offense for Customer Experience.

 

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5 Most Successful Lead Generation Sources You Need to Know - AeroLeads

5 Most Successful Lead Generation Sources You Need to Know - AeroLeads | The MarTech Digest | Scoop.it
1.LinkedIn

2.Lead Generation Tools

3.Quora

4.Website

5.SlideShare
marketingIO's insight:

Consider #2 Growth Hacking.

 

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How a Single Piece of Content Increased Our DA by +7 Points [Case Study] - Moz

How a Single Piece of Content Increased Our DA by +7 Points [Case Study] - Moz | The MarTech Digest | Scoop.it
There are various kinds of content marketing strategies out there. Blog promotion, infographics, video strategies, and creative content are some. Depending on your goals, some are more effective than others.

At Distilled, we’ve been fortunate enough to work on many creative content pieces with some incredible clients. This article is going to focus on a piece of content that my team and I created for a client. We’ll take a look at both the creation process and the tangible results of the piece we made.
marketingIO's insight:

A case study pertaining to an increase in (D)omain (A)uthority.

 

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Content Marketing Takes a Turn for the Better: New 2017 Research - CMI

Content Marketing Takes a Turn for the Better: New 2017 Research - CMI | The MarTech Digest | Scoop.it
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10 Tools to Help Marketers Get More Out of Twitter - Top Rank Blog

10 Tools to Help Marketers Get More Out of Twitter - Top Rank Blog | The MarTech Digest | Scoop.it
#1 – Bit.ly
#2 – Hootsuite
#3 – BuzzSumo
#4 – Keyhole
# 5 – Periscope
#6 – Buffer
#7 – Crowdfire
#8 – Twubs
#9 – SocialRank
#10 – Twitter Analytics
marketingIO's insight:

CT for the details, pricing, links.

 

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How To Boost Your B2B Sales Via LinkedIn - GetResponse Blog

How To Boost Your B2B Sales Via LinkedIn - GetResponse Blog | The MarTech Digest | Scoop.it
Find the right leads with LinkedIn Sales Navigator

LinkedIn Sales Navigator has a host of options that you can use. Here’s one of the ways you can get started with it: Use Sales Navigator to slowly build your account lists.

LinkedIn Lead Builder

LinkedIn Lead Builder allows you to get really deep with your filtering and segmentation. If you’re, for example, looking for CEOs in a particular region, but don’t have company details such as name, LinkedIn Lead Builder will give you exactly that. It can get a lot more detailed information such as keywords and industry.
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4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner

4 Mobile Image Apps That Create Amazing Visuals : Social Media Examiner | The MarTech Digest | Scoop.it
#1: Brush Up Images With Prisma Filters

#2: Animate Image Posts With Ripl

#3: Apply Multiple Edits With PicMonkey

#4: Remix Images With Adobe Spark
marketingIO's insight:

CT for descriptions and links.

 

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Marketing Automation Industry Scorecard and Analysis – Angles, Inc.

Marketing Automation Industry Scorecard and Analysis – Angles, Inc. | The MarTech Digest | Scoop.it
marketingIO's insight:

We're in disagreement with a few of these conclusions. If you want more info, please email me at joe_rizzo@marketingIO.com

 

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Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report

Recent Investments From Oracle And Salesforce Signal AI May Be Ready To Impact Marketing - Demand Gen Report | The MarTech Digest | Scoop.it
Recent pushes by both Salesforce and Oracle into the artificial intelligence (AI) space have stirred conversations around its potential in the B2B landscape. Both companies are expecting AI to provide users technology that can continuously learn and adapt to enhance how marketing and sales teams produce and execute campaigns.

With the ability to make intelligent decisions based on data and behavior triggers, Oracle states that it will help users streamline business tasks and provide them with individualized recommendations for engaging with prospective customers. The announcement, named Adaptive Intelligent Applications, was made at the company’s annual OpenWorld Conference and came shortly after Salesforce unveiled its Einstein project, which will incorporate AI into its core cloud offerings.

Both moves highlight the growing importance of analytics within B2B organizations, and advancements in technology position users to maximize the data they are gathering from target accounts and buyers.
marketingIO's insight:

If you're not completely invested in MarTech, you're going to be way behind competitors.

