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How Do You Measure Content Marketing? [Infographic] - Profs | #TheMarketingAutomationAlert

How Do You Measure Content Marketing? [Infographic] - Profs | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it
Content - How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
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The Marketing Technology Alert will not be published today

The Marketing Technology Alert will not be published today | The Marketing Technology Alert | Scoop.it

Doesn't happen often, but we were not able to curate and deliver content today. We're on the US East Coast, and the snowstorm impacted our ability to bring you today's information. We'll be back in full force shortly. Thanks!

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The Top 10 MarTech Articles Curated Tuesday, 1/27/15

The Top 10 MarTech Articles Curated Tuesday, 1/27/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Knowledge of marketing automation low among senior-level marketers - Research - BizReport

>> How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

>> Roll-Up-Your-Sleeves List Building - Marketing Land

>> 6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

>> 4 Reasons Why You Hate Your Sales and Marketing CRM Software

>> SAP releases marketing gap analysis tool - The Hub

>> The 50 most advanced insurance technologies on the market, and who is using them today | PropertyCasualty360

>> The Best Marketing Conferences Of 2015 | B2B Marketing Insider

>> 33 LinkedIn Tips in 140 Characters or Less [Infographic] - B2B Infographics

>> [CHEAT SHEET] 11 Content Principles Every Marketer Needs to Memorize - Kapost Content Marketing Blog

 

See ALL Top Curated Marketing Technology Articles here.

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Knowledge of marketing automation low among senior-level marketers - Research - BizReport

Knowledge of marketing automation low among senior-level marketers - Research - BizReport | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Oy.

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How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics

How to Find Out What Marketing Campaigns are the Best for Acquisition, ROI, & Retention - KISSmetrics | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

You'll want to click through for specific examples on how to apply the UTM trackers to a variety of tactics. Of course, you better have GA in place.

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Roll-Up-Your-Sleeves List Building - Marketing Land

Roll-Up-Your-Sleeves List Building - Marketing Land | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's a build vs. buy decision. Either way, it's non-permission, so expect low open rates. And don't do this for Canada (see CASL).

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6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream

6 Marketing Strategies to Speed Up a Longer Sales Cycle - WordStream | The Marketing Technology Alert | Scoop.it

Digest...


#1: Implement a “Top of the Funnel” Paid Search Strategy

#2: Align Content and Offerings with Progressions within the Sales Cycle

#3: Drive Action by Making the Experience Personalized & Relating with Each Prospect

#4: Study Common Behaviors and Make Changes Accordingly

#5: Invest in a Marketing Automation Platform or Team to Nurture Leads

#6: Maintain a Close and Transparent Relationship with Your Sales Team

 

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iNeoMarketing's insight:

The point: create a strategy to move prospects through the funnel, i.e., don't leave the job solely to Sales. And with that strategy, be sure to have your measurements in place.

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4 Reasons Why You Hate Your Sales and Marketing CRM Software

4 Reasons Why You Hate Your Sales and Marketing CRM Software | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

After how many years, this is still happening. I suppose I should expect the same for marketing automation.

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SAP releases marketing gap analysis tool - The Hub

SAP releases marketing gap analysis tool - The Hub | The Marketing Technology Alert | Scoop.it
SAP released a free marketing gap analysis tool in conjunction with Raab Associates. 

The tool, available at marketingtechgap.com, asks respondents to provide which current programs and campaigns they currently have active and to assess their organization's general receptiveness to change. The tool then spits out an assessment of the organization's current setup and how to identify and improve upon gaps in its systems.


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iNeoMarketing's insight:

Very cool: https://www.marketingtechgap.com/. Take a few minutes out to fool around with it.

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The 50 most advanced insurance technologies on the market, and who is using them today | PropertyCasualty360

The 50 most advanced insurance technologies on the market, and who is using them today | PropertyCasualty360 | The Marketing Technology Alert | Scoop.it
Novarica surveyed P&C insurers about current and planned deployments in areas of analytics, data, digital channels, modern applications and innovative business practices. Here's what they found.


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iNeoMarketing's insight:

Obviously for the insurance vertical. I scooped those two that are pertinent to the B2B marketer (excluding Big Data). Click through for more.

