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Infographic: 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it
For a long time, we’ve watched as some WordPress plugin popularity has been driven by personal or consumer-based installations. What about business? There are a series of plugins that can be leveraged for driving great results for businesses.
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art smith's curator insight, August 12, 2013 11:14 AM

 2013 Top WordPress Plugins for Business - Marketing Technology Blog | #TheARTofHYPEt | @scoopit http://sco.lt/... @ARTofHYPE

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Your Must-Read MarTech Digest™, for Wednesday, 9/28/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Wednesday, 9/28/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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In Enterprise Tech, Sell Broadly (Within An Account) Is The Only Answer - Gartner

In Enterprise Tech, Sell Broadly (Within An Account) Is The Only Answer - Gartner | The MarTech Digest | Scoop.it
  1. Find an entry point that you can build trust with and use as an ally to understand the composition, leadership, and dynamics of the team.
  2. While you need to message to different roles, make sure they unify around an enterprise objective–don’t let efforts to appeal to personas create conflict and confusion within the team.
  3. Create content for sharing within the team.    Be conscious that not everyone will be part of your conversations, so make sure that you provide “leave behinds” that would be clear to others on the buying team who did not hear the discussion.
  4. Acknowledge the challenges to the team members you work with.   Ask them what you can do to help build consensus.
And a big thing not to do:  Don’t lock out IT.
marketingIO's insight:

Only answer indeed. ABS anyone?

 

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The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder

The Marketing Skills You Need to Become a Full-Stack Marketer | Ladder | The MarTech Digest | Scoop.it
  • Master Excel
  • Become a Blogger
  • Talk to Real Customers
  • Learn Basic HTML, CSS, & JavaScript
  • Think About User Experience
  • Advanced: Learn Data Science
  • Bonus: Create Your Own Marketing Stack
  • Bonus: Develop a Growth Hacking Process
marketingIO's insight:

MIA: knowledge of all MarTech categories.

 

CT for details, links, tutorials for each.

 

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Is 1:1 Marketing Personalization a Realistic Possibility? - CrazyEgg

Is 1:1 Marketing Personalization a Realistic Possibility? - CrazyEgg | The MarTech Digest | Scoop.it
How Can You Use All that Data?
On-Site Personalization
  • Dynamic, Triggered Pop Ups
  • Retargeting Banners
Email
  • Dynamic Content
  • Transactional Emails
marketingIO's insight:

Flat out not possible without robust and unified data collection procedures, and the right personalization technology.

 

The best personalization technology: write an email to someone you know.

 

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New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat

New brain activity study shows that mobile interstitial ads are failing everyone - VentureBeat | The MarTech Digest | Scoop.it
At AdWeek New York today, MediaBrix — an in-app mobile video advertising platform for brands — announced the results of a new study from neuromarketing leaders True Impact and Neurons Inc.

The headline result? Mobile interstitial ads perform terribly in almost every important aspect.

The results are clear. Embedded, opt-in ads that reward attention and are presented within the context of a native app experience gained eight times more mental engagement, more than three times the amount of time spent with the brand, and significantly higher brand recall and positive sentiment than standard interstitial video ads.
marketingIO's insight:

Don't. Do. It.

 

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Marketing attribution: How many are actually doing it? - Econsultancy

Marketing attribution: How many are actually doing it? - Econsultancy | The MarTech Digest | Scoop.it
marketingIO's insight:

You are not alone.

 

And I guarantee that those who say they are doing attribution are doing it either wrong or their results are incomplete.

 

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[FREE] The On-Page SEO Checklist | TrackMaven

[FREE] The On-Page SEO Checklist | TrackMaven | The MarTech Digest | Scoop.it
Search engine optimization (SEO) helps your brand beat out the competition. But are you setting your content up for success in search results?

To improve your site’s performance, we’ve created a quick and convenient on-page SEO checklist for your content.

In this On-Page SEO Checklist, you’ll find best practices for:

  • Keyword strategy
  • Head section meta data
  • Content quality, keyword usage and placement, images, links, and more
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9 Types of Interactive Content for Innovative Lead Gen - Act-On

9 Types of Interactive Content for Innovative Lead Gen - Act-On | The MarTech Digest | Scoop.it

1. Quizzes (or Polls).
2. Interactive white papers and ebooks.
3. Assessments/Graders.
4. Videos.
5. Interactive infographics
6. Calculators.
7. Solution or Product Finders.
8. Games. 
9. Contests.

marketingIO's insight:

And here's a perfect example of #6:

http://contact.marketingio.com/mpm-lp1/ 

 

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Here Are Your Native Advertising Options Mapped Out - Forrester

Here Are Your Native Advertising Options Mapped Out - Forrester | The MarTech Digest | Scoop.it
Success at native means both the user of a media site or app and the advertiser explicitly get value out of the experience. To understand if a particular kind of native advertising is going to be successful, marketers should assess four criteria: Format, reach, context, and identification. The seven core types of native advertising all function to varying degrees against these criteria. Those seven types: paid search, paid social, in-feed exchanges, native ad vendors, publisher networks, publisher-specific custom native, and influencer activation.

marketingIO's insight:

The full report is available to subscribers.

