With recent studies showing that 50% of leads are qualified but not yet ready to buy, the question is no longer “should you invest in lead nurturing,” but rather, “can you afford not to?
Start with the following four simple drips to get the hang of building targeted, effective campaigns.
- The Post-Event Drip
- The Renewal Time Drip
- The New Customer Drip
- The Topic Drip
Pick a common pain point that will grab your audience’s attention and compile content around it, then figure out how you can gradually and naturally move from this topic into other features and benefits of your product. Once you’ve built out this first topic drip and figured out a logical flow of content, building out other topic drips that cater to the priorities of your other prospects will be a cinch.