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The Best Marketing Conferences Of 2015 | B2B Marketing Insider

The Best Marketing Conferences Of 2015 | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it

Digest...


Social Media Strategies Summits 

Content 2 Conversion 

Adobe Summit 

SXSW Interactive 

Social Media Marketing World 

Search Engine Strategies Summit 

Forrester Forum for Marketing Leadership  

World Social Marketing Conference 

Gartner Digital Marketing Conference 

Sirius Decisions Summit 

Ad:Tech Digital Marketing Conference 

Business Marketing Association 

Content Marketing World 

Brand ManageCamp 

ANA: Master of Marketing Conference 

MarketingProfs B2B Forum

Festival of Marketing

 

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iNeoMarketing's insight:

Click through for a summary for each one. For more recommendations, go here: http://www.scoop.it/t/the-marketing-automation-report/?tag=trade+shows 

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33 LinkedIn Tips in 140 Characters or Less [Infographic] - B2B Infographics

33 LinkedIn Tips in 140 Characters or Less [Infographic] - B2B Infographics | The Marketing Technology Alert | Scoop.it

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[CHEAT SHEET] 11 Content Principles Every Marketer Needs to Memorize - Kapost Content Marketing Blog

[CHEAT SHEET] 11 Content Principles Every Marketer Needs to Memorize - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

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The Top 11 MarTech Articles Curated Monday, 1/26/15

The Top 11 MarTech Articles Curated Monday, 1/26/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report

>> The New VAT: What Digital Marketers Need to Know - Fourth Source

>> The Most Important and Least Used Email Marketing KPIs - TowerData

>> The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout

>> You Need to Optimize These Things in 2015 - FormStack

>> How Not to Commit This Awful Landing Page Error - KISSmetrics

>> Report: Marketers will spend more on social media advertising in 2015 - B2B News Network

>> Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand

>> 3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company

>> B2B Marketers Budget Allocations in 2015 - MarketingCharts

>> Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs

 

 

See ALL Top Curated Marketing Technology Articles here.

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Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix: New Marketing Automation Options for Small Business in the VEST Report | The Marketing Technology Alert | Scoop.it

Digest...


GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. That puts it firmly in Infusionsoft territory, and perhaps even towards the lower end of that.

Hatchbuck is another all-in-one product for very small businesses. It has taken the approach of providing only core features and making them as easy to use as possible. This scope covers email, Web forms, multi-step campaign flows, and CRM. 

Lead Liaison calls itself “revenue generation software” to indicate that it provides more than a standard B2B marketing automation product. Additional features include lead distribution and buying signal alerts, but don’t extend to full CRM or the other operational functions.

dbSignals is brand new: the system was formally launched just last week. The system straddles B2B and B2C marketing automation, using a flexible data structure typical of B2C products but also providing Salesforce.com integration, the B2B hallmark. It also includes its own lightweight CRM. But what really distinguishes dbSignals are two features beyond the normal scope of marketing automation. The first is prospect data: the company has negotiated deals to let its clients access detailed files with 235 million consumer names and 60 million B2B names. The second feature is machine learning: the system analyzes the client's customer list or past campaigns, builds a predictive model, runs test campaigns to validate and refine the model, and then runs a roll-out campaign once the model is stable.

 

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iNeoMarketing's insight:

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

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iNeoMarketing's curator insight, January 26, 8:18 AM

Strongly recommend that you click through to learn more. dbSignals: if you're in the market, please take a close look at this one.

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The New VAT: What Digital Marketers Need to Know - Fourth Source

The New VAT: What Digital Marketers Need to Know - Fourth Source | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Pertinent for those considering implementing an B2B eCommerce process. For those who already have one in place, I assume you've already implemented the appropriate systemic changes.

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The Most Important and Least Used Email Marketing KPIs - TowerData

The Most Important and Least Used Email Marketing KPIs - TowerData | The Marketing Technology Alert | Scoop.it

Digest...


Sometimes the least common KPIs offer the deepest insight into performance. Here are the top four most important (and least-often used) KPIs you should be utilizing:

Average Time Before a Purchase

It’s important to compare this analytic against the industry average as well as your company’s historical data. If the average time is growing, consider what may have changed.

