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Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert

Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert | The Marketing Technology Alert | Scoop.it

Condensed...


Is it because video seems to be in the realm of agencies or production houses and a lack of in house skill? The perceived big budgets? The lack of metrics? Integration with the other marketing tools they are using? 

 

Some marketers are still intimidated by video for all of those reasons.

 

More and more marketers are realizing that you don’t need an expensive in-house studio to produce quality content. Genuine, helpful videos directed at customer needs and frequently asked questions go a long way to get you started and you don’t need a creative agency to get this type of content going.

 

With the behind-the-scenes data you can capture now, marketers really have access to the black box behind video performance. You can see how many people are viewing your content, for how long, and email gate video assets to capture qualified leads. These are all helpful insights you can pass on to your sales team that were previously unavailable.

 

Lucky for those investing in video, connecting your video content with Marketing Automation and CRM tools is a relatively new capability that increases the messages ability to connect with and influence a brand’s bottom line. Most marketers are still unaware of these functionalities at this point in time, but could definitely start making use of these powerful new integrations.


iNeoMarketing's insight:

An interview with the CEO of Vidyard.


The barriers are few to the B2B Marketer's use of video. At the very least, explore it, starting with Vine. Simple, quick, easy.


  • See the article at www.b2bmarketinginsider.com
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/1/15

Your Must-Read Marketing Technology Summaries, Curated Wednesday, 7/1/15 | The Marketing Technology Alert | Scoop.it

Quick note...


The Buyer's Journey is a meandering stream, going in and out, up and down. Although with the right tools, that stream can be predictable, the difficulty lies with identifying that point in time when the the buyer lifts his/her head up from the stream. Your job: just be there when they do. Much, much easier said than done.


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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Let’s End the Debate: Everything Is Marketing - CMO.com

Let’s End the Debate: Everything Is Marketing - CMO.com | The Marketing Technology Alert | Scoop.it

Predictive Analytics is the next step in Marketing Automation. Contact us to see how.

iNeoMarketing's insight:

Marketing has always been everything. It's just that marketers are not the only ones responsible for marketing.

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Marketers Should Protect The Customer Journey - ClickZ

Marketers Should Protect The Customer Journey - ClickZ | The Marketing Technology Alert | Scoop.it

Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

Yet another reason for Marketing and IT to work together.

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B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog

B2B Purchase Decisions: Logic Driven by Emotion - Kapost Content Marketing Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Emotion underlies the Logic. Bottom line: we're human.

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iNeoMarketing's curator insight, Today, 11:24 AM

Emotion underlies the Logic. Bottom line: we're human.

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The Engine That Steers All Marketing Efforts: A/B Testing - Inturact

The Engine That Steers All Marketing Efforts: A/B Testing - Inturact | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

This sermon is spot-on. Get religion.

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How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch

How to Double Your CTR with a Scientific AdWords Ad Copy A/B Test - Search Engine Watch | The Marketing Technology Alert | Scoop.it
When it comes to AdWords advertising, ad copy variations are one of the most important elements to constantly be testing, especially as you only have two or three seconds to differentiate yourself from the competition. In a short amount of time you can double your click-through rate (CTR) with only a handful of ad copy tests.

As anyone who manages AdWords campaigns knows, any time you boost your CTR your Quality Score (QS) will go up, your cost per click (CPC) will go down and your overall campaign profit will increase as long as the landing page conversion rate remains the same.

One thing to always keep in mind is that you need to make sure your ad copy tests are scientifically accurate so that the results you get will provide a lasting benefit.

The good news is that I'm going to walk you through exactly how to conduct a scientific ad copy A/B test for AdWords and how to make sure your test results are statistically significant.


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

It's a nice, step by step guide to improve your CTR from your PPC.

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How Top of The Funnel A/B Tests Help Determine Your Website Content | The Optimizely Blog

How Top of The Funnel A/B Tests Help Determine Your Website Content | The Optimizely Blog | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

It's the last one that is most sensible: using posts to determine the best blog headline.

