The MarTech Digest
413.1K views | +343 today
Follow
 
Scooped by marketingIO
onto The MarTech Digest
Scoop.it!

Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert

Is Video An Opportunity For Marketers? - B2B Marketing Insider | #TheMarketingAutomationAlert | The MarTech Digest | Scoop.it

Condensed...


Is it because video seems to be in the realm of agencies or production houses and a lack of in house skill? The perceived big budgets? The lack of metrics? Integration with the other marketing tools they are using? 

 

Some marketers are still intimidated by video for all of those reasons.

 

More and more marketers are realizing that you don’t need an expensive in-house studio to produce quality content. Genuine, helpful videos directed at customer needs and frequently asked questions go a long way to get you started and you don’t need a creative agency to get this type of content going.

 

With the behind-the-scenes data you can capture now, marketers really have access to the black box behind video performance. You can see how many people are viewing your content, for how long, and email gate video assets to capture qualified leads. These are all helpful insights you can pass on to your sales team that were previously unavailable.

 

Lucky for those investing in video, connecting your video content with Marketing Automation and CRM tools is a relatively new capability that increases the messages ability to connect with and influence a brand’s bottom line. Most marketers are still unaware of these functionalities at this point in time, but could definitely start making use of these powerful new integrations.


marketingIO's insight:

An interview with the CEO of Vidyard.


The barriers are few to the B2B Marketer's use of video. At the very least, explore it, starting with Vine. Simple, quick, easy.


  • See the article at www.b2bmarketinginsider.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
more...
No comment yet.
Your new post is loading...
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Tuesday, 9/27/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Tuesday, 9/27/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them - Profs

Four Types of Email Addresses Damaging Your Deliverability, and What You Can Do About Them - Profs | The MarTech Digest | Scoop.it
1. Invalid Email Addresses

As clever as that tactic may be, it results in hard bounces for marketers who send messages to those fake addresses. Inbox providers monitor what percentage of a sender's email addresses hard-bounce, and if the number goes above 2% or so, they can block or junk the sender's messages.

2. Spam Traps

All spam traps pose risks to marketers, but the most harmful are pristine spam traps—email addresses created by inbox providers and blacklisting organizations to identify spammers. Inbox providers hide those addresses on Web pages; the addresses then get picked up by spammers who use harvesting software to scrape the data.

3. Role-based Email Addresses

Departmental addresses, such as "sales@company.com" or "events@company.com," should be taken off your list. Businesses typically use those to accept and respond to questions from customers and prospects, not subscribe to newsletters.

4. Inactive Subscribers

In addition to considering negative metrics such as spam complaints and hard-bounce rates, inbox providers monitor positive metrics, including open rates and other engagement indicators. When lots of inactive subscribers leave your emails unopened, they drag down your engagement numbers. And once those rates get too low, inbox providers will begin blocking and junking your messages.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

What Lies Ahead for Portfolio Marketing in 2017? | SiriusDecisions

What Lies Ahead for Portfolio Marketing in 2017? | SiriusDecisions | The MarTech Digest | Scoop.it
Whether you’re responsible for portfolio marketing, product marketing, solution marketing, industry marketing or services marketing, we recommend evaluating the following areas as part of your 2017 planning:

  • Organization – appoint a portfolio marketing leader. 
  • Interlock – leverage buyer expertise. 
  • Measurement – focus on impact and readiness. 
  • Competency – master understanding of buyer needs. 
  • Technology – operationalize buyer’s journey maps. 
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The Effects of Highlighting a "Recommended" Pricing Plan [Original Research] - ConversionXL

The Effects of Highlighting a "Recommended" Pricing Plan [Original Research] - ConversionXL | The MarTech Digest | Scoop.it
Results summary
  • People basically viewed in an “r” shape, reading features and prices on top, no matter what order the plans were in or what was highlighted.
  • When ordered cheap-to-expensive, participants focused more quickly, and longer on the highlighted plan.
  • Participants chose the PRO plan more often in the expensive first plan order, and when it was highlighted.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

11 Subject Line Strategies Guaranteed to Increase Your Open Rates

11 Subject Line Strategies Guaranteed to Increase Your Open Rates | The MarTech Digest | Scoop.it
1. Keep It Simple
2. Personalize It
3. Avoid Questions
4. Use a Numbered List
5. Create a Feeling of Exclusivity
6. Make It Urgent
7. Give a Sneak Peek of What Awaits Inside
8. Experiment with Humor and Surprise
9. Use the Word “Free”
10. Use the Word “Alert”
11. Make Sure There’s a Clear Command
marketingIO's insight:

CT for details.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

The 3 things to look for in a customer-centric marketing tool

The 3 things to look for in a customer-centric marketing tool | The MarTech Digest | Scoop.it
1. Customer-focused lens
To make progress on customer-focused initiatives, marketing leaders need to bolster their stack with customer-focused tools, such as a customer analytics platform. When marketers have easy access to rich customer insights and a simpler way to launch customer-focused campaigns, they can begin to truly market to their customers, and not their channel audiences.