Spam Complaint Rate

If your spam complaint rate is on the rise, consider what you may be doing to encourage this growth.

List Growth

 

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iNeoMarketing's insight:

The big one is the last one, and how often do we chart this? Very good point.

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The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout

The Scientifically Proven Best Time to Think and Write Creatively - QuickSprout | The Marketing Technology Alert | Scoop.it

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You Need to Optimize These Things in 2015 - FormStack

You Need to Optimize These Things in 2015 - FormStack | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

And the most efficient way to conduct this is via multivariate testing. However, if you don't have access to MVT tools, e.g., Optimizely, then look to Google's Content Experiments.

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How Not to Commit This Awful Landing Page Error - KISSmetrics

How Not to Commit This Awful Landing Page Error - KISSmetrics | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

Landing pages should have a singular focus, but unfortunately, too many marketers swing for the fences as opposed to hitting singles and moving the buyer along. 

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Report: Marketers will spend more on social media advertising in 2015 - B2B News Network

Report: Marketers will spend more on social media advertising in 2015 - B2B News Network | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

A snippet from the recent SFDC State of Marketing report (scooped about 2 weeks ago). Social media advertising + Retargeting.

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Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand

Google +Post Ads Gain Polls & Related Posts, Still Aren't Worth It - MarketingLand | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

It's just not happening for G+. If you've budgeted for social media advertising, there are far better vehicles.

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3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company

3 Key Digital Marketing Skills Students Don't Learn In College - Fast Company | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

And I'd split Content from SEO. And the aforementioned is (unfortunately) true. Try to find a digital marketing curriculum at the collegiate level: far and few between.

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B2B Marketers Budget Allocations in 2015 - MarketingCharts

B2B Marketers Budget Allocations in 2015 - MarketingCharts | The Marketing Technology Alert | Scoop.it
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to just 8% seeing decreases on the horizon, according to a Forrester Research survey of 132 North American B2B senior marketers. In-person trade shows, conferences and events will occupy the largest estimated share of their budgets, at 14%, followed by digital advertising and marketing (10%), content marketing (9%), websites (9%) and direct marketing (9%). But while there will be little change in event budgets (with 18% forecasting an increase versus 19% a decrease), digital advertising/marketing (48% increasing versus 4% decreasing) and content marketing (45% increasing versus 3% decreasing) are set for considerable spending hikes.


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iNeoMarketing's insight:

48% of the budget is digital-oriented.

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Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs

Social Data's Influence on B2B Sellers and Buyers [Infographic] - Profs | The Marketing Technology Alert | Scoop.it

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iNeoMarketing's insight:

FWIW...

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The Top 13 MarTech Articles Curated Friday, 1/23/15

The Top 13 MarTech Articles Curated Friday, 1/23/15 | The Marketing Technology Alert | Scoop.it

Today’s curated articles collected for your quick review:

>> How Marketing Technologists are Intersecting All Areas of Business - Inc.

>> SungardASVoice: Digital Transformation Is Being Led By The CMO (Not The CIO) - Forbes

>> MarTech Realities: Integration, Build vs. Buy Decisions - CMS Wire

>> Add Data to Workflows to Improve Your Customers' Experience - DataInformed

>> The Things I Look for in a Digital Analyst - ClickZ

>> Hack Your Email Growth Rate with These List-Building Tools | Convince and Convert: Social Media Strategy and Content Marketing Strategy

>> Five Ways to Get Board Backing for Your Marketing Campaign - Profs

>> How to use digital communities to target your buyer personas | memeburn

>> DataHero Offers Data Visualization With Marketo Integration

>> Automated Copywriting Startup Persado Raises $21M - TechCrunch

>> B-to-B Marketing Budgets to Increase an Average 6% - Ad Age

>> Email Marketing Design Tips | Right On Interactive

>> Infographic: The evolution of video marketing - B2B News Network

 

 

See ALL Top Curated Marketing Technology Articles here.

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The Marketing Automation Alert is curated content pertaining to marketing automation. From iNeoMarketing: a New Type of Marketing Agency for B2B Companies, focused on the implementation and management of B2B marketing automation. iNeoMarketing.com