iNeoMarketing is transitioning to marketingIO, where we're partnering up with Asparian to create a complete Marketing Technology Service Provider: from strategy to implementation to support to application development to database management to... All facets are covered, no stone left unturned.
Instead of seeing marketing activities in isolation, marketers need an end-to-end view of buyer engagement. It’s not about the first “touch” that brings a prospect into the sales funnel, or the last “touch” before signing a deal. It’s about tracking all the touch points at which a prospect connects with your marketing programs, and measuring those multi-touch impacts.
So how do you do it? Here are four marketing analytics for demonstrating marketing’s ability to drive revenue:
Flow: Where are prospects connecting with your marketing programs? Balance: How many prospects are in each stage of the sales funnel? Conversion: What’s the ratio of movement from stage to stage? Velocity: What’s the rate of movement from stage to stage?
Created to be part instruction manual and part strategic guide, this eBook will help you gain a clearer understanding of the technology buying audiences and ultimately outline how to successfully use LinkedIn to achieve greater results for your company.
Check out Volume 1 of The Sophisticated Technology Marketer's Guide to LinkedIn to get the most value out of LinkedIn with input from top technology marketers, LinkedIn marketing gurus and the expertise of the LinkedIn Marketing Solutions team.
marketingIO’s Outsourcing delivers the vetted talent you need under your complete management and control.
LinkedIn says it’s gotten the message: users are receiving too many emails from the professional social network. The company shared that it’s taking steps to reduce the number of emails sent and outlined two actions already being implemented.
In a blog post, LinkedIn’s senior director of product management for growth and life cycle, Aatif Awan, explained that his team is working to ensure emails users receive are “more relevant”. The company has already consolidated invitations to connect into a single weekly digest and has also aggregated all the updates from a user’s LinkedIn Groups into one email.
Dark marketing clouds ahead? Let marketingIOhelp you see clearly.
Struggling to track the right metrics to determine content success? Get this marketing dashboard template to streamline your reporting and gain insight into the content that's driving results for your business. In this workbook, you'll find:
The most important metrics for determining the ROI of your B2B content
Charts for measuring success immediately, 120 days, 180 days, and 270 days out
Sample dashboards to get you started quickly
Ready to measure the success of your content metrics? Download your marketing dashboard template now.
iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.
Two months ago, G2 Crowd released our fourth Grid℠ report on CRM software, analyzing more than 2,500 real user reviews to rank products across 6 satisfaction ratings and 35 product features; the report also includes data on vendor market presence, implementation, user adoption, and ROI. CRM buyers have let us know what a valuable resource the Grid℠ report is during the software evaluation process. Building on this and with the goal of further assisting CRM buyers in finding the right product for their needs and budget, we created the CRM Value Grid℠. The CRM Value Grid℠ below shows which CRM products deliver value to their customers at a low price and which products users love despite heftier price tags.
Satisfaction is determined by our patent-pending algorithm, and reviewers also rate products on a scale from inexpensive to expensive. The size of the dot is determined by the product’s market presence score, and the color of the dot is determined by the product’s placement on the CRM Grid℠ as of July 9, 2015. The CRM Grid℠ is always live, and adjusts with each new CRM review posted on G2 Crowd.
CX professionals managed to overcome these challenges by creating the preconditions for success. Following their lead, you should:
Rethink metrics and analytics to link CX to financials. CX pros need to look beyond the usual metrics like revenue or NPS to find the metrics that help link CX to business success.. For example food packaging company Tetra Pak found that a custom partnership index was a better predictor of sales and volume growth than other metrics they tested.
Use customer understanding tools to segment clients by role and influence. Working with internal stakeholders that cross the customer life cycle, CX pros can use qualitative research or journey mapping to understand the different roles within client accounts and the role they play in overall account health. For example, Walker Information conducts qualitative research with its client’s customers to identify the decision-makers and user.
Expand data collection to obtain broader and deeper client insights. CX pros can overcome the experience data gap by creating incentives and processes that improve data quality. Schindler attacked this problem head-on by establishing KPIs to make sure contact data for the customers receiving their feedback surveys is up to date."
MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.
So you are about to publish a new blog post or page on your website. You are hoping that Google likes your page enough to rank it, and users like your content enough to share it and link to it. Below you will find some SEO basics and on-page SEO best practices for creating a new web page or article.
This checklist acts as a guide to ensure that each new page contains the basic SEO elements that Google uses to determine relevancy.
1. CREATE A UNIQUE URL 2. CREATE A UNIQUE TITLE AND DESCRIPTION TAG 3. OPTIMIZE THE PAGE CONTENT 4. USE META DIRECTIVES WHEN APPLICABLE BONUS: NOTIFY USERS AND SEARCH ENGINES
MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.
One of the best, single post basics I've come across.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.