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Why every entrepreneur should consider a Mini-IPO - VentureBeat

Why every entrepreneur should consider a Mini-IPO - VentureBeat | The Marketing Technology Alert | Scoop.it
Title IV of the 2012 JOBS Act


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

For more details on Title IV (which was activated last week), go here:

http://www.forbes.com/sites/chancebarnett/2015/03/26/infographic-sec-democratizes-equity-crowdfunding-with-jobs-act-title-iv/print/ 

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Testing new ways to make it easier to discover products and places | Twitter Blogs

Testing new ways to make it easier to discover products and places | Twitter Blogs | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Collections looks to have far greater potential for B2B marketers than Pages. In test stage right now.

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iNeoMarketing's curator insight, Today, 11:25 AM

Collections looks to have far greater potential for B2B marketers than Pages. In test stage right now.

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IBM helps marketers prepare for Web surges - FierceCMO

IBM helps marketers prepare for Web surges - FierceCMO | The Marketing Technology Alert | Scoop.it
IBM launched a new service aimed at helping marketers manage the surges of online activity that can overwhelm Web infrastructure.

The service will be available for businesses in manufacturing, telecommunications, banking and retail verticals. Its goal will be to stop companies from missing e-commerce sales and other online opportunities, according to an IBM commerce press release.

IBM consultants will look at a client's Web design and analytics to identify any hurdles that would slow a sudden influx of traffic. Their analysis would include recommendations not only to handle traffic during a surge, but also to address potential security concerns.


iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

Don't know why existing network alarms couldn't do the same, but FYI.

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Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat

Colabo scores $7M to build a bigger bridge between CRMs and social networks - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

At $20/user/month, it's worth a test.

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23 Zapier Automation Tasks for Social Media - RazorSocial

23 Zapier Automation Tasks for Social Media - RazorSocial | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

Yes, the post is focused on social connections. However, better than that, it's a quick primer on Zapier!

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Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15

Your Must-Read Marketing Technology Summaries, Curated Tuesday, 6/30/15 | The Marketing Technology Alert | Scoop.it

Quick note about the Marketing Technology Alert dailies...


Moving forward, we're going to shy away from some common and overwritten topics, e.g., content marketing, social media, etc. I think we all now have a firm grasp of these topics, and unless something new emerges that rocks our socks, we'll just let them slide by.


With those areas excluded, we can focus on the more heady stuff: marketing technologies, SEO, tools, and emerging topics, e.g., ABM, predictive, agile, etc.


You OK with that? If not, let me know.


Joe


Today’s digests of curated articles summarized for your quick review: 


 

See ALL Top Curated Marketing Technology Summaries here: http://www.scoop.it/t/the-marketing-automation-report

___________________________________

About Us: iNeoMarketing provides Marketing Technology services, applications and support to B2B companies who may not have the required resources, knowledge or expertise. Visit us at www.ineomarketing.com.

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How to Rid Your Website of Six Common Google Analytics Headaches - Moz

How to Rid Your Website of Six Common Google Analytics Headaches - Moz | The Marketing Technology Alert | Scoop.it
1. Self-referrals

2. Unusually low bounce rate

3. Iframes anywhere

4. Massive traffic jumps

5. Cross-domain tracking

6. Internal use of UTM strings


Let iNeoMarketing create a new approach for your inbound and outbound marketing…and realize more revenue. Contact us.

iNeoMarketing's insight:

More analytics challenges. Excellent guidance and resolution to each of these headaches.

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Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes

Your Ultimate Guide To Free Analytics Resource - Consulting, Tools, Training - Forbes | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services drives more leads faster. Contact us to see how.

iNeoMarketing's insight:

Please click through for details. Perfect for the mid-size business who needs to build out these skills.

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iNeoMarketing's curator insight, Today, 11:22 AM

Please click through for details. Perfect for the mid-size business who needs to build out these skills.

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12 Add-Ons When Setting Up Google Analytics - ClickZ

12 Add-Ons When Setting Up Google Analytics - ClickZ | The Marketing Technology Alert | Scoop.it

MarTech requires constant optimization to continually squeeze ever improving performance. No time for continual CRO? Contact us.

iNeoMarketing's insight:

And that's exactly what this is: an important checklist that takes you beyond GA 101. Use it!

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iNeoMarketing's curator insight, Today, 11:28 AM

And that's exactly what this is: an important checklist that takes you beyond GA 101. Use it!

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Account-Based Marketing & The Future of B2B Demand Gen - Funnelholic

iNeoMarketing executes your revenue-generating efforts with the right metrics and the appropriate reports. Contact us to learn more.

