Four industry leaders offer insight and advice to enable any brand to attempt curation mastery with greater confidence and skill.
Content Curation Benefits
1. Thought leadership.
2. Market education.
3. Supplement content creation.
Content Curation Best Practices
- Pick the right topic.
- Add your own perspective.
- Adhere to ethical standards and practices. Think in terms of the fair use doctrine and properly attribute content to its source. Detweiler suggests not copying and pasting too many words from the original piece of content.
- Create a content hub.