2. Easy-to-use, easy-to-access interface
When in the market for marketing tools, look for an intuitive interface that allows the marketing team to zoom in on customers and segments to gather these types of answers — without needing the help of anyone else in the org.

3. Cross-channel measurement
Finally, a customer-centric marketing tool needs to measure success on a customer level. It’s not enough to measure the performance of a multi-channel program by simply looking at the last-click revenue generated.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 Surprising Benefits of a Super-High CTR | WordStream

5 Surprising Benefits of a Super-High CTR | WordStream | The MarTech Digest | Scoop.it
Here are five surprising benefits of having a remarkable, unicorn-worthy CTR across all your marketing channels.

1. Much Higher Ad Impression Share

2. Your Organic Search Positions Will Get A Boost

3. Your Conversion Rates Increase

4. Free Clicks From Social Ads

5. People Will Actually See Your Emails
marketingIO's insight:

The world becomes your oyster...sorta.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

4 Ways Using Predictive Analytics Can Answer Your Sales Woes - Kapost

4 Ways Using Predictive Analytics Can Answer Your Sales Woes - Kapost | The MarTech Digest | Scoop.it
Predictive analytics hold incredible promise for your brand. But like any tool, it only performs well if used properly. The following can help focus your strategies:

1. Focus your marketing dollars
2. Prioritize your sales efforts.
3. Route incoming inquiries.
4. Refine your marketing message.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

5 New Ways to Use Your Marketing Automation Platform - GroundReport

5 New Ways to Use Your Marketing Automation Platform - GroundReport | The MarTech Digest | Scoop.it
Apart from the generating leads, there are some other ways the marketing automation platform can be brought into use. A few of them are:

One-on-One Relationship

Hire New Talent

Promote Subscriber Engagement

Monitor Customer Complaints from Social Media

Manage your Content
marketingIO's insight:

Think outside the box.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Demand gen is main driver for B2B LinkedIn Ads strategy | FierceCMO

Demand gen is main driver for B2B LinkedIn Ads strategy | FierceCMO | The MarTech Digest | Scoop.it
The “LinkedIn Ads Benchmark Report 2016” report from Bizible found that at least 70 percent of marketers across all industries cited demand generation as the primary purpose for their LinkedIn Ads, far outpacing things such as raising brand awareness and account-based targeting.

B2B marketers are also reporting success with their LinkedIn Ads strategies, though the jury is still out for many on how their efforts are paying off. Many organizations aren’t dedicating a lot of budget to LinkedIn Ads at this point, making it more difficult to gauge success. A total of 47 of those polled in the report said they are spending less than 10 percent of their marketing budget on LinkedIn.

ROI results on LinkedIn Ads are also a mixed bag. For example, in the B2B Software/SaaS industry, 45 percent of marketers reported positive ROI from their LinkedIn spending, while 30 percent said they broke even. In the B2B Business Services/Agency space, however, just 10 percent of marketers indicated that their LinkedIn efforts were unsuccessful, while more than 40 percent reported negative ROI.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Buffer vs Hootsuite vs MavSocial: 3 social media tools go head-to-head - Memeburn

Buffer vs Hootsuite vs MavSocial: 3 social media tools go head-to-head - Memeburn | The MarTech Digest | Scoop.it
Here are three social media management tools to consolidate your promotional strategy across various social platforms.

Buffer has a free plan which is understandably limited in terms of features. It supports just one social profile for each platform, with the ability to schedule ten posts per profile. Paid version of Buffer is available at a starting price of US$10 a month.

Hootsuite’s free plan offers you the ability to manage up to three social media profiles. To get access to all the features, you need to invest in a paid plan that starts from US$9.99 per month.

MavSocial offers a free plan to manage your activities on Facebook and Twitter. It allows you to publish up to ten posts per network on a day-to-day basis. MavSocial’s Pro plan costs US$59 per month and it is scalable up to ten users and 50 social profiles.
marketingIO's insight:

CT for the feature comparisons.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Inbound Marketing Priorities Center on SEO, Content - MarketingCharts

Inbound Marketing Priorities Center on SEO, Content - MarketingCharts | The MarTech Digest | Scoop.it
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Google (finally) launches cross-device retargeting - Marketing Land

Google (finally) launches cross-device retargeting - Marketing Land | The MarTech Digest | Scoop.it
Soon advertisers will be able to reach users across devices with Google remarketing campaigns.