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7 Account-based Marketing Resources | Lattice Engines

7 Account-based Marketing Resources | Lattice Engines | The Marketing Technology Alert | Scoop.it


MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.

iNeoMarketing's insight:

A solid collection that you can use as a complete primer.

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How Agile for Marketing Can Work for You - CMO.com

How Agile for Marketing Can Work for You - CMO.com | The Marketing Technology Alert | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.

iNeoMarketing's insight:

Disciplines to adopt: Agile, Testing, Data Management, Predictive

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The Importance Of Market Intelligence For CMOs | B2B Marketing Insider

The Importance Of Market Intelligence For CMOs | B2B Marketing Insider | The Marketing Technology Alert | Scoop.it
The following provides a list of tools and resources for gathering and maintaining effective marketing intelligence:

Wiser- Wiser is one of the best services on the market for competitive analysis, and provides CMOs with the ability to view a detailed history of product pricing for your competitors, gauge whether your prices are too high or too low based on the competition’s, set your own pricing strategy, adjust your product prices easily, and more. Wiser’s flagship product is WisePricer, a semi-automatic dynamic pricing engine, and WiseDynamic, a fully automated solution.

BrainJuicer – BrainJuicer describes themselves as an “unconventional agency” that is “reinventing market research.” BrainJuicer conducts marketing intelligence about what motivates people, what drives the decision making process, how behavior economics plays a role in business success, how to facilitate change in businesses, and ultimately how to use human nature to the advantage of your business. Great emotional advertising leads to greater effectiveness & efficiency; most of all, it’s what makes brands famous. Using the BrainJuicer FaceTrace® technology, they can measure what people are feeling, how strongly they’re feeling it, the reasons why & predict likely commercial impact.

SiteAlerts– If you want to find out what your competitors are using when it comes to technology, such as what e-commerce platform or mail provider plugins are being utilized, SiteAlerts can help. What’s cool about SiteAlerts is that not only can you discover competitor technology, but you can also see the traffic that your competitors get, where that traffic comes from, what keywords they rank for, and how their social media strategy is faring.


Not having a fun time with IT? Contact us: we can act as your buffer to get the job done.

iNeoMarketing's insight:

For beginners:

  1. Setup Google Alerts for pertinent information.
  2. Use content curation tools to identify content.
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iNeoMarketing's curator insight, Today, 11:31 AM

For beginners:

  1. Setup Google Alerts for pertinent information.
  2. Use content curation tools to identify content.
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5 Easy-to-Set-Up SEO Tests - SEMrush Blog

5 Easy-to-Set-Up SEO Tests - SEMrush Blog | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s Outsourcing delivers the vetted talent you need under your complete management and control. Contact us to see how.

iNeoMarketing's insight:

If this is your area of expertise, the post include test candidates as well as suggested KPIs. Excellent material.

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5 things to know before choosing your next marketing tool | BrightInfo

5 things to know before choosing your next marketing tool | BrightInfo | The Marketing Technology Alert | Scoop.it

Dark marketing clouds ahead? Let us help you see clearly. Contact us.

iNeoMarketing's insight:

Have the vendor build the business case, and use it as a part of the SOW!

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First G2 Crowd report on social analytics tools - VentureBeat

First G2 Crowd report on social analytics tools - VentureBeat | The Marketing Technology Alert | Scoop.it

iNeoMarketing’s MarTech Managed Services solves numerous B2B Marketing challenges. Contact us to see how.

iNeoMarketing's insight:

No surprise who's in the upper right. But there are dozens of tools out there, so please don't get caught up with this sampling.

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iNeoMarketing's curator insight, Today, 11:30 AM

No surprise who's in the upper right. But there are dozens of tools out there, so please don't get caught up with this sampling.

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7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream

7 Landing Page Tools that Could Save Your Conversion Rates | Wordstream | The Marketing Technology Alert | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.

iNeoMarketing's insight:

Unbounce = the best. Worth every penny.

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4 Content Curation Tools to Enhance Your Social Posts - TechWyse

4 Content Curation Tools to Enhance Your Social Posts - TechWyse | The Marketing Technology Alert | Scoop.it

This scoop comes to you compliments of ineomarketing.com.                                           

iNeoMarketing's insight:

I use feedly...and I've tried all of them. FWIW.

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