 

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21 Beautiful Free Image Sites and Tools - Can I Rank

21 Beautiful Free Image Sites and Tools - Can I Rank | The MarTech Digest | Scoop.it
It doesn’t matter that:

  • You found it on a popular social media site.
  • You provide attribution and a link back to the photographer.
  • You don’t make money from your blog.
  • You remove the photo from your site after receiving a DMCA takedown notice.
  • You post a disclaimer on your site.
  • You’ve modified the image in some way.
  • The picture is embedded but not saved on your server.
  • It was an innocent mistake.
Here are some common sense guidelines to help keep you out of trouble when using other people’s images:

  • Only use images for which you have a license.
  • Read the licensing agreement and make sure you understand your obligations.
  • Consult a legal professional for questions about the license.
  • Refer to the first three rules if you’re still not clear.
marketingIO's insight:

CT for all 21.

 

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How to Use Twitter Cards for Business : Social Media Examiner

How to Use Twitter Cards for Business : Social Media Examiner | The MarTech Digest | Scoop.it
Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.
marketingIO's insight:

Way too much detailed info to summarize, so please CT. Excellent guidance.

 

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5 LinkedIn Tools for Finding and Converting Prospects - Hootsuite

5 LinkedIn Tools for Finding and Converting Prospects - Hootsuite | The MarTech Digest | Scoop.it
1. Crystal
2. Leadfeeder
3. Ebsta
4. eLink Pro
5. Rapportive
marketingIO's insight:

CT for details. We use both Leadfeeder and VisualVisitor.

 

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Salesforce Enters E-Commerce Fray - WSJ

Salesforce Enters E-Commerce Fray - WSJ | The MarTech Digest | Scoop.it
Salesforce.com Inc. on Tuesday introduced a new e-commerce service based on its $2.8 billion acquisition of Demandware Inc. in July. The Salesforce Commerce Cloud is intended to help customers set up online storefronts and in-store tablets and kiosks, adding commerce functions to the company’s portfolio of software delivered as a service over the internet.

Salesforce will need to adapt Demandware’s software to accommodate sales from one business to another, said Gene Alvarez, managing vice president at Gartner. For instance, the new service will need to tie in to corporate procurement and purchase order systems, he said. It doesn't yet have these features.

By 2020, the U.S. business-to-business digital commerce market is expected to top $1.1 trillion from $780 billion in 2015, a compound annual growth rate of 7.7%, according to Forrester Research.
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Salesforce Is Teaming Up With This Popular Chat Service - Fortune

Salesforce Is Teaming Up With This Popular Chat Service - Fortune | The MarTech Digest | Scoop.it
On Tuesday, Slack said that its users will now be able to connect the two tools, reducing how much they would need to flip back and forth between them. Users can search their Salesforce data via Slack, create Slack conversation channels associated with specific items in Salesforce, and connect Slack to two other Salesforce products: SalesforceIQ and Quip, the Google Docs competitor the software giant recently acquired.

Perhaps a bit awkward is the fact that Salesforce offers its own workplace chat service, named Chatter. While companies often prefer to avoid promoting a competing product, Salesforce may see more value in working with Slack and making it easier for their mutual customers to work with both, than to attempt to convince them to use Chatter. The integration could also lead some Slack customers to sign up for Salesforce now that they can use it right from the Slack app.
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How to Automate Your Marketing Workflows for Increased Productivity | MarTech

How to Automate Your Marketing Workflows for Increased Productivity | MarTech | The MarTech Digest | Scoop.it
How to Automate Your Marketing Workflows for Increased Productivity by Ashley Walsh on MarTech
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Importance of SEO Marketing for Startups - Visual Contenting

Importance of SEO Marketing for Startups - Visual Contenting | The MarTech Digest | Scoop.it
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Your Must-Read MarTech Digest™, for Tuesday, 9/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 9/27/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


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Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them - Profs

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them - Profs | The MarTech Digest | Scoop.it
1. Invalid Email Addresses

As clever as that tactic may be, it results in hard bounces for marketers who send messages to those fake addresses. Inbox providers monitor what percentage of a sender's email addresses hard-bounce, and if the number goes above 2% or so, they can block or junk the sender's messages.

2. Spam Traps

All spam traps pose risks to marketers, but the most harmful are pristine spam traps—email addresses created by inbox providers and blacklisting organizations to identify spammers. Inbox providers hide those addresses on Web pages; the addresses then get picked up by spammers who use harvesting software to scrape the data.