This is a significant development, as Google has not previously supported cross-device retargeting. For example, currently, if a user comes to an advertiser’s site on a mobile phone, the advertiser is not able to retarget that user later on a desktop, unless they also visit the site on desktop. If that happens, the user is effectively listed twice, and the frequency capping and negative list exclusion is set at the browser or mobile ID level on each device.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Your Must-Read MarTech Digest™, for Monday, 9/26/16 #MarTech #DigitalMarketing

Your Must-Read MarTech Digest™, for Monday, 9/26/16 #MarTech #DigitalMarketing | The MarTech Digest | Scoop.it

Today’s curated articles summarized for your quick review: 

 


See ALL Top Curated Marketing Technology Articles here.

See our solutions.

marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Getting Personal AFTER the Click | SiriusDecisions

Getting Personal AFTER the Click | SiriusDecisions | The MarTech Digest | Scoop.it
Web personalization platforms give organizations the ability to personalize beyond the referring source. Most platforms personalize based on behavioral attributes, such as content interacted with, pages visited, time on page or site, or previous activity in the marketing automation platforms. Furthermore, some platforms can personalize an experience using an organization's own first-party data, or third-party data that is accessible within the platform itself or through an integration with a data provider. Personalization could be as basic as by name or account, or more advanced such as by industry or even persona. Web personalization platforms also typically allow for A/B or multivariate testing, and some platforms generate predictive recommendations for the best-performing content and actions.

If you're running digital advertising and are not measuring beyond the click, you could potentially be leaving a lot of money on the table in the form of missed conversions. Measuring beyond the click is the only true way to measure the success of your digital advertising. If you are measuring beyond the click and looking to optimize your Web performance to drive deeper experiences with your buyers beyond the initial click, Web personalization might be for you. Visit the SiriusDecisions Marketplace to explore some Web personalization vendors
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x   

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

In Search of Meaningful Metrics - Gartner

In Search of Meaningful Metrics - Gartner | The MarTech Digest | Scoop.it
Picking the right metric to rely on is hugely difficult.  More importantly we might need to rethink the approach:

  • There is no such thing as the perfect analytic.  Just pick one and see how useful it is to test your hypothesis or idea
  • Things will invariably change and render the chosen analytic less useful – its just a matter of time
  • Pick a metric that is meaningful but use other secondary metrics to gauge the efficacy of your main guardrail
  • Be ready to evaluate current and adopt new key/leading indicators on a regular basis to avoid atrophy
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How B2B Marketers Can Benefit From A More Agile And Intelligent CRM - Demand Gen Report

B2B marketers can benefit from a more agile CRM in several ways:

  • Agility To Run And Adjust Marketing Campaigns
  • Intelligent Lead Management
  • Next-Gen Lead Scoring
  • Intelligent Nurturing Campaigns
  • Streamline Processes Across Entire Customer Journey
marketingIO's insight:

If it walks like marketing automation, talks like marketing automation, ...

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Three Proven Ways To Double Your Results On LinkedIn - Forbes

Three Proven Ways To Double Your Results On LinkedIn - Forbes | The MarTech Digest | Scoop.it
1. Put something besides your job title in your headline. 

2. Include a great Summary. 

3. Write at least two articles. 
marketingIO's insight:

Many examples upon CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

State of Marketing Attribution - Econsultancy

State of Marketing Attribution - Econsultancy | The MarTech Digest | Scoop.it
Key findings
  • While four in five organisations carry out marketing attribution, less than a third (31%) do so on the majority of or all their campaigns and analyse results.
  • The issues which restrict marketers’ ability to carry out attribution or implement it properly are mainly around a lack of knowledge (58%), lack of time (44%) and technology limitations (41%).
  • Organisations are lagging behind when it comes to more complex attribution models, with nearly half still using last-click models. More worryingly, a similar proportion use first-click, a less intuitive form of attribution.
  • While algorithmic and custom attribution feature among the most effective models (96% and 89% respectively claim they are ‘very’ or ‘somewhat’ effective), less than a quarter (23%) of responding organisations use these methods.
  • Around half of marketers choose off-the-shelf vendor technology for marketing attribution, while 44% opt for custom-built technology. Over two-fifths (42%) are still resorting to manual attribution with the use of spreadsheet data.
  • When asked about areas with the biggest issues and gaps, creating a culture of measurement and accuracy (59%), campaign tracking/tagging (56%) and data validation/normalisation (56%) were cited as top-three challenges.
  • Nearly 60% of responding organisations don’t action the insights they get from attribution.
marketingIO's insight:

The full report is available for purchase when you CT.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

9 tools to help you succeed with Google SERP features - Search Engine Land

9 tools to help you succeed with Google SERP features - Search Engine Land | The MarTech Digest | Scoop.it
1. Yotpo’s Search Enhancements
2. Google’s Structured Data Testing Tool
3. Data Highlighter
4. Schema-friendly WordPress themes
5. Schema markup WordPress plugins
6. Moz Pro’s Advanced SERP Feature Tracking
7. Rank Ranger’s Google SERP Features Tool
8. STAT
marketingIO's insight:

CT for details and links.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

What Makes B2B Content Remarkable for Buyers? - Kissmetrics

What Makes B2B Content Remarkable for Buyers? - Kissmetrics | The MarTech Digest | Scoop.it
Include Emotion in Your B2B Content
What does research say about emotions in the B2B buying process? They play a far larger role than you think. 

And of Course…B2B Buyers Use Logic Too
While buyers use more emotion in their decision than consumers, they also have to line up all the facts. But most B2B content doesn’t give them what they want in this respect either.

The Amount of Trust Buyers Give Your Content Depends on Its Source
How your buyer comes into contact with your content directly affects the amount of trust they give it. If they stumble across a blog post or get the exact same content from your sales team, they place a far different level of trust in it.

Buyers, Including Millennials, Want Their Content in a Certain Format
Both veteran and young professionals still prefer plain ol’ text.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Advanced Video Retargeting – Full Funnel Video Marketing - Shakr

Advanced Video Retargeting – Full Funnel Video Marketing - Shakr | The MarTech Digest | Scoop.it
Facebook video ads are one of the most cost-effective brand awareness mediums out there today. A video view on Facebook can be bought for as little as a few cents, so it’s easy for brands to reach a new audience and raise awareness via Facebook video ads. Another prime usage for video is retargeting. Video retargeting on Facebook and YouTube is a great way for brands to reconnect with website visitors and fans of the brand. Video is a content medium that is especially well suited for retargeting. The people who are already familiar with you are more likely to watch a video from you. They know your brand, what to expect and you get the chance to re-establish a connection with a visitor that might have waned. So is there a way to combine two of the most effective ways to use video marketing? Raise brand awareness AND retarget people, at the same time? Many marketers who are using Facebook video ads are missing a HUGE opportunity, and that is to use full funnel video marketing. This is made possible by a little-known feature of Facebook Power Editor. In this post, you’ll learn how to do advanced video retargeting, and how to set up a full funnel video marketing strategy, where you guide your viewers all the way from not knowing about you at all to converting to a lead or a customer.

marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

How To Use Google Keyword Planner Tool For Keyword Research - Digital Information World

How To Use Google Keyword Planner Tool For Keyword Research - Digital Information World | The MarTech Digest | Scoop.it
As you probably know, the key to conversions is largely in getting organic traffic from search engine results. Getting those organic hits is dependent upon your ability to find the right keywords to include in your landing pages, blogs, and other content. This is where the Google Keyword Planner comes into play. If you’ve never used it before, Keyword Planner is a tool that Google provides, for free, to users who want to increase traffic to their websites and blogs. It does this by providing a means to find the best keywords for your business. The following tutorial will serve as a bit of a guide.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Bombora gives marketers self-service access to its B2B surge intent data - Marketing Land

Bombora gives marketers self-service access to its B2B surge intent data - Marketing Land | The MarTech Digest | Scoop.it
B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard. Bombora collects data showing when employees of Company X have viewed web pages about, say, routers, or downloaded white papers on the topic. A firm that makes routers, for example, might want to get a list of companies that are interested in routers.

When there’s a lot of such activity from that company within a three-week period, compared with other three-week periods in a given quarter, Bombora considers it a surge of interest. Bombora provides intent data about visits to 3,000 specialized business sites participating in its data co-op, whose members share their visitor data in order to learn more about who comes to their sites.
marketingIO's insight:

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x  

more...
No comment yet.
Scooped by marketingIO
Scoop.it!

Penguin is now part of our core algorithm - Google

Penguin is now part of our core algorithm - Google | The MarTech Digest | Scoop.it
Here are the key changes you'll see, which were also among webmasters' top requests to us:
  • Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we're not going to comment on future refreshes.
  • Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. 
marketingIO's insight:

Note no more updates, given that it is now in real-time.

 

NEW: Experience Remarkable Planning Accuracy With New, FREE Growth Hacking Tool. Go here: http://goo.gl/UjcA8x 

more...
No comment yet.