 

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Bombora gives B2B marketers direct access to Surge Data | FierceCMO

Bombora gives B2B marketers direct access to Surge Data | FierceCMO | The MarTech Digest | Scoop.it
B2B intent data specialist Bombora has released direct access to its Surge Data offering, which alerts marketers when a target company begins consuming their content at an increased rate, via a subscription data-as-a-service interface.

The solution gives B2B marketers data based on what content prospects are already interested in that is actual behavior, allowing organizations to orchestrate activities across sales and marketing based on intent data.
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Twitter adds new dedicated way to drive website conversions - VentureBeat

Twitter adds new dedicated way to drive website conversions - VentureBeat | The MarTech Digest | Scoop.it
Twitter has enhanced its tools for advertisers who need to track website conversions throughout the entire sales process. Available in beta to those in the U.S., the newest monetization objective focuses on ensuring marketers, and even retailers, can properly target ads where there’s a high likelihood of a purchase.

To use the new website conversion tracking, advertisers need to implement Twitter’s website tag to track and optimize activity. In addition, key conversion events must be set, and cost per conversion goals have to be specified.

In order to ensure proper retargeting, advertisers will be able to leverage not only Twitter’s Audience Platform (formerly called Twitter Publisher Network), which extends ads beyond Twitter’s properties onto third-party publishers, but also the predictive shopping and bidding expertise of TellApart, which Twitter acquired in 2015.
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Oracle updates its Marketing Cloud - Marketing Land

Oracle updates its Marketing Cloud - Marketing Land | The MarTech Digest | Scoop.it
Oracle is beefing up its Marketing Cloud, with announcements of an updated interface for coordinating multichannel campaigns and a new testing tool for mobile apps.

This week, the tech giant said its Program Canvas in the consumer-focused Responsys was being updated with a new name of Orchestration Canvas, a new look and the addition of web and mobile web. Also unveiled: a Mobile App Visual Editor in Oracle Maxymiser, the tool in the Marketing Cloud that enables A/B and multivariate testing via a drag-and-drop interface. Before, Oracle users could not easily test alternatives in apps.
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Your Must-Read MarTech Digest™, for Wednesday, 9/28/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 9/28/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

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In Enterprise Tech, Sell Broadly (Within An Account) Is The Only Answer - Gartner

In Enterprise Tech, Sell Broadly (Within An Account) Is The Only Answer - Gartner | The MarTech Digest | Scoop.it
  1. Find an entry point that you can build trust with and use as an ally to understand the composition, leadership, and dynamics of the team.
  2. While you need to message to different roles, make sure they unify around an enterprise objective–don’t let efforts to appeal to personas create conflict and confusion within the team.
  3. Create content for sharing within the team.    Be conscious that not everyone will be part of your conversations, so make sure that you provide “leave behinds” that would be clear to others on the buying team who did not hear the discussion.
  4. Acknowledge the challenges to the team members you work with.   Ask them what you can do to help build consensus.
And a big thing not to do:  Don’t lock out IT.
marketingIO's insight:

Only answer indeed. ABS anyone?

 

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The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder

The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder | The MarTech Digest | Scoop.it
  • Master Excel
  • Become a Blogger
  • Talk to Real Customers
  • Learn Basic HTML, CSS, & JavaScript
  • Think About User Experience
  • Advanced: Learn Data Science
  • Bonus: Create Your Own Marketing Stack
  • Bonus: Develop a Growth Hacking Process
marketingIO's insight:

MIA: knowledge of all MarTech categories.

 

CT for details, links, tutorials for each.

 

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Is 1:1 Marketing Personalization a Realistic Possibility? - CrazyEgg

Is 1:1 Marketing Personalization a Realistic Possibility? - CrazyEgg | The MarTech Digest | Scoop.it
How Can You Use All that Data?
On-Site Personalization
  • Dynamic, Triggered Pop Ups
  • Retargeting Banners
Email
  • Dynamic Content
  • Transactional Emails
marketingIO's insight:

Flat out not possible without robust and unified data collection procedures, and the right personalization technology.

 

The best personalization technology: write an email to someone you know.

 

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New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat

New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat | The MarTech Digest | Scoop.it
At AdWeek New York today, MediaBrix — an in-app mobile video advertising platform for brands — announced the results of a new study from neuromarketing leaders True Impact and Neurons Inc.

The headline result? Mobile interstitial ads perform terribly in almost every important aspect.

The results are clear. Embedded, opt-in ads that reward attention and are presented within the context of a native app experience gained eight times more mental engagement, more than three times the amount of time spent with the brand, and significantly higher brand recall and positive sentiment than standard interstitial video ads.
marketingIO's insight:

Don't. Do. It.

 

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Marketing attribution: How many are actually doing it? - Econsultancy

Marketing attribution: How many are actually doing it? - Econsultancy | The MarTech Digest | Scoop.it
marketingIO's insight:

You are not alone.

 

And I guarantee that those who say they are doing attribution are doing it either wrong or their results are incomplete.

 

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[FREE] The On-Page SEO Checklist | TrackMaven

[FREE] The On-Page SEO Checklist | TrackMaven | The MarTech Digest | Scoop.it
Search engine optimization (SEO) helps your brand beat out the competition. But are you setting your content up for success in search results?

To improve your site’s performance, we’ve created a quick and convenient on-page SEO checklist for your content.

In this On-Page SEO Checklist, you’ll find best practices for:

  • Keyword strategy
  • Head section meta data
  • Content quality, keyword usage and placement, images, links, and more
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9 Types of Interactive Content for Innovative Lead Gen - Act-On

9 Types of Interactive Content for Innovative Lead Gen - Act-On | The MarTech Digest | Scoop.it

1. Quizzes (or Polls).
2. Interactive white papers and ebooks.
3. Assessments/Graders.
4. Videos.
5. Interactive infographics
6. Calculators.
7. Solution or Product Finders.
8. Games. 
9. Contests.

marketingIO's insight:

And here's a perfect example of #6:

http://contact.marketingio.com/mpm-lp1/ 

 

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Here Are Your Native Advertising Options Mapped Out - Forrester

Here Are Your Native Advertising Options Mapped Out - Forrester | The MarTech Digest | Scoop.it
Success at native means both the user of a media site or app and the advertiser explicitly get value out of the experience. To understand if a particular kind of native advertising is going to be successful, marketers should assess four criteria: Format, reach, context, and identification. The seven core types of native advertising all function to varying degrees against these criteria. Those seven types: paid search, paid social, in-feed exchanges, native ad vendors, publisher networks, publisher-specific custom native, and influencer activation.

marketingIO's insight:

The full report is available to subscribers.

 

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21 Beautiful Free Image Sites and Tools - Can I Rank

21 Beautiful Free Image Sites and Tools - Can I Rank | The MarTech Digest | Scoop.it
It doesn’t matter that:

  • You found it on a popular social media site.
  • You provide attribution and a link back to the photographer.
  • You don’t make money from your blog.
  • You remove the photo from your site after receiving a DMCA takedown notice.
  • You post a disclaimer on your site.
  • You’ve modified the image in some way.
  • The picture is embedded but not saved on your server.
  • It was an innocent mistake.
Here are some common sense guidelines to help keep you out of trouble when using other people’s images:

  • Only use images for which you have a license.
  • Read the licensing agreement and make sure you understand your obligations.
  • Consult a legal professional for questions about the license.
  • Refer to the first three rules if you’re still not clear.
marketingIO's insight:

CT for all 21.

 

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How to Use Twitter Cards for Business : Social Media Examiner

How to Use Twitter Cards for Business : Social Media Examiner | The MarTech Digest | Scoop.it
Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.
marketingIO's insight:

Way too much detailed info to summarize, so please CT. Excellent guidance.

 

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5 LinkedIn Tools for Finding and Converting Prospects - Hootsuite

5 LinkedIn Tools for Finding and Converting Prospects - Hootsuite | The MarTech Digest | Scoop.it
1. Crystal
2. Leadfeeder
3. Ebsta
4. eLink Pro
5. Rapportive
marketingIO's insight:

CT for details. We use both Leadfeeder and VisualVisitor.

 

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