3. Role-based Email Addresses

Departmental addresses, such as "sales@company.com" or "events@company.com," should be taken off your list. Businesses typically use those to accept and respond to questions from customers and prospects, not subscribe to newsletters.

4. Inactive Subscribers

In addition to considering negative metrics such as spam complaints and hard-bounce rates, inbox providers monitor positive metrics, including open rates and other engagement indicators. When lots of inactive subscribers leave your emails unopened, they drag down your engagement numbers. And once those rates get too low, inbox providers will begin blocking and junking your messages.
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What Lies Ahead for Portfolio Marketing in 2017? | SiriusDecisions

What Lies Ahead for Portfolio Marketing in 2017? | SiriusDecisions | The MarTech Digest | Scoop.it
Whether you’re responsible for portfolio marketing, product marketing, solution marketing, industry marketing or services marketing, we recommend evaluating the following areas as part of your 2017 planning:

  • Organization – appoint a portfolio marketing leader. 
  • Interlock – leverage buyer expertise. 
  • Measurement – focus on impact and readiness. 
  • Competency – master understanding of buyer needs. 
  • Technology – operationalize buyer’s journey maps. 
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The Effects of Highlighting a "Recommended" Pricing Plan [Original Research] - ConversionXL

The Effects of Highlighting a "Recommended" Pricing Plan [Original Research] - ConversionXL | The MarTech Digest | Scoop.it
Results summary
  • People basically viewed in an “r” shape, reading features and prices on top, no matter what order the plans were in or what was highlighted.
  • When ordered cheap-to-expensive, participants focused more quickly, and longer on the highlighted plan.
  • Participants chose the PRO plan more often in the expensive first plan order, and when it was highlighted.
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11 Subject Line Strategies Guaranteed to Increase Your Open Rates

11 Subject Line Strategies Guaranteed to Increase Your Open Rates | The MarTech Digest | Scoop.it
1. Keep It Simple
2. Personalize It
3. Avoid Questions
4. Use a Numbered List
5. Create a Feeling of Exclusivity
6. Make It Urgent
7. Give a Sneak Peek of What Awaits Inside
8. Experiment with Humor and Surprise
9. Use the Word “Free”
10. Use the Word “Alert”
11. Make Sure There’s a Clear Command
marketingIO's insight:

CT for details.

 

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The 3 things to look for in a customer-centric marketing tool

The 3 things to look for in a customer-centric marketing tool | The MarTech Digest | Scoop.it
1. Customer-focused lens
To make progress on customer-focused initiatives, marketing leaders need to bolster their stack with customer-focused tools, such as a customer analytics platform. When marketers have easy access to rich customer insights and a simpler way to launch customer-focused campaigns, they can begin to truly market to their customers, and not their channel audiences.

2. Easy-to-use, easy-to-access interface
When in the market for marketing tools, look for an intuitive interface that allows the marketing team to zoom in on customers and segments to gather these types of answers — without needing the help of anyone else in the org.

3. Cross-channel measurement
Finally, a customer-centric marketing tool needs to measure success on a customer level. It’s not enough to measure the performance of a multi-channel program by simply looking at the last-click revenue generated.
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5 Surprising Benefits of a Super-High CTR | WordStream

5 Surprising Benefits of a Super-High CTR | WordStream | The MarTech Digest | Scoop.it
Here are five surprising benefits of having a remarkable, unicorn-worthy CTR across all your marketing channels.

1. Much Higher Ad Impression Share

2. Your Organic Search Positions Will Get A Boost

3. Your Conversion Rates Increase

4. Free Clicks From Social Ads

5. People Will Actually See Your Emails
marketingIO's insight:

The world becomes your oyster...sorta.

 

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4 Ways Using Predictive Analytics Can Answer Your Sales Woes - Kapost

4 Ways Using Predictive Analytics Can Answer Your Sales Woes - Kapost | The MarTech Digest | Scoop.it
Predictive analytics hold incredible promise for your brand. But like any tool, it only performs well if used properly. The following can help focus your strategies:

1. Focus your marketing dollars
2. Prioritize your sales efforts.
3. Route incoming inquiries.
4. Refine your marketing message.
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5 New Ways to Use Your Marketing Automation Platform - GroundReport

5 New Ways to Use Your Marketing Automation Platform - GroundReport | The MarTech Digest | Scoop.it
Apart from the generating leads, there are some other ways the marketing automation platform can be brought into use. A few of them are:

One-on-One Relationship

Hire New Talent

Promote Subscriber Engagement

Monitor Customer Complaints from Social Media

Manage your Content
marketingIO's insight:

Think outside the